Artificial Intelligence

TIME Exclusively Partners With Taboola, Leveraging Newest Offering “Taboola Turnkey Commerce,” to Power New Platform for Trusted Content About Products and Services; Offering Taps Into A Multi-Billion Dollar eCommerce Market

Published

1 year ago

February 14, 2023

<!– Name:DistributionId Value:8749064 –> <!– Name:EnableQuoteCarouselOnPnr Value:False –> <!– Name:IcbCode Value:5557 –> <!– Name:CustomerId Value:1030068 –> <!– Name:HasMediaSnippet Value:false –> <!– Name:AnalyticsTrackingId Value:36ac4c5f-461c-46b6-afe5-adf8c662c10b –>

NEW YORK, Feb. 14, 2023 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced Taboola Turnkey Commerce, a new turnkey offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make great purchase decisions. This offering connects readers who trust publishers’ editorial content with thoroughly tested and reviewed products and services. This offering creates a lucrative revenue source for publishers that capitalizes on readers with high purchase intent, while allowing retailers, financial services providers, and advertisers to reach buyers at massive scale, in trusted premium editorial environments.

Taboola Turnkey Commerce launches with a new partnership between Taboola and TIME, the essential destination for storytelling on the issues that matter. Reaching a combined audience of 100 million globally across all platforms, TIME has chosen Taboola Turnkey Commerce to exclusively manage its new platform for product and services review-driven content. Aimed at helping audiences make the best choices for decisions they care about, the platform, which will be created by Taboola and hosted on TIME.com, adds to TIME’s longstanding usage of several Taboola offerings, including Taboola Feed.

“Audiences come to TIME for content they can trust about the decisions that matter most to them,” said Jessica Sibley, CEO of TIME. “Taboola’s comprehensive data on reader intent and their understanding of the type of content that actually gets readers interested and invested made them the best choice for this new partnership.”

According to eMarketer, more than 60% of publishers are turning to e-commerce as a top revenue source, while similar independent research shows 87% of publishers noting commerce content is a contributor to their revenue.

With Taboola Turnkey Commerce, publishers can easily leverage an expert verticalized editorial team to produce dedicated original content, such as product and service review roundups, tutorials, and how-to guides, for their websites. These content pieces benefit from Taboola’s unique data on reader intent, based on anonymous contextual signals from more than 590 million daily active users, as well as relationships with retailers as part of the acquisition of Connexity. By tapping into this massive dataset and producing content that can lead to purchases, Taboola Turnkey Commerce adds a reliable revenue source for publishers to easily activate.

Advertisers benefit from Taboola Turnkey Commerce by having their products and services placed organically, where the editor has independently determined that it is helpful for users, within trusted editorial content and where readers have high intent to purchase. These placements leverage Taboola’s deep understanding of the correlation between what readers discover in the open web, and ultimately buy, based on readership trends at a massive scale. Taboola Turnkey Commerce also deepens Taboola’s commitment to performance marketing, offering commission-based pricing models that strengthen its partnership with advertisers.

Taboola Turnkey Commerce comes on the back of Taboola’s commitment to the eCommerce space, with the acquisition of Connexity a year ago, expanding its reach and impact in what industry forecasts show as a $35 billion ecommerce market. In 2021, Taboola acquired Connexity, one of the largest e-commerce media platforms on the open web, which works with more than 6,000 publishers and 1,600 direct merchants. The data, know-how and direct merchant relationships developed by Connexity over a decade are now being leveraged for the offering.

“Users need a trusted source to give them advice on things they care about as they make important decisions in their life, and this is a huge opportunity for publishers and the open web,” said Adam Singolda, CEO at Taboola. “Taboola Turnkey Commerce gives publishers a big way to tap into ecommerce, by leveraging their trusted editorial voice and creating product recommendation-driven content that keeps readers coming back. TIME, a must-read destination for millions of people globally that has always shown its commitment to innovation that benefits readers and advertisers, is the ideal launch partner for this new offering. Publishers get a turnkey offering that opens up new revenue opportunities by tapping our editorial team and rich history of understanding the types of content that work well for all audiences. Advertisers get more opportunities to get in front of buyers that have already shown high intent in their products, in trusted environments.”

“In a future where consumers are home, making decisions about products and services, they need an alternative to Amazon, so they can know what to buy and who to buy it from. People will be buying from the open web in the future and I believe a third of publishers’ revenue on the open web will be from eCommerce,” continued Singolda.

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

About TIME
TIME is the 100-year-old global media brand that reaches a combined audience of more than 100 million around the world through its iconic magazine and digital platforms. With unparalleled access to the world’s most influential people, the immeasurable trust of consumers and partners globally, and an unrivaled power to convene, TIME’s mission is to tell the essential stories of the people and ideas that shape and improve the world. Today, TIME also includes the Emmy Award®-winning film and television division TIME Studios, a significantly expanded live events business built on the powerful TIME100 and Person of the Year franchises, an industry-leading web3 division, an award-winning branded content studio, the website-building platform TIME Sites, the sustainability and climate-action platform TIME CO2, and more.

Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statements on Form F-1 and F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

Related Topics:AI Artificial Intelligence Machine learning

Up Next

Carahsoft Named Zoom Distributor Partner of the Year in the U.S. and Canada for 2022

Don't Miss

DIAGNOS and ETS to Present Ground-breaking Research on Mass Screening for Macular Edema at ARVO 2023

GlobeNewswire

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

Rockwell Automation to Advance Intelligent Automation, Mobile Robotics in Manufacturing Logistics in Collaboration with NVIDIA

Published

56 mins ago

June 3, 2024

CISION (PR Newswire)

OTTO Motors by Rockwell Automation will create next-generation autonomous mobile robots enhanced with NVIDIA technologies
BRUSSELS, June 3, 2024 /PRNewswire/ — Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, today announces further collaborations with NVIDIA to supercharge the development of safer and smarter industrial AI mobile robots.

Earlier this year, Rockwell announced its ongoing work with NVIDIA to increase the scale and scope of AI in manufacturing. The collaboration is now expanding to involve robotics, helping drive the use of AI in autonomous mobile robots (AMRs) to improve performance and efficiency. Rockwell brings AMRs and production automation applications to industrial customers who are looking for increased efficiencies in their factories. This will help unlock unrealized potential in this space via the integration of the NVIDIA Isaac robotics platform.
“We’re invigorated by this continued collaboration with NVIDIA,” said Ryan Gariepy, CTO, OTTO Motors by Rockwell Automation. “Rockwell’s industrial AI expertise, combined with NVIDIA AI and robotics technologies, is going to help drive an exciting new generation of autonomous mobile robots.”
Rockwell also continues its work to integrate NVIDIA Omniverse Cloud application programming interfaces (APIs) with its Emulate3D software, bringing users data interoperability, live collaboration, and photo-realistic graphics rendering for designing, building, and operating industrial-scale digital twins of production systems.
According to the recently released “State of Smart Manufacturing Report,” AI ranks as the top feature manufacturers believe will drive the biggest business outcomes. In fact, 83 percent of manufacturers expect to use generative AI in their operations in 2024. As part of this collaboration, the Rockwell Automation PartnerNetwork™ now includes NVIDIA, giving Rockwell customers more applications to help make their operations more resilient, agile, and sustainable.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 29,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.
About OTTO Motors by Rockwell Automation
OTTO Motors by Rockwell Automation is a global leader in autonomous technology for material handling inside manufacturing and warehouse facilities. With over five million hours of production experience, OTTO autonomous mobile robots (AMRs) are trusted in mission-critical operations for some of the world’s most recognized brands. OTTO Motors was recognized as one of Fast Company’s Most Innovative Robotics Companies of 2023. For more information, visit ottomotors.com.
Logo – https://mma.prnewswire.com/media/1981317/Rockwell_Automation_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/rockwell-automation-to-advance-intelligent-automation-mobile-robotics-in-manufacturing-logistics-in-collaboration-with-nvidia-302162009.html

Artificial Intelligence

Zinnov serves as the exclusive Financial Advisor to Ness in its acquisition of Intricity

Published

56 mins ago

June 3, 2024

CISION (PR Newswire)

NEW YORK, June 3, 2024 /PRNewswire/ — Zinnov, a leading global management consulting and strategy advisory firm, served as the exclusive financial advisor to Ness Digital Engineering (Ness), a global full-lifecycle digital services transformation company, in its acquisition of Intricity. Intricity, a New York-based company, is a specialized technology service companies in business intelligence, data strategy and warehousing, and information management with a core focus in the financial services marketplace.

This acquisition strengthens Ness’ data offerings, which their global Fortune 1000 clients have been leveraging, to establish new revenue streams and improve operating efficiencies. Intricity’s strategic partnerships with industry leaders Snowflake and Databricks, and its robust data and advisory capabilities, bolster Ness’ already formidable presence in the data engineering space.
“Ness has always had a strong capability in data engineering, and the acquisition of Intricity brings the data strategy and advisory capability. Furthermore, Ness will build on Intricity’s strategic alliances with Snowflake and Databricks,” said Ranjit Tinaikar, CEO, Ness Digital Engineering. “We are excited to welcome Intricity’s talented team to Ness, combining our strengths to deliver even greater value to our clients.”
Anand Kalra, Principal at Zinnov, remarked, “Data modernization and monetization, particularly in the Databricks and Snowflake ecosystems, are witnessing increased demand and heightened M&A activity. Ness’ timely and highly strategic acquisition is something we are excited to have supported. We believe that the trend of companies acquiring specialized firms focused on data management and modernization will persist, leading to sustained, robust M&A activity in this space for the foreseeable future.”
About Zinnov
Founded in 2002, Zinnov is a global management and strategy consulting firm in New York, Santa Clara, Houston, Seattle, Hyderabad, Bengaluru, Gurgaon, Pune, and Paris. Over the past 22 years, Zinnov has successfully consulted with over 250+ Fortune 500 enterprises to develop actionable insights to help them accelerate their technology journeys to create value – across dimensions of revenue, transformation, and optimization. With core expertise in Digital Engineering Talent, Digital Transformation, Innovation, and Outsourcing Advisory, Zinnov assists clients by:
Structuring and implementing Digital Transformation levers enabled by technologies like AI/ML, Intelligent Automation, Cloud, IOT, etc.;Helping global companies outline and drive their open innovation programs, design and operate accelerator programs, and enable collaboration with start-ups across specific use cases and predefined outcomes;Growing revenue for companies’ products and services in newer markets through account intelligence, market entry, and market expansion advisory;Enabling global companies to develop and optimize a global engineering talent footprint through center setups and accelerators – in an as-a-service model, as well as optimizing their global portfolios, to achieve higher R&D efficiencies, innovation, and productivity;Advising global PE firms in asset shortlisting and target evaluation, commercial due diligence, and value creation.With their team of experienced consultants, subject matter experts, and research professionals, Zinnov serves clients from across multiple industry verticals including Enterprise Software, BFSI, Healthcare, Automotive, Retail, and Telecom in the US, Europe, Japan, and India.
For more information, visit http://zinnov.com.
Logo: https://mma.prnewswire.com/media/694742/2315386/Zinnov_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/zinnov-serves-as-the-exclusive-financial-advisor-to-ness-in-its-acquisition-of-intricity-302161909.html

Artificial Intelligence

Seedtag Acquires Beachfront, Integrating Direct Premium CTV Inventory and Enhanced Capabilities to Contextual Advertising Solution

Published

57 mins ago

June 3, 2024

CISION (PR Newswire)

seedtag-acquires-beachfront,-integrating-direct-premium-ctv-inventory-and-enhanced-capabilities-to-contextual-advertising-solution

Leading global contextual advertising company strengthens CTV offering amid channel growth
LONDON, June 3, 2024 /PRNewswire/ — Seedtag, the global leader in contextual advertising, announced today that the company has acquired Beachfront, the US-based sell-side ad platform built for CTV and streaming. Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be seamlessly incorporated into Seedtag’s existing contextual advertising solutions, allowing clients to deliver effective, privacy-first advertising across multiple channels.
The announcement follows Seedtag’s recent launch of Contextual TV in the US, a first-of-its-kind offering that harnesses AI-based network dynamics, rich consumer insights and bespoke creative to enable advertisers to create more effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns. By integrating CTV signals such as automated content recognition (ACR) and ad exposure data with contextual data from the open web, Seedtag enables advertisers to precisely target audiences, tailor creative content, and optimise campaign performance.
Through the strategic acquisition, Seedtag and Beachfront leverage their combined expertise and resources to optimise supply paths, ensuring direct access to premium CTV inventory and delivering unparalleled value to advertisers. US CTV and video publishers working with Beachfront will benefit from enhanced access to Seedtag’s scaled demand partnerships and unique, innovative contextual solutions.
“With a decade of experience maximising campaign effectiveness on the open web by leveraging contextual AI, Seedtag is now well-equipped to help US brands, agencies and publishers navigate the challenges of CTV advertising,” said Jorge Poyatos, Co-CEO & Co-Founder at Seedtag. “With the acquisition of Beachfront, we will further enrich our unique Contextual TV solution by incorporating a native platform into our stack, adding additional signals to our AI, and expanding our publisher partnerships. This move aligns perfectly with our mission to create the most effective advertising technology for a privacy-first world, now also available on CTV.”
The global CTV market is growing exponentially, and Seedtag’s integration with Beachfront will give US advertisers a deeper understanding of audiences across multiple devices. This will empower media buyers to deliver more relevant and impactful advertising in CTV, while also enabling publishers to capitalise on the unique opportunities presented by ad-supported streaming.
“In recent years, the CTV advertising ecosystem has undergone significant growth and transformation. Beachfront has proudly served at the forefront of this industry-wide change, helping premium CTV media sellers to drive monetization and deliver exceptional viewer experiences,” said Chris Maccaro, CEO at Beachfront. “As a leader in contextual advertising, Seedtag’s unique solutions, global footprint, and scaled demand partnerships will help advance Beachfront’s services and create value for our CTV publisher partners.”
Seedtag’s acquisition of Beachfront will help to accelerate Seedtag’s Contextual TV offering in other markets, as the company grows its own CTV roadmap and partnerships.
About SeedtagSeedtag is the leading Contextual Advertising Company that creates highly impactful and engaging digital ads within relevant premium content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI, Liz, allows brands to engage with consumers within their universe of interest on a cookie-free basis.
Seedtag was founded in Madrid in 2014 by two ex-googlers who wanted to get the most out of editorial images. Today, it is a global company with more than 600 employees and a significant international presence, with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, Peru, Canada, US, and India.
About BeachfrontBeachfront is the sell-side ad platform built for convergent TV and streaming. Leading Connected TV (CTV) media sellers, such as AMC, A+E, Fubo, Paramount, Philo, Spectrum Reach, TelevisaUnivision, and Xumo, use our technology to monetize their inventory and serve ads across all TV and video screens. Similarly, agencies and media buying teams work closely with us to curate and execute fully-transparent, brand-safe advertising campaigns across CTV, over-the-top (OTT), and online video platforms. Headquartered in NYC, Beachfront is a 2024 AdAge Best Place to Work and recipient of the 2023 Digiday TV and Video Award for Best Connected TV Platform. Learn more at beachfront.com.
Photo: https://mma.prnewswire.com/media/2428388/Seedtag.jpgLogo: https://mma.prnewswire.com/media/1613054/Seedtag_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/seedtag-acquires-beachfront-integrating-direct-premium-ctv-inventory-and-enhanced-capabilities-to-contextual-advertising-solution-302161992.html