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Global Affiliate Marketing Platform Market to Reach US$ 39,805.4 Million by 2031, Says Astute Analytica

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New Delhi, Feb. 15, 2023 (GLOBE NEWSWIRE) — According to Astute Analytica, the global affiliate marketing market is undergoing significant change, with the introduction of new players and innovative technology disrupting the market. This has resulted in increased competition and margin pressure for platforms. In response, affiliates are becoming more discerning, seeking more data and transparency from platforms.

Get Free sample copy of this report @ https://www.astuteanalytica.com/request-sample/affiliate-marketing-platform-market

To address these challenges in the global affiliate marketing platform market, platforms are investing in technology and data to improve their offerings. This is leading to the consolidation of the market, with the number of platforms projected to decline from over 300 in 2017 to just 150 by 2023.

Astute Analytica’s report provides valuable insights for companies looking to enter or expand their presence in the affiliate marketing space. It also offers comprehensive analysis of the market’s growth drivers, trends, and challenges, and highlights the importance of technology and data for the industry’s future. This report is essential reading for anyone looking to understand the shifting landscape of the rapidly growing market.

Cost-Per-Sale Model to Drive Over 52% of the Global Affiliate Marketing Platform Market Revenue by 2031

Affiliate marketing has seen a dramatic rise in popularity over the past decade, offering brands and affiliate marketers a cost-effective way to generate revenue. Cost per sale (CPS) is one of the most popular payment models for affiliate marketing, as it allows merchants to pay their affiliates for every sale. According to Astute Analytica, the global affiliate marketing platform market size is estimated to reach USD $39,805.4 Million by 2031, with the cost per sale segment projected to account for the largest market share and highest CAGR.

In order to analyze the success rate of cost per sale, we must understand how it works. Cost per sale or CPS is a kind of payment method for promoting products, services or websites online whereby merchants pay their affiliates for each completed sale. This means when a transaction made by credit card is completed, the merchant will pay their affiliate partner.

Though the average affiliate marketing earnings in the United States is around $50,000 annually, the success rate of CPS can vary greatly from one marketer to another. Generally speaking, the average affiliate conversion rate hovers around 1%. However, this could be higher or lower depending on the type of products being promoted and the quality of the content used to promote them. Additionally, the success rate of CPS may also depend on the size of the merchant’s budget and the level of competition among affiliates.

Overall, cost per sale is an effective way for merchants to drive sales and generate significant online revenue. With the right strategy and content, it’s possible to generate over 52% of affiliate marketing platform market revenue. As such, merchants should carefully review their options and consider utilizing cost per sale as a viable payment model for their affiliate marketing efforts.

Retail and E-commerce Industry to Contribute Over 24% of the Total Revenue of the Global Affiliate Marketing Platform Market by 2031

The retail and e-commerce industry is embracing affiliate marketing as a powerful tool for driving sales, enhancing brand awareness, and reaching a wider customer base. By partnering with affiliates, retailers and e-commerce companies can increase the visibility of their products and services, leading to a surge in traffic and sales.

In the rapidly evolving e-commerce landscape, retailers and e-commerce companies are continually seeking new and innovative ways to stay ahead of the competition and meet the evolving demands of their customers. This includes investment in cutting-edge technologies like mobile commerce and social commerce, which provide them with new channels to reach and engage with customers.

As online shopping continues to grow in popularity, the retail and e-commerce industry is poised to play a major role in the global affiliate marketing platform market. With its vast reach and strong customer base, this industry is expected to continue to drive growth and innovation in the affiliate marketing space, providing businesses with new opportunities to reach and engage with customers.

Affiliate Marketing Platform Market is Highly Competitive with Only top 5 Players Holding Revenue Share of over 70%

The affiliate marketing platform industry is highly competitive, with a large number of players. Our analysis of the market shows that the top five players namely Amazon Associate, CJ Affiliate, Awin, Rakuten Affiliate Network, and ShareAsale hold a combined market share of just over 70%. The remaining players are small and medium-sized businesses, with a combined market share of just under 30%.

These companies have adopted various competitive strategies to gain a competitive advantage in the market. For instance, leading players have engaged in mergers and acquisitions to expand their market presence and gain a foothold in emerging markets. Additionally, leading companies are also expanding their geographical boundaries by acquiring small-scale and domestic companies.

The competitive landscape in the global affiliate marketing platform market is expected to intensify as more players enter the market and existing players look to expand their market share. To remain competitive, companies are investing in product innovation and technology upgrades, and are also increasing their marketing efforts to reach a wider audience.

Browse summary of the report and Complete Table of Contents (ToC): https://www.astuteanalytica.com/industry-report/affiliate-marketing-platform-market

Key Players are Focusing on Developing Innovative Technologies to Seize Growth Opportunity in Affiliate marketing Platform Market

By product, the cost per sale segment is estimated to account for the largest market share and highest CAGR in the global affiliate marketing software market as it offers higher affiliate commission and rates than the other segments such as cost per lead or cost per click. Virtual products are dominating the application segment as it provides higher commissions compared to physical products.

The overall market growth is primarily driven by the increasing demand for ad-tech solutions and rising demand for automated services. Growing adoption of online platforms and social media campaigns, along with government initiatives to promote e-commerce, are also driving the growth of the market. In addition, factors such as increasing investments in digital marketing and increasing number of mobile devices are driving the market. Furthermore, increasing use of mobile applications and increasing demand for digital marketing tools are further propelling the growth of the market.

However, data security issues and lack of awareness about digital marketing are projected to restrain the growth of the affiliate marketing platform market during the forecast period. Additionally, the high cost associated with affiliate software can also hamper market growth.

To capitalize on the opportunities, key players are focusing on developing innovative technologies such as Artificial Intelligence (AI) and machine learning. Moreover, key players are also expanding their presence in untapped markets by forming strategic collaborations with regional players. For instance, Amazon recently partnered with regional companies to launch the Amazon Music app in Brazil.

Some of the Top Market Players Are:

  • Admitad
  • Affiliatly
  • Alibaba
  • Amazon
  • AWIN
  • Bluehost
  • CJ Affiliate
  • Clickbank
  • Converting Team
  • CrakRevenue
  • eBay
  • Everflow.io
  • iDevAffiliate
  • LeadDyno
  • Leadpages
  • Omnistar Affiliate
  • Post Affiliate Pro
  • Rakuten
  • Referral Rock
  • ReferralCandy
  • Refersion
  • ShareASale
  • Shopify
  • StudioPress
  • Tapfiliate
  • Targeleon
  • Tradedoubler
  • XM Global Limited
  • BDSwiss Group
  • eToro
  • FxPro Group Limited
  • ForexTime Limited
  • IC Markets
  • IG Group plc
  • IronFX
  • Pepperstone Group Limited
  • XTB
  • VantageFX
  • Plus500
  • MultiBank
  • AvaTrade
  • ActivTrades
  • Eightcap Affiliates
  • Libertex Affiliates
  • Blackbull Affiliates
  • FP Markets
  • Other Prominent players

Directly Purchase a copy of report with TOC @ https://www.astuteanalytica.com/inquire-before-purchase/affiliate-marketing-platform-market

About Astute Analytica

Astute Analytica is a global analytics and advisory company which has built a solid reputation in a short period, thanks to the tangible outcomes we have delivered to our clients. We pride ourselves in generating unparalleled, in depth and uncannily accurate estimates and projections for our very demanding clients spread across different verticals. We have a long list of satisfied and repeat clients from a wide spectrum including technology, healthcare, chemicals, semiconductors, FMCG, and many more. These happy customers come to us from all across the Globe. They are able to make well calibrated decisions and leverage highly lucrative opportunities while surmounting the fierce challenges all because we analyze for them the complex business environment, segment wise existing and emerging possibilities, technology formations, growth estimates, and even the strategic choices available. In short, a complete package. All this is possible because we have a highly qualified, competent, and experienced team of professionals comprising of business analysts, economists, consultants, and technology experts. In our list of priorities, you-our patron-come at the top. You can be sure of best cost-effective, value-added package from us, should you decide to engage with us.

Contact us:
Aamir Beg
BSI Business Park, H-15,Sector-63, Noida- 201301- India
Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World)
Email: [email protected]
Website: www.astuteanalytica.com


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Artificial Intelligence

JupiterOne and watchTowr announce partnership to protect business critical assets with broad exposure management capabilities

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SINGAPORE, May 2, 2024 /PRNewswire/ — watchTowr, a leader in external attack surface management (EASM) technology and fuelled by watchTowr Labs, a renowned vulnerability R&D capability, has formed a strategic partnership with JupiterOne. JupiterOne is a leader in cyber asset attack surface management (CAASM) technology. This collaboration enables customers to rapidly prioritize emerging threats within their constantly changing environments, focusing on fixing the most critical risks impacting their business, which enables an end-to-end continuous threat exposure management process (CTEM).

Over 28,000 CVE records were published in 2023; a figure that is expected to increase as attackers shorten the time from known vulnerability to exploit, reducing it from weeks to days. JupiterOne and watchTowr’s integrated solution empowers enterprises to discover their most critical and exploitable vulnerabilities, prioritize them with asset context based on business impact and receive an actionable remediation plan to improve security posture.
This partnership enables a complete continuous threat exposure management program, addressing the full spectrum of cyber risk management. The fully integrated solution provides continuous monitoring and assessment of both internal and external digital assets, allowing for prioritization and effective threat mitigation for a business’s most critical assets. “Our partnership with watchTowr is a game-changer” said Forte. “Combining our data aggregation with real-time asset discovery and automated security testing allows us to offer a unique, all-encompassing approach to exposure management.”
Benjamin Harris, CEO, watchTowr, said, “While the number of reported vulnerabilities continues to rise, the vulnerabilities that matter – in mission-critical, key systems – have exploded at an alarming rate. This reality, combined with the significant shift in speed by attackers to weaponize vulnerabilities – the ability to validate exploitability and prioritise actions based on real business risk has never been more vital. We’re excited to join forces with JupiterOne to give security teams around the globe this much-needed end-to-end capability.”
About JupiterOne:
JupiterOne is a cybersecurity startup delivering powerful software solutions to companies across all industries, providing deep insights to cyber assets and the relationships between, empowering security professionals to have true knowledge and ownership of their attack surfaces.
About watchTowr: 
watchTowr is a global cybersecurity technology company, built by former adversaries.
watchTowr’s world-class External Attack Surface Management and Continuous Automated Red Teaming technology is informed by years of experience compromising some of the world’s most targeted organisations and utilised by Fortune 500, financial services and critical infrastructure providers every day.
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Clarivate Declares Dividend on Mandatory Convertible Preferred Shares

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LONDON, May 1, 2024 /PRNewswire/ — Clarivate Plc (NYSE: CLVT; CLVT PR A) (“Clarivate”), a leading global provider of transformative intelligence, today announced that its board of directors declared a quarterly dividend of $1.3125 per share on its 5.25% Series A Mandatory Convertible Preferred Shares (the “Preferred Shares”), payable in cash on June 3, 2024 to shareholders of record at the close of business on May 15, 2024.

On the mandatory conversion date, which is scheduled to occur on June 3, 2024, each Preferred Share will automatically and mandatorily convert into a number of ordinary shares of Clarivate (and cash in lieu of any fractional ordinary shares) based on the average volume weighted average price (“VWAP”) of Clarivate’s ordinary shares over a 30-trading day period that begins on, and includes, April 18, 2024 and is scheduled to end on, and include, May 30, 2024 (the “valuation period”). If such VWAP is (i) greater than $31.20, then the mandatory conversion rate will be 3.2052 ordinary shares of Clarivate per Preferred Share, (ii) less than or equal to $31.20 but equal to or greater than $26.00, then the mandatory conversion rate will be a number of ordinary shares of Clarivate per Preferred Share equal to $100.00 divided by such VWAP and (iii) less than $26.00, then the mandatory conversion rate will be 3.8462 ordinary shares of Clarivate per Preferred Share. The mandatory conversion rate will be announced following the end of the valuation period. The above description of the terms of the Preferred Shares is not complete and is subject to, and qualified in its entirety by reference to, the “Statement of Rights” for the Preferred Shares, which is filed as Exhibit 3.2 to Clarivate’s annual report on Form 10-K for the fiscal year ended December 31, 2023.
Cautionary Note Regarding Forward-Looking Statements
This communication contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These statements, which express management’s current views concerning future business, events, trends, contingencies, financial performance, or financial condition, appear at various places in this communication and may use words like “aim,” “anticipate,” “assume,” “believe,” “continue,” “could,” “estimate,” “expect,” “forecast,” “future,” “goal,” “intend,” “likely,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “see,” “seek,” “should,” “strategy,” “strive,” “target,” “will,” and “would” and similar expressions, and variations or negatives of these words. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on management’s current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. These forward-looking statements involve a number of risks and uncertainties (some of which are beyond our control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include those factors discussed under the caption “Risk Factors” in our annual report on Form 10-K, along with our other filings with the U.S. Securities and Exchange Commission (“SEC”). However, those factors should not be considered to be a complete statement of all potential risks and uncertainties. Additional risks and uncertainties not known to us or that we currently deem immaterial may also adversely affect our business operations. Forward-looking statements are based only on information currently available to our management and speak only as of the date of this communication. We do not assume any obligation to publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, except as otherwise required by securities and other applicable laws. Please consult our public filings with the SEC or on our website at www.clarivate.com.
About Clarivate
Clarivate™ is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit www.clarivate.com.
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Artificial Intelligence

CGTN: 3rd CMG Forum in Beijing discusses AI development

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BEIJING, May 1, 2024 /PRNewswire/ — Focusing on the development of AI, the third CMG Forum was held on Monday in Beijing.

Li Shulei, a member of the Political Bureau of the Communist Party of China (CPC) Central Committee and the head of the Publicity Department of the CPC Central Committee, attended the opening of the event and delivered a speech.
Guests at the forum stressed the role of media in promoting the innovative application of AI as well as its governance.
Efforts should also be made to boost the development of AI in creating positive, healthy, diverse and high-quality content, so that AI can become a force for good and benefit mankind, they agreed.
They also called on media to accelerate intelligent transformation and help bridge international exchanges and cooperation on the governance of AI to facilitate its healthy, orderly and safe development.
Hosted by China Media Group (CMG), the forum attracted more than 200 participants from international organizations, media, think tanks and multinational companies.
“Innovation and breakthroughs in science and technology not only guide the development and progress of human civilization, but also bring uncertainty to the changing world,” said Shen Haixiong, vice minister of the Publicity Department of the CPC Central Committee and president of CMG. He called for efforts to jointly create valuable and responsible artificial intelligence.
AI technology is affecting every aspect of our lives. Thomas Bach, president of the International Olympic Committee (IOC), stated in a video speech that CMG has always been a partner of the IOC, bringing the charm of the Olympic Games to hundreds of millions of Chinese viewers. He said the IOC invites CMG to work together for the creation of a future with the application of AI in Olympic sports.
“From ancient inventions such as silk, printing and the compass to modern technological advances such as robotics, telecommunications and green technology, China has always been committed to innovation and creation,” said Daren Tang, director general of the World Intellectual Property Organization (WIPO). He said WIPO pays close attention to ensuring a balance between the opportunities and risks of artificial intelligence and is committed to strengthening cooperation to ensure that artificial intelligence is properly used.
https://news.cgtn.com/news/2024-04-30/3rd-CMG-Forum-in-Beijing-discusses-AI-development-1tdDcXvCexG/p.html

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