Artificial Intelligence
Cloud Security Market Growth ($148.3 Bn by 2032 at 22.5% CAGR) Global Analysis by Market.us, North-America Dominates with 42.4% of the Market Share
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New York, March 22, 2023 (GLOBE NEWSWIRE) — The current size of the Global Cloud Security Market is USD 20.54 billion as of 2022. However, it is expected to exceed USD 148.3 billion by 2032 with a compound annual growth rate (CAGR) of 22.5% between 2023 and 2032. Cloud security is divided into categories of technologies and practices that help to protect different uses of data from cloud attacks and unapproved access to the data by providing security to the networks and data.
Reasonable security and privacy challenges to cloud computing are posed by Cloud security services and solutions. Cloud security architectures are productive in providing goon skins, prevention, and remediation controls, which also improve reputation and security features.
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Key Takeaway:
- By Security Type, in 2022, the Identity and Access Management segment has generated the highest revenue in the Global Cloud Security Market share in 2022.
- By Enterprise Size, the Large Enterprises segment is dominating the market and it is growing at a significant rate over the forecast period 2023 to 2032.
- In 2022, North-America Region dominated the market with the highest revenue share of 42.4%.
- APAC Region has held the second position in revenue share in 2022.
The rising demand for cloud computing among the population and enterprises will boost demand and the growth of the market globally. Maintaining security is the priority and has shifted the focus due to the rise of technology and online attacks. Therefore, before cyber threats occur, businesses should take certain precautions.
Recent data shows that some enterprises are using cloud-based security solutions, and 90% of companies are using cloud-based services. The factors that are driving the cloud security market are increasing cyber espionage activities, the sophistication of cybercriminals, the consequences of new cyberattacks, and the widespread adoption of cloud-based solutions.
Increased government efforts to support cutting-edge infrastructure projects and social media, secure operating systems, and online financial applications offer promising opportunities for cloud security providers. Corporate cybercrime efforts are helping developed and developing countries to increase demand and contribute to the growth of the global cloud security market.
Factors affecting the growth of Cloud Security Market
There are several factors that can affect the growth of the Cloud Security Market. Some of these factors include:
- Increasing demand for cloud security services: With the surge in cloud computing adoption and usage, businesses are increasingly looking for cloud security services, such as identity, risk management, access management, and data security, to protect the cloud-based data and applications of a company.
- Stringent regulatory requirements: Governments and organizations are looking forward to passing laws and regulations. These are required for organizations to secure their data and applications from cyber-attacks. These regulations and laws create a need for cloud security services which can help many organizations comply with these requirements.
- Growing awareness of cloud security risks: Organizations are becoming more aware of the risks that are associated with cloud computing and the need to secure their data and applications from cyber-attacks. This heightened awareness is driving the demand for cloud security services.
- The growing use of mobile devices and applications: As more and more users adopt mobile devices and applications, the need for cloud security grows. Cloud security services can help protect mobile devices, applications, and data from cyber-attacks.
- Increase in cyber-attacks: As cyber criminals become more sophisticated, the number of cyber-attacks is increasing. This is another factor driving the growth of the cloud security industry as organizations look for ways to protect their data and applications from these threats.
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Top Trends in Cloud Security Market
Different values of cryptocurrencies which are aligned for better decision-making skills lead to crypto jacking attacks in the cloud. For example, By exploiting cloud computing instances hosted by network security providers, CoinStomp is a malware that consist of shell scripts that attempt to mine cryptocurrency.
Major trends emerging in cloud security are Cloud computing, VPN technology, increasing acceptance of BYOD devices, increasing number of cyber threat cases, and growing use of blockchain by various business organizations around the world.
A policy which is used by many companies called BYOD which stands for Bring Your Own Devices is used to lower the risk of cyber attack. This allows employees to bring their own devices and use them to access the organization’s sensitive data. This policy can be used to avoid data loss, alteration, and deletion. Additionally, cloud security is used by company employees for secure remote access to data.
Market Growth
The increasing use of cloud computing is one of the main factors which is driving the market expansion. In order to keep an eye on a lot of data and structured information, sophisticated mathematical forecast models power cyber security solutions. By using cloud technology in a safe and reliable environment, these data monitoring requirements can be fulfilled.
Regional Analysis
Asia-Pacific is projected to be the fastest-growing region in the cloud security market during the forecast period. North America dominates the market with 42.4% of the share globally. Market growth of the region is expected during the forecast period due to high entrance of rising cybercrime, connected devices, the presence of prominent cloud security players, and growing awareness of cloud security among SMBs are expected to support the market.
North America is expected to dominate the market and covers a large market share. By initiating various initiatives and incorporating research and development into existing solutions, Government agencies and private companies in the countries such as the United States and Canada are increasing their investment in security solutions.
The increasing adoption of rising cybercrime, IoT-connected devices, data breaches, and increasing adoption of database technologies in Europe, is eventually increasing the demand for cybersecurity solutions and services.
Additionally, strict regulations regarding data protection and regulations are implemented by EU governments, such as the GDPR. These are driving the demand for public and private sector security solutions to meet government standards in European countries.
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Competitive Landscape
Market-leading players such as Cisco Systems, Inc., Microsoft Corporation, Palo Alto Networks Inc., IBM Corporation, Broadcom Inc., and others try to improve their products by including advanced technologies in their security systems. Other players have entered into strategic partnerships to strengthen their market positions and gain competitive advantages.
Scope of the Report
| Report Attribute | Details |
| Market Value (2022) | USD 20.54 billion |
| Market Size (2032) | USD 148.3 billion |
| CAGR (from 2023 to 2032) | 22.5% |
| North America Revenue Share | 42.4% |
| Asia Pacific Revenue Share | 25.4% |
| Historic Period | 2016 to 2022 |
| Base Year | 2022 |
| Forecast Year | 2023 to 2032 |
Market Drivers
As people use the internet to launch targeted, politically motivated attacks against cloud IT infrastructure and large-scale cyberattacks occur worldwide, personal, corporate, and government data is lost. The cloud security market is experiencing an increase in demand due to the rise in enterprise data breaches.
Cloud data is more vulnerable to attack than data on enterprise servers. Due to the COVID-19 pandemic, the adoption of cloud collaboration tools and services by companies such as Cisco WebEx, Microsoft Teams, and Zoom has increased as distributed work from home became necessary.
The attack surface for cybercriminals has increased as SMBs store data quickly on cloud servers. These companies are becoming attractive targets for cybercriminals, as the number of SMBs using web-based and cloud-based tools and apps is growing, leading to increased adoption of cloud security solutions.
Market Restraints
The need for advanced IT/network security solutions to combat such attacks has drastically increased due the rise of smarter attack tools and new security threats. Threats that are associated with network, cloud, application, and security are failed to protect by the organizations’ traditional security solutions.
Enormous funds and advanced responses are required by the security providers for Technological development. The high cost of the solutions has severely limited the acceptance by enterprises, especially small and medium enterprises. Data loss/leakage, privacy, and unauthorized access to security platforms are the key market challenges.
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Market Opportunities
Governments of all countries are making high investments in cloud-based delivery models. Public-Private Partnerships (PPPs) are being established by governments in collaboration with private companies to promote smart enterprises in metropolitan cities and smart transportation systems. Cloud-based technology offers reliable, cost-effective, and scalable solutions for enterprises.
In recent years, organizations have adopted cloud-based deployments, and major market players believe this trend will continue throughout the forecasted period. To increase agility, speed up time to market, and reduce costs, organizations are moving workloads to the cloud.
Securing the cloud from cyberattacks is essential for protecting organizations. To facilitate vulnerability detection in IoT devices, organizations are now opting for cloud-level security, which allows monitoring across both public and private clouds. Consequently, the benefits of cloud security solutions and services have led to widespread adoption.
Report Segmentation of the Cloud Security Market
Security Type Insight
The identity and access management segment dominates the market globally. Identity and access management (IAM) surrounds multiple technologies such as password management, multi-factor authentication (MFA), profile management, and single sign-on (SSO).
An increase in cloud adoption may eventually result in increased adoption of IAM solutions. (DLP) also known as the Data loss prevention segment is expected to grow at a significant rate during the forecast period for the cloud security market. The increased promotion of data security and network security solutions among enterprises due to the increase in data breaches is the primary reason for the growth of the DLP during the forecast period.
To identify, protect, and monitor critical corporate data, DLP is used, it is a suite of purpose-built products that use fingerprinting, classification, and precise data matching technologies.
Enterprise Size Insight
The large enterprise segment dominates the market globally. To improve the overall productivity and efficiency of companies, large companies invest heavily in cutting-edge technology.
To protect their businesses in today’s highly competitive environment large enterprises are adopting cloud security solutions and are expected to invest heavily in modern cloud security solutions. Because of the use of a large number of cloud and Internet of Things (IoT)-based applications that are particularly vulnerable to cyberattacks, large enterprises implement cloud security solutions. These are the factors driving the growth of the market for the forecasted period.
End-User Insights
A powerful and low-latency 5G network will ensure uninterrupted connectivity for mobile applications and connected devices which requires a high degree of security and privacy. Telco’s are reaping the benefits of Artificial intelligence and data analytics at a scale from the cloud. As a result, the IT and telecom segments dominate the market growth globally.
Cloud computing is also changing the healthcare sector through the use of real-time data processing, backup and business continuity, and healthcare information sharing in everyday operations. Real-time processing prioritizes compliance and privacy.
A lucrative market opportunity for cloud security companies is represented by the Healthcare sector. To help customers shop without going through standard checkout lines, retailers are using artificial intelligence. Retailers continuously arrange cloud security for their customers to help them protect sensitive digital data and sensitive identities associated with each customer stored in the cloud.
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Market Segmentation
By Security Type
- Data Loss Prevention
- Information and Event Management
- Identity and Access Management
- Business Continuity and Disaster Recovery
By Enterprises Size
- Large Enterprises
- Small and Medium-Sized Enterprises
By End-User
- IT and Telecommunication
- Banking
- Finance
- Security and Insurance
- Healthcare and Life Sciences
- Manufacturing
- Retail
- Energy and Utilities
- Government
By Geography
- North America
- The US
- Canada
- Mexico
- Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
- APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
- Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
- Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
Key Market Players
- Amazon Web Services, Inc.
- Microsoft
- Palo Alto Networks, Inc
- Trend Micro, Inc
- Broadcom, Inc
- Check Point Software Technologies Ltd.
- Palo Alto Networks.
- McAfee, LLC.
- IBM Corporation
- Zscaler, Inc.
- Cisco Systems, Inc.
- Fortinet, Inc.
- Sophos Ltd.
- Other Key Player
Recent Development of the Cloud Security Market
- August 2021 – Avanan’s cloud email security company was acquired by Check Point Software Technologies Ltd. This acquisition will help Check Point Software deliver secure email security and further help to protect the remote workforce from malicious collaboration files, suites, URLs, and Phishing across email and network
- July 2020 – Cybersecurity solutions are for businesses to protect the data breaches which was launched by Quick Heal Technologies. For businesses to remain safe from potential data breaches and security attacks, the security solution launched by the company incorporates cloud-based email security, data protection and privacy suits, and others.
Browse More Related Reports:
- Cyber Security Market size is expected to be worth around USD 534 Billion by 2032 from USD 193 Billion in 2023, growing at a CAGR of 11% during the forecast period from 2022 to 2032.
- Healthcare Cyber Security Market was worth USD 15.2 Bn in 2022. It is projected to grow at a CAGR of 17.1% and is expected to reach USD 73.7 Bn from 2023 to 2032.
- Cloud Security Posture Management (CSPM) Market is a new category of security technologies that may help automate security and give compliance assurance in the cloud, according to the IT research and advisory business Gartner that created the term.
- Managed Security Services Market was valued at USD 25.9 Bn in 2022 and is expected to grow at a CAGR of roughly 11.4% over the forecast period of 2023-2032.
- Security Safes Market was valued at USD 2,670.1 Mn in 2022 and is expected to reach USD 13,055.8 Mn by 2028 at a CAGR of 17.2%.
- Cybersecurity Consulting Services Market is USD 9.81 Bn in 2023 and is increasing by USD 51.34 Bn in 2033 at a CAGR of 18%.
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SHENZHEN, China, Sept. 29, 2024 /PRNewswire/ — At the 6G Conference held in Istanbul, on September 24, 2024, Dr. Wen Tong, Huawei Wireless CTO, delivered a keynote speech on 6G standardization and innovation. With the release of the ITU-R 6G vision framework, the 3GPP will start 6G standardization in 2025. “6G is a new generation of mobile technology, not a simple upgrade of 5G, it should bring new value to users,” said Dr. Tong, “6G is a true intergenerational technological disruption. 6G standard, key technologies, and network architecture should be re-defined based on application scenarios and requirements from 2030 to 2040. 6G should not be another way to implement 5G. Instead, 6G should embrace the AI revolution with a quantum leap and generate new values for the consumers. In this way, 3GPP standards can truly realize the 6G vision and create greater value for the entire industry.”
Centered “6G Standardization Direction” and “6G Innovation Driving Force”, Dr. Tong shared important views on the future architecture, terminal development, and key technologies of 6G.
In terms of architecture design, 6G should go beyond Service-Based Architecture and move towards Application-Driven Network.
5G has already achieved market success and continues to evolve towards 5G-Advanced. 6G will not simply reuse 5G network architecture, without generational and fundamental innovations, which will limit the mobile industry’s aspiration and imagination to dive the innovation in the 6G era. 6G must have obvious cross-generational characteristics and technical breakpoint.
On the core side, reusing the 5G core network will hinder the innovation in AI. We should use Agentic-AI based technology to re-architect 6G Core that goes beyond 5G Service-Based Architecture and support the foundational capabilities of AI, Sensing and NTN , and thus evolve towards the Application Driven Network .
In terms of terminal evolution, 6G user device calls for a breakthrough to lead the success of the entire industry chain.
It is the law of the mobile industry to drive the evolution of the market with the pioneering technology. The 6G networks and 6G terminals must meet the requirements of consumers and vertical industries in the 6G market phase from 2030 to 2040.
Currently, smartphones are evolving to AI terminals to usher in the mobile AI era. In post-MBB era, breakthroughs in terminal technologies will be the key to the evolution of the mobile industry. Therefore, 6G user device calls for a breakthrough towards “Full-AI”, thus to drive 6G network upgrade and the success of the entire industry ecosystem.
In terms of technology development, AI will become a key enabler for 6G with network paradigm shifting.
Twenty years ago, the Internet was the enabler of the technology innovations. Mobile communications embraced the Internet and achieved great business success. Today, AI maybe the disruptive enabler of the latest technology innovations.
6G should embrace the AI revolution with a quantum leap. However, 6G networks should not be limited to generative AI, Artificial General Intelligence (AGI) and Embodiment-AI are the main directions of future AI development. Therefore, AGI should run through the whole process of sensing, reasoning, decision, and action of terminals, wireless networks, and core networks of 6G, to welcome the arrival of a new network paradigm.
At the end, Dr. Tong Wen emphasized the relationship between 5G and 6G: “The global 5G deployment is on the rise and evolving to 5G-Advanced, which not only meets the current requirements of operators, but also protects their investment. Therefore, 6G technologies should not overlap with 5G in technologies and market space. The specifications, technologies, and architecture of 6G must be based on the scenarios and requirements from 2030 to 2040. We should focus on true generational technology disruption, embrace the new opportunities brought by AI, expand the mobile industry in the next generation.”
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Artificial Intelligence
How AIoT shapes the future of mobility: Hikvision at ITS World Congress 2024
HANGZHOU, China, Sept. 27, 2024 /PRNewswire/ — Hikvision made a significant impact at the ITS World Congress in Dubai with its captivating theme, “Embrace AIoT for safer, smarter, and greener mobility.” Its booth became a hub of innovation, where visitors explored AIoT solutions that are reshaping the transportation landscape, sparking deep conversations on the future of urban mobility.
Road safety revolution: harnessing AIoT for secure transportation
Hikvision’s commitment to road safety was on full display at its booth through the impressive array of AIoT solutions designed to create secure and reliable traffic environments. The company’s technology provides 24/7 traffic monitoring, ensuring continuous oversight of motor vehicles, non-motorized vehicles, pedestrians and environmental factors. This comprehensive, real-time information collection enables traffic managers to prevent accidents and enhance road safety. Among the showcased products was the 20 MP IR ANPR Checkpoint Capture Unit, renowned for its high-definition capture capabilities, bolstering traffic safety measures.
A standout innovation was the integration of advanced radar and camera technologies, ensuring uninterrupted, comprehensive detection even in adverse weather conditions. The Radar-Video Fusion Incident Detection Cameras, featured prominently in the product experience area, enable early detection and warning of potential hazards. They are particularly effective in challenging situations such as curved roads, blind spots at intersections, and obstacles beyond visual range.
Attendees also engaged with onboard monitoring products on the simulated bus, including dome network cameras, which is designed to enhance passenger safety. Driving assistance products, such as the Driver Status Monitor (DSM), were demonstrated to mitigate unsafe driving behaviors and ensure safer journeys.
Urban mobility redefined: smart traffic innovations
In the realm of smarter mobility, Hikvision showcased its multidimensional sensing technology, which integrates visible light sensors, infrared sensors, radar, and sonar. This technology expands perception capabilities, significantly improving traffic management and situational awareness. The use of AI-powered comprehensive sensing elevates incident monitoring and violation detection to unprecedented levels of accuracy and efficiency.
A major attraction was the Radar-Video Fusion TandemVu PTZ Camera, which integrates millimeter-wave radar with high-resolution cameras for extensive traffic detection and data analysis. AI-based algorithms combine these two systems to enhance target information, detecting up to 16 types of incidents. This leads to the development of a large-scale fusion model that merges spatial physical data with image semantic information. The result is ultra-long-range perception, achieving over 95% accuracy in vehicle trajectory detection. This robust system improves traffic violation management and optimizes traffic flow, significantly enhancing road efficiency.
At the simulated bus station, visitors observed how AI-assisted people counting automated the collection of passenger flow statistics at peak stop hours and bus line frequency during busy periods. Paired with smart bus stop digital signage, the solution improves bus service quality, operational efficiency, passenger experience, and overall public transport effectiveness.
Sustainable transportation: leading the charge for greener cities
Hikvision’s commitment to sustainable urban mobility was evident through its innovative green wave technology and eco-friendly checkpoint solutions. Green wave technology efficiently manages traffic flow to reduce congestion and lower carbon emissions, aligning with global sustainability goals. Visitors were particularly impressed by a case study showcasing a green wave solution implemented in Zhoushan, China. Over a stretch of 21 kilometers and 34 intersections, this main road cut travel times by 50%.
The use of DarkFighterX technology in checkpoint cameras also received significant attention. This technology senses both visible and invisible light, resulting in more accurate and realistic images. It enhances traffic violation enforcement efficiency while minimizing the need for high ambient light levels, thus reducing light pollution. The 9M DarkfightX ANPR Checkpoint Camera exemplified this dedication to environmental stewardship.
Frank Zhang, President of Hikvision MEA, remarked, “Hikvision supports sustainable urban planning by empowering traffic departments to address congestion and transportation challenges.” He further emphasized, “Our system’s openness fosters a secure and reliable platform for developing smart and green cities. Additionally, our solar technology is extensively utilized in remote areas, while our smart street lighting solutions reduce energy consumption by 20-30%, promoting intelligent urban transportation and advancing global sustainability objectives.”
Hikvision’s presence at the ITS World Congress in Dubai underscored its leadership in integrating AIoT technologies to drive safer, smarter, and greener mobility solutions. The engaging presentations and advanced product demonstrations captured significant attention from industry partners and customers, reaffirming the company’s role as a pioneer in shaping the future of urban transportation. As the world moves towards more intelligent and sustainable transportation systems, Hikvision remains at the forefront, embracing AIoT to create a safer, smarter, and greener future for all.
To find out more about Hikvision’s advanced traffic and public transport solutions, please explore the Hikvision official website.
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Artificial Intelligence
Anti-Drone Market worth $7.05 billion by 2029 – Exclusive Report by MarketsandMarkets™
DELRAY BEACH, Fla., Sept. 27, 2024 /PRNewswire/ — The global anti-drone market was valued at USD 2.16 billion in 2024 and is projected to reach USD 7.05 billion by 2029; it is expected to register a CAGR of 26.7% during the forecast period according to a new report by MarketsandMarkets™. Increasing government spending on counter-drone technologies, rising incidence of critical infrastructure security breaches by unauthorized drones, and surge in adoption of aerial remote sensing technologies to safeguard critical infrastructure are attributed to the demand for anti-drone.
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Browse in-depth TOC on “Anti-Drone Market” 178 – Tables61 – Figures253 – Pages
Anti-Drone Market Report Scope:
Report Coverage
Details
Market Revenue in 2024
$ 2.16 billion
Estimated Value by 2029
$ 7.05 billion
Growth Rate
Poised to grow at a CAGR of 26.7%
Market Size Available for
2020–2029
Forecast Period
2024–2029
Forecast Units
Value (USD Million/Billion)
Report Coverage
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered
By System Type, Application, Platform type, Vertical, and Region
Geographies Covered
North America, Europe, Asia Pacific, and Rest of World
Key Market Challenge
Vulnerability to hacking
Key Market Opportunities
Emphasis on improving unmanned aircraft systems technology
Key Market Drivers
Growing number of illicit activities
By System Type: Hybrid systems to account for the larger market share in the forecasted year.
The hybrid segment accounted for the largest share of the anti-drone market in 2029. The trends of integrating multiple anti-drone technologies are rising since they are most effective in detecting, tracking, and neutralizing drone threats. These systems merge electronic, kinetic, and lasers, providing a comprehensive defense solution against UAVs. Hybrid systems use electronic, kinetic, and laser-based countermeasures to offer optimum protection against drones. These systems are designed to detect, track, identify, categorize, and mitigate drones at operational wide ranges ranging from a few km up to tens of km.
By Platform: The ground-based segment accounted for the largest market share in the forecast year.
The ground-based segment will hold a major share of the anti-drone market in 2029. Many ground-based anti-drone systems use several electronic technologies, such as radar, IR sensors, acoustic systems, and RF & GNSS jammers. MESA radar solutions are used mostly for counter-UAS purposes, protecting critical infrastructure, military camps, and other security-sensitive sites from unauthorized drones. One such solution is EchoGuard, a ground-based airspace management solution that contains a software-defined 3D radar that can be specific to the site. This system can identify single or multiple off-chance drones, including swarms in unauthorized areas. They provide accurate and sustained airspace surveillance for the field of view (FOV) they are configured, and both human and AI-monitored visual checks. The system can be easily transported and integrated directly with the command-and-control centers or another identification sensor for portable use, and multiple units of the system can be combined to cover vast areas or lengths of borders. Major providers of ground-based counter-drone systems include companies like EchoDyne Corporation, DeTect, Meteksan Defense, and WhiteFox Defense. Acoustics-based Discovair G2 utilizes patented microphone arrays. With 128 interconnected microphone elements, the Discovair sensor units can establish azimuth and elevation to the target in real-time using advanced digital signal processing.
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By Region: Americas are expected to hold the largest share of the anti-drone market during the forecast period.
Americas is expected to capture the largest share in the anti-drone industry during the forecast period. The growth can be attributed to protecting crucial infrastructure in the region. Governments, particularly in the US, invest in anti-drone systems for military bases, borders, and critical infrastructure. For Instance, in April 2023, RTX secured a USD 237 million contract from the US Army to provide Ku-band Radio Frequency Sensors (KuRFS) and Coyote effectors. These systems are designed to detect and neutralize unmanned aircraft systems (UAS). The contract includes stationary and mobile systems and a specified quantity of effectors, all aimed at enhancing the Army’s operations within the US Central Command region.
Key Players-
The key companies offering anti-drone companies include RTX (US), Lockheed Martin Corporation (US), Leonardo S.p.A. (Italy), Thales (France), and IAI (Israel).
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About MarketsandMarkets™
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MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
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The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
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