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[Latest] Global Gamifi Market Size/Share Worth USD 95.3 Billion by 2030 at a 25.40% CAGR: Zion Market Research (Gamification Industrial Trends, Report, Analysis, Players, Outlook, Forecast, Growth, Value, Segmentation)

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NEW YORK, United States, April 21, 2023 (GLOBE NEWSWIRE) — Zion Market Research has published a new research report titled “Gamifi Market By Deployment Mode (On-Premises, Cloud), Enterprise Size (Small And Medium Enterprises, Large Enterprises), By End-Use Industry (Banking, Retail, Government, Education, IT & Telecom, Healthcare, Others), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data And Forecasts 2023 – 2030” in its research database.

“According to the latest research study, the demand of global Gamifi Market size & share in terms of revenue was valued at USD 10.2 Billion in 2022 and it is expected to surpass around USD 95.3 billion mark by 2030, growing at a compound annual growth rate (CAGR) of approximately 25.40% during the forecast period 2023 to 2030.”

What is Gamifi? How big is the Gamifi Industry?

Gamifi Industry Coverage & Overview:

Gamification is considered to be an application of game design features and principles in non-game situations. It can also be defined as a set of actions and procedures that use or utilize the features of game elements to solve problems. For thousands of years, games and game-like features have been utilized to educate, entertain, and engage people. Points, badges, and leaderboards are all classic game components. The exponential rise in the number of smartphones and mobile devices has immediately resulted in the growth of the market for gamification. Gamification systems are increasingly being recognized as a means of architecting human behavior in order to induce innovation, productivity, or engagement, which further supporting the growth of the market. Gamification systems have also gone beyond their usual marketing applications. They are currently widely employed in advanced applications such as crowdsourcing.

Get a Free Sample PDF of this Research Report for more Insights with a Table of Content, Research Methodology, and Graphs – https://www.zionmarketresearch.com/sample/gamefi-gafi-market

(A free sample of this report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the Following:

  • Introduction, Overview, and in-depth industry analysis are all included in the 2022 updated report.
  • The COVID-19 Pandemic Outbreak Impact Analysis is included in the package
  • About 210+ Pages Research Report (Including Recent Research)
  • Provide detailed chapter-by-chapter guidance on Request
  • Updated Regional Analysis with Graphical Representation of Size, Share, and Trends for the Year 2022
  • Includes Tables and figures have been updated
  • The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
  • Zion Market Research Methodology

(Please note that the sample of this report has been modified to include the COVID-19 impact study prior to delivery.)


Global Gamifi Market: Growth Factors

The increasing use of smartphones has greatly increased the possibilities for gamification. On average, Americans are known to check their phones 80 times per day. As per the 2022 GSMA Mobile Economy Report, the number of mobile internet subscribers reached 4.2 billion people globally and by the end of 2022, 5.3 billion people subscribed to mobile services, representing 67% of the global population. Further, the shift of customers and staff from desktop computers to mobile phones and internet devices provides a valuable platform for banks to attract consumer interest and increase conversion/usage. Additionally, the platform’s interaction with social networking sites has allowed users to share their experiences with friends, acquaintances, and coworkers, expanding its reach and efficacy. Another benefit is that mobile applications allow marketers to conduct surveys, even if they are only one question long, allowing them to collect firsthand data from their target demographic and tailor their efforts accordingly.

Directly Purchase a copy of the report with TOC @ https://www.zionmarketresearch.com/buynow/su/gamefi-gafi-market

Report Scope

Report Attribute Details
Market Size in 2022 USD 10.2 Billion in 2022
Projected Market Size in 2030 USD 95.3 Billion
CAGR Growth Rate 25.40% CAGR
Base Year 2022
Forecast Years 2023-2030
Key Market Players Microsoft, SAP, Verint, Aon, Badgeville, Bunchball, Cognizant, Gigya, Gondola, Hoopla, Influitive, IBM, Keas, MindTickle, Nitro, Opower, PugPharm, SAP, Salesforce, Scavify, Tango Card, The Game Agency, The Level Up, The Octalysis Group, Thrive Global, Zamzee Centrical, MPS Interactive Systems, LevelEleven, Axonify Inc., Gamifier, IActionable, Xoxoday, Tango Card, and Callidus Software Inc.
Key Segment By Deployment Mode, By Enterprise Size, By End-Use Industry, And By Region
Major Regions Covered North America, Europe, Asia Pacific, Latin America, and the Middle East &, Africa
Purchase Options Request customized purchase options to meet your research needs. Explore purchase options

Gamifi Market: Segmentation Analysis

The global gamifi market is bifurcated on the basis of deployment mode, enterprise size, end-use industry, and region.

On the basis of deployment mode, the market is segmented into on-premises and cloud. The cloud segment is expected to generate maximum revenue during the forecast period. This is attributable to the increasing need for safe and reliable solutions among SMEs. Additionally, most companies are expected to adopt cloud-based gamification technology to create collaborative experiences for users.

On the basis of enterprise size, the market is divided into large enterprises and SMEs. The large enterprises segment held the maximum shares in 2021. This is attributable to the increasing adoption of the solutions and software by these enterprises. Furthermore, most companies are expected to adopt cloud-based gamification technology to create collaborative experiences for users.

On the basis of end-use industry, the market is divided into banking, retail, government, education, it and telecom, healthcare, and others. The telecom segment is expected to grow at the fastest CAGR during the forecast period. This is attributable to the increasing number of subscribers with consistent experiences. Companies must include gamification in their business models since customers have gotten more aware and are more inclined to use numerous services.

The global Gamifi market is segmented as follows:

By Deployment Mode

  • On-premises
  • Cloud

By Enterprise Size

  • Small and Medium Enterprises
  • Large Enterprises

By End-Use Industry

  • Banking
  • Retail
  • Government
  • Education
  • IT and Telecom
  • Healthcare
  • Others

Browse the full “Gamifi Market By Deployment Mode (On-Premises, Cloud), Enterprise Size (Small And Medium Enterprises, Large Enterprises), By End-Use Industry (Banking, Retail, Government, Education, IT & Telecom, Healthcare, Others), And By Region – Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data And Forecasts 2023 – 2030” Report at https://www.zionmarketresearch.com/report/gamefi-gafi-market

Competitive Landscape

Some of the main competitors dominating the global Gamifi market include – 

  • Microsoft
  • SAP
  • Verint
  • Aon
  • Badgeville
  • Bunchball
  • Cognizant
  • Gigya
  • Gondola
  • Hoopla
  • Influitive
  • IBM
  • Keas
  • MindTickle
  • Nitro
  • Opower
  • PugPharm
  • SAP
  • Salesforce
  • Scavify
  • Tango Card
  • The Game Agency
  • The Level Up
  • The Octalysis Group
  • Thrive Global
  • Zamzee   Centrical
  • MPS Interactive Systems
  • LevelEleven
  • Axonify Inc.
  • Gamifier
  • IActionable
  • Xoxoday
  • Tango Card
  • Callidus Software Inc.

 Key Insights from Primary Research:

  • As per the analysis shared by our research analyst, the global gamification market is expected to grow annually at a promising CAGR of around 25.40% during the forecast period 2022-2030.
  • In terms of revenue, the global gamification market size was valued at around USD 10.2 billion in 2022 and is estimated to grow to about USD 95.3 billion by 2030.
  • Gamification is the process of applying and effectively using game mechanics and design principles in various non-game contexts to captivate and motivate users. It involves using various techniques such as points, badges, levels, and leaderboards to encourage user participation and reward desired behaviors.
  • Based on deployment mode, the cloud segment held the largest market share in 2022.
  • Based on end-use industry, the telecom segment is expected to cite the fastest CAGR during the forecast period.
  • Based on region, the North American region held the largest market share in 2022.

Have Any Query? Ask Our Experts: https://www.zionmarketresearch.com/inquiry/gamefi-gafi-market

Key questions answered in this report:

  • What is the market size and growth rate forecast for Gamifi industry?
  • What are the main driving factors propelling the Gamifi Market forward?
  • What are the leading companies in the Gamifi Industry?
  • What segments does the Gamifi Market cover?
  • How can I receive a free copy of the Gamifi Market sample report and company profiles?

Key Offerings:

  • Market Size & Forecast by Revenue | 2023−2030
  • Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
  • Market Segmentation – A detailed analysis By Deployment Mode, By Enterprise Size, By End-Use Industry, And By Region
  • Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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(We tailor your report to meet your specific research requirements. Inquire with our sales team about customising your report.)

Regional Analysis:

North America held the largest share in the global gamifi market in 2021 and is likely to continue the same trend during the forecast period. This is attributable to the high adoption of customer-based solutions and enterprise-based solutions in the region. Further, countries like the United States and Canada are implementing gamification solutions to improve their marketing efforts by improving advertising, consumer contact, branding, and selling. Furthermore, the growing popularity of cloud-based gamified solutions among businesses, owing to their inexpensive deployment costs, has aided the gamification market’s rapid growth. In comparison to other regions, the gamification market in North America currently contributes a considerable amount of revenue.

By Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • France
    • UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • The Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

Recent Developments

  • May 2022 – Truist Financial Corporation announced that it has acquired Long Game, the award-winning gamified finance mobile app that is changing the way people save, learn and engage with their finances.
  • March 2020 – Genesys announced its acquisition of nGUVU to add artificial intelligence (AI)-powered gamification to its workforce engagement management (WEM) suite.
  • In 2021, Domino’s Pizza, a dominant US-based company announced the launch of its gamified loyalty program, called “Piece of the Pie Rewards”. This allows customers to earn points for every pizza they order. Customers can then redeem their points for free pizzas, sides, and drinks. The program also includes a leaderboard where customers can compete against each other for rewards.
  • In 2020, Microsoft, one of the leading American multinational technology companies, announced the launch of “Xbox Game Pass Quests”, a gamification feature for its Xbox Game Pass subscription service. Users can earn points and rewards for completing various quests and challenges, such as playing specific games or achieving certain in-game accomplishments.

To know an additional revised 2022 list of market players, request a brochure of the report: https://www.zionmarketresearch.com/requestbrochure/gamefi-gafi-market

FREQUENTLY ASKED QUESTIONS:

  • What is Gamification?
  • At what CAGR, the global gamifi market will expand during forecast years?
  • What will be the market value of global gamifi market by the end of 2030?
  • What are the factors driving the global gamifi market growth?
  • Which region will contribute notably towards the gamifi market value?
  • Who are the leading players in global gamifi market?

Browse Other Related Research Reports from Zion Market Research:

Digital Games Market: https://www.zionmarketresearch.com/report/digital-games-market

Gaming Market: https://www.zionmarketresearch.com/report/gaming-market

Language Learning Games Market: https://www.zionmarketresearch.com/report/language-learning-games-market

Game-Based Learning Market: https://www.zionmarketresearch.com/report/game-based-learning-market

Serious Games Market: https://www.zionmarketresearch.com/report/serious-games-market

Online Gambling & Betting Market: https://www.zionmarketresearch.com/report/online-gambling-betting-market

About Zion Market Research:

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Artificial Intelligence

Physical Security Information Management (PSIM) Market worth $4.3 billion by 2029 – Exclusive Report by MarketsandMarkets™

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CHICAGO, May 9, 2024 /PRNewswire/ — The Physical Security Information Management (PSIM) Market will grow in the future due to increased emphasis on cybersecurity measures, expansion into broader use cases beyond traditional security, and integration with emerging technologies like AI and IoT. Growth in the market will also be fueled by cloud-based solutions, improved user interfaces, and compatibility with other systems, especially in developing nations where infrastructure development is concomitant with growing security concerns.

The global Physical Security Information Management Market size is projected to grow from USD 3.5 billion in 2024 to USD 4.3 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 4.6% during the forecast period, according to a new report by MarketsandMarkets™. The integration of cloud-based solutions and advanced technologies like AI, ML, and blockchain has propelled the rapid growth of PSIM adoption. Cloud-based PSIM solutions offer remote accessibility and cost reductions, while AI, ML, and blockchain integration automate processes, enhance threat detection, and secure data exchange. These combined advancements in PSIM systems cater to organizations’ demands for scalable, cost-effective, and efficient security solutions, driving significant expansion in the PSIM market.
Browse in-depth TOC on ” Physical Security Information Management (PSIM) Market”
350 – Tables 50 – Figures300 – Pages
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=133712085
Scope of the Report
Report Metrics
Details
Market size available for years
2020-2029
Base year considered
2023
Forecast period
2024–2029
Forecast units
Value (USD Billion) 
Segments Covered
Offering, Software Type, Deployment Mode, Organization Size, Vertical, And Region
Geographies covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America 
Companies covered
Major vendors in the global Physical Security Information Management Market include Hexagon AB (Sweden), Honeywell (US), Hikvision (China), Everbridge (US), Axxonsoft (Ireland), Genetec (Canada), Advancis (Germany), Entelec (Belgium), Verint (US), Vidsys (US), Nanodems (US), Eagle Eye Networks (US), Bold Group (US), Primion (Germany), Persistent Sentinel (US), Prysm Software (France), SureView Systems (US), easypsim (Switzerland), Veracity Solutions (Scotland), AARMTech (India), Octopus (Israel), Network Harbor (US), Fast Systems (Switzerland), Integrated Security Systems (ISS) (US), and Gretsch-Unitas Deutschland (Germany). 
Based on the organization size, SMEs are to grow at the highest CAGR during the forecast period.
The exponential growth of SMEs in the PSIM market is attributed to the escalating recognition of the critical importance of robust security measures to combat cyber threats. With nearly 43% of cyber-attacks targeting SMBs, the imperative for effective security solutions among smaller enterprises is evident. However, SMEs often encounter budget constraints and resource limitations, heightening vulnerability to security breaches. Consequently, investing in tailored PSIM solutions has become a priority. These solutions, encompassing video surveillance, access control, and alarm management, empower SMEs to monitor and respond to security incidents efficiently. Moreover, the affordability, scalability, and ease of deployment of cloud-based PSIM options are particularly appealing to SMEs. By embracing PSIM technologies, SMEs bolster their security posture, mitigate cyber risks, and safeguard assets and operations against evolving threats in today’s digital landscape.
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By software type, video management accounts for the highest market size during the forecast period.
The video management software type holds the largest market share in the PSIM market due to its indispensable role in modern security systems. With the proliferation of CCTV cameras globally, there’s a heightened demand for VMS solutions to handle and manage footage from numerous cameras efficiently. VMS systems are renowned for their open-platform design, enabling seamless integration of various camera types and brands and advanced features like motion detection and video analytics. When integrated with PSIM software, VMS delivers multiple benefits, including real-time video feed monitoring from multiple cameras and automation of video management processes. Leading companies such as ISS provide PSIM software with integrated video management capabilities, offering organizations enhanced security intelligence and operational efficiency through centralized management of video surveillance systems. This convergence of technology ensures robust protection for organizations and their assets, driving the dominance of video management software in the PSIM market.
By region, Asia Pacific is to grow at the highest CAGR during the forecast period.
The Asia Pacific region is growing at the fastest rate in the PSIM market due to several key factors driving the demand for integrated security solutions. Rapid economic growth and technological advancements, particularly in IoT proliferation and smart city initiatives, necessitate efficient management of diverse security systems, prompting the adoption of PSIM. Moreover, substantial government investments in critical infrastructure projects further underscore the need for comprehensive security solutions like PSIM to safeguard valuable assets effectively. The increasing awareness among organizations about the benefits of PSIM in managing complex security environments is fueling its adoption across various sectors, including transportation, energy, and public safety. These factors collectively contribute to the rapid growth of the PSIM market in the Asia Pacific region, positioning it as a frontrunner in the adoption of integrated security solutions.
Top Key Companies in Physical Security Information Management (PSIM) Market:
Hexagon AB (Sweden), Honeywell (US), Hikvision (China), Everbridge (US), Axxonsoft (Ireland), Genetec (Canada), Advancis (Germany), Entelec (Belgium), Verint (US), Vidsys (US), Nanodems (US), Eagle Eye Networks (US), Bold Group (US), Primion (Germany), Persistent Sentinel (US), Prysm Software (France), SureView Systems (US), easypsim (Switzerland), Veracity Solutions (Scotland), AARMTech (India), Octopus (Israel), Network Harbor (US), Fast Systems (Switzerland), Integrated Security Systems (ISS) (US), and Gretsch-Unitas Deutschland (Germany) are the key players and other players in the Physical Security Information Management Market.
Recent Developments
In December 2023, Genetec announced a new version of its flagship unified security platform, Security Center, embracing a continuous delivery model for rapid innovation. Enhancements included new mapping features for smoother operator experiences in large deployments and simplified authentication setup, setting the stage for advanced workflow capabilities to streamline system management.In November 2023, Hikvision introduced HikCentral Professional 2.5, an upgraded integrated security management software. This release offers versatile add-on applications through the App Market, expanding functionalities for diverse business needs. The software enhances operational efficiency with simplified operations, user-friendly interfaces, and strong integration capabilities using OpenAPIs for seamless system integration and third-party device management.In March 2023, Advancis introduced WinGuard X5, a vendor-neutral PSIM software featuring a new core and advanced capabilities. Built on the Advancis Open Platform (AOP), it supports third-party development for customized interfaces and functions. This release empowered users to scale deployments flexibly and extend functionalities with modern APIs.In September 2022, AxxonSoft introduced Axxon PSIM version 1.0, a comprehensive software platform integrating video surveillance, AI video analytics, access control, fire/security alarm systems, and industry-specific solutions. This modular PSIM enables tailored security solutions, selecting required modules for site-specific needs, offering integration with diverse security devices and protocols, and supporting limitless scalability and reliability for large-scale deployments.Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=133712085
Physical Security Information Management (PSIM) Market Advantages:
A centralised management interface can be created by integrating several security systems, including video surveillance, access control, intrusion detection, and fire alarms, using PSIM platforms’ extensive integration capabilities.Operators can improve their situational awareness with the use of PSIM systems, which offer real-time monitoring and analysis of security incidents. PSIM systems enable quick decision-making and provide a comprehensive picture of security issues by combining data from many sources.The incident response processes are made more efficient by PSIM platforms’ sophisticated automation and workflow management features. By effectively prioritising and managing warnings, operators can minimise the impact of security threats and reduce reaction times.PSIM solutions are made to grow with businesses, adapting to shifting demands in terms of operations, infrastructure, and security specifications. They provide customisation and setup flexibility to accommodate different security protocols and environments.Through the facilitation of communication and information exchange, PSIM systems encourage cooperation between departments, external stakeholders, and security personnel. Coordination of reactions to security crises is made possible by integrated communication solutions, which promote efficiency and teamwork.PSIM platforms offer audit trails, reporting features, and documentation capabilities to assist organisations in meeting regulatory requirements. They reduce legal and financial risks by allowing organisations to prove compliance with security requirements and legislation.Long-term cost benefits are achieved by PSIM systems through the centralization of security operations and resource utilisation optimisation. They reduce the need for duplicate systems, lessen the requirement for manual intervention, and improve operational effectiveness, all of which lower total costs.Report Objectives
To define, describe, and forecast the Physical Security Information Management Market based on – offering, software type, deployment organization size, vertical, and region.To define, describe, and forecast the Physical Security Information Management Market by – offering, software type, deployment organization size, vertical, and region.To forecast the market size of five main regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin AmericaTo analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market.To provide detailed information related to the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Physical Security Information Management Market.To analyze opportunities in the market for stakeholders by identifying high-growth segments of the Physical Security Information Management Market.To profile the key players of the Physical Security Information Management Market and comprehensively analyze their market size and core competencies in the market.To track and analyze competitive developments, such as new product launches, mergers and acquisitions, and partnerships, agreements, and collaborations in the global Physical Security Information Management Market.Browse Adjacent Market: Information Security Market Research Reports & Consulting
Browse Other Reports:
Operational Technology Security Market- Global Forecast to 2029
Perimeter Security Market- Global Forecast to 2029
Email Encryption Market- Global Forecast to 2028
DDoS Protection and Mitigation Security Market- Global Forecast to 2027
Encryption Software Market- Global Forecast to 2026
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MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
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Artificial Intelligence

Cybersecurity veteran Simon Church Joins CyXcel as Chief Strategy Officer

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LONDON, May 9, 2024 /PRNewswire/ — CyXcel, a leading cybersecurity business with operations in the UK and North America, announces the appointment of Simon Church as Chief Strategy Officer. A 35-year veteran of the technology industry, Church brings a wealth of cyber expertise and commercial development to the role. Church’s appointment solidifies CyXcel as a pioneering force in combining security, regulatory, and legal expertise for established companies and those expanding into new markets, ensuring protection and recovery of their critical business assets.

As Chief Strategy Officer, Church will spearhead CyXcel’s strategic initiatives to drive innovation, foster partnerships, and accelerate growth opportunities. His appointment underscores CyXcel’s commitment to fortifying its strategic offering and enhancing its position as a leader at the nexus of risk analysis, response management and incident resolution. His vast experience in go-to-market strategies and M&A will be instrumental in driving CyXcel’s growth and expansion initiatives.
Church has held executive leadership positions at market-leading cybersecurity and technology companies such as Maxive Cyber Security (acquired by Thales), Optiv, Vodafone, NTT Security, Verisign, and NetIQ. His experience includes strategic roles  in identity management, networking, and managed services and he brings a strong track record of delivering commercial growth, including leading on commercial acquisitions. 
In addition to his role at CyXcel, Church serves as Chair of Xalient, a UK-headquartered converged cyber, identity, and networking managed services company. He is also a Board member and strategic advisor to Redshift, as well as a Board member at beqom. Furthermore, Church serves on the Advisory Board of Glasswall, a UK-based security technology company.
Ed Lewis, CyXcel Co-Founder and Managing Partner commented:
“Simon’s unparalleled expertise and proven track record will be invaluable as we continue to innovate and deliver pioneering solutions to our clients worldwide. With Simon’s strategic leadership, we are poised to achieve new heights in our mission to safeguard enterprises and navigate the complex geopolitical, regulatory and legal implications of ever-evolving cyber threats.”
Simon Church said:
“I’m thrilled to be joining such an experienced and ambitious team and the CyXcel offer is unlike any I’ve ever seen. CyXcel has already established itself as a trusted partner in empowering organisational awareness and responsiveness to the financial, existential, and strategic complexities of global cyber threats. I look forward to delivering rapid growth around the world by developing and executing initiatives that provide unparalleled protection and value to our clients.”
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Artificial Intelligence

IBM Introduces New Microsoft Copilot Capabilities to Fuel AI-Powered Business Transformation

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ARMONK, N.Y., May 9, 2024 /PRNewswire/ — IBM (NYSE: IBM) today announced the availability of IBM Copilot Runway, a new offering from IBM Consulting designed to help enterprises create, customize, deploy and manage copilots including Copilot for Microsoft 365. With the new offering, clients will be able to seamlessly integrate copilots’ generative AI into their organizations in order to enhance productivity and drive business success. IBM Consulting has also formed a dedicated practice of consultants with Microsoft copilot skills, credentials and expertise to guide clients on their AI transformation journey.

As part of the new offering, IBM will work with clients to build custom copilots that can be tailored to fit the needs of specific business scenarios and efficiently deployed to help reduce the time and effort often required for implementations. IBM will initially focus on helping clients across priority use cases, including customer and field service, employee experience, and procurement and finance – as well as specific industries, like financial services, retail and CPG, government, and supply chain. These use cases will include:
The Procurement and Finance Contract Copilot which assists specialists in extracting valuable insights from contracts.The Customer Service and Field Service Copilot which gives agents and technicians access to self-service options and a time-saving generative AI search.The Employee Experience Copilot which is designed to enhance employee engagement.                                                                            IBM and Microsoft already serve clients across a variety of industries with a range of AI solutions and services. In fact, IBM Consulting worked with Virgin Money to develop and launch Redi, a conversational virtual assistant that helps credit card customers in the Virgin Money credit card app. Redi, powered by Virgin Money’s suite of Microsoft Copilots, is a testament to the power of partnership.
“Our customers tell us how much they enjoy interacting with Redi in the Credit Card app,” said Adam Paice, Head of Digital Proposition, Virgin Money. “Our partnership with IBM has helped us to get the most out of Microsoft Copilot to find a balance between innovation and control.”  
IBM Consulting is also scaling its Microsoft copilot capabilities and capacity across its network of Global Innovation Centers on each continent. For example, these capabilities are being used to co-create solutions with clients at IBM Consulting’s new IBM-Microsoft Experience Zone in Bangalore, India – a first of its kind in our collaboration.
At the Experience Zone, clients from around the world and across industries are working together with IBM Consulting in various technology stations to co-ideate and co-create generative AI-powered solutions – leveraging Microsoft technologies, including Copilot. Later this year, IBM Consulting plans to open additional IBM-Microsoft Experience Zones in Romania, U.K. and U.S., where clients in these regions can explore the power of Copilot. In addition IBM and Microsoft hosted a second client-focused hackathon with 800 participants, including clients and experts to build solutions leveraging Microsoft copilot – with winners to be announced this quarter.
“As IBM and Microsoft strengthen our partnership, we’re poised to empower more clients with Microsoft Copilot, supercharging productivity and boosting creativity through the power of generative AI,” said John Granger, Senior Vice President, IBM Consulting. “Our dedicated IBM Consulting Microsoft practice, along with Copilot-focused Experience Zones around the world, help us meet clients where they are and bring them the right generative-AI-enabled solutions for their businesses.”
“Clients need the right partners and technology to scale AI responsibly across the enterprise,” said Dinis Couto, General Manager of Global Partner Solutions for Microsoft. “With IBM’s dedicated group of Microsoft Copilot experts, we’re confident we can help more clients unlock the full potential of generative AI for their businesses.”
IBM purchased Copilot for Microsoft 365 for its practitioners. To continue building on the partnership, IBM has also invested in growing its team of experts and capabilities through acquisitions, like Neudesic and Bluetab.
IBM Consulting practitioners work with a range of leading AI software technologies and multiple models from both IBM and its strategic partners like Microsoft. IBM data and AI consultants typically employ multiple models, each applied to a specific use case. Different models can be optimized for specific tasks, enhancing performance and efficiency.
Microsoft is a trademark of Microsoft Corporation in the United States, other countries, or both.
About IBMIBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.
Visit www.ibm.com for more information.
Media Contact:IBMCarolyn [email protected]
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