Artificial Intelligence
Germany Online Advertising Industry Projected to Reach $22Bn by 2027. Explore How Consumer Will React to the Changing Landscape: Ken Research
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Gurugram, India, April 25, 2023 (GLOBE NEWSWIRE) — The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter In.
- As of 2021, there were 74 million people in Germany who accessed the web from anywhere via any device.
- Germany’s 4G Availability rises over 85%, with rural districts improving faster than urban districts.
- Amazon.de is the industry leader in Germany, with e-commerce net sales of US$ 16,836 million expected in 2022 with estimated monthly traffic of 434.5 million visits.
The Surge in Paid Advertising: The marketing and advertising spend of companies are already shifting from the offline to the online space. Paid search is emerging as a great option for organizations for its cost-effectiveness and ability to adjust campaigns as and when needed. It is proving beneficial for both B2C and B2B segments. In 2022, the total mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide.
Increasing Searches for Products: E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in Germany are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company. Companies, such as Facebook and Google, obtain most of their ad revenue from the Europe region. Thus, owing to increasing social media usage and advertising expense, this region is expected to hold a prominent share in the market.
Emergence of New Channels in Online Space: The total online advertising revenue in the Germany grew by a robust growth in 2021. This is mainly due to the emergence of new channels and formats, including virtual and augmented reality, podcasts, and OTT content which are gaining significance popularity in Germany. Almost half of German companies already use digital marketing channels including email, social media, search engine advertising, display, and others which can help the market to grow at exponential rate in future.
Analysts at Ken Research in their latest publication “Germany Online Advertising Market Outlook to 2027F” by Ken Research observed that online advertising is an emerging advertising market which has boosted after pandemic. Technological developments regarding the internet, combined with its increasing commercial use and the rapidly growing number of internet users worldwide, have not only shaped the evolution of online advertising and digital advertising but have also given rise to new advertising business models, mediums and players and is expected to contribute to the market growth over the forecast period. The market is expected to grow at ~% CAGR during 2022-2026F.
Key Segments Covered in the report:-
Online Advertising Market
By Type (On the Basis of Ad Expenditure)
- Digital Advertising Market
- Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
- Desktop Advertising
- Mobile Advertising
Interested to Know More about this Report, Request a Sample Report
By Type of Advertisement (On the Basis of Ad Expenditure)
- Search Advertising
- Social Media Advertising
- Display Advertising
- Video Advertising
- Audio Advertising
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)
Social Media Advertising
- Others
Search Advertising
- Yahoo & Bing
- Amazon
- Others
Video Advertising
- YouTube
- Others
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Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
Social Media Advertising
- Mobile
- Desktop
Video Advertising
- Mobile
- Desktop
Search Advertising
- Mobile
- Desktop
Audio Advertising
- Mobile
- Desktop
Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
- Mobile
- Desktop
By Sectors (On the Basis of Ad Expenditure)
- Retail
- Automotive
- Financial Services
- Telecommunications
- Leisure Travel
- Consumer Packaged Goods
- Electronics & Computers
- Pharmaceuticals/Healthcare
- Media
- Entertainment
- Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
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By Ad-Buyers (On the Basis of Ad Expenditure)
- Direct
- Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
- Performance
- Cost Per Mile
- Hybrid
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
Time Period Captured in the Report:-
- Historical Period: 2017-2021
- Base Period: 2022
- Forecast Period: 2023-2027F
Companies Covered:-
Major Ad Agencies
- TBWA Germany
- DDB Group
- BBDO Group
- Serviceplan Group
- Scholz and Friends Group
- Kolle Rebbe
Major Online Platforms
- Google (including YouTube)
- Facebook (including Instagram)
- Amazon
- Microsoft (including LinkedIn)
- Verizon Media
- Tencent
- Baidu
- ByteDance
Key Topics Covered in the Report:-
- Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- Germany Online Advertising Market Size,
- Germany Online Advertising Market Segmentation,
- SWOT Analysis of Germany Online Advertising Market
- Growth Drivers, Trends and Developments in Germany Online Advertising Market
- Issues and Challenges in Germany Online Advertising Market
- Regulatory Framework in Germany Online Advertising Market
- Customer Profiling in Germany Online Advertising Market
- Case Studies Covered in Germany Online Advertising Market
- Competitive Landscape in Germany Online Advertising Market
- Germany Online Advertising Market Future Outlook and Projections,
- Analyst Recommendations
For more insights on the market intelligence, refer to below link:-
Germany Online Advertising Market
The digital advertising expenditure is expected to surpass the traditional advertising owing to the spurring smart phone and internet penetration among the population in the US. The introduction of 5G internet technology is expected to be one of the major growth drivers impacting the market as advertisers are now likely to adopt new ad formats due to better internet infrastructure and speed. Adoption of new technologies such as Artificial Intelligence, Augmented & Virtual Reality to improve the targeting, measurability and efficiency of internet ads is further expected to positively impact the digital advertising market in the country.
France Online Advertisement Market witnessed a massive growth till 2018 & faced a setback in 2020-21. With a ~% decline, France witnessed one of the sharpest decline in advertisement investments in Europe. When it comes to future projections, a steady recovery& then an uptick is expected by 2027F. The Online Advertisement market in France is expected to grow at a CAGR of ~% in 2022 & ~% by 2027. France has a well-established Online Advertising Industry with a number of multinational giants competing for market power. The market is highly concentrated with big companies dominating the market. The key players include, Facebook, Meta, Amazon, Alibaba, Tencent & Alphabet.
According to Ken Research estimates, the Australia Online Advertising Market – which grew from approximately AUD ~ Bn in 2017 to approximately AUD ~ Bn in 2022P – is forecasted to grow further into AUD ~ Bn opportunity by 2027F, owing to the rising internet and smart phone penetration in the country as well as the rapid adoption of social media in the country among all age-groups. Widespread adoption of a standard format influences the effectiveness of advertising in online advertising market. Our report offers the challenges of advertising when a cost savings technology (that demands standard ad design) limits the ability of an ad format to grab user attention in Australian online advertising market. We also explore remedies to these challenges.
Indian Vernacular market is expected to expand with a double digit CAGR in between 2022 and 2027 on the basis of revenue generated. It is anticipated that Vernacular industry will grow owing to factors such as increasing internet penetration and better content offeringsin a competitive landscape in the coming years. Indians has been culturally conservative towards native language and serves as the perfect audience for vernacular players. The existing news and content companies not in the vernacular space are looking to expand in the industry by offering new languages and relevant information to their platforms. Emergence of Koo is the major landmark in Vernacular social media players where it is competing with the global giant Twitter through its offering in only India languages excluding English. The market growth will be driven by increasing monetization of platforms, acceptability of people to consume in native languages and Vernacular ecosystem expansion.
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Ken Research Private Limited
Ankur Gupta, Director Strategy and Growth
[email protected]
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Artificial Intelligence
oToBrite Develops a Compact All-Weather Vision-AI Driver Monitoring System for the Commercial Vehicle Market
HSINCHU, May 9, 2024 /PRNewswire/ — oToBrite, a leading provider of vision-AI ADAS solutions, has successfully developed a compact all-weather vision-AI Driver Monitoring System (DMS). With a high-sensitivity automotive-grade global shutter image sensor, the system achieves outstanding Quantum Efficiency (QE), providing clear image quality day and night. With oToBrite’s proprietary secondary optical system, the overall combination effectively enhances the accuracy and reliability of the vision-AI algorithm in all weather conditions. The DMS has already been successfully delivered to heavy commercial vehicle manufacturers, mitigating the potential risks of traffic accidents.
oToBrite’s vision-AI DMS utilizes self-developed AI 3D facial landmark technology to identify over 100 driver IDs and recognize driving behaviors, including smoking, phone use, distraction, fatigue. The system remains effective even when drivers wear Level 3 sunglasses or coated glasses, without compromising the detection and recognition capabilities of vision-AI.
The vision-AI DMS features a 940nm infrared and high-QE sensor, coupled with oToBrite’s proprietary optical design, ensuring clear images in strong light conditions (>120K lux) or during nighttime driving. Additionally, oToBrite’s vision-AI technology optimizes facial image quality, ensuring accurate AI recognition whether driving against sunlight, backlight, or through tunnels.
Miniaturization is a significant trend in driver monitoring applications. oToBrite further emphasizes that, compared to many systems on the market requiring multiple LEDs for sufficient illumination, the DMS only needs one LED to meet the system’s image quality requirements. In terms of hardware technology, oToBrite’s secondary optical system adjusts the LED light source to any angle to meet light distribution needs. Concentrating the light source can double the illumination, producing more reliable images for AI recognition. This also reduces optical component usage, enhances image clarity, and saves installation space and system costs.
According to the 2023 market research report by Gii, the DMS market reached $1.3 billion in 2022, with an expected Compound Annual Growth Rate (CAGR) of 8.3% by 2028, reaching $20.8 billion. Currently, several countries are drafting or have implemented regulations, and driven by regulatory demand, oToBrite’s compact all-weather vision-AI DMS has begun mass production, contributing to achieving Vision Zero. Read more: http://www.otobrite.com/en/block/index/99
About oToBrite
oToBrite is a leading vison-AI ADAS/AD solutions provider. Based in Hsinchu Science Park, oToBrite has IATF 16949-certified clean room factory and many years of experience as an automotive Tier-1 supplier. Through comprehensive research and development capabilities, oToBrite provides vision-AI algorithms, ECU/domain controllers and automotive-grade/special purpose cameras.
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IP solution maximizes operational efficiency for leading automation company
LONDON, May 9, 2024 /PRNewswire/ — Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, announced today that OMRON has selected IPfolio™, an intellectual property management software from Clarivate to transform their IP operations. This solution will enable OMRON, a leading automation company to make smarter decisions and plan strategically using IP data and analytical insights.
With IPfolio’s help, OMRON will be able to better manage its IP assets and keep up with the rising number of filings and data volumes, while eliminating manual processes. The IP team at OMRON can enhance their analysis and collaboration with stakeholders by using insightful data visualizations. This can lead to increased productivity, deeper insights, and faster decision-making with confidence.
Gordon Samson, President, Intellectual Property, Clarivate, said, “Our IP Management Software integrates data and services to empower our clients to remove friction, enhance collaboration and make better informed decisions. We are confident that IPfolio will help OMRON simplify the process of managing IP assets across the entire lifecycle.”
About ClarivateClarivate™ is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit www.clarivate.com
Media Contact:Jack Wan, External Communications [email protected]
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View original content:https://www.prnewswire.co.uk/news-releases/omron-selects-ipfolio-from-clarivate-302139322.html
Most people don’t know that, due to recent groundbreaking scientific advances, existing technology can read thoughts, implant dreams, scan memory, tell if a subject is in love, and hack brains for PIN codes.
LONDON, May 9, 2024 /PRNewswire/ — Announcing the establishment of the Institute of Neurotechnology and Law (INL) – the first organisation of its kind in the world, crafted in response to the swift advancements in neurotechnology and the emerging concerns over human rights and privacy.
The world is about to change. Yet whilst AI steals the headlines, recent extraordinary advancements in neurotechnology have gone largely under the radar.
That is why we have set up the Institute of Neurotechnology and Law.
“We are at a critical juncture in the evolution of neurotechnology. The possibilities for improving human life are immense, yet so are the risks to privacy and autonomy,” stated Founder Harry Lambert. “The Institute of Neurotechnology and Law is dedicated to ensuring these technologies enable human flourishing without compromising our moral and ethical principles.”
The institute has already garnered significant attention, attracting some of the world’s foremost experts in neurotechnology, neuroscience, ethics, and law. These distinguished panellists will collaborate to address the pressing issues at the intersection of technology and human rights, aiming to influence policy both domestically and internationally.
For more information about the Institute of Neurotechnology and Law, upcoming events, and membership details, please visit www.neurotechlaw.com.
Media Contact: [email protected]. 07982678044
View original content:https://www.prnewswire.co.uk/news-releases/first-of-its-kind-institute-of-neurotechnology–law-launches-in-the-uk-302140545.html
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