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Fertility Supplements Market Size to Hit US$ 3.95 Bn by 2032 With CAGR of 7.69% | Study



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New York, April 28, 2023 (GLOBE NEWSWIRE) — The global fertility supplements market size was valued to be worth USD 1.92 billion in 2022. From 2023 to 2032, it is estimated to reach USD 3.95 billion growing at a CAGR of 7.69%.

The primary factors driving market expansion are an increasing infertility rate and a rise in the number of fertility clinics. Other significant elements influencing market expansion include changing lifestyles, technological advances in the healthcare industry, and rising product innovations. The fertility supplement market is on the rise due to women delaying pregnancy and an ongoing fertility rate decline. Supplements designed to promote reproductive health and boost fertility in both men and women collectively are referred to as the “fertility supplement market.” Due to the COVID-19 virus’ impact on fertility rates, the COVID-19 pandemic had a beneficial effect on the market for fertility supplements. Many consumers use supplements to complement their fertility treatments, and the closure of clinics has led to a decrease in the use of these supplements.

Fertility Supplements Market

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Key Takeaway:

  • By Ingredient, in 2022, the synthetic segment dominated the global revenue share.
  • By Product, in 2022, the capsules segment dominated the global revenue share.
  • By Distribution Channel, the over-the-counter segment dominated the largest market share.
  • By End-User, the women segment dominated the global revenue share in end-user analysis.
  • In 2022, the North American region dominated the market with the highest revenue share of 37%.
  • Asia Pacific is anticipated to have the highest CAGR among all the regions.

Factors affecting the growth of the Fertility Supplements industry

There are several factors that can have an impact on the growth of the Fertility Supplements industry. Some of these factors include:

  • Rising Awareness: More and more people are becoming educated on the benefits of fertility supplements, leading them to seek out natural solutions that may rising their chances of conception.
  • Increased Demand for Natural Remedies: As people become more health conscious, they are turning more and more towards natural remedies and supplements instead of traditional pharmaceuticals.
  • Research and development developments: The market for fertility supplements has benefited from developments in research and development, which have led to the creation of more effective and innovative products.

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Market Growth

The global fertility supplements market has experienced rapid growth in recent years. The fertility supplements market is expected to experience further growth over the coming years due to factors such as increasing awareness of natural remedies, rising infertility rates, and the trend toward delayed parenthood. The market for fertility supplements is expected to benefit from advances in research and development, leading to the creation of more efficient and innovative products. Another factor driving growth within this space is an increasing demand for natural remedies and supplements as people become more health-conscious and seek alternatives to traditional pharmaceuticals; this has translated into an increased interest in fertility supplements.

Regional Analysis

North America led the fertility supplements market in 2022 with a share of 37%. North America is the largest market for fertility supplements due to its huge number of healthcare and wellness businesses, high consumer awareness levels, and high prevalence of fertility issues. As a result, this region has experienced an enormous surge in sales of fertility supplements over recent years. Between 2022 and 2030, Asia Pacific is anticipated to experience a compound annual growth rate (CAGR) of 11.0%. With improved access and availability of healthcare facilities as well as increased spending in research and healthcare sectors. Additionally, it is anticipated that over the duration of the forecast period, buyer accessibility would improve as a result of the growth of the retail market in nations like Indonesia, India, Malaysia, and China as a result of government support for investment. This will help the market expansion in the region.

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Scope of the Report

Report Attribute Details
Market Value (2022) USD 1.92 billion
Market Size (2032) USD 3.95 billion
CAGR (from 2023 to 2032) 7.69%
North America Revenue Share 37%
Historic Period 2016 to 2022
Base Year 2022
Forecast Year 2023 to 2032

Market Drivers

  • Growing demand for natural fertility treatments: Natural fertility treatments are in increasing demand as more and more infertile couples are seeking non-traditional medical solutions to their infertility problems rather than investing in costly IVF treatments. Fertility supplements are seen as safe and improve chances of conception and natural way to support fertility.
  • Increasing awareness of the benefits of preconception care: Preconception care or taking steps to improve health and fertility before trying to conceive, is becoming more popular among couples. Fertility supplements are seen as an integral part of preconception care as they supply key nutrients essential for healthy fertility.

Market Restraints

  • Limited Scientific Evidence: Many fertility supplements are promoted as natural remedies, yet there is often insufficient scientific proof to back their claims up. This can lead to skepticism among consumers and healthcare professionals, potentially delaying market expansion.
  • Regulatory Challenges: The regulatory environment for fertility supplements can be complex and differ by region, creating obstacles for manufacturers and restricting market expansion.
  • High Cost: Fertility supplements can be expensive, which may limit access for some consumers. This is especially true for those already undergoing fertility treatments which can be costly as well.
  • Limited consumer awareness- Awareness of fertility supplements is growing, but some consumers may still not be aware of their benefits or be skeptical of their effectiveness. This could restrict market expansion.

Market Opportunities

The fertility supplement market presents a major opportunity for businesses in the healthcare and wellness sectors, as well as investors looking to take advantage of the increasing demand for natural, holistic approaches to fertility. It’s important to remember that the effectiveness of fertility supplements varies considerably; thus, consumers should exercise caution when selecting and using these products. Additionally, new growth prospects for fertility supplements are expected due to technological advances like personalized nutrition and the application of artificial intelligence in this sector.

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Report Segmentation of the Fertility Supplements Market

Ingredient Insight

The highest revenue share was held by the synthetic segment, which represented more than 85.0%. The most important synthetic substances that contributed significantly to overall growth due to growing demand and simple availability were folic acid and selenium. At a 10.0% CAGR, the natural segment will grow substantially between 2022-2030. The launch of new products in the wellness and healthcare industry will likely lead to a rise in demand for natural fertility supplements. As people use more plant-based products to live a healthier lifestyle and reduce the risk of developing negative side effects, the demand for these products is expected to increase.

Product Insight

The capsules market had the largest share at 40.0% in 2022. The powder market is expected to grow at 10.2% in the forecasting period due to consumer awareness about the nutritional benefits of these products, as well their delicious flavors and ease of use in meals. These products allow for new ingredient combinations, minimize gastrointestinal irritation, protect sensitive ingredients, and provide oil-soluble as well as fat-soluble nutrients. Segment expansion is possible due to this aspect. However, manufacturers will be discouraged from using capsule formulations for the expected time due to the high cost of blister packaging. The tablet market segment grew to be the second-largest product market in 2022. Tablet absorption is enhanced by high-quality supplement excipients.

Distribution Channel Insight

The largest market share is held by the over-the-counter segment, which has more than 75%. Due to rising demand, easy access, and lenient regulations. If companies want to be competitive in this highly competitive market, they need to use FDA-regulated ingredients that have undergone a substantial number of clinical trials and studies. OTC fertility supplements are a major trend. OTC fertility product manufacturers will benefit from the ease of use and cost-effectiveness of direct buying. The prescribed segment is expected to grow at 10.8% CAGR from 2022-2030. Due to increased research and development spending as well as funding from the public and private sectors, it is expected that prescription fertility supplements will be in high demand during the forecast period.

End-User Insight

Women accounted for 55.0% of fertility supplement users, as they are often the main target audience for products designed to promote fertility. Women may use fertility supplements when trying to conceive in order to enhance their egg quality or support their menstrual cycle; Women who are undergoing fertility treatments may also use supplements to support their overall reproductive health.

Recent Development of the Fertility Supplements Market

  • In April 2022– Ovaterra by Fertility Nutraceuticals launched two new prenatal vitamins in April 2022. These prenatal capsules are formulated with the entire recommended daily value for choline for nursing and pregnant women. They come in individual doses that can be taken on the go.
  • In February 2022– EMD Serono, a healthcare company of Merck KGaA launched Slim Pack fertility medication packaging in February 2022. It is smaller and more convenient for both environmental and health impacts. This launch is intended to increase portability, efficiency, convenience, and speed.

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Market Segmentation

Based on Ingredient

  • Synthetic/Blend of Natural & Synthetic
  • Natural

Based on Product

  • Capsules
  • Tablets
  • Soft Gels
  • Powder
  • Liquids
  • Other Products

Based on Distribution Channel

  • OTC
  • Prescribed
  • Other Distribution Channels

Based on End-User

By Geography

  • North America
    • The US
    • Canada
    • Mexico
  • Western Europe
    • Germany
    • France
    • The UK
    • Spain
    • Italy
    • Portugal
    • Ireland
    • Austria
    • Switzerland
    • Benelux
    • Nordic
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • The Czech Republic
    • Greece
    • Rest of Eastern Europe
  • APAC
    • China
    • Japan
    • South Korea
    • India
    • Australia & New Zealand
    • Indonesia
    • Malaysia
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
    • Rest of APAC
  • Latin America
    • Brazil
    • Colombia
    • Chile
    • Argentina
    • Costa Rica
    • Rest of Latin America
  • Middle East & Africa
    • Algeria
    • Egypt
    • Israel
    • Kuwait
    • Nigeria
    • Saudi Arabia
    • South Africa
    • Turkey
    • United Arab Emirates
    • Rest of MEA

Competitive Landscape

The fertility supplements market is growing rapidly. Leading fertility supplement manufacturers are investing in R&D and technological innovation to produce cost-effective, high-quality products that adhere to market trends such as non-GMO or organic ingredients. Industry participants are also engaged in joint ventures, mergers & acquisitions, and partnerships to expand their market share as well as geographical reach. Fairhaven Health is one such example; they specialize in fertility supplements and other reproductive health products made with natural ingredients backed by scientific research. Some key players in this market include:

  • Lenus Pharma GesmbH
  • Active Bio Life Science GmbH
  • Orthomol
  • Exeltis USA, Inc.
  • PregPrep LLC
  • Bionova
  • Vitabiotics Ltd.
  • TTK Healthcare Ltd.
  • Fertility Nutraceuticals LLC
  • Extreme V, Inc.
  • VH Nutrition LLC
  • CellOxess LLC
  • Gonadosan
  • Amino Expert (Innovamed Ltd.)
  • Babystart Ltd.
  • Crown Nutraceuticals
  • YadTech
  • Other Key Players

Browse More Related Reports:

  • Dietary Supplements Market size was USD 164.6 billion in 2022 and is expected to reach around USD 361.4 billion by 2032. Between 2022 and 2032, this market is estimated at a CAGR of 8.4%.
  • Veterinary Supplements Market is projected to reach a valuation of USD 3548.05 Mn by 2032 at a CAGR of 5.9%, from USD 2000.00 Mn in 2022.
  • Dietary supplements Market size was USD 164.6 billion and is expected to reach around USD 361.4 billion by 2032. Between 2022 and 2032, this market is estimated to register the highest CAGR of 8.4%.
  • Pet Supplements Market was worth USD 1,892 million in 2021. It is projected to grow at a CAGR of 6.4% between 2023 and 2032.
  • Veterinary Supplements Market is projected to reach a valuation of USD 3548.05 million by 2032 at a CAGR of 5.9%, from USD 2000.00 Mn in 2022.
  • Eye supplements market was valued in 2021 at USD 2,200 million. It is expected that the market will grow at a 5.8% compound annual growth rate (CAGR), from 2023 to 2032.

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Artificial Intelligence

Saviynt Appoints James Ross as RVP-ANZ to Strategically Accelerate Growth in the Australia and New Zealand Region




LOS ANGELES, May 22, 2024 /PRNewswire/ — Saviynt, a leading provider of cloud-native identity and governance platform solutions, today announced the appointment of James Ross as RVP-ANZ as the company has seen rapid growth in the Australia and New Zealand (ANZ) region, with double digit growth year over year.

Saviynt has solidified its position as a key player in the cloud identity security landscape with its Identity Cloud. The company’s continued focus on innovation and client satisfaction has contributed significantly to building a safer Australia with prominent customers across the energy and utilities, finance, retail, energy, and transport and logistics sectors.
“James’ appointment as the Regional Vice President (RVP) for ANZ marks a strategic move to accelerate growth and solidify market presence in the region,” said Dan Mountstephen, SVP APAC at Saviynt. “With a proven track record of dynamic leadership at Collibra, ForgeRock, and CA Technologies, James brings a wealth of experience and expertise to the role. His visionary approach and collaborative spirit are poised to inspire and mobilize teams toward ambitious targets.”
Saviynt has consistently expanded its client base and deepened its relationships with existing customers through customized solutions and unparalleled support, cementing its reputation as a trusted partner in the region’s cybersecurity ecosystem. As RVP ANZ, Ross is set to foster key partnerships and implement agile strategies to propel the company towards new heights of success in the dynamic ANZ market.
“Joining Saviynt excites me because it’s an opportunity to help more organizations simplify their identity ecosystem in order to drive efficiencies and improved security posture. I am committed to leveraging Saviynt’s cutting-edge solutions to continue to broaden our partnerships in the region to improve our accessibility for customers, strengthen our regional delivery, whilst continuing to provide a great customer experience,” said Ross.
To learn more about Saviynt, please visit our website.
About Saviynt
Saviynt empowers enterprises to secure their digital transformation, safeguard critical assets, and meet regulatory compliance. With a vision to provide a secure and compliant future for all enterprises, Saviynt’s cutting-edge solutions have been recognized as industry leaders. For more information, please visit
Press Contact
Jacklyn [email protected]

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Artificial Intelligence

Appdome Sweeps Cybersecurity Excellence Awards




Unified Mobile Defense Platform Recognized for Innovation and Leadership Across Nine Cybersecurity Categories
REDWOOD CITY, Calif., May 21, 2024 /PRNewswire/ — Appdome, the mobile app economy’s one-stop shop for mobile defense, today announced it has received a total of nine (9) Cybersecurity Excellence Awards. The Appdome Unified Mobile App Defense Platform was awarded best in class across nine categories in recognition of the comprehensive breadth, depth and value of the Appdome platform to brands and enterprises alike.

“We congratulate Appdome on being recognized as an award winner in 9 categories of the 2024 Cybersecurity Excellence Awards,” said Holger Schulze, CEO of Cybersecurity Insiders and founder of the 600,000-member Information Security Community on LinkedIn, which organizes the 9th annual Cybersecurity Excellence Awards. “With over 600 entries across more than 300 categories, the awards are highly competitive. Appdome’s achievement reflects outstanding commitment to the core principles of excellence, innovation, and leadership in cybersecurity.”
Within a single pane of glass, Appdome delivers the most complete set of no-code, no-SDK, fully automated mobile defenses to mobile brands and enterprises, empowering mobile developers, cybersecurity, fraud and IT teams to deliver on any mobile cyber objective quickly and easily.
The nine (9) categories in which Appdome received a Cybersecurity Excellence Award are:
Mobile Security Platform: Appdome is the only enterprise-grade mobile security platform built for full mobile defense lifecycle management, visibility and control to brands and enterprises alike, including key features for build, test, release, monitor, response, and compliance automation. Mobile Security Automation: Appdome is the only mobile defense solution that uses machine learning to code and build over 300+ mobile app security, anti-fraud, anti-cheat, anti-malware, anti-bot, geo-compliance and other defenses in Android & iOS apps in the DevOps pipeline.Mobile Social Engineering Defense:  The Appdome Social Engineering Prevention solution is the first of its kind to protect mobile users from voice phishing (Vishing) scams and other imposter scams, T.O.A.D. attacks, Remote Access Trojans (RATs), Gold Pickaxe, FaceID bypass and more without an SDK or external servers.Mobile Bot Defense: The Appdome MOBILEBot™ Defense solution is the first mobile anti-bot solution to come out of the box compatible with any industry standard web application firewall (WAF) on the market and provide multi-layered bot, credential stuffing and Account Take Over (ATO) defense without an SDK, external server, performance limits, or restrictions.Mobile Geo Compliance:  Only the Appdome Mobile Geo-Compliance solution guarantees accurate and authentic geo location of mobile devices, applications and users without code or coding in the mobile app, without implementing an SDK and without deploying additional servers.Mobile XDR: The Appdome ThreatScope™ Mobile XDR solution is the only mobile attack and threat monitoring service that comes pre-packaged into the mobile defense lifecycle, requires no device agent, device profile, separate code, coding, SDK or server, and provides real-time detection and automated response across internal (employee facing) and external (consumer facing) Android & iOS apps.DevOps Mobile Security Tool: The Appdome platform’s fully integrated Security Release Management™ capabilities and Appdome Certified Secure™ mobile DevSecOps certification offer the only true enterprise-grade compliance assurance, audit and control for mobile defense at brands and enterprises, allowing quick verification that all security, anti-fraud and compliance objectives have been met.   Mobile Application Security:  With 300+ separate defenses for mobile apps, Appdome has the most comprehensive set of mobile application security features available in one product, fully compatible with all mobile Android & iOS apps.”Nine Cybersecurity Excellence Awards for Mobile Defense tells a very compelling story for the incredibly complex Dev, Sec, and Ops challenges organizations face detecting and defeating mobile-based risks and attacks,” said Chris Roeckl, Chief Product Officer at Appdome. “Point products make these challenges worse by adding complexity and overloading already taxed cyber and engineering teams. Appdome is the only platform simplifying work, bringing all these unique challenges under a single pane of glass, delivering 300+ protections and simultaneously resolving the security, fraud, resilience and compliance challenges brands and enterprises face.”
Learn more about the award-winning Appdome Platform at or request a personalized demo at
The full list of awards are available from the Cybersecurity Excellence Awards website
About AppdomeThe Appdome mission is to protect every mobile app and mobile user in the world. Appdome provides the mobile industry’s only Unified Mobile App Defense platform, powered by a patented mobile coding engine, Threat-Events™ Threat-Aware UX/UI Control, and ThreatScope™ Mobile XDR. Using Appdome, mobile brands eliminate complexity, ship faster and save money by delivering 300+ Certified Secure™ mobile app security, anti-malware, anti-fraud, mobile anti-bot, anti-cheat, geo compliance, MiTM attack prevention, code obfuscation, social engineering and other protections in Android and iOS apps with ease, inside the mobile DevOps and CI/CD pipeline. Leading financial, healthcare, government and m-commerce brands use Appdome to protect Android and iOS apps, mobile customers and mobile businesses globally. Appdome holds several patents including U.S. Patents 9,934,017 B2, 10,310,870 B2, 10,606,582 B2, 11,243,748 B2 and 11,294,663 B2. Additional patents pending.
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Courageous Whistleblowers Reclaim Derogatory Terms As Data Shows 80% of Financial Professionals Stay Silent on Suspected Internal Fraud, Fearing Retaliation




Enron whistleblower, Sherron Watkins, alongside stars of Apple TV’s The Big Conn, Sarah Carver and Jennifer Griffith, reclaim derogatory labels for whistleblowers          Concerning new data shows more than half of financial professionals in the UK and US have spotted or suspected internal fraud in their workplaces, yet four out of five stay silent fearing retaliation          32% of professionals in finance have seen whistleblowers victimized behind their back or to their faceJACKSONVILLE, Fla., May 21, 2024 /PRNewswire/ — New data from fraud detection software company Medius shows more than half of financial professionals in the UK and US (56%) have spotted or suspected internal fraud in their workplaces yet four in five (81%) stayed silent. When asked why, 45% of professionals cited the fear of recrimination.

Whistleblowers Sherron Watkins, Sarah Carver and Jennifer Griffith have joined forces to reclaim the derogatory names they were called after reporting serious internal financial fraud.
To help empower others to come forward, the whistleblowers are reclaiming the terms “snitch”, “rat” and “traitor”.
Sherron Watkins is the former Vice President of Enron Corporation who alerted the CEO to accounting irregularities, warning the organization “‘might implode in a wave of accounting scandals.” Watkins received national acclaim for her courageous actions and TIME magazine named her along with two others as their Persons of the Year in 2002, calling them simply ‘The Whistleblowers.’
Sarah Carver and Jennifer Griffith are the stars of Apple TV’s The Big Conn after they exposed a fraud scheme of more than $550 million while employed at the Social Security Administration. In efforts to silence their disclosures, they experienced multiple acts of severe retaliation and were denied protection. Ultimately, both Carver and Griffith were forced from employment.
Concerns of repercussions are vindicated – the survey reveals the extent to which financial professionals in the UK and US have witnessed negative consequences for whistleblowers firsthand:           
59% have seen whistleblowers subsequently left out of important decisions           33% have seen whistleblowers moved to a different team           32% have heard whistleblowers called derogatory names behind their backs or directly to their faceWhen asked what would encourage them to flag suspicious activity, 93% of workers surveyed would feel more comfortable doing so if they had more evidence, yet nearly half (48%) said the legal system simply does not adequately protect whistleblowers.
Jim Lucier, CEO at Medius, a leading global provider of cloud-based accounts payable automation and spend management solutions, said:
“White collar crime is on the rise and no organization is safe. Employees are the last line of defense against fraud but confidence to report suspicious activity is declining. AI anomaly-detection technology can provide employees with the evidence and assurances they need to be more forthcoming. Building a culture where employees feel comfortable to report their suspicions could save organizations millions in the long-run.”
Medius works with over 4,000 customers across 102 countries and processes $200 billion in annual spend. It uses the power of AI and automation to detect fraud the moment invoices are submitted safeguarding against bad actors and potential threats, internal and external.
Sherron Watkins, whistleblower who was called a “snitch”, said: “When someone is troubled by corporate wrongdoing and they attempt to sound the alarm, the pathway is uncharted, things happen organically. Normal rational people speak about their concerns with their closest friends and work colleagues, who often suggest staying safe saying “keep your head down, if you must report, go soft, nothing black and white.” Yet black and white evidence is what is needed to get the attention of those in power, either internally or with media or outside watchdog groups to prevent or stop fraudulent activity.”  
Jennifer Griffith, whistleblower who was called a “traitor”, said: “Choosing to blow the whistle involves more than just the desire to right a wrong.  It’s about protecting their employers from fraud. However, it’s more often than not seen as causing trouble for the employer, or as a self-serving action to get a financial reward. No one who chooses to blow the whistle expects to have their reputation attacked, their credibility impugned or to lose their job. The cost of ignoring a whistleblowers complaints are far greater than acknowledging that a problem exists and taking steps to fix it.  It’s been 19 years since I blew the whistle and the problems that existed then with the Social Security Administration still exist today. We must do more to protect whistleblowers.”
Sarah Carver, whistleblower who was called a “rat”, said: “The government’s attempt to conceal the fraud resulted in exacerbated damage, whereas a more prudent approach would have entailed immediate acknowledgement and rectification upon initial disclosure. The retaliatory measures aimed at silencing me made me stronger and fight harder to find someone to listen and stop the fraud.”
Georgina Hallford-Hall, CEO of Whistleblowers UK, said: “Too many organisations talk the talk but fail to engage with whistleblowers often at great cost to both. Technology used properly can remove the fear that both organisations and whistleblowers have about dealing with whistleblowing because it removes the person and focuses on the concerns or malfeasance. WhistleblowersUK are calling on the UK government to introduce an Independent Office of the Whistleblower to protect everyone from discrimination setting standards that end stigmatisation and discrimination making it safe to speak up.”
The billboard advertising campaign runs on Wall Street from Saturday, 18th May to Friday, 24th May 2024.
For more information about how Medius can prevent fraud, visit:
Notes to Editor
The research was conducted by Censuswide with 1500 financial professionals in the UK and US (aged 18+) between 04/22/24 – 05/07/24. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.
For more information, please contact: 
Fight or Flight for [email protected] / +44 330 133 0985
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