False Eyelashes Market Size to Reach USD 149.59 Billion by 2028 at a CAGR of 3.68% – Report by Market Research Future (MRFR)

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New York, USA, May 01, 2023 (GLOBE NEWSWIRE) — False Eyelashes Market Overview:

According to a Comprehensive Research Report by Market Research Future (MRFR), Global False Eyelashes Market Research Report: Information By Type, By Raw Material, By Production, By Distribution Channel – Forecast till 2028, the market is expected to rise at a 3.68% CAGR over the forecast period. By the end of 2028, the market is estimated to be worth around USD 1,495.9 million.

Market Scope

False eyelashes have grown popular, especially among women, as a way to improve one’s look. The trend that more and more women are willing to spend large sums of money on cosmetics has been the driving force behind the rise of the cosmetic business. Those who have lost their hair due to the disease are increasingly using false eyelashes. Due to rising demand and the lower cost of synthetic hair, manufacturers are concentrating on producing artificial eyelashes.

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Report Scope

Competitive Dynamics

To build their brand’s reputation among consumers, businesses have relied heavily on social media influencers. Public personalities routinely promote these goods on YouTube and Instagram, and some even publish videos on how to use them correctly. Several major players in the cosmetics industry rely on social media influencers to promote their goods.

The market’s notable players are:

• Ardell International, Inc (US)
• KISS Products, Inc. (the US)
• L’Oréal S.A. (France)
• Esqido (Canada)
• M∙A∙C Cosmetics (the US)
• Huda Beauty FZ-LLC (UAE)
• PAC Cosmetics (India)
• House of Lashes (US)
• Parfums de Coeur, Ltd. (US)
• Kosé Corporation (Japan)
• Lilly Lashes (US)
• Velour (US)
• Beauty Box LLP (India)
• Provoc (Lebanon)
• Miss Claire Cosmetics (Poland)

Market Trends

Market Drivers

In recent years, the cosmetics business has seen significant global development and transformation. Since more women are willing to spend sizable quantities of money on cosmetics, the cosmetics business has grown. Although there are many cosmetic products available, demand for synthetic eyelashes has increased significantly. Larger eyes and longer eyelashes are becoming more popular due to the growth of the false eyelash industry worldwide.

Due to easier availability to celebrity fashion items in recent years, false eyelashes have evolved from a special occasion ornament to a necessary, everyday accessory. Because of its popularity, businesses in this industry have been able to adjust to shifting customer needs. As a result, the market has produced a straightforward product. Several products made by manufacturers enable customers to aid in the application process. These lash extensions have thus gained a lot of popularity among ladies. The invention of magnetic lashes has increased the product’s appeal because the majority of artificial eyelashes need gluing.

Aiming to control electrical items like Televisions, lighting, and other appliances with just a blink, fake eyelash manufacturers are developing intelligent eyelashes as a result of technological breakthroughs that have made everything sentient. False eyelashes are gradually becoming a fashion statement using LED lighting. According to current fashion trends like LED eyelashes and magnetic eyelashes, developing advancements in artificial eyelash items are a crucial component anticipated to provide considerable revenue growth prospects for major manufacturers active on the worldwide market.

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Market Restraints

Frequent changes in fashion trends might limit the market’s growth. The most common trend, fast fashion, has the potential to hinder industry expansion. The growing demand for long-lasting natural eye lash extensions is another element that can restrain the market’s growth. Additionally, the product’s restricted application and brief lifespan hinder the market’s growth.

COVID-19 Analysis

Face masks are now a required safety measure because to the ongoing COVID-19 epidemic. Nonetheless, some people have lost their reluctance to use makeup because half of their face would be covered. On the one hand, this has made the final face feature even more significant. Fans of fake eyelashes rejoiced because the eyes—the solitary component of the face mask—have since evolved into the quintessential symbol of beauty.

Market Segmentation

By Type

The strip lashes segment is expected to acquire the highest value over the review period.

By Raw Material

The synthetic hair segment is slated to record the highest growth over the forecast period.

By Production

The machine-made segment is expected to rise at a notable CAGR over the review period.

By Distribution Channel

The store-based segment is poised to dominate the market over the forecast period.

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Regional Analysis

The North American market is anticipated to account for the largest revenue share of the worldwide false eyelashes market during the study period due to the growing technical makeup of an industry, which is driving a rise in the buying of fake eyelashes in the nation. The product has a solid base thanks to the enormous number of suppliers that are present in the US. Fake eyelashes are becoming more and more popular because of the growing influence of actors from TV and movies as well as social media influencers. The practice of applying two to three-week-long permanent eyelash extensions has gained a lot of momentum in the area.

The Asia-Pacific fake eyelash market is anticipated to expand at the quickest rate during the forecast period due to the region’s growing popularity for customized eye makeup products. The market for artificial eyelashes is also expanding because of the launch of an inventive selection in the area. The availability of new and more effective goods in places like India, China, South Korea, and the Philippines, among others, will help the regional market grow throughout the course of the forecast period. East Asian women have unique needs from White women, therefore manufacturers of cosmetics and beauty products have developed items specifically for them.

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