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Factoreal Announces New Generative AI Features for Email Marketing Campaigns

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JACKSONVILLE, Fla., May 09, 2023 (GLOBE NEWSWIRE) — Factoreal, the leading customer engagement platform helping marketers create robust experiences at every touchpoint, today announced the release of four new artificial intelligence (AI) powered email marketing features to its platform. These AI tools give marketers the ability to create uniquely personalized and compelling email campaigns with just a few clicks.

State of Generative AI

Generative AI has dominated 2023, permanently shifting workforce experiences in several industries, and soon, in every job. One industry report states the global artificial intelligence software market is expected to reach a staggering $126 billion by 2025. According to Forrester, enterprises and companies are cautiously implementing AI as a new standard to match the hype of consumers and to give an automation boost to tedious human processes. Alongside various industries, marketers are using this growth and advancement in AI usage to propose new initiatives and persuade consumers with more targeted precision and personalization.

About Factoreal’s New Generative AI Features

Factoreal leverages AI to assist marketers in creating high-quality and large volumes of emails efficiently for hyper-personalized email marketing campaigns. The innovative generative AI tools that Factoreal provides in email marketing campaigns include the following:

  • Smart Headings: Avoid creative writing blocks with suggestions for email headings. Smart Headings allow users to choose specific suggested keywords to draft compelling subject lines that make users click.
  • Smart Buttons: A report suggests that emails with a single, clear-cut call-to-action button increased clicks by 371% and sales by 1617%. With Smart Buttons, email marketers can create click-worthy call-to-actions (CTA) along with suggestions of the most pertinent voice/tone of the CTA button.
  • Image Generator: Generate eye-catching visuals to make your email campaigns more appealing to readers. With the AI-powered Image Generator, email marketers can convert text into unique images.
  • Text Generator: Factoreal’s AI Text Generator helps email marketers find the right tone by using Natural Language Processing capabilities to analyze the brand’s voice for generating text accordingly.

“As the pioneer in sports customer engagement, at Factoreal we remain forward thinking in our service offerings, and are delighted to share these four new generative AI features for email campaigns. With the new generative AI tools, we empower email marketing campaigns to inspire, engage, and captivate audiences like never before. With our new features, we encourage sports brands to unleash their creativity and transform the way they communicate with their customers, taking email campaigns to the next level,” said Ravichandra Kenchappa, Co-Founder and Chief Product Officer at Factoreal.

Factoreal has also recently announced its new Omnichannel Chatbots capability that ensures all businesses maintain an open channel to their customer base by providing unparalleled accessibility through unlimited chats, unlimited users, and chatbot functionality. The Omnichannel Chatbot includes chatbots for SMS, WhatsApp, and Website allowing for more expansive customer engagement and retention strategies, leading businesses to build new relationships with prospective customers as well as strengthen the relationships with existing customers.

For more information about the Factoreal Generative AI-powered email marketing campaign tools, visit here.

About Factoreal
Factoreal is a leading customer engagement platform helping marketers create robust experiences at every touchpoint. We deliver a world-class customer engagement solution to every business through our industry-leading automation solutions. Designed for simplicity, accessibility, and authenticity and complete with a full-stack marketing solution, ready-to-use templates, and best-in-class integrations, Factoreal helps marketers save valuable time and provides a personalized experience that attracts and converts the right customers at scale. Factoreal works with brands like United Soccer League (Soccer), Jacksonville Jaguars (NFL), Bay Area Panthers (Indoor Football), Indy Eleven (Soccer), Las Vegas Aviators (Baseball), Gwinnett Stripers (Baseball), and many more in the sports category.

Founded in 2019 after being incubated in the research arm of its parent group and global technology leader, The Mahindra Group, today Factoreal is led by CEO and Co-Founder Aditya Dhruva and has offices in both the U.S. and India. Factoreal is backed by private investors. For more information, visit www.factoreal.com and also on LinkedIn or Twitter.

Media Contacts
Sebastian Moradi & Audree Hernandez
Jmac PR for Factoreal
(949) 648-7270
[email protected] 

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

A Fond Farewell: Memories to Treasure from MWC 2024

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HONG KONG, March 4, 2024 /PRNewswire/ — As IPLOOK reflects on its successful participation in MWC 2024, the company is left with countless memories, insights and opportunities that will continue to inspire its team long after the event has ended.

IPLOOK’s Impressive Showing 
IPLOOK’s booth was a hub of activity throughout the 4-day event, drawing in crowds of attendees eager to learn more about IPLOOK’s innovative core network solutions. Some of the key achievements and gains for IPLOOK at MWC 2024 included:
Strong partnerships forged: IPLOOK nailed several new partnerships with leading telecom companies, expanding its reach and impact in the industry.Positive industry coverage: IPLOOK’s presence at MWC 24 attracted the attention of industry research outlets, resulting in conversations highlighting IPLOOK’s leading position in core network market, ability of innovation and integration capability of space, air and ground communications.Brand awareness increased: The event provided an excellent opportunity for IPLOOK to raise its profile and establish itself as a leader in the core network market. Its booth attracted a number of visitors who were already aware of its role as a core network expert, eager to explore the advancements presented by IPLOOK.Valuable feedback received: IPLOOK took the opportunity to gather feedback from attendees on its products and services, which will be invaluable in driving IPLOOK’s future product development and improvements.Innovations that Stole the Show
This year’s MWC, as per its theme “Future First”, was a testament to the power of technology to transform our future life. Attendees were treated to demonstrations of the latest innovation in AIGC, AI-RAN, Open Gateway, and 6G, showcasing how these technologies can revolutionize industries and improve people’s lives.
What’s Next for IPLOOK?
As IPLOOK sets its sights on the horizon, the company is energized by the prospect of deepening connections within the telecom ecosystem and discovering the groundbreaking advancements that lie ahead at MWC’s next chapter. With a steadfast dedication to product innovation, IPLOOK will also journey to key industry events like MVNOs World Congress and AfricaCom, forging new paths into uncharted markets and showcasing its unwavering commitment to the evolution of the telecom landscape.
Contact: [email protected] IPLOOK on LinkedIn @IPLOOK Networks
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Mobica Appoints Gary Butters as CEO, Building on Success and Fuelling Continued Growth

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LONDON, March 4, 2024 /PRNewswire/ — Mobica, the global software and engineering provider, has announced Gary Butters as their Chief Executive Officer (CEO).

 
Gary joined Mobica as Chief Revenue Officer (CRO) in November 2020 and as part of outgoing CEO Sam Kingston’s leadership team, delivered significant success, leading to Mobica’s acquisition by Cognizant in March 2023. 
This acquisition will significantly expand Cognizant’s IoT embedded software engineering capabilities as part of their overall strategy to help companies modernise technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world.
 
Gary takes over the role with the remit to complete the integration of Mobica into Cognizant while continuing to deliver double-digit growth.
Mobica, which is headquartered in Manchester UK, with operations in Europe and the US, provides world-class software engineering and development expertise to many of the most recognised global brands. Founded in 2004, it serves a number of sectors, with particular expertise in the automotive, manufacturing, industrial and semiconductor industries.
In his role as CEO, Gary will continue Mobica’s vision of delivering exceptional value and innovation to it’s clients and customers, while spearheading its growth plan as demand for engineering and software expertise continues to rise.
Commenting on his appointment, Gary says:”Over the past few years, Mobica has seen demand for our world-class engineering increase significantly, particularly with the acceleration in AI and machine learning. This has seen some of the once ‘traditional’ industries such as automotive and manufacturing undergo a radical transformation. 
“As a result, companies are increasingly seeking skilled professionals – particularly in areas such as software development, AI, IoT, and data analytics – in order to stay competitive and meet evolving customer expectations. However, they are vying for a limited pool of technology talent, so access to Mobica engineering services has been vital to enable our customers to remain agile in a rapidly evolving landscape.
“Our ongoing growth is a testament to our team of dedicated ‘Mobicans’ and our unwavering dedication to delivering cutting-edge software engineering solutions. We have consistently provided clients with access to top-tier engineering talent, enabling them to drive digital transformation and achieve their business objectives. I am looking forward to working with our talented team as we continue our ambitious growth plans.”
www.mobica.com 
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Core to Cloud Partners with Cybersecurity Innovator SenseOn to Enable Comprehensive NDR and SIEM Security

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New strategic arrangement allows organisations to monitor identity, endpoint, network and cloud-based activity to stop threats immediately.
CIRENCESTER, England, March 1, 2024 /PRNewswire/ — Core to Cloud, a leading provider of cybersecurity services and solutions, is excited to announce a strategic alliance with SenseOn, a renowned threat detection management platform. This collaboration will empower businesses to bolster their advanced NDR and SEIM operations and secure end-to-end platforms.

In today’s integrated digital landscape, businesses rely on various systems and third-party suppliers. The launch of SenseOn’s platform marks a significant leap forward in proactive threat detection and response, offering a comprehensive solution to combat sophisticated cyber threats. Organisations can identify, detect and respond to vulnerabilities in traditional blind spots. Core to Cloud’s partnership with SenseOn aims to address these challenges by offering a comprehensive and efficient solution for managing threat detection and response.
James Cunningham, CEO and co-founder of Core to Cloud, said: “We are excited to announce our partnership with SenseOn, allowing Core to Cloud to bring our clients a more robust and complete threat detection and management solution. With an ever-changing digital landscape, our clients must be able to detect and respond to any threats within their cyber estate. This partnership offers an all-encompassing approach to managing these risks.” 
One of the critical features of this partnership is that the platform is built upon a foundation of Artificial Intelligence (AI) and Machine Learning (ML) technologies, meticulously designed to evolve alongside cyber threats. Leveraging its unique Deep Learning, SenseOn’s platform analyses vast and complex datasets, providing real-time threat detection, investigation, and autonomous response capabilities. This innovative approach and Core to Cloud’s cybersecurity expertise enables organisations to proactively address potential threats before they escalate, ensuring robust protection against evolving cyber-attacks.
SenseOn’s platform and Core to Cloud’s know-how empower security teams to navigate the complicated threat landscape efficiently. Intelligent automation streamlines incident response, allowing cybersecurity professionals to focus on strategic initiatives rather than routine tasks.
David Atkinson, CEO and Founder of SenseOn, added: “We are excited to announce a pivotal moment in SenseOn’s journey with establishing a strategic channel partnership with Core to Cloud. This collaboration is more than a partnership; it’s an alliance that leverages the strengths of both companies to propel us towards growth. By combining SenseOn’s consolidated threat detection platform with Core to Cloud’s technical and service expertise, we are poised to deliver a new standard in cybersecurity solutions.”
Moreover, Core to Cloud and SenseOn are committed to ongoing collaboration and continuous improvement. As cybersecurity threats evolve, so do the strategies and tools to counter them. This collaboration is not just a one-time solution; it represents an ongoing commitment to enhancing the cybersecurity landscape for businesses of all sizes. Core to Cloud and SenseOn will continue to work together to develop new features, refine existing tools, and provide unparalleled support to our clients.
Core to Cloud’s partnership with SenseOn signifies a major step forward in cybersecurity. By combining expertise, technology, and a shared commitment to excellence, the two companies are paving the way for businesses to navigate the complex digital landscape confidently. Together, they empower businesses to protect their NDR, SEIM and end-to-end platforms.
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