Artificial Intelligence
Taboola Drives AI-Powered Personalization for Top Publishers, Driving Over 15% Increase in Visits Per Month, Nearly 10% Increase in Pageviews Per Visit with Homepage for You; More Than 3,500 Journalists Leverage Taboola Newsroom
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NEW YORK, May 17, 2023 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new milestone for Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages. Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership.
According to Reuters Institute, media companies are integrating AI to deliver improved personalization, with nearly 40% indicating that they are testing out different technologies to do so. Personalization has become the standard in content, and readers have grown accustomed to fresh and relevant content every single visit. Personalization is valuable for publishers, as it can help them win coveted user attention and use it to build loyalty and grow their businesses.
Through Newsroom and Homepage For You, Taboola is bringing its AI capabilities to help over 3,500 premium editors and journalists personalize their sites, improve overall engagement and build lasting loyalty through homepages, section fronts and app homescreens. This enables publishers to maximize the value of this critical real estate — where they reach their super users and those with the highest potential of becoming super users — all while maintaining strict control with highly customizable tools, matching their design with a flexible and dynamic integration, saving editorial time and generating incremental revenue from increased site engagement, new subscriptions and premium ad placements.
Leading global publishers including McClatchy, Le Télégramme, NDTV, The Independent and others are among Taboola partners leveraging Homepage For You. These sites have seen over 15% of an increase in visits per month, nearly 10% of an increase in pageviews per visit and personalized content resulting in between 30-50% of an increase in click-through rate (CTR) vs. curated content in the same position.
Homepage For You is part of Taboola’s comprehensive publisher offerings, which have generated more than $2.5 billion for publishers from 2020 through 2023.
Supporting quotes
“Newsroom’s simple, graphical interface has been one of the main reasons why the platform was adopted so quickly by the editorial team at Le Télégramme. It’s very easy to monitor audience growth in real-time and check both traffic sources and engagement metrics,” said Gilles Danet, Head of Digital and Innovation at Le Télégramme. “While the editor’s decision is final, Newsroom data is a key feature of editorial meetings, informing journalists on article performance to ensure an opportunity is never missed.”
“Taboola’s Homepage for You allowed us to strike the right balance between journalistic curation and content personalization. Our experience with the product has shown impressive results, which led us to use it on additional platforms and within more content sections,” said Dror Amir, CPO at ynet.
“There’s no ‘one size fits all’ approach to audience engagement, and Taboola’s ability to power key areas of our homepage and other sections of our site, their huge amounts of readership data that provide actionable insights, and their valued partnership in working side-by-side with our own editorial team are the unique building blocks in our shared success,” said Christian Broughton, Managing Director, The Independent.
“We’re seeing personalization deliver clear value to publishers across the world,” said Adam Singolda, CEO at Taboola. “For publishers, the most loyal readers are those who visit a homepage directly–they do it often and trust editors to showcase content that is relevant to their interests. Homepage for You combines the best of Taboola’s advanced AI with readership insights sourced from nearly 600 million daily active users to give readers a truly personalized experience–one that makes them keep coming back.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statements on Form F-1 and F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Artificial Intelligence
Keyrus expands its data nearshore services connecting Portugal’s talent with the Dach Region, Netherlands and Nordic Countries
LISBON, Portugal, May 7, 2024 /PRNewswire/ — Keyrus, a global leader in data analytics and digital transformation, is proud to announce the consolidation of developing and delivering data solutions remotely from Portugal. After successfully demonstrating its expertise for over 3 years in the UK, France, and Belgium markets, Keyrus Portugal Nearshore is expanding its offering to the rest of Europe. This significant move establishes a seamless connection between the rich technological talent of Portugal and the robust markets of the Dach Region, Netherlands or Nordic Countries. This strategic initiative not only signifies Keyrus’ unwavering dedication to fostering digital innovation and transformation across the globe but also marks a milestone in its ongoing mission to bridge technological frontiers.
Keyrus Portugal’s focus on data nearshore services highlights the country’s competitive advantages, including its highly skilled technological talent, cutting-edge infrastructure, and geographical and cultural proximity to major European markets. These factors, combined with Keyrus’ deep experience and knowledge in data analytics, cloud solutions, ML, Gen AI, and digital solutions, ensure an unprecedented offering in terms of quality, efficiency, and value.
Javier Riera, Executive Director of Southern Europe at Keyrus, expresses excitement, “Consolidating our data nearshore services heralds a new era of collaboration, uniting Portugal’s top tech talent with leading European businesses. Our goal: deliver personalized resources, aligned with client needs, for efficient implementations and exceptional results.”
About Keyrus
Keyrus is a global consulting and technology company that focuses on making data matter, truly matter, from a human perspective. Since it is not only the data itself that matters, but the opportunities we can develop by leveraging it. A mere means to an end, data, whether big, small, human, complex, historical, prospective, only ever makes sense when it is used to develop experiences, shape understanding, make the best decisions. Our value proposition is founded upon five major groups of services, each comprising multiple offerings:
Automation and artificial intelligence. Human-centric digital experience. Data & analytics enablement. Cloud and security. Business transformation & innovation. At Keyrus, we help our clients to successfully transform themselves to build a better future.
Keyrus employs over 3500 employees and is based in 27+ countries across 4 continents.
Discover more about how Keyrus’ data nearshore services can revolutionize your business & data strategy by visiting nearshore.keyrus.com
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Artificial Intelligence
Promoting a Greener Future: Beny Becomes Official Sponsor of the Primeira Liga
MADRID, May 7, 2024 /PRNewswire/ — Beny recently announced that it has become the official sponsor of the Primeira Liga. This sponsorship will cover key events in the second quarter of the match. The announcement has drawn significant attention from both the business and sports communities, as it represents not only a commercial collaboration but also symbolizes the convergence of sports and environmental ideals. As the sponsor, Beny’s brand logo is prominently displayed on stadium fencing at the game venues, further enhancing brand visibility.
As a global leader in providing innovative new energy solutions, Beny’s product range includes photovoltaic DC power transmission and distribution, smart EV charging, and micro energy system, among other fields. With its mission to “Empowering the safe advancement of the new energy sector through AI,” Beny strives to contribute to the global energy transition through technological innovation.
Following Beny’s announcement of becoming the official sponsor, industry experts view this partnership not just as a business venture but also as a powerful statement that sports and environmental initiatives can work hand-in-hand to promote sustainable development. Beny’s General Manager, Jundan Wang, commented on the collaboration, stating, “This is a great opportunity to use football as a platform to spread the idea of green energy to a broader audience. We look forward to seeing players deliver stellar performances in the upcoming games, while Beny continues to innovate in the sustainable energy field, driving industry growth.”
Football is one of the most popular sports in the world, capable of uniting people from diverse backgrounds. This aligns with our aspiration: to offer a more sustainable future to global consumers. The Primeira Liga is renowned for its intense competition, technical excellence, and deep impact on fans. Through its sponsorship of game, Beny hopes to raise awareness and acceptance of green energy among fans, encouraging more people to engage in sustainable practices and contribute to a greener future.
The partnership with the Primeira Liga offers new opportunities and possibilities for both parties. This collaboration represents a win-win situation, not only advancing football as a sport but also supporting global efforts towards a sustainable energy transition. We look forward to witnessing the competitive spirit in the upcoming games and seeing both Beny and the Primeira Liga leave a lasting impression in their respective fields.
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Artificial Intelligence
Persistent Transforms Enterprise Data Management with iAURA, a Portfolio of AI-Powered Data Solutions
SANTA CLARA, Calif. and PUNE, India, May 7, 2024 /PRNewswire/ — Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT), a global Digital Engineering and Enterprise Modernization leader, announced the launch of Persistent iAURA, a suite of AI-powered data solutions engineered to catalyze business growth. iAURA empowers businesses with seamless deployment and precision in addressing data challenges for AI implementations. The solutions harness AI and ML to uncover hidden patterns, enabling data-driven decision-making, enhanced business intelligence, and automated data quality assurance and reconciliation.
In today’s data-driven world, businesses face challenges in handling large amounts of data while ensuring quality, governance, and cost control, often requiring specialized technical expertise. These challenges hinder strategic decision-making and impede growth, especially with the rise of AI, which requires access and integration of large amounts of high-quality data. As businesses aim to utilize AI, they face obstacles in utilizing data, including extracting actionable insights, ensuring quality, and automating migration processes. iAURA offers tailored solutions, expediting the transition to AI-driven enterprises, providing a comprehensive approach from data ingestion to insights using analytics and accelerators.
The AI-first solutions for complete enterprise data management in the iAURA portfolio include:
iAURA Insights empowers teams to talk to their data in natural language and get relevant business insights.iAURA Migrate automates and accelerates migration and modernization of data technologies using GenAI-enabled tools. It is a comprehensive suite of solutions that spans across Business Intelligence, ETL, Data Warehouse, among others.iAURA Data Ops ensures AI-driven data quality, data reconciliation, and data freshness.iAURA Platforms aid clients in managing tool choice, governance, security, and cost through data and AI platform services.In initial engagements, the benefits of iAURA have been substantial. With iAURA Insights, Persistent developed virtual agents driven by GenAI to seamlessly guide users on a step-by-step journey from business requirements to proposals. This enabled a leading pharmaceutical company to accelerate proposal response time by 90%.
iAURA is compatible with all major hyperscaler platforms and all leading LLM providers, giving clients the flexibility to deploy on their preferred choice of technologies. By combining advanced software solutions, robust platform capability, and deep implementation expertise, iAURA provides clients with unparalleled agility in deployment models. It integrates Persistent’s IP as accelerators and APIs, ensuring seamless integration and optimal performance.
Bidish Sarkar, Senior Vice President – Data and Analytics, Persistent:”We’re excited to introduce iAURA, a cutting-edge suite of AI-powered data solutions engineered to propel business growth. iAURA optimizes enterprise data management, accelerating the transformation from data ingestion to actionable insights. This enhancement empowers enterprises to expedite their decision-making, time to market, and accelerates the journey to scale GenAI use cases.”
Nandini Tare, Associate Practice Lead, Digital Engineering, HFS Research: “Data plays a critical role in GenAI solutions, accessing enterprise data and driving insights from it is one of the challenges that organizations face in today’s fast paced technology landscape. Persistent’s iAURA, unlocks the true potential of data. It drives growth by empowering organizations to make informed data driven decisions. Its seamless integration and compatibility with all hyperscalers bring flexibility of infrastructure and the ability to contextualize and visualize data accelerates insights for better decision making. The iAURA suite of solutions truly brings a strong proposition that transforms enterprise data into valuable outcomes.”
About Persistent
With over 23,800 employees located in 21 countries, Persistent Systems (BSE & NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.
www.persistent.com
Forward-looking and Cautionary Statements
For risks and uncertainties relating to forward-looking statements, please visit persistent.com/flcs
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