Connect with us
European Gaming Congress 2024

Artificial Intelligence

Fashion Influencer Marketing Global Market Report 2023

Published

on

New York, June 01, 2023 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Fashion Influencer Marketing Global Market Report 2023” – https://www.reportlinker.com/p06464184/?utm_source=GNW
, Quotient Technology Inc., Tagger Media, Captiv8, and ZINE Ltd.

The global fashion influencer marketing market is expected to grow from $3.33 billion in 2022 to $4.54 billion in 2023 at a compound annual growth rate (CAGR) of 36.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The fashion influencer marketing market is expected to reach $14.82 billion in 2027 at a CAGR of 45.2%.

The fashion influencer marketing market includes revenues earned by entities promoting brands by posting fashion-related content, collaborating with brands, attending fashion events, and engaging with followers.The market value includes the value of related goods sold by the service provider or included within the service offering.

Only goods and services traded between entities or sold to end consumers are included.

Fashion influencer marketing is a type of marketing strategy that involves collaborating with social media influencers who have a large following and influence in the fashion industry to promote a brand’s products or services. This marketing technique is used by fashion brands to maximize their reach and promote their products in more innovative ways to relate to brand values.

Advertisement
Stake.com

North America was the largest region in the fashion influencer marketing market in 2022.Europe is expected to be the fastest-growing region in the forecast period.

The regions covered in fashion influencer marketing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main fashion influencer marketing influencer types are mega influencers, macro influencers, micro influencers, and nano influencers.A mega influencer is an individual who has over one million followers on social media.

The various fashion type are beauty and cosmetics, apparel, and jewellery and accessories, that are used by large enterprises, and small and medium-sized enterprises(smes). The various applications are search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management and fraud detection, and others.

The higher social media proliferation is expected to propel the growth of the fashion influencer marketing market going forward.Social media proliferation refers to the rapid and widespread expansion of social media platforms and their increasing use by individuals and organizations worldwide Social media advertising is the process of using social networking platforms to increase brand awareness and customer leads, which helps propel the growth of fashion influencer marketing.

Advertisement
Stake.com

For instance, in March 2023, according to Demand Sage, a US-based data reporting and analytics solutions provider, the world’s social media users totalled 4.9 billion as of March 2023. It is predicted that there will be 5.85 billion social media users worldwide by 2027. Therefore, the higher proliferation of social media is driving the growth of the fashion influencer marketing market.

Technological advancements are a key trend gaining popularity in the fashion influencer marketing market.Companies operating in the fashion influencer marketing market are adopting new technologies to sustain their position in the market.

For instance, in January 2023, KlugKlug, an Indian-based B2B SaaS platform for global influencer marketing companies, launched a decision-making B2B tech platform.This platform offers comprehensive and dependable global influencer intelligence, exploration, and information for social media platforms such as Instagram, YouTube, and TikTok, with over 252 million influencer profile insights and a data platform that uses artificial intelligence and machine learning technologies to ensure 85% precision.

KlugKlug can meet the needs of influencer marketing in over 230 countries.

In May 2020, JuliusWorks, LLC, a US-based end-to-end influencer marketing software solution provider, acquired HYPR Brands for an undisclosed sum.This acquisition broadens, diversifies, and enriches Julius’s portfolio by establishing a world-class knowledge center for influencer marketing software, which will result in best-in-class products for our customers.

Advertisement
Stake.com

HYPR Brands is a US-based company that provides an automated marketplace for social media influencer marketing and operates in the fashion influencer marketing market.

The countries covered in the fashion influencer marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The fashion influencer marketing market research report is one of a series of new reports that provides fashion influencer marketing market statistics, including fashion influencer marketing industry global market size, regional shares, competitors with a fashion influencer marketing market share, detailed fashion influencer marketing market segments, market trends and opportunities, and any further data you may need to thrive in the fashion influencer marketing industry. This fashion influencer marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Read the full report: https://www.reportlinker.com/p06464184/?utm_source=GNW

Advertisement
Stake.com

About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.

__________________________


GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Artificial Intelligence

Internet of Things (IoT) in Smart Cities Market: Driving Adoption for a USD 795.98 Billion Future by 2031| SkyQuest Technology

Published

on

internet-of-things-(iot)-in-smart-cities-market:-driving-adoption-for-a-usd-795.98-billion-future-by-2031|-skyquest-technology

WESTFORD, Mass., July 5, 2024 /PRNewswire/ — According to SkyQuest, the global Internet of Things (IoT) in Smart Cities Market size was valued at USD 148.60 billion in 2022 poised to grow from USD 179.06 billion in 2023 to USD 795.98 billion by 2031, growing at a CAGR of 20.5% in the forecast period (2024-2031).

The innovative IoT based smart city solutions are increasing the demand in various sectors. These solutions include analytics, security, cloud, and network connectivity. One of the major drivers of market expansion in smart cities is the rise of government initiatives and smart city projects. Growth in the use of IoT technologies for control and monitoring is expected to drive the market. High urban population density contributes to the growth. IoT devices, sensors and data analytics are all integrated into the concept of “smart cities” to enhance urban growth, efficiency and sustainability.
Download a detailed overview:
https://www.skyquestt.com/sample-request/internet-of-things-in-smart-cities-market
Internet of Things (IoT) in Smart Cities Market Overview:
Report Coverage
Details
Market Revenue in 2023
USD 179.06 billion
Estimated Value by 2031
USD 795.98 billion
Growth Rate
Poised to grow at a CAGR of 20.5%
Forecast Period
2024–2031
Forecast Units
Value (USD Billion)
Report Coverage
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered
Offering and Application
Geographies Covered
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Report Highlights
Updated financial information / product portfolio of players
Key Market Opportunities
Evolving IoT Technology and Urban Transformation
Key Market Drivers
Rise in Adoption of IoT Technology
Segments covered in Internet of Things (IoT) in Smart Cities Market are as follows:
OfferingSolutions (Remote Monitoring, Real Time Location System, Data Management, Reporting and Analytics, Security, Network Management), And Services (Professional Services {Consulting, System Integration and Deployment, Support and Maintenance}, And Managed Services)ApplicationSmart Transportation, Smart Building, Utilities, Citizen Services (Education, Healthcare, Public Safety)Request Free Customization of this report:
https://www.skyquestt.com/speak-with-analyst/internet-of-things-in-smart-cities-market
Smart Infrastructure: IoT Offerings Shaping Tomorrow’s Cities
The solutions segment accounted for the largest share and dominate the market. The global internet of things (IoT) in smart cities market offers practical innovative solutions focused on integrated information that stores, processes and acts on large amounts of data generated by networked devices for real-time location system optimization and remote monitoring facilitates better monitoring and faster response.
On the other hand, the services segment of the global market is expected to grow the fastest in the smart city market. First, the challenges of adopting IoT solutions are increasing the need for consulting, integration and managed services, which require specialized skills. Second, cities depend on them tasks are raised to build, deploy and control customized solutions while aiming to maximize the value of IoT systems.
View report summary and Table of Contents (TOC):
https://www.skyquestt.com/report/internet-of-things-in-smart-cities-market
Transforming Urban Living: IoT Applications in Smart Cities
Real-time traffic management, predictive maintenance, and advanced public transport planning enabled by communication technologies and data analytics are the main areas of current innovation and applications in smart transportation in the world. There is scarcity of resources, pollution and traffic, and increased accessibility and security. Transportation is the largest segment in the global market by application.
In the market, public sector service centers are expected to grow rapidly due to the global IoT’s ability to improve lives for its inhabitants. It provides smart classrooms by academically enhancing the learning experience. IoT in healthcare enables smarter, more efficient and more efficient patient management, thus contributing to market expansion. It also provides comprehensive surveillance systems and emergency response measures that affect public safety. They have the potential to improve urban growth, efficiency and quality of life. Growing growth in IoT technology and public safety concerns are driving the rapid growth of the segment.
Smart Cities, Smarter Future: The Role of IoT
The Internet of Things (IoT) is changing the way smart cities work, offering unprecedented connectivity and integration. As cities become more connected, the use of IoT technology seamless integration becomes increasingly important in a sustainable environment. These connected devices and sensors can collect and analyze data in real time, allowing for more informed decision making.
Related Reports:
Internet Of Things (IoT) Market
IoT Security Market 
Narrowband-IoT (NB-IoT) Market
Consumer IoT Market
Internet of Things (IoT) Professional Services Market
About Us:
SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.
We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization has expanded our reach across North America, Europe, ASEAN and Asia Pacific. 
Contact:Mr. Jagraj SinghSkyquest Technology1 Apache Way,Westford,Massachusetts 01886USA (+1) 351-333-4748Email: [email protected] Our Website: https://www.skyquestt.com/
Logo: https://mma.prnewswire.com/media/2446095/SkyQuest_Logo.jpg
 

View original content:https://www.prnewswire.co.uk/news-releases/internet-of-things-iot-in-smart-cities-market-driving-adoption-for-a-usd-795-98-billion-future-by-2031-skyquest-technology-302189928.html

Continue Reading

Artificial Intelligence

Cloud Security Market Will Surpass USD 147.45 Billion by 2031; Rise of Cloud Computing to Aid Growth| SkyQuest Technology

Published

on

cloud-security-market-will-surpass-usd-147.45-billion-by-2031;-rise-of-cloud-computing-to-aid-growth|-skyquest-technology

WESTFORD, Mass., July 5, 2024 /PRNewswire/ — According to SkyQuest, the global Cloud Security Market size was valued at USD 33.5 billion in 2022 and is poised to grow from USD 39.5 billion in 2023 to USD 147.45 billion by 2031, growing at a CAGR of 17.9% in the forecast period (2024-2031).

Increase in complexity of cyberattacks and data breaches has bolstered the demand for novel cloud security solutions around the world. The rising use of cloud technologies and platforms on a global level is also boosting the cloud security market growth. The high use of cloud computing and edge computing services by multiple organizations also creates a high demand for better cloud security infrastructure. The global cloud security market is segmented into type, service model, offering, end user, and region.
Download a detailed overview:https://www.skyquestt.com/sample-request/cloud-security-market
Cloud Security Market Overview:
Report Coverage
Details
Market Revenue in 2023
USD 39.5 billion
Estimated Value by 2031
USD 147.45 billion
Growth Rate
Poised to grow at a CAGR of 17.9%
Forecast Period
2024–2031
Forecast Units
Value (USD Billion)
Report Coverage
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered
Type, Service Model, End-User and Offering
Geographies Covered
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Report Highlights
Updated financial information / product portfolio of players
Key Market Opportunities
Digital Transformation Fortifying Cloud Security with AI and ML
Key Market Drivers
Rising demand for Cloud Computing and Cybersecurity through Advanced Data Solutions
Segments covered in Cloud Security Market are as follows:
TypeLegal Issues, Compliance, Governance, Virtualization, Data Security, Interface, Network SecurityService ModelSaaS (Software as a Service), IaaS (Infrastructure as a Service), PaaS (Platform as a Service)End-UserAerospace & Defence, Government, BFSI, Healthcare, IT, Telecommunication, Manufacturing, Retail, Energy & Utilities, Media & Entertainment, OthersOfferingSolutions, ServicesRequest Free Customization of this report:https://www.skyquestt.com/speak-with-analyst/cloud-security-market
Compliance to Remain a Key Cloud Security Concern for All Companies through 2031
Compliance has always been a key part of any security solution and the same is also true for cloud security as well. Regulatory bodies and governments have been implementing stricter laws and mandates to ensure the safety of data on cloud platforms. Ensuring compliance with these norms is essential for any cloud service provider, which is why a security solution that understands and manages compliance is always in demand. Ensuring cross-border compliance could help cloud security companies get more bang for their buck in the future. 
Legal issues and data privacy concerns are also estimated to drive up the demand for novel cloud security solutions. Complex legal and regulatory frameworks are also contributing to the high adoption of cloud security with legal security features as well. Data and network security are also important aspects that cloud security providers need to emphasize going forward.
Cloud security Solutions to Remain Essential Securing a Cloud Environment
Cloud security solutions powered by artificial intelligence and other advanced technologies are being developed around the world. Deployment of different solutions for enterprise and individual cloud applications will also create new opportunities for cloud security market players over the coming years. Data loss prevention and disaster recovery are some key features of cloud security solutions that most companies are trying to improve. Meanwhile, the rapid adoption of cloud security is also creating a high demand for cloud security services as well. Cloud security providers are continually focusing on improving their services by offering round-the-clock support and predictive threat management services.
View report summary and Table of Contents (TOC):https://www.skyquestt.com/report/cloud-security-market
High Use of Cloud Platforms and Technologies in the IT Industry Creates an Opportune Setting for Cloud Security Vendors
The information technology (IT) industry has always led the adoption of novel technologies and the cloud is one of them. The rising use of cloud platforms and migration of traditional technologies in cloud environments are boosting the demand for cloud security in the IT industry. The BFSI industry will also offer new moneymaking scope for cloud security providers as it moves towards digitization and the incidence of digital frauds increases. Telecommunication end users are also expected to bolster the demand for novel cloud security solutions as they utilize cloud technology to become digital service providers. Adoption of automation and smart manufacturing practices in the manufacturing space will also promote the use of cloud platform, which in turn, is expected to boost cloud security demand as well.
Cloud security companies have a lot of potential to expand their business in many industry verticals. New companies can focus on providing services to build a strong market presence and then move on to making cloud security solutions to compete with the leading market players.
Related Report:
Cyber Security Market
Network Security Market
Endpoint Security Market
Managed Security Services Market
Application Security Market
About Us:
SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.
We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization has expanded our reach across North America, Europe, ASEAN and Asia Pacific.
Contact:Mr. Jagraj SinghSkyquest Technology1 Apache Way,Westford,Massachusetts 01886USA (+1) 351-333-4748Email: [email protected] Our Website: https://www.skyquestt.com/
Logo: https://mma.prnewswire.com/media/2446095/SkyQuest_Logo.jpg
 

View original content:https://www.prnewswire.co.uk/news-releases/cloud-security-market-will-surpass-usd-147-45-billion-by-2031-rise-of-cloud-computing-to-aid-growth-skyquest-technology-302189958.html

Continue Reading

Artificial Intelligence

Application Security Market to Surpass USD 17.51 Billion by 2031; Rising Incidence of Cyberattacks to Drive Market | SkyQuest Technology

Published

on

application-security-market-to-surpass-usd-17.51-billion-by-2031;-rising-incidence-of-cyberattacks-to-drive-market-|-skyquest-technology

WESTFORD, Mass., July 5, 2024 /PRNewswire/ — According to SkyQuest, the global Application Security Market size was valued at USD 5.28 Billion in 2022 and is poised to grow from USD 6.08 Billion in 2023 to USD 17.51 Billion by 2031, growing at a CAGR of 14.14 % during the forecast period (2024-2031).

High reliance on applications and growing digitization around the world are key factors that promote the demand for application security. Increasing sophistication and frequency of cyberattacks on a global scale is also predicted to augment the application security market growth trajectory across the forecast period. The imposition of stringent safety mandates by regulatory bodies is also bolstering the demand for better application security solutions. The global application security market is segmented into component, deployment mode, organization size, vertical, and region.
Download a detailed overview:
https://www.skyquestt.com/sample-request/application-security-market
Application Security Market Overview:
Report Coverage
Details
Market Revenue in 2023
USD 6.08 billion
Estimated Value by 2031
USD 17.51 billion
Growth Rate
Poised to grow at a CAGR of 14.14%
Forecast Period
2024–2031
Forecast Units
Value (USD Billion)
Report Coverage
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered
Type, Component, Deployment Model, Organization Size and Verticals
Geographies Covered
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Report Highlights
Updated financial information / product portfolio of players
Key Market Opportunities
Increased Number of Sophisticated Attacks
Key Market Drivers
The Rising Demands for Regulatory Compliance within Solution
Segments covered in Application Security Market are as follows:
TypeWeb Application Security, and Mobile Application SecurityComponentSolutions (Security Testing Tools (Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), Runtime Application Self-Protection (RASP)) Container Security, API Security, and Others Solution), and Services (Professional Services, (Consulting services, Training & Education, Integration and maintenance, Penetration Testing) Managed Services)Deployment ModeCloud and on-premisesOrganization SizeLarge Enterprises, and Small & Medium EnterprisesVerticalsBFSI, Healthcare, IT & ITES, Telecommunication, Manufacturing, Government and Public Sector, Retail & E-commerce, Education, and OthersRequest Free Customization of this report:
https://www.skyquestt.com/speak-with-analyst/application-security-market
On-premises Deployment of Application Security Solutions is Preferred for its Better Control and Flexibility
On-premises application security solutions and systems are usually handled by a company’s own employees, and this is why they are somewhat safer from cyberattacks or breaches. Little to no involvement of external personnel in the management and operation of on-premises application security is what gives the users and organizations the satisfaction of a better-secured application. Large enterprises are more inclined to opt for such solutions as this requires substantial capital investment and commitment over the long term.
Most application security companies are projected to target cloud deployment owing to rising awareness and acceptance of cloud technologies and platforms. Advancements in cloud computing technologies and the high emphasis of organizations on improving resource utilization are predicted to favor the demand for cloud-based application security solutions in the future.
View report summary and Table of Contents (TOC):
https://www.skyquestt.com/report/application-security-market
Large Enterprises More Inclined to opt for Application Security Solutions Owing to Their High Spending Capacity
Large enterprises use a variety of applications to ensure their operations and infrastructure run as intended. This includes third-party apps as well as internal company applications. The security of these applications is the priority as any lapses in them could lead to devastating data breaches and cyberattacks. Rising spending on large enterprises on improving their cybersecurity and specialized emphasis on application security is also making this segment an important one for application security providers. Small and medium enterprises (SMEs) are also expected to create new opportunities for application security companies in the future as application security becomes more affordable and important.
Software Tools to Remain Quintessential in Creating and Managing Application Security
Application security testing software is a key segment where almost all application security companies are focusing. Ensuring proper testing of application security is an essential task and any lapses in this could lead to vulnerabilities in applications that hackers can exploit. Multiple testing tools and testing approaches are being explored to ensure the efficacy of application security solutions.
Dynamic Application Security Testing (DAST) is gaining massive popularity around the world and all application security companies are trying to take this approach to maximize the security of their offerings. Investing in application security testing tools will never be a bad choice for any company looking to make a mark in the global application security market going forward.
Application security providers need to stay updated with new threats and incorporate the same in their products to stay relevant in the market. Investments in development of new application security solutions with advanced technologies and features should be the focus of upcoming as well as established application security market players in the long run.
Related Report:
Cyber Security Market
Blockchain Identity Management Market
Secure Access Service Edge Market
Zero Trust Security Market
Endpoint Security Market
About Us:
SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.
We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization has expanded our reach across North America, Europe, ASEAN and Asia Pacific.
Contact:
Mr. Jagraj Singh SkyQuest Technology1 Apache Way,Westford,Massachusetts 01886USA (+1) 351-333-4748Email: [email protected] Our Website: https://www.skyquestt.com/
Logo: https://mma.prnewswire.com/media/2446095/SkyQuest_Logo.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/application-security-market-to-surpass-usd-17-51-billion-by-2031-rising-incidence-of-cyberattacks-to-drive-market–skyquest-technology-302189924.html

Continue Reading

Trending