Artificial Intelligence
Micron Technology, Inc. Reports Results for the Third Quarter of Fiscal 2023
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BOISE, Idaho, June 28, 2023 (GLOBE NEWSWIRE) — Micron Technology, Inc. (Nasdaq: MU) today announced results for its third quarter of fiscal 2023, which ended June 1, 2023.
Fiscal Q3 2023 highlights
- Revenue of $3.75 billion versus $3.69 billion for the prior quarter and $8.64 billion for the same period last year
- GAAP net loss of $1.90 billion, or $1.73 per diluted share
- Non-GAAP net loss of $1.57 billion, or $1.43 per diluted share
- Operating cash flow of $24 million versus $343 million for the prior quarter and $3.84 billion for the same period last year
“Micron delivered fiscal third quarter revenue, gross margin, and EPS all above the midpoint of the guidance range,” said Micron Technology President and CEO Sanjay Mehrotra. “We believe that the memory industry has passed its trough in revenue, and we expect margins to improve as industry supply-demand balance is gradually restored. The recent Cyberspace Administration of China (“CAC”) decision is a significant headwind that is impacting our outlook and slowing our recovery. Longer-term, Micron’s technology leadership, product portfolio, and operational excellence continues to strengthen our competitive positioning across diverse growth markets, including AI and memory-centric computing.”
Quarterly Financial Results | |||||||||||||||||||
(in millions, except per share amounts) | GAAP(1) | Non-GAAP(2) | |||||||||||||||||
FQ3-23 | FQ2-23 | FQ3-22 | FQ3-23 | FQ2-23 | FQ3-22 | ||||||||||||||
Revenue | $ | 3,752 | $ | 3,693 | $ | 8,642 | $ | 3,752 | $ | 3,693 | $ | 8,642 | |||||||
Gross margin | (668 | ) | (1,206 | ) | 4,035 | (603 | ) | (1,161 | ) | 4,097 | |||||||||
percent of revenue | (17.8 | %) | (32.7 | %) | 46.7 | % | (16.1 | %) | (31.4 | %) | 47.4 | % | |||||||
Operating expenses | 1,093 | 1,097 | 1,031 | 866 | 916 | 953 | |||||||||||||
Operating income (loss) | (1,761 | ) | (2,303 | ) | 3,004 | (1,469 | ) | (2,077 | ) | 3,144 | |||||||||
percent of revenue | (46.9 | %) | (62.4 | %) | 34.8 | % | (39.2 | %) | (56.2 | %) | 36.4 | % | |||||||
Net income (loss) | (1,896 | ) | (2,312 | ) | 2,626 | (1,565 | ) | (2,081 | ) | 2,939 | |||||||||
Diluted earnings (loss) per share | (1.73 | ) | (2.12 | ) | 2.34 | (1.43 | ) | (1.91 | ) | 2.59 |
Investments in capital expenditures, net(2) were $1.38 billion for the third quarter of 2023, which resulted in adjusted free cash flows(2) of negative $1.36 billion. Micron ended the third quarter of 2023 with cash, marketable investments, and restricted cash of $11.40 billion. Micron’s Board of Directors has declared a quarterly dividend of $0.115 per share, payable in cash on July 25, 2023, to shareholders of record as of the close of business on July 10, 2023.
Business Outlook
The table below presents Micron’s guidance for the fourth quarter of 2023:
FQ4-23 | GAAP(1) Outlook | Non-GAAP(2) Outlook |
Revenue | $3.90 billion ± $200 million | $3.90 billion ± $200 million |
Gross margin | (12.5%) ± 2.5% | (10.5%) ± 2.5% |
Operating expenses | $946 million ± $15 million | $845 million ± $15 million |
Diluted earnings (loss) per share | ($1.34) ± $0.07 | ($1.19) ± $0.07 |
Further information regarding Micron’s business outlook is included in the prepared remarks and slides, which have been posted at investors.micron.com.
Investor Webcast
Micron will host a conference call on Wednesday, June 28, 2023 at 2:30 p.m. Mountain Time to discuss its third quarter financial results and provide forward-looking guidance for its fourth quarter. A live webcast of the call will be available online at investors.micron.com. A webcast replay will be available for one year after the call. For Investor Relations and other company updates, follow @MicronTech on Twitter at twitter.com/MicronTech.
About Micron Technology, Inc.
We are an industry leader in innovative memory and storage solutions transforming how the world uses information to enrich life for all. With a relentless focus on our customers, technology leadership, and manufacturing and operational excellence, Micron delivers a rich portfolio of high-performance DRAM, NAND, and NOR memory and storage products through our Micron® and Crucial® brands. Every day, the innovations that our people create fuel the data economy, enabling advances in artificial intelligence and 5G applications that unleash opportunities — from the data center to the intelligent edge and across the client and mobile user experience. To learn more about Micron Technology, Inc. (Nasdaq: MU), visit micron.com.
© 2023 Micron Technology, Inc. All rights reserved. Micron, the Micron logo, and all other Micron trademarks are the property of Micron Technology, Inc. All other trademarks are the property of their respective owners.
Forward-Looking Statements
This press release contains forward-looking statements regarding our industry, our strategic position, and our financial and operating results. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially. Please refer to the documents we file with the Securities and Exchange Commission, including our most recent Form 10-K and Form 10-Q. These documents contain and identify important factors that could cause our actual results to differ materially from those contained in these forward-looking statements. These certain factors can be found at micron.com/certainfactors. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. We are under no duty to update any of the forward-looking statements to conform these statements to actual results.
(1) | GAAP represents U.S. Generally Accepted Accounting Principles. |
(2) | Non-GAAP represents GAAP excluding the impact of certain activities, which management excludes in analyzing our operating results and understanding trends in our earnings, adjusted free cash flow, and business outlook. Further information regarding Micron’s use of non-GAAP measures and reconciliations between GAAP and non-GAAP measures are included within this press release. |
MICRON TECHNOLOGY, INC. CONSOLIDATED STATEMENTS OF OPERATIONS (In millions, except per share amounts) (Unaudited) |
|||||||||||||||
3rd Qtr. | 2nd Qtr. | 3rd Qtr. | Nine months ended | ||||||||||||
June 1, 2023 |
March 2, 2023 |
June 2, 2022 |
June 1, 2023 |
June 2, 2022 |
|||||||||||
Revenue | $ | 3,752 | $ | 3,693 | $ | 8,642 | $ | 11,530 | $ | 24,115 | |||||
Cost of goods sold | 4,420 | 4,899 | 4,607 | 12,511 | 12,839 | ||||||||||
Gross margin | (668 | ) | (1,206 | ) | 4,035 | (981 | ) | 11,276 | |||||||
Research and development | 758 | 788 | 773 | 2,395 | 2,277 | ||||||||||
Selling, general, and administrative | 219 | 231 | 264 | 701 | 786 | ||||||||||
Restructure and asset impairments | 68 | 86 | — | 167 | 43 | ||||||||||
Other operating (income) expense, net | 48 | (8 | ) | (6 | ) | 29 | (11 | ) | |||||||
Operating income (loss) | (1,761 | ) | (2,303 | ) | 3,004 | (4,273 | ) | 8,181 | |||||||
Interest income | 127 | 119 | 20 | 334 | 42 | ||||||||||
Interest expense | (119 | ) | (89 | ) | (44 | ) | (259 | ) | (144 | ) | |||||
Other non-operating income (expense), net | — | 2 | 8 | (2 | ) | (61 | ) | ||||||||
(1,753 | ) | (2,271 | ) | 2,988 | (4,200 | ) | 8,018 | ||||||||
Income tax (provision) benefit | (139 | ) | (54 | ) | (358 | ) | (201 | ) | (832 | ) | |||||
Equity in net income (loss) of equity method investees | (4 | ) | 13 | (4 | ) | (2 | ) | 9 | |||||||
Net income (loss) | $ | (1,896 | ) | $ | (2,312 | ) | $ | 2,626 | $ | (4,403 | ) | $ | 7,195 | ||
Earnings (loss) per share | |||||||||||||||
Basic | $ | (1.73 | ) | $ | (2.12 | ) | $ | 2.36 | $ | (4.03 | ) | $ | 6.44 | ||
Diluted | (1.73 | ) | (2.12 | ) | 2.34 | (4.03 | ) | 6.38 | |||||||
Number of shares used in per share calculations | |||||||||||||||
Basic | 1,094 | 1,091 | 1,112 | 1,092 | 1,117 | ||||||||||
Diluted | 1,094 | 1,091 | 1,121 | 1,092 | 1,127 |
MICRON TECHNOLOGY, INC. CONSOLIDATED BALANCE SHEETS (In millions) (Unaudited) |
|||||||||
As of | June 1, 2023 |
March 2, 2023 |
September 1, 2022 |
||||||
Assets | |||||||||
Cash and equivalents | $ | 9,298 | $ | 9,798 | $ | 8,262 | |||
Short-term investments | 1,054 | 1,020 | 1,069 | ||||||
Receivables | 2,429 | 2,278 | 5,130 | ||||||
Inventories | 8,238 | 8,129 | 6,663 | ||||||
Other current assets | 715 | 673 | 657 | ||||||
Total current assets | 21,734 | 21,898 | 21,781 | ||||||
Long-term marketable investments | 973 | 1,212 | 1,647 | ||||||
Property, plant, and equipment | 38,727 | 39,085 | 38,549 | ||||||
Operating lease right-of-use assets | 655 | 673 | 678 | ||||||
Intangible assets | 410 | 410 | 421 | ||||||
Deferred tax assets | 708 | 697 | 702 | ||||||
Goodwill | 1,252 | 1,228 | 1,228 | ||||||
Other noncurrent assets | 1,221 | 1,317 | 1,277 | ||||||
Total assets | $ | 65,680 | $ | 66,520 | $ | 66,283 | |||
Liabilities and equity | |||||||||
Accounts payable and accrued expenses | $ | 4,177 | $ | 4,310 | $ | 6,090 | |||
Current debt | 259 | 237 | 103 | ||||||
Other current liabilities | 668 | 708 | 1,346 | ||||||
Total current liabilities | 5,104 | 5,255 | 7,539 | ||||||
Long-term debt | 12,986 | 12,037 | 6,803 | ||||||
Noncurrent operating lease liabilities | 603 | 610 | 610 | ||||||
Noncurrent unearned government incentives | 632 | 529 | 589 | ||||||
Other noncurrent liabilities | 950 | 832 | 835 | ||||||
Total liabilities | 20,275 | 19,263 | 16,376 | ||||||
Commitments and contingencies | |||||||||
Shareholders’ equity | |||||||||
Common stock | 124 | 123 | 123 | ||||||
Additional capital | 10,782 | 10,633 | 10,197 | ||||||
Retained earnings | 42,391 | 44,426 | 47,274 | ||||||
Treasury stock | (7,552 | ) | (7,552 | ) | (7,127 | ) | |||
Accumulated other comprehensive income (loss) | (340 | ) | (373 | ) | (560 | ) | |||
Total equity | 45,405 | 47,257 | 49,907 | ||||||
Total liabilities and equity | $ | 65,680 | $ | 66,520 | $ | 66,283 |
MICRON TECHNOLOGY, INC. CONSOLIDATED STATEMENTS OF CASH FLOWS (In millions) (Unaudited) |
|||||||
Nine months ended | June 1, 2023 |
June 2, 2022 |
|||||
Cash flows from operating activities | |||||||
Net income (loss) | $ | (4,403 | ) | $ | 7,195 | ||
Adjustments to reconcile net income (loss) to net cash provided by operating activities: | |||||||
Depreciation expense and amortization of intangible assets | 5,819 | 5,234 | |||||
Provision to write down inventories to net realizable value | 1,831 | — | |||||
Stock-based compensation | 448 | 378 | |||||
(Gain) loss on debt repurchases | — | 83 | |||||
Change in operating assets and liabilities: | |||||||
Receivables | 2,728 | (906 | ) | ||||
Inventories | (3,406 | ) | (1,146 | ) | |||
Accounts payable and accrued expenses | (1,764 | ) | 382 | ||||
Other | 57 | 184 | |||||
Net cash provided by operating activities | 1,310 | 11,404 | |||||
Cash flows from investing activities | |||||||
Expenditures for property, plant, and equipment | (6,215 | ) | (8,454 | ) | |||
Purchases of available-for-sale securities | (496 | ) | (1,359 | ) | |||
Proceeds from maturities of available-for-sale securities | 1,170 | 964 | |||||
Proceeds from government incentives | 248 | 104 | |||||
Proceeds from sales of available-for-sale securities | 22 | 258 | |||||
Proceeds from sale of Lehi, Utah fab | — | 888 | |||||
Other | (90 | ) | (162 | ) | |||
Net cash provided by (used for) investing activities | (5,361 | ) | (7,761 | ) | |||
Cash flows from financing activities | |||||||
Proceeds from issuance of debt | 6,716 | 2,000 | |||||
Repayments of debt | (706 | ) | (2,008 | ) | |||
Repurchases of common stock – repurchase program | (425 | ) | (1,648 | ) | |||
Payments of dividends to shareholders | (378 | ) | (335 | ) | |||
Payments on equipment purchase contracts | (112 | ) | (132 | ) | |||
Other | — | (17 | ) | ||||
Net cash provided by (used for) financing activities | 5,095 | (2,140 | ) | ||||
Effect of changes in currency exchange rates on cash, cash equivalents, and restricted cash | (13 | ) | (71 | ) | |||
Net increase (decrease) in cash, cash equivalents, and restricted cash | 1,031 | 1,432 | |||||
Cash, cash equivalents, and restricted cash at beginning of period | 8,339 | 7,829 | |||||
Cash, cash equivalents, and restricted cash at end of period | $ | 9,370 | $ | 9,261 |
MICRON TECHNOLOGY, INC.
NOTES
(Unaudited)
Inventories
In the third and second quarters of 2023, we recorded charges to cost of goods sold to write down the carrying value of work in process and finished goods inventories to their estimated net realizable values (“NRV”). The impact of inventory NRV write-downs for each period reflects (1) inventory write-downs in that period, offset by (2) lower costs in that period on the sale of inventory written down in prior periods. The impacts of inventory NRV write-downs are summarized below:
3rd Qtr. | 2nd Qtr. | 3rd Qtr. | Nine months ended | ||||||||||
June 1, 2023 |
March 2, 2023 |
June 2, 2022 |
June 1, 2023 |
June 2, 2022 |
|||||||||
Provision to write down inventory to net realizable value | $ | (401 | ) | $ | (1,430 | ) | $ | — | $ | (1,831 | ) | $ | — |
Lower costs from sale of inventory written down in prior periods | 281 | — | — | 281 | — | ||||||||
$ | (120 | ) | $ | (1,430 | ) | $ | — | $ | (1,550 | ) | $ | — |
Debt Activity
On April 11, 2023, we issued $600 million principal amount of 5.375% senior unsecured notes due April 15, 2028 and received proceeds of $596 million. Additionally, we issued $900 million principal amount of 5.875% senior unsecured notes due September 15, 2033 and received proceeds of $890 million. On April 13, 2023, we used a portion of the proceeds from the debt issuance to prepay $600 million principal amount of our senior term loan A due October 2024.
MICRON TECHNOLOGY, INC. RECONCILIATION OF GAAP TO NON-GAAP MEASURES (In millions, except per share amounts) |
|||||||||
3rd Qtr. | 2nd Qtr. | 3rd Qtr. | |||||||
June 1, 2023 |
March 2, 2023 |
June 2, 2022 |
|||||||
GAAP gross margin | $ | (668 | ) | $ | (1,206 | ) | $ | 4,035 | |
Stock-based compensation | 60 | 41 | 57 | ||||||
Other | 5 | 4 | 5 | ||||||
Non-GAAP gross margin | $ | (603 | ) | $ | (1,161 | ) | $ | 4,097 | |
GAAP operating expenses | $ | 1,093 | $ | 1,097 | $ | 1,031 | |||
Stock-based compensation | (91 | ) | (95 | ) | (78 | ) | |||
Restructure and asset impairments | (68 | ) | (86 | ) | — | ||||
Litigation contingency accrual | (68 | ) | — | — | |||||
Non-GAAP operating expenses | $ | 866 | $ | 916 | $ | 953 | |||
GAAP operating income (loss) | $ | (1,761 | ) | $ | (2,303 | ) | $ | 3,004 | |
Stock-based compensation | 151 | 136 | 135 | ||||||
Restructure and asset impairments | 68 | 86 | — | ||||||
Litigation contingency accrual | 68 | — | — | ||||||
Other | 5 | 4 | 5 | ||||||
Non-GAAP operating income (loss) | $ | (1,469 | ) | $ | (2,077 | ) | $ | 3,144 | |
GAAP net income (loss) | $ | (1,896 | ) | $ | (2,312 | ) | $ | 2,626 | |
Stock-based compensation | 151 | 136 | 135 | ||||||
Restructure and asset impairments | 68 | 86 | — | ||||||
Litigation contingency accrual | 68 | — | — | ||||||
Amortization of debt discount and other costs | 2 | 4 | 8 | ||||||
Other | 5 | 4 | 5 | ||||||
Impact of Idaho income tax reform | — | — | 189 | ||||||
Estimated tax effects of above and other tax adjustments | 37 | 1 | (24 | ) | |||||
Non-GAAP net income (loss) | $ | (1,565 | ) | $ | (2,081 | ) | $ | 2,939 | |
GAAP weighted-average common shares outstanding – Diluted | 1,094 | 1,091 | 1,121 | ||||||
Adjustment for stock-based compensation | — | — | 15 | ||||||
Non-GAAP weighted-average common shares outstanding – Diluted | 1,094 | 1,091 | 1,136 | ||||||
GAAP diluted earnings (loss) per share | $ | (1.73 | ) | $ | (2.12 | ) | $ | 2.34 | |
Effects of the above adjustments | 0.30 | 0.21 | 0.25 | ||||||
Non-GAAP diluted earnings (loss) per share | $ | (1.43 | ) | $ | (1.91 | ) | $ | 2.59 |
RECONCILIATION OF GAAP TO NON-GAAP MEASURES, Continued | |||||||||
3rd Qtr. | 2nd Qtr. | 3rd Qtr. | |||||||
June 1, 2023 |
March 2, 2023 |
June 2, 2022 |
|||||||
GAAP net cash provided by operating activities | $ | 24 | $ | 343 | $ | 3,838 | |||
Expenditures for property, plant, and equipment | (1,561 | ) | (2,205 | ) | (2,578 | ) | |||
Proceeds from sales of property, plant, and equipment | 34 | 17 | 39 | ||||||
Payments on equipment purchase contracts | (36 | ) | (29 | ) | (27 | ) | |||
Amounts funded by partners | 184 | 62 | 38 | ||||||
Investments in capital expenditures, net | (1,379 | ) | (2,155 | ) | (2,528 | ) | |||
Adjusted free cash flow | $ | (1,355 | ) | $ | (1,812 | ) | $ | 1,310 |
The tables above reconcile GAAP to non-GAAP measures of gross margin, operating expenses, operating income (loss), net income (loss), diluted shares, diluted earnings (loss) per share, and adjusted free cash flow. The non-GAAP adjustments above may or may not be infrequent or nonrecurring in nature, but are a result of periodic or non-core operating activities. We believe this non-GAAP information is helpful in understanding trends and in analyzing our operating results and earnings. We are providing this information to investors to assist in performing analysis of our operating results. When evaluating performance and making decisions on how to allocate our resources, management uses this non-GAAP information and believes investors should have access to similar data when making their investment decisions. We believe these non-GAAP financial measures increase transparency by providing investors with useful supplemental information about the financial performance of our business, enabling enhanced comparison of our operating results between periods and with peer companies. The presentation of these adjusted amounts varies from amounts presented in accordance with U.S. GAAP and therefore may not be comparable to amounts reported by other companies. Our management routinely excludes the following items in analyzing our operating results and understanding trends in our earnings:
- Stock-based compensation;
- Flow-through of business acquisition-related inventory adjustments;
- Acquisition-related costs;
- Employee severance;
- Gains and losses from settlements;
- Restructure and asset impairments;
- Amortization of debt discount and other costs;
- Gains and losses from debt repurchases and conversions;
- Gains and losses from business acquisition activities; and
- The estimated tax effects of above, non-cash changes in net deferred income taxes, assessments of tax exposures, certain tax matters related to prior fiscal periods, and significant changes in tax law.
Non-GAAP diluted shares are adjusted for the impact of additional shares resulting from the exclusion of stock-based compensation from non-GAAP income (loss).
MICRON TECHNOLOGY, INC. RECONCILIATION OF GAAP TO NON-GAAP OUTLOOK |
||||||||
FQ4-23 | GAAP Outlook | Adjustments | Non-GAAP Outlook | |||||
Revenue | $3.90 billion ± $200 million | — | $3.90 billion ± $200 million | |||||
Gross margin | (12.5%) ± 2.5% | 2.0% | A | (10.5%) ± 2.5% | ||||
Operating expenses | $946 million ± $15 million | $101 million | B | $845 million ± $15 million | ||||
Diluted earnings (loss) per share(1) | ($1.34) ± $0.07 | $0.15 | A, B, C | ($1.19) ± $0.07 |
Non-GAAP Adjustments (in millions) |
||||
A | Stock-based compensation – cost of goods sold | $ | 57 | |
A | Other – cost of goods sold | 4 | ||
B | Stock-based compensation – research and development | 59 | ||
B | Stock-based compensation – selling, general, and administrative | 42 | ||
C | Tax effects of the above items and other tax adjustments | 5 | ||
$ | 167 |
(1) GAAP and non-GAAP earnings (loss) per share based on approximately 1.10 billion diluted shares.
The tables above reconcile our GAAP to non-GAAP guidance based on the current outlook. The guidance does not incorporate the impact of any potential business combinations, divestitures, additional restructuring activities, balance sheet valuation adjustments, strategic investments, financing transactions, and other significant transactions. The timing and impact of such items are dependent on future events that may be uncertain or outside of our control.
Artificial Intelligence
Gupshup collaborates with Philippines’ leading Neobank Tonik, offers Generative AI chatbot to bring innovation in digital banking
![gupshup-collaborates-with-philippines’-leading-neobank-tonik,-offers-generative-ai-chatbot-to-bring-innovation-in-digital-banking](https://roboticulized.com/wp-content/uploads/2024/07/150891-gupshup-collaborates-with-philippines-leading-neobank-tonik-offers-generative-ai-chatbot-to-bring-innovation-in-digital-banking.jpg)
SINGAPORE and MANILA, Philippines, July 2, 2024 /PRNewswire/ — Gupshup, the world’s leading Conversation Cloud today announced its partnership with Tonik Bank, the first digital-only neobank in the Philippines, to develop a state-of-the-art Generative AI chatbot for Tonik’s mobile app. The innovative solution aims to provide Tonik’s customers with instant and accurate answers to frequently asked questions, revolutionizing the way they interact with their bank.
The Generative AI chatbot, powered by Gupshup’s advanced natural language processing (NLP) and machine learning (ML) technologies, is designed to understand and respond to customer queries with human-like precision and empathy. By leveraging the latest advancements in AI, the chatbot can engage in contextual conversations, providing personalized and relevant information to each customer.
Tonik is the first digital bank in the Philippines to leverage Generative AI for customer service. By integrating the chatbot into their mobile app, Tonik Bank aims to provide their customers with instant access to information, reducing wait times and improving overall satisfaction.
“The integration of Gupshup’s ACE LLM into our operations has been truly transformative. We’ve witnessed significant value in its ability to automate routine tasks, elevate customer service, and boost our overall efficiency. This technology has the potential to revolutionize our operations, and we are excited to further explore its capabilities and implement it across our business,” said Sateesh Reddy, Deputy Chief Technology Officer of Tonik Bank.
Since the implementation of Gupshup’s technology, nine out of ten customer queries are now directed through Tonik’s in-app chat feature, where the AI autonomously resolves 75% of the queries without human intervention. This has not only amplified the efficiency of Tonik’s in-house customer care team by 4.3 times but also empowered them to dedicate more time to resolving intricate issues, ensuring that customers receive the personalized support they need.
The Generative AI chatbot solution is expected to generate significant cost savings for Tonik, with an estimated total of over USD 20 million over the next three years.
“Our partnership with Tonik Bank exemplifies the future of BFSI. As the sector evolves, Gen AI will be crucial to deliver seamless, personalized, and efficient customer experiences. Our chatbot solution is designed to do just that, empowering banks like Tonik to focus on what matters most – building strong relationships with their customers,” said Beerud Sheth, Co-founder and CEO of Gupshup.
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Artificial Intelligence
Seedtag Enters Australian Market with Acquisition of JustEggs
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The global contextual advertising company enters the Australian market with acquisition of JustEggs, expanding its footprint in the APAC region
SYDNEY, July 2, 2024 /PRNewswire/ — Seedtag, the global leader in contextual advertising, announced today that the company has acquired JustEggs, an Australian-owned creative intelligence business that drives measurable digital solutions for brands and advertisers. The acquisition is a strategic move to support business growth across the APAC region by introducing Seedtag’s proprietary contextual AI technology, Liz, to the Australian market.
Founded in 2013, JustEggs specialises in leveraging its innovative digital solutions to create engaging campaigns that offer true value for brands and advertisers. Starting in July, JustEggs will integrate Seedtag’s privacy-first targeting technologies into its offering to further enhance its advertising solutions, providing more targeted and effective campaigns for its clients through the power of contextual AI. To ensure a smooth integration of both technologies, Seedtag and JustEggs will work closely together while delivering a seamless experience to their partners. JustEggs’ CEO and Founder, Nik Kontoulas, will remain with the company, assuming the role of Managing Director ANZ.
The number of internet users in Australia is expected to exceed 23.3 million by 2025, achieving an impressive internet penetration rate of over 89% – according to Statista. For Seedtag, entering the Australian market was a natural step toward fulfilling its mission of becoming the contextual partner for brands, agencies, and publishers. Australia will now benefit from privacy-first advertising that reaches consumers through their real-time interests at scale. This launch follows Seedtag’s successful market entries in India and Peru in 2023 and Canada in 2024.
For over a decade, Seedtag has been developing its in-house contextual AI technology, Liz, to meet the ever evolving needs of the adtech industry. In 2024, Seedtag was awarded “Best Contextual Targeting Offering” at Digiday Media Awards. The acquisition of JustEggs increases Seedtag’s presence to a total of 17 markets.
“The acquisition of JustEggs is a clear example of Seedtag’s willingness to continue its international expansion into the APAC region,” said Albert Nieto, Co-CEO & Co-Founder of Seedtag. “We are very excited to partner with one of the best teams in our industry to bring contextual intelligence to new heights.”
“Teaming up with Seedtag thrusts us into a fresh era of digital advertising innovation for the ANZ market,” said Nik Kontoulas, founder of JustEggs. “With their proprietary tech and global reach, we’re geared up for success in a cookieless world and beyond. It’s an exciting journey ahead.”
“Australia is a very sophisticated, data and technology-led market, and we have much to contribute to this local digital advertising industry,” said Dal Gill, VP of New Markets at Seedtag. “Following our successful entry into India, this is the second market we have opened in the APAC region. I’m confident that our unique contextual advertising solutions will greatly benefit Australian brands and publishers in achieving their advertising goals while meeting the demand for privacy-first, scalable targeting.”
About Seedtag
Seedtag is the leading contextual advertising company that creates highly impactful and engaging digital ads within relevant premium content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI, Liz, allows brands to engage with consumers within their universe of interest on a cookie-free basis.
Seedtag was founded in Madrid in 2014 by two ex-googlers who wanted to get the most out of editorial images. Today, it is a global company with more than 600 employees and a significant international presence, with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, Peru, Canada, US, India and Australia.
About JustEggs
Founded in 2013 JustEggs specialize in the convergence of creative, media and data, helping 100+ brands drive customer acquisition and retention.
The mission always remains to evolve the digital ad market with effective and measurable digital ad solutions that drive relevancy for consumers and real world results for retail marketers.
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View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/seedtag-enters-australian-market-with-acquisition-of-justeggs-302186843.html
Artificial Intelligence
Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID
![hightouch-introduces-privacy-conscious-advertising-activation-for-european-audiences-through-euid](https://roboticulized.com/wp-content/uploads/2024/07/150895-hightouch-introduces-privacy-conscious-advertising-activation-for-european-audiences-through-euid.jpg)
SAN FRANCISCO, July 2, 2024 /PRNewswire/ — Hightouch, the leading Composable Customer Data Platform (CDP), enables European Unified ID (EUID) to help participating advertisers reach audiences in a privacy-conscious way across the open web.
EUID is an industry-wide identity solution pioneered by The Trade Desk, that turns email addresses into a pseudonymous identifier through sophisticated hashing and salting methods. These allow advertisers to recognize users for targeting, frequency management, and campaign measurement while providing transparency and data control to the individual user. The open-source EUID works in the browser environment, providing a reliable alternative to the third-party cookie. It also works across other digital mediums including connected TV, digital audio, and mobile apps.
Hightouch’s integration works by syncing audience segments directly from the brand, publisher, or media network’s cloud data warehouse to The Trade Desk. When participating Hightouch customers create audience segments for digital campaigns, they can activate EUIDs directly within The Trade Desk platform for targeting, frequency management, and measurement. Benefits of Hightouch’s integration between the data warehouse and The Trade Desk include:
Universal opt-outs: Clients can apply field-level governance filters to prevent opted-out IDs from being shared with The Trade Desk.Regional Data Processing: In-transit data is processed using the appropriate regional data center, preventing the movement of data across borders and ensuring regional compliance.Enhanced Addressability: Once data is transferred, advertisers can activate EUID to reach larger addressable audiences across Europe in a privacy-conscious way.Stu Colman, Senior European Director of Identity at The Trade Desk, comments: “The increasing fragmentation in media consumption coupled with the pending deprecation of third-party cookies has pushed advertisers to view identity more holistically across all digital channels, including the web, mobile apps, connected TV and digital audio. Industry-wide identity currencies like EUID provide a significant and overdue upgrade to identity, thereby delivering more precision in targeting, frequency management, and measurement. Hightouch provides its clients with a simple and direct way to activate this new currency so they can benefit from the increased efficiency of their digital advertising on the open internet.”
About HightouchHightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Calendly, Spotify, and GameStop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization. https://hightouch.com/
About The Trade DeskThe Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
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View original content:https://www.prnewswire.co.uk/news-releases/hightouch-introduces-privacy-conscious-advertising-activation-for-european-audiences-through-euid-302187495.html
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