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Captive Portal Market worth $1.7 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 10, 2023 /PRNewswire/ — The captive portal market may see better user experiences, more personalised marketing options, more robust security and privacy protections, integration with cutting-edge technology, and adaptability to changing network architecture in the future. Please keep in mind, nevertheless, that these are broad tendencies and that individual market developments might change. For the most recent and correct information, it is always advised to contact trustworthy sources.
The Captive Portal Market size is projected to grow from USD 0.9 billion in 2023 to USD 1.7 billion by 2028, at a CAGR of 13.4% during the forecast period, according to a new report by MarketsandMarkets™.  Boosting marketing efforts through a captive portal will drive market growth. Captive portals can boost marketing efforts by allowing businesses to customize the user experience, deliver targeted messaging, collect valuable data, engage with customers, integrate social media, and drive upselling and cross-selling. By leveraging these capabilities, businesses can enhance brand awareness, customer engagement, and revenue growth through their captive portal strategies. Captive portals enable businesses to create a branded and immersive user experience by incorporating company logos, colors, and messaging.
Browse in-depth TOC on “Captive Portal Market”236 – Tables 49 – Figures246 – Pages
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Scope of the Report
Report Metrics
Details
Market size available for years
2018-2028
Base year considered
2022
Forecast period
2023–2028
Forecast units
Value (USD) Million/Billion
Segments Covered
Offering and End-Use
Region covered
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Companies covered
Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US).
 
By offering, the service segment is expected to grow with the highest CAGR during the forecast period
Services include professional and managed services. Captive portal professional services and managed services are additional offerings provided by specialized companies that focus on captive portal solutions. These services aim to assist businesses in effectively implementing, managing, and optimizing their captive portalsServices offered by professionals, specialists, or experts to support businesses are known as professional services. They comprise survey, analysis, and consulting; network planning, design, and implementation services; and training, support, and maintenance services. Service providers offer design and installation services for the cost-effective and secure deployment and management of networks across Wi-Fi infrastructures.
By end-use industry, the hospitality & leisure segment is expected to have the largest market share during the forecast period
The hospitality & Leisure industry comprises hotels, restaurants, cafes, cruise lines, and resorts. Reliable Wi-Fi solutions and services provide consistent, cost-effective, and centrally managed networking, enabling hotel or restaurant staff to manage Wi-Fi networks easily. Captive portals are highly sought after in the hospitality industry because they simplify Wi-Fi access, provide personalized experiences, facilitate effective communication, gather guest feedback, offer data insights, and create monetization opportunities.
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Asia Pacific is expected to have the highest growth rate during the forecast period
Captive portal adoption in the Asia Pacific region has been steadily increasing due to factors such as the expansion of internet connectivity, the rise of Wi-Fi-enabled devices, and the demand for secure guest Wi-Fi access. The hospitality sector, retail and public venues, education, and enterprises have widely adopted captive portals. Service providers and managed services cater to captive portal needs, while mobile network operators leverage captive portals for seamless roaming experiences. To obtain the latest information, consulting industry reports and local technology providers is recommended.
Top Key Companies in Captive Portal Market:
The major players in the Captive Portal Market are Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, and product enhancements, and acquisitions to expand their footprint in the Captive Portal Market.
Recent Developments
In December 2022, Purple announced a strategic partnership with PBI (the airport’s name) to gather feedback from travelers. This feedback will provide valuable insights into travelers’ preferences for new amenities and services at the airport and their reasons for travel. By leveraging Purple’s real-time analytics platform, PBI aims to capture unique and valuable data to improve the overall traveler experience. This collaboration will enable the airport to create innovative options and meet visitors’ expectations in a more informed and targeted manner in the future.In November 2022, Purple and Dallas Area Rapid Transit (DART) announced a long-term business relationship to obtain key contacts and demographic information to understand their customers better and enable effective future communication. DART has selected Purple’s top-tier Guest Wi-Fi solution for implementation in their Dallas transport venue, covering 300 access points. Using Purple’s solution, DART will gain valuable insights into their customers’ behavior and demographics, facilitating targeted and personalized communication strategies.In February 2019, AT&T expanded its roaming agreement with Boingo Wireless to provide subscribers with enhanced Wi-Fi connectivity at over 80 venues, which include major airports, military bases, and other locations featuring Boingo’s Passpoint-certified networks. Passpoint is a standardized hotspot technology that facilitates seamless and secure roaming between AT&T cellular networks and Boingo Wi-Fi networks, ensuring an improved connected experience for users.Inquiry Before Buying @ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=259540297
Captive Portal Market Advantages:
Businesses have the chance to interact with users through personalised messaging, adverts, and marketing offers thanks to captive portals. Businesses may personalise their messaging and deliver a more focused user experience by collecting user information throughout the login process, which increases consumer engagement and loyalty.Businesses can get important client information from captive portals, such as email addresses, demographic data, and browsing habits. Targeted marketing efforts, customer segmentation, and other uses for this data are possible. Analytics technologies that offer insights into user behaviour are frequently included in captive portal solutions, allowing businesses to make data-driven decisions and improve their marketing tactics.Through the customization of captive portals, businesses may maintain a unified aesthetic across all of their digital touchpoints. This branding opportunity contributes to user experience cohesion and brand recognition. Business organisations have the freedom to match the captive portal with their corporate identity thanks to the customization choices that extend to login pages, splash screens, and user authentication procedures.During the login process, captive portals can be used as a tool for monetization by displaying adverts or promoting partner offerings. Businesses may benefit from extra revenue sources in this way, especially in public areas with heavy user activity. Businesses can offset the costs of offering guest Wi-Fi services by making money through captive portals.Businesses can utilise captive portals to help them comply with rules and laws including terms of service, acceptable usage guidelines, and data protection standards. Businesses can minimise potential legal risks and responsibility by establishing captive portals to make sure users are aware of and concur with these policies.Report Objectives
To determine, segment, and forecast the global Captive Portal Market by offering, location type, application, vertical, and region in terms of valueTo forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, and Rest of the WorldTo provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the Captive Portal MarketTo study the complete value chain and related industry segments and perform a value chain analysis of the Captive Portal Market landscapeTo strategically analyze the macro and micromarkets1 with respect to individual growth trends, prospects, and contributions to the total Captive Portal MarketTo analyze the industry trends, pricing data, patents, and innovations related to the Captive Portal MarketTo analyze the opportunities for stakeholders by identifying the high-growth segments of the Captive Portal MarketTo profile the key players in the market and comprehensively analyze their market share/ranking and core competencies2To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and Research & Development (R&D) activitiesBrowse Adjacent Markets: Software and Services Market Research Reports & Consulting
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About MarketsandMarkets™ 
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:Mr. Aashish MehraMarketsandMarkets™ INC.630 Dundee RoadSuite 430Northbrook, IL 60062USA: +1-888-600-6441Email: [email protected] Insight: https://www.marketsandmarkets.com/ResearchInsight/captive-portal-market.aspVisit Our Website: https://www.marketsandmarkets.com/Content Source: https://www.marketsandmarkets.com/PressReleases/captive-portal.asp
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More than 150,000 money laundering accounts detected in APAC

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Region sees 108% increase in voice scams as fraudsters continue shift to mobile
MELBOURNE, Australia and MUMBAI, India, June 25, 2024 /PRNewswire/ — A new financial crime report out today details how criminal organizations in the APAC region now outsource the laundering of money stolen via scams to international syndicates specializing in this cleaning. BioCatch identified and helped APAC banks shut down more than 150,000 money mule accounts in 2023 and estimates exponentially more such accounts in use across the region.

“Where there are scams, there are mules,” BioCatch Director of Global Fraud Intelligence Tom Peacock said. “Criminal organizations use these mule accounts as intermediate stops between the victim’s bank account and the final account from which they plan to withdraw their stolen money. The mules we’ve identified almost certainly represent a tiny fraction of those actively laundering money in the region, with more cropping up every day. Financial institutions in APAC and around the world must do more to identify these mules, hamper their ability to open new accounts, and identify those legitimate accounts money launderers succeed in turning from good to bad.”
In this latest edition of its Digital Banking Fraud Trends in APAC report, BioCatch – which identifies and prevents fraud and financial crime in real time by analyzing as many as 3,000 different physical behavior patterns (mouse movements and typing speed, for example) and cognitive signals (hesitation, segmented typing, etc.) in search of anomalies – points to mobile malware as the greatest threat to banks in Southeast Asia in 2024.
“Whether through SMS-mining or illegal loan apps, we’ve seen an explosion in Android-based malware in the region,” Peacock said. “Malware developers continue to innovate, circumventing bank and Google Play Store defenses to harvest what they need from mobile devices to access digital banking accounts and then transfer away the victim’s funds to a money mule.”
There is reason for hope in fighting fraud in APAC, however. In Australia, the number of reported scam cases grew by 13% in 2023, but scam losses declined by $90 million.
“Nine out of the 10 largest Australian banks employ BioCatch solutions to protect their customers from fraud and financial crime by analyzing the behavior of the user behind every online banking session,” BioCatch APAC Vice President Richard Booth said. “Already in 2024, we see massive progress: Money lost to fraud in the country declined by 48% in the first quarter of this year compared to Q1 of 2023. It’s difficult to reach any conclusion other than that BioCatch has left Australian digital-banking customers far safer from fraud than they were before.”
Other key findings:
No desktop or laptop needed: BioCatch found as much as 70% of all reported frauds in APAC originated from mobile apps in 2023, an increase of 17% from the year before.Scams are everywhere: Across the region, the number of reported voice scams increased by 108% in 2023.Australia bucking all trends: In addition to seeing fraud losses actually decline, the nation also saw fewer fraud cases involving malware or Remote Administration Tools (RATs) in 2023 than it did in 2022.Click here to access BioCatch’s complete 2024 Digital Banking Fraud Trends in APAC report.
About BioCatch:BioCatch stands at the forefront of digital fraud detection, pioneering behavioral biometric intelligence grounded in advanced cognitive science and machine learning. BioCatch analyzes thousands of user interactions to support a digital banking environment where identity, trust, and ease coexist. Today, more than 30 of the world’s largest 100 banks and 196 total financial institutions rely on BioCatch Connect™ to combat fraud, facilitate digital transformation, and grow customer relationships. BioCatch’s Client Innovation Board – an industry-led initiative featuring American Express, Barclays, Citi Ventures, HSBC, and National Australia Bank – collaborates to pioneer creative and innovative ways to leverage customer relationships for fraud prevention. With more than a decade of data analysis, 92 registered patents, and unmatched expertise, BioCatch continues to lead innovation to address future challenges. For more information, please visit www.biocatch.com.
Media contact:Jay [email protected]
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Puyi Fund, Managed by Highest Performances Holdings Inc., Surpasses RMB 24.0 Billion in Assets under Advice, Showing Promising Start to Strategic Transformation

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GUANGZHOU, China, June 25, 2024 /PRNewswire/ — Highest Performances Holdings Inc. (“HPH” or the Group, NASDAQ: HPH), announces that its Puyi Fund’s assets under advice for its asset allocation services reached RMB 24.7 billion as of June 21, 2024, reflecting a remarkable year-on-year growth of 188%. This substantial increase in scale showcases significant growth for the fund.

This accomplishment is primarily attributed to the Puyi Fund’s service philosophy, “long-term commitment to clients and clients’ long-term benefits,” introduced in 2023, as well as the ongoing efforts of the Company in adjusting its product strategy and embracing digital transformation. On one hand, the Company implemented a comprehensive family wealth management account system, redirecting its flagship products towards fixed-income funds and fund portfolios to enhance clients’ perception of wealth acquisition. On the other hand, the Company has elevated its overall service standard through digital transformation, greatly improving the client’s investment experience.
Transforming Product Strategy to Maximize Client Returns
In relation to product strategy transformation, Puyi Fund offers investors a comprehensive solution for managing their family wealth through a scientific approach. This solution guides investors in allocating their investment assets across three types of accounts: Flexible Withdrawal Accounts, Stable Appreciation Accounts, and High-Yield Pursuit Accounts. By considering various market conditions and cycles, investors can make informed decisions on how to distribute their funds among these accounts through a scientific approach for achieving risk mitigation, consistent asset growth, and long-term sustainable investment returns.
Taking into account the prevailing market conditions in China, Puyi Fund advises investors to allocate 25% to 90% of their funds to Stable Appreciation Accounts, depending on their risk tolerance. These accounts primarily involve investing in fixed-income funds, providing investors with consistent and reliable expected returns. By employing the stable appreciation strategy, Puyi Fund aims to restore investors’ confidence in the market, leading to increased trust and recognition. Consequently, Puyi Fund has experienced a period of rapid growth and positive development.
An analysis of data from the Chinese mutual fund market highlights the alignment of Puyi Fund’s client-centric product strategy transformation with market demands. According to Wind data, the market value of the Chinese mutual fund market stood at RMB 25.45 trillion at the end of 2021. By the end of May 2024, this amount grew to RMB 29.09 trillion, representing an increase of RMB 3.64 trillion or 14.30%. The value of equity and hybrid funds, however, experienced a decline from RMB 8.54 trillion to RMB 6.34 trillion, marking a decrease of RMB 2.21 trillion. In contrast, bond funds and money market funds collectively witnessed a significant increase of RMB 5.69 trillion. These market trends suggest that Chinese fund investors are shifting their risk preferences towards lower-risk and higher-certainty assets. Puyi Fund’s strategic transformation is well-positioned to take advantage of this evolving trend.
Enhancing Digital Service Innovation with a Focus on Client Service
In its digital transformation efforts, Puyi Fund places a strong emphasis on “client-centricity” and “service excellence”. By harnessing the power of big data, algorithm mining, and the Sensor Intelligent System, Puyi Fund establishes personalized service scenarios tailored to the unique needs of thousands of individuals. Through meticulous operations that cover the full client lifecycle, Puyi Fund offers full-scope online transactions for both public and private fund clients, establishing a distinctive digital competitive advantage. As of June 2024, the year-to-date client retention rate for fund advisory services stands at 75%, significantly enhancing the likelihood of investment profitability and returns for clients. This success enables clients to truly appreciate the value of advisory services and the time invested in their investments.
Furthermore, Puyi Fund has made continuous advancements in its intelligent client service system, leveraging digital platforms to offer investors comprehensive and efficient services. As of June 2024, the intelligent client service has catered to the needs of approximately 250,000 investors, providing 7*24 services, with a problem resolution rate surpassing 90%. Moreover, Puyi Fund complements intelligent client service with human support, resulting in a client satisfaction rate of 99%. This approach guarantees that investors receive timely and effective assistance whenever required.
Optimizing Trust-Based Communication Channels with Clients
Puyi Fund’s capability to swiftly establish client trust is attributable to its distinctive offline service channels. Unlike other third-party fund sales institutions that heavily rely on online platforms, Puyi Fund provides face-to-face, one-on-one services through offline channels. This approach is especially valuable in navigating complex investment environments, effectively calming investor emotions, enabling them to stay composed and gain a proper understanding of products, ultimately making well-informed investment decisions. Since 2024, Puyi Fund’s research and advisory team has released 28 specialized research reports and organized 19 online client exchanges, along with 35 offline client events, in response to market dynamics and client needs. These initiatives have effectively addressed investors’ concerns and enhanced their confidence.
It is worth mentioning that Puyi Fund’s institutional business has experienced remarkable growth this year, particularly in attracting clients from prominent financial institutions including banks, wealth management subsidiaries, and insurance companies. To cater specifically to institutional investors, Puyi Fund has developed an intelligent over-the-counter fund trading system called “Web-based Institution Master system”. This system provides institutional investors with a wide range of product portfolios, a comprehensive investment research system, and personalized trading experiences. As a result, it comprehensively improves the service quality and efficiency for institutional clients.
As of June 21, Puyi Fund established partnerships with 117 mutual fund companies, including the top 20 fund managers in terms of size, providing access to nearly 11,000 public funds and implementing over 20 customized advisory strategies. In the private fund sector, Puyi Fund has selected over 30 fund managers from the entire market. Of these, 38% manage assets over RMB 10 billion, while 29% manage assets between RMB 5 billion and RMB 10 billion. This selection covers a wide range of mainstream strategy products in the market, catering to the allocation needs of various types of investors.
It is reported that Puyi Fund, an independent third-party fund sales institution holding a fund sales business license issued by the China Securities Regulatory Commission, operates as a subsidiary of Highest Performances Holdings Inc. (NASDAQ: HPH). Embracing the concept of buyer advisor, Puyi Fund is dedicated to delivering comprehensive family financial asset allocation services to individual investors and diversified financial services to institutional investors through its financial technology service platform. With exceptional resource integration capabilities, professional research expertise, and high-quality client service, Puyi Fund strives to cultivate long-term partnerships with clients, catering to their personalized asset allocation needs in various scenarios while assisting a broader range of investors in achieving sustainable long-term returns. As of December 31, 2023, the accumulated assets under Puyi Fund’s allocation advisory services surpassed RMB 75.1 billion, exhibiting a compound annual growth rate of 128.8% from 2015 to 2023.
About Highest Performances Holdings Inc. (NASDAQ: HPH)
HPH was founded in 2010 with the aim of becoming a top provider of smart home and enterprise services. Its mission is to improve the quality of life for families worldwide, focusing on two main driving forces: “technological intelligence” and “capital investments.”HPH has a global strategic perspective and identifies high-quality enterprises with global potential for investment and operations. Its areas of focus include asset allocation, education and study tours, cultural tours, sports events, healthcare and elderly care and family governance.
HPH currently holds controlling interests in two leading financial service providers in China, namely Fanhua Inc., a technology-driven platform, and Fanhua Puyi Fund Distribution Co., Ltd., an independent wealth management service provider.
Highest Performances Holdings Inc., formerly known as Puyi Inc., was renamed on March 13, 2024 to reflect its strategic transformation.

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ID Verify Now Available for Yardi Breeze Premier Clients

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Leading software provider introduces biometric technology as the first step in the resident screening process
SANTA BARBARA, Calif.  , June 25, 2024 /PRNewswire/ — In response to the increase in fraudulent applications in multifamily rentals, Yardi® has launched ID Verify for Yardi Breeze® Premier clients in the United States and Canada. The use of biometrics is emerging as a standard screening practice in North America, as it allows property managers to confirm applicant identities before scheduling a tour.

Employing ID Verify as the initial step in the resident screening process provides Breeze Premier clients with a higher level of fraud prevention. Prospective renters simply upload a selfie and a photo of a government-issued identification document to the cloud. Then ID Verify detects fake IDs and validates real identities, ensuring a secure and reliable screening process. The new technology can also manage resident, visitor and vendor access, enhancing community security.
When paired with ScreeningWorks® Pro in the United States or Yardi® Resident Screening in Canada, property managers centralize resident screening data with their property data. This single source of truth provides multifamily businesses with a deeper understanding of who they’re renting to, ensuring greater confidence and quality in resident selection.
“Rising fraud increases the risks of bad debt,” said Peter Altobelli, vice president and general manager of Yardi Canada Ltd.” However, we’re optimistic that ID Verify will safeguard the future of the multifamily market when implemented as the first step in the resident screening process.”
Book a demo to learn more about ID Verify and how it will benefit your property management business.
About Yardi
Celebrating its 40-year anniversary in 2024, Yardi® develops industry-leading software for all types and sizes of real estate companies across the world. With over 9,000 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.
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