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Captive Portal Market worth $1.7 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 10, 2023 /PRNewswire/ — The captive portal market may see better user experiences, more personalised marketing options, more robust security and privacy protections, integration with cutting-edge technology, and adaptability to changing network architecture in the future. Please keep in mind, nevertheless, that these are broad tendencies and that individual market developments might change. For the most recent and correct information, it is always advised to contact trustworthy sources.
The Captive Portal Market size is projected to grow from USD 0.9 billion in 2023 to USD 1.7 billion by 2028, at a CAGR of 13.4% during the forecast period, according to a new report by MarketsandMarkets™.  Boosting marketing efforts through a captive portal will drive market growth. Captive portals can boost marketing efforts by allowing businesses to customize the user experience, deliver targeted messaging, collect valuable data, engage with customers, integrate social media, and drive upselling and cross-selling. By leveraging these capabilities, businesses can enhance brand awareness, customer engagement, and revenue growth through their captive portal strategies. Captive portals enable businesses to create a branded and immersive user experience by incorporating company logos, colors, and messaging.
Browse in-depth TOC on “Captive Portal Market”236 – Tables 49 – Figures246 – Pages
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Scope of the Report
Report Metrics
Details
Market size available for years
2018-2028
Base year considered
2022
Forecast period
2023–2028
Forecast units
Value (USD) Million/Billion
Segments Covered
Offering and End-Use
Region covered
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Companies covered
Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US).
 
By offering, the service segment is expected to grow with the highest CAGR during the forecast period
Services include professional and managed services. Captive portal professional services and managed services are additional offerings provided by specialized companies that focus on captive portal solutions. These services aim to assist businesses in effectively implementing, managing, and optimizing their captive portalsServices offered by professionals, specialists, or experts to support businesses are known as professional services. They comprise survey, analysis, and consulting; network planning, design, and implementation services; and training, support, and maintenance services. Service providers offer design and installation services for the cost-effective and secure deployment and management of networks across Wi-Fi infrastructures.
By end-use industry, the hospitality & leisure segment is expected to have the largest market share during the forecast period
The hospitality & Leisure industry comprises hotels, restaurants, cafes, cruise lines, and resorts. Reliable Wi-Fi solutions and services provide consistent, cost-effective, and centrally managed networking, enabling hotel or restaurant staff to manage Wi-Fi networks easily. Captive portals are highly sought after in the hospitality industry because they simplify Wi-Fi access, provide personalized experiences, facilitate effective communication, gather guest feedback, offer data insights, and create monetization opportunities.
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Asia Pacific is expected to have the highest growth rate during the forecast period
Captive portal adoption in the Asia Pacific region has been steadily increasing due to factors such as the expansion of internet connectivity, the rise of Wi-Fi-enabled devices, and the demand for secure guest Wi-Fi access. The hospitality sector, retail and public venues, education, and enterprises have widely adopted captive portals. Service providers and managed services cater to captive portal needs, while mobile network operators leverage captive portals for seamless roaming experiences. To obtain the latest information, consulting industry reports and local technology providers is recommended.
Top Key Companies in Captive Portal Market:
The major players in the Captive Portal Market are Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, and product enhancements, and acquisitions to expand their footprint in the Captive Portal Market.
Recent Developments
In December 2022, Purple announced a strategic partnership with PBI (the airport’s name) to gather feedback from travelers. This feedback will provide valuable insights into travelers’ preferences for new amenities and services at the airport and their reasons for travel. By leveraging Purple’s real-time analytics platform, PBI aims to capture unique and valuable data to improve the overall traveler experience. This collaboration will enable the airport to create innovative options and meet visitors’ expectations in a more informed and targeted manner in the future.In November 2022, Purple and Dallas Area Rapid Transit (DART) announced a long-term business relationship to obtain key contacts and demographic information to understand their customers better and enable effective future communication. DART has selected Purple’s top-tier Guest Wi-Fi solution for implementation in their Dallas transport venue, covering 300 access points. Using Purple’s solution, DART will gain valuable insights into their customers’ behavior and demographics, facilitating targeted and personalized communication strategies.In February 2019, AT&T expanded its roaming agreement with Boingo Wireless to provide subscribers with enhanced Wi-Fi connectivity at over 80 venues, which include major airports, military bases, and other locations featuring Boingo’s Passpoint-certified networks. Passpoint is a standardized hotspot technology that facilitates seamless and secure roaming between AT&T cellular networks and Boingo Wi-Fi networks, ensuring an improved connected experience for users.Inquiry Before Buying @ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=259540297
Captive Portal Market Advantages:
Businesses have the chance to interact with users through personalised messaging, adverts, and marketing offers thanks to captive portals. Businesses may personalise their messaging and deliver a more focused user experience by collecting user information throughout the login process, which increases consumer engagement and loyalty.Businesses can get important client information from captive portals, such as email addresses, demographic data, and browsing habits. Targeted marketing efforts, customer segmentation, and other uses for this data are possible. Analytics technologies that offer insights into user behaviour are frequently included in captive portal solutions, allowing businesses to make data-driven decisions and improve their marketing tactics.Through the customization of captive portals, businesses may maintain a unified aesthetic across all of their digital touchpoints. This branding opportunity contributes to user experience cohesion and brand recognition. Business organisations have the freedom to match the captive portal with their corporate identity thanks to the customization choices that extend to login pages, splash screens, and user authentication procedures.During the login process, captive portals can be used as a tool for monetization by displaying adverts or promoting partner offerings. Businesses may benefit from extra revenue sources in this way, especially in public areas with heavy user activity. Businesses can offset the costs of offering guest Wi-Fi services by making money through captive portals.Businesses can utilise captive portals to help them comply with rules and laws including terms of service, acceptable usage guidelines, and data protection standards. Businesses can minimise potential legal risks and responsibility by establishing captive portals to make sure users are aware of and concur with these policies.Report Objectives
To determine, segment, and forecast the global Captive Portal Market by offering, location type, application, vertical, and region in terms of valueTo forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, and Rest of the WorldTo provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the Captive Portal MarketTo study the complete value chain and related industry segments and perform a value chain analysis of the Captive Portal Market landscapeTo strategically analyze the macro and micromarkets1 with respect to individual growth trends, prospects, and contributions to the total Captive Portal MarketTo analyze the industry trends, pricing data, patents, and innovations related to the Captive Portal MarketTo analyze the opportunities for stakeholders by identifying the high-growth segments of the Captive Portal MarketTo profile the key players in the market and comprehensively analyze their market share/ranking and core competencies2To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and Research & Development (R&D) activitiesBrowse Adjacent Markets: Software and Services Market Research Reports & Consulting
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About MarketsandMarkets™ 
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:Mr. Aashish MehraMarketsandMarkets™ INC.630 Dundee RoadSuite 430Northbrook, IL 60062USA: +1-888-600-6441Email: [email protected] Insight: https://www.marketsandmarkets.com/ResearchInsight/captive-portal-market.aspVisit Our Website: https://www.marketsandmarkets.com/Content Source: https://www.marketsandmarkets.com/PressReleases/captive-portal.asp
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HUAWEI Innovative Product Launch Unveils Next-Gen Wearables Experience and Seamless Productivity with Tablets

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BARCELONA, Spain, Sept. 20, 2024 /PRNewswire/ — On September 19, at the HUAWEI Innovative Product Launch event in Barcelona, Spain, Huawei Consumer Business Group (CBG) unveiled several highly anticipated products, with ‘Fashion Forward’ approach for wearables, including the HUAWEI WATCH GT 5 Series, HUAWEI WATCH D2 and HUAWEI WATCH Ultimate Green. The launch also announced the popular HUAWEI MatePad Pro 12.2-inch and HUAWEI MatePad 12 X tablets, together delivering a new generation of wearable experiences, and upgraded technologies for enhanced productivity and seamless connectivity with brand new tablets.

HUAWEI WATCH GT 5 Series: Leading the Fashion Edge
HUAWEI WATCH GT 5 Series is among the first Huawei smartwatches to introduce the HUAWEI TruSense System, an integrated health and fitness tracking feature that comes with an upgraded sensor and improved algorithms – producing results that are faster, more accurate, and more comprehensive.
Featuring the distinct Sharp-Edged Design and available in a total of 12 different models and in Pro or Standard edition, HUAWEI WATCH GT 5 series is design to lead the Fashion Edge, with the Pro edition made with aerospace grade titanium alloy and nanocrystal ceramic, bringing higher levels of durability.
With the HUAWEI TruSense System, it enables Huawei’s brand new Emotional Wellbeing Assistant, achieving an upgrade in health management to include not just physiological but also psychological management.
The new smartwatch brings new Pro-Level sports features. For golfers and divers, HUAWEI WATCH GT 5 Pro brings Golf Course mode with the inclusion of over 15,000 global golf courses maps as well as Free Diving mode, offering a more comprehensive on-wrist tracker for their sports activities. HUAWEI WATCH GT 5 Pro also comes professional features for Trail Run, such as support for segmentation navigation function, as well as a 10-metre contour map.
The smartwatch offers exceptional battery life, with up to 14 days of usage on the HUAWEI WATCH GT 5 46mm and GT 5 Pro 46mm, and up to 7 days on the HUAWEI WATCH GT 5 41mm and GT 5 Pro 42mm.
HUAWEI Wearable Product Ambassadors: Pamela Reif and Sir Mo Farah
HUAWEI Wearable Product Ambassadors Sir Mo Farah and Pamela Reif made an appearance, with Sir Mo Farah sharing his expertise on running and advanced sports techniques, while Pamela Reif focused on watch design and app courses, showcasing the ‘Light Up Your Rings’ experience.
Pamela Reif expressed her admiration for the new watch stating: “The HUAWEI Watch GT 5 Pro is more than a smartwatch; it’s a style icon that really gives me a Fashion Edge. In addition, Huawei has made some really impressive enhancements to the activity tracking. Join me and Light Up Your Rings every day!”
Sir Mo Farah echoed the sentiment, adding: ” As a runner I care about small details to give me a competitive edge; the enhanced Sunflower GNSS is an absolute gamechanger, while the all new Running Form analysis feature can give any runner insights into how to shave seconds off their personal best.”
HUAWEI WATCH D2: World’s First Smartwatch with Ambulatory Blood Pressure Monitoring Certified by NMPA and MDR
The launch of the HUAWEI WATCH D2 introduced a ground-breaking innovation as world’s first wrist-based, ambulatory blood pressure monitoring (ABPM) device to be certified by NMPA and MDR. This marks a significant step forward in wearable technology, embodying Huawei’s commitment to “Health Forward”.
The watch delivers 24-hour accurate blood pressure measurement, and features the HUAWEI TruSense System for faster and more accurate results.
In terms of blood pressure technology, Huawei already innovated for over nine years, having a long-term partnership with global hypertension experts, including Professor George S. Stergiou, President Elect International Society of Hypertension, and Professor Wang Jiguang, President of the Chinese Hypertension League and so on.
The HUAWEI WATCH D2 features a light and slim design, incorporating an ultra-narrow mechanical airbag and a 1.82-inch large screen. It is only about 1/5 the width and 1/25 the volume of traditional upper-arm electronic blood pressure monitors, making it easy to take blood pressure measurements no matter where you are.
In addition, with a single tap, users can measure up to 9 body indicators and generate a Health Glance report.
HUAWEI WATCH Ultimate green edition: Explore Without Limits
An update to last year’s release, HUAWEI WATCH Ultimate introduces the new Advanced Golf Course Features and the enhanced Expedition Mode, along with a new green edition that combines paradigm-shifting technologies and cutting-edge craftsmanship, embodying the “Adventure Forward” spirit and built for the adventurous at heart.
The new green edition brings an exclusive dual-colour nano-tech ceramic bezel, which requires a more complex manufacturing process to deliver a beautiful white-green colour duo to match the aesthetics.
The all-new advanced Golf Course Mode offers precise analytics and insights for enthusiasts, plays-like distance, shot distance, AI Caddie, and more. As long as a new expedition Route Import feature that integrates with the HUAWEI Health app, allowing users to import routes.
Huawei is dedicated to helping consumers cultivate healthy lifestyle and exercise habits through the global continuation of the “Light Up Your Rings” campaign. By leveraging the Activity Rings and Medal Rewards system, the campaign offers an engaging experience that helps individuals to live a healthier life.
In addition, Huawei’s wearables are always designed to be available for both Android and iOS smartphones, to make its latest health technology innovations and sports tracking features accessible to an even wider audience.
HUAWEI MatePad Pro 12.2-inch: Creation of Beauty
The newest flagship tablet, the HUAWEI MatePad Pro 12.2-inch, is designed to deliver the ultimate user experience focused on creativity and productivity.
Equipped with an innovative Tandem OLED PaperMatte Display, HUAWEI MatePad Pro 12.2-inch delivers an impressive maximum brightness of 2000nits for an authentic viewing experience. Advanced anti-sparkle and nanoscale anti-glare etching technologies ensure a premium, paper-like visual experience.
It comes with the HUAWEI Glide Keyboard, featuring a 2-in-1 stylus and keyboard storage and charging design.
To inspire creativity, the tablet’s GoPaint App offers a wide range of digital creation tools, including the ground-breaking Splatter brushes and Fluid brushes. The FangTian Painting Engine 2.0 supports 8K ultra-large canvas, providing professional-grade tools for artistic expression.
HUAWEI MatePad 12 X: Style Meets Creativity and Productivity
HUAWEI MatePad 12 X is a lightweight flagship model, designed for the younger generation. It boosts productivity, allowing trendsetting users to pursue their dreams while delivering an enjoyable experience.
The new tablet innovate Shimmery Pearlescent Sheen, resulting in a metallic white with colour-changing effects based on lighting. The all-metal device body with integrated seamless design making it stylish and durable.
HUAWEI MatePad 12 X PaperMatte Edition features an Ultra-bright PaperMatte Display, offering superior quality in viewing, writing, and touch, making it ideal for reading and creative work.
On September 19, 2024, Huawei officially launched the GoPaint Worldwide Creating Activity themed “Creative By Nature”. From the kickoff day to December 31, 2024, painting enthusiasts around the world can share their unique digital art works on HUAWEI Community platform.
HUAWEI Reaffirms Commitment to Innovation, Fashion, and Creativity
Alex Huang, Chief Marketing Officer of Huawei Consumer BG, emphasises the brand’s global impact and commitment to innovation. Highlighting Huawei’s commitment to blend cutting-edge technology, fashion, and creativity, into the products, seamlessly integrating them into consumers’ daily lives, the brand continues to inspire consumers through campaigns such as Light Up Your Rings initiative and GoPaint Worldwide Creating Activity.
“We aim to bring innovative products that offer consumers a unique blend of fashion and creativity,” said Alex. “By inspiring our users, Huawei strives to create a more connected and heartwarming world where technology enhances daily living and brings people closer together.”
For more information on the price and availability, please visit: https://consumer.huawei.com/en/wearables/ https://consumer.huawei.com/en/tablets/?ic_medium=hwdc&ic_source=corp_header_consumer 
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INGEEK Recognized in 2024 Gartner Market Guide for Fleet Telematics and 2024 China Hype Cycle for Security

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SHANGHAI, Sept. 20, 2024 /PRNewswire/ — INGEEK, a leading provider of innovative intelligent connected vehicle (ICV) technologies, and its Intelligent Connected System (ICS) and Automotive Digital Key have been featured in Gartner’s Market Guide for Fleet Telematics. This recognition highlights INGEEK’s capability to boost efficiency, ensure safety, and enable sustainability in fleet operations and management.

Revolutionizing Fleet Management with INGEEK ICS/Digital KeyINGEEK’s digital key solution establishes connection between the people and vehicle by digitalizing conventional car key into digital twin, which seamlessly integrates with the broader mobility ecosystem and diverse business scenarios.
Business Process Automation with online key sharing, such as contactless pick-up and return.Digital Key Management simplifies key management, reduces administrative overhead, and mitigates the risk of lost or stolen keys.Data Tracking provides insights to fleet performance and health.Enhanced Driver Satisfaction: Convenient features such as proximity lock/unlock provide a seamless driving experience.Securing Connected Vehicles with INGEEK’s Trust Center for AutomotivePreviously, AUGUST 6, INGEEK’s Trust Center was featured in Gartner’s Hype Cycle for Security’s IoT Authentication technology segment. With IoT connections in China projected to reach 8 billion by 2025, robust IoT authentication is critical to protect connected car business-use cases such as V2X communications, OTA, and Digital Key. The Trust Center leverages PKI to ensure top-tier security.
Remarks from Leadership”We’re proud to be recognized by Gartner, which is the global authority in providing industry technology advisory and insights to executives,” stated Steven Shan, CEO of INGEEK. “Our intelligent vehicle solutions prompt the next wave of smart mobility transformations, and this inclusion is a signal to how OEMs and automotive players are leveraging advanced digitalization technologies to connect the people and vehicle together.”
“Our Trust Center offers robust and scalable authentication mechanisms to safeguard connected vehicles against security threats,” added Feng Li, INGEEK’s Head of Cybersecurity BU.
“Gartner’s Market Guide coincides with our vision for a more connected, secure, and efficient mobility market,” continued William Yuan, Director of Strategy at INGEEK. “Our solutions are not just about technological advancements; they are strategic initiatives aimed at optimizing operations, reducing costs, and ultimately helping fleet operators to expand their mobility business offerings.”
For more information about INGEEK and its solutions, please visit www.ingeek.com Media Contact: Ms. Fang at [email protected] Germany Contact: Professor Sachs at [email protected] AP/EMEA Contact: Mr. Yuan at [email protected]
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Flat Ads Makes Its Mark at DMEXCO 2024: Showcasing Strength in Programmatic Advertising

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COLOGNE, Germany, Sept. 20, 2024 /PRNewswire/ — In September, Flat Ads makes its mark at DMEXCO 2024, the prestigious European event of digital marketing and technology. The highly successful exhibition boasts 650 exhibitors, 850 speakers, and thousands of participants. At the event, Flat Ads showcased the strength of programmatic advertising platform in ad delivery, traffic optimization, and brand safety.

Flat Ads programmatic advertising platform has an exclusive developer traffic of 700 million and an extensive network spanning over 200 countries and regions worldwide. It cooperates with over 200 leading DSP/SSP partners, including FreeWheel, PubMatic and Criteo, leveraging an efficient and complete bidding system, as well as automatic delivery algorithms, to achieve precise marketing and advertising effectiveness maximization.
With its exclusive platform strategy algorithm, Flat Ads programmatic advertising platform can continuously conduct automatic exploration and matching based on the characteristics of DSP and traffic, optimize and adjust the algorithm model in real-time. This not only ensures the sustainability of DSP budgets, but also maximizes traffic utilization and enhances monetization revenue of advertisements.
Moreover, brand protection is among the top priorities of Flat Ads. In addition to accessing to authority agency Pixalate to test the effectiveness of ads, it has also accessed HUMAN, the global cybersecurity authority to safeguard its clients by preventing bot attacks, digital fraud and abuse, ensuring a stable, reliable, and secure programmatic advertising transaction platform.
By participating in DMEXCO 2024, Flat Ads showcased its outstanding strength and fruitful achievements in the programmatic advertising field, attracting the attention of numerous advertisers and developers for cooperation. Flat Ads boasts not only robust technical capabilities and innovative prowess, but also an active and open attitude towards emerging technologies, embracing and exploring them. It remains committed to providing more professional and efficient global marketing services to advertisers and developers worldwide, helping clients stand out in the fiercely competitive market and achieve business growth.
As a globally leading mobile advertising marketing platform, Flat Ads currently operates offices in Singapore, Indonesia, Hong Kong, and Guangzhou, serving over 1000 clients with global marketing solutions. If you’re interested in Flat Ads’ programmatic advertising services, please visit www.flat-ads.com.

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