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Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

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SAN FRANCISCO, July 11, 2023 /PRNewswire/ — Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform.
Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern’s Travel Marketing Platform to engage across the entire guest journey with VenueLytics’ cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics’ solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey.
“This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform,” said Mark Rabe, CEO of Sojern. “We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics’ expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform.”
One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, “By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience.”
By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels.
VenueLytics Co-Founder and CEO Baskar Manivannan commented, “We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction.”
Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company’s rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities.
The acquisition will deepen Sojern’s hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern’s website.
About SojernSojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travelers around the world.
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TCI Network: Cluster development policies in Latin America need continuity

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MEXICO CITY, Sept. 20, 2024 /PRNewswire/ — Latin America is a region in the world where “cluster policies have been developed more,” mainly in Mexico and Colombia. However, these initiatives have had “boom periods that later have not had continuity,” says Alberto Pezzi, founder of TCI Network, a global network dedicated to exchanging and improving practices in this sector.”The main problem in several Latin American countries has been the initial implementation of certain norms and institutions to support the cluster policy that later, with a change of government (…) or due to a lack of trained personnel, are abandoned,” he said. For Pezzi, who has been working in this field for 25 years, clusters have helped to strengthen dialogue between the public and private sectors, to understand the problems companies have, and for small and medium-sized businesses to implement “strategic changes” to increase their competitiveness. The also former CEO of TCI was optimistic about the promotion of cluster policies. He also recognized the work members of the Economic Commission for Latin America and the Caribbean (ECLAC) have done in Colombia in creating the Cluster Initiatives Platform.To continue to strengthen these ecosystems in the region, Pezzi highlighted that this year the city of Chihuahua, in northern Mexico, will host the 27th TCI Global World Conference from October 8 to 10. There attendants will talk about the application models of artificial intelligence in clusters and the construction of a more collaborative future, considering the emergence of disruptive technologies.”TCI’s annual event is the point of reference for professionals who are dedicated to the development of clusters around the world and the expectation is, on the one hand, to learn about methodologies, projects, good cluster practices and, at the same time, innovation ecosystems,” he said. Also, the organizers said that the intention is to publish a white book for all the conclusions of the meeting. These would contain lessons learned from local networks and internationally recognized panelists, such as the expert in artificial intelligence, Rebeca Hwang, and Mariana Mazzucato, an economist specializing in development issues.Regarding this year’s event, Pezzi said that Chihuahua is a special place for TCI. The state was where the American economist Michael Porter and other “cluster methodology pioneers” met in 1997 to celebrate the first International Cluster Workshop.

https://tciglobalconference.com/2024/https://desec.mx/

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YOFC Unveils MaxBand® OM4 Pro/Ultra Series of Multimode Fibres

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Enhancing Data Center Efficiency in the AI Era
WUHAN, China, Sept. 20, 2024 /PRNewswire/ — Over the past two decades, the rapid growth in the number of Internet users and connected devices has dramatically boosted traffic to global cloud platforms and enterprise data centres. This surge has positioned data centres at the forefront of technological innovation. In recent years, the widespread adoption of AI technology has prompted data centres to evolve toward more efficient computing. As a result, data centre operators worldwide are striving to develop faster, denser, more cost-effective, and more energy-efficient infrastructures.

In the field of short-haul optical communications for data centers, transmission solutions using vertical cavity surface emitting lasers (VCSELs) and multimode fibres (MMFs) are favored for their cost-effectiveness. For 25 Gbaud transmission, OM3 and OM4 fibres have become the dominant choice for link coverage ranging from 70 to 100 meters. However, as data centers transition to higher transmission speeds, the industry is shifting towards the use of 100G/Lane VCSEL transceivers. This shift has introduced new challenges for fibre, the medium for data transmission. Issues such as the central wavelength drift of the light source and bandwidth limitations of traditional OM4 fibre at 850nm or longer wavelengths may lead to a reduction in link transmission distance.
To address these challenges, Yangtze Optical Fibre and Cable Joint Stock Limited Company (hereinafter referred to as “YOFC”) has leveraged its deep technical expertise in MMFs to design the high-performance MaxBand® OM4 Pro/Ultra series of MMFs, specifically tailored for 100G/Lane optical transceivers. These new fibre products enhance the transmission efficiency of data centers.
MaxBand® OM4 Pro: It offers an effective modal bandwidth of over 4700 MHz*km in the 850nm to 870nm wavelength range. This significantly improves the average bandwidth within this range and effectively addresses the issue of reduced transmission distance caused by central wavelength drift.MaxBand® OM4 Ultra: It provides high bandwidth at wavelengths of 850nm to 870nm and 910nm. This meets the demand for 100G/Lane single-wavelength unidirectional and bidirectional transmission over distances of up to 100 meters, significantly enhancing transmission distance for single-channel 100G and Terabit BiDi links. 
YOFC’s MaxBand® OM4 Pro/Ultra series of MMFs are fully compatible with existing OM4 and OM5 fibre optic standards, as well as systems based on these standards.
OM4 Pro: Broadened Bandwidth, Future Ready Traditional OM4 fibre provides high bandwidth at 850nm but is limited in bandwidth for longer wavelengths with a narrow operating window. By expanding the operating window to 850~870nm, YOFC’s MaxBand® OM4 Pro fibre effectively compensates for signal degradation resulting from wavelength shifts in optical modules. This ensures high-quality signal transmission, reduces connectivity costs for AI data centers, and enables a seamless upgrade for data center multimode connectivity solutions to 400G, 800G, and higher speeds.
OM4 Ultra: Dual Windows, Double Performance OM4 Ultra fibre extends the operating window to 910nm, achieving dual operating windows of 850~870nm and 910nm. This innovative design supports 400Gb/s, 800Gb/s, and 1.6Tb/s single-wavelength and dual-wavelength transmission systems. Utilizing wavelength division multiplexing (WDM) technology, it enables high-speed transmission through fewer fibres, paving the way for potential upgrades to 1.6Tb/s in data centers.
OM5: All-round High Bandwidth, Pioneer in Multi-wavelength Transmission YOFC MaxBand® OM5 fibre provides comprehensive high bandwidth in the 850~950nm wavelength range. It supports BiDi or SWDM multi-wavelength transmission systems from 40Gb/s to 1.6Tb/s, offering a robust fibre foundation for future SWDM transmission solutions of 1.6Tb/s and above.
Fully Upgraded and Compatible With the advancement of data center technology, YOFC’s MMFs have evolved from single-window to wide-window, dual-window, and multi-window solutions, offering comprehensive fibre options to customers. These innovative fibre products not only fulfill the demand for higher-speed networks but also ensure backward compatibility, facilitating seamless integration with existing technologies. By providing new fibre optic solutions, YOFC supports the green and low-carbon development of large-scale data centers in the age of AI, driving data centers toward a more efficient and environmentally friendly future.
As a global leader in optical communications, YOFC has been deeply committed to innovation in MMFs for many years. Their MMF products are widely used around the world, earning the trust and praise of numerous customers. With these groundbreaking solutions, YOFC is dedicated to satisfying the growing demand for data transmission with enhanced efficiency and reliability. In doing so, the company is facilitating the growth of data centers in the AI era and beyond by addressing their need for higher speeds.
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HUAWEI Innovative Product Launch Unveils Next-Gen Wearables Experience and Seamless Productivity with Tablets

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BARCELONA, Spain, Sept. 20, 2024 /PRNewswire/ — On September 19, at the HUAWEI Innovative Product Launch event in Barcelona, Spain, Huawei Consumer Business Group (CBG) unveiled several highly anticipated products, with ‘Fashion Forward’ approach for wearables, including the HUAWEI WATCH GT 5 Series, HUAWEI WATCH D2 and HUAWEI WATCH Ultimate Green. The launch also announced the popular HUAWEI MatePad Pro 12.2-inch and HUAWEI MatePad 12 X tablets, together delivering a new generation of wearable experiences, and upgraded technologies for enhanced productivity and seamless connectivity with brand new tablets.

HUAWEI WATCH GT 5 Series: Leading the Fashion Edge
HUAWEI WATCH GT 5 Series is among the first Huawei smartwatches to introduce the HUAWEI TruSense System, an integrated health and fitness tracking feature that comes with an upgraded sensor and improved algorithms – producing results that are faster, more accurate, and more comprehensive.
Featuring the distinct Sharp-Edged Design and available in a total of 12 different models and in Pro or Standard edition, HUAWEI WATCH GT 5 series is design to lead the Fashion Edge, with the Pro edition made with aerospace grade titanium alloy and nanocrystal ceramic, bringing higher levels of durability.
With the HUAWEI TruSense System, it enables Huawei’s brand new Emotional Wellbeing Assistant, achieving an upgrade in health management to include not just physiological but also psychological management.
The new smartwatch brings new Pro-Level sports features. For golfers and divers, HUAWEI WATCH GT 5 Pro brings Golf Course mode with the inclusion of over 15,000 global golf courses maps as well as Free Diving mode, offering a more comprehensive on-wrist tracker for their sports activities. HUAWEI WATCH GT 5 Pro also comes professional features for Trail Run, such as support for segmentation navigation function, as well as a 10-metre contour map.
The smartwatch offers exceptional battery life, with up to 14 days of usage on the HUAWEI WATCH GT 5 46mm and GT 5 Pro 46mm, and up to 7 days on the HUAWEI WATCH GT 5 41mm and GT 5 Pro 42mm.
HUAWEI Wearable Product Ambassadors: Pamela Reif and Sir Mo Farah
HUAWEI Wearable Product Ambassadors Sir Mo Farah and Pamela Reif made an appearance, with Sir Mo Farah sharing his expertise on running and advanced sports techniques, while Pamela Reif focused on watch design and app courses, showcasing the ‘Light Up Your Rings’ experience.
Pamela Reif expressed her admiration for the new watch stating: “The HUAWEI Watch GT 5 Pro is more than a smartwatch; it’s a style icon that really gives me a Fashion Edge. In addition, Huawei has made some really impressive enhancements to the activity tracking. Join me and Light Up Your Rings every day!”
Sir Mo Farah echoed the sentiment, adding: ” As a runner I care about small details to give me a competitive edge; the enhanced Sunflower GNSS is an absolute gamechanger, while the all new Running Form analysis feature can give any runner insights into how to shave seconds off their personal best.”
HUAWEI WATCH D2: World’s First Smartwatch with Ambulatory Blood Pressure Monitoring Certified by NMPA and MDR
The launch of the HUAWEI WATCH D2 introduced a ground-breaking innovation as world’s first wrist-based, ambulatory blood pressure monitoring (ABPM) device to be certified by NMPA and MDR. This marks a significant step forward in wearable technology, embodying Huawei’s commitment to “Health Forward”.
The watch delivers 24-hour accurate blood pressure measurement, and features the HUAWEI TruSense System for faster and more accurate results.
In terms of blood pressure technology, Huawei already innovated for over nine years, having a long-term partnership with global hypertension experts, including Professor George S. Stergiou, President Elect International Society of Hypertension, and Professor Wang Jiguang, President of the Chinese Hypertension League and so on.
The HUAWEI WATCH D2 features a light and slim design, incorporating an ultra-narrow mechanical airbag and a 1.82-inch large screen. It is only about 1/5 the width and 1/25 the volume of traditional upper-arm electronic blood pressure monitors, making it easy to take blood pressure measurements no matter where you are.
In addition, with a single tap, users can measure up to 9 body indicators and generate a Health Glance report.
HUAWEI WATCH Ultimate green edition: Explore Without Limits
An update to last year’s release, HUAWEI WATCH Ultimate introduces the new Advanced Golf Course Features and the enhanced Expedition Mode, along with a new green edition that combines paradigm-shifting technologies and cutting-edge craftsmanship, embodying the “Adventure Forward” spirit and built for the adventurous at heart.
The new green edition brings an exclusive dual-colour nano-tech ceramic bezel, which requires a more complex manufacturing process to deliver a beautiful white-green colour duo to match the aesthetics.
The all-new advanced Golf Course Mode offers precise analytics and insights for enthusiasts, plays-like distance, shot distance, AI Caddie, and more. As long as a new expedition Route Import feature that integrates with the HUAWEI Health app, allowing users to import routes.
Huawei is dedicated to helping consumers cultivate healthy lifestyle and exercise habits through the global continuation of the “Light Up Your Rings” campaign. By leveraging the Activity Rings and Medal Rewards system, the campaign offers an engaging experience that helps individuals to live a healthier life.
In addition, Huawei’s wearables are always designed to be available for both Android and iOS smartphones, to make its latest health technology innovations and sports tracking features accessible to an even wider audience.
HUAWEI MatePad Pro 12.2-inch: Creation of Beauty
The newest flagship tablet, the HUAWEI MatePad Pro 12.2-inch, is designed to deliver the ultimate user experience focused on creativity and productivity.
Equipped with an innovative Tandem OLED PaperMatte Display, HUAWEI MatePad Pro 12.2-inch delivers an impressive maximum brightness of 2000nits for an authentic viewing experience. Advanced anti-sparkle and nanoscale anti-glare etching technologies ensure a premium, paper-like visual experience.
It comes with the HUAWEI Glide Keyboard, featuring a 2-in-1 stylus and keyboard storage and charging design.
To inspire creativity, the tablet’s GoPaint App offers a wide range of digital creation tools, including the ground-breaking Splatter brushes and Fluid brushes. The FangTian Painting Engine 2.0 supports 8K ultra-large canvas, providing professional-grade tools for artistic expression.
HUAWEI MatePad 12 X: Style Meets Creativity and Productivity
HUAWEI MatePad 12 X is a lightweight flagship model, designed for the younger generation. It boosts productivity, allowing trendsetting users to pursue their dreams while delivering an enjoyable experience.
The new tablet innovate Shimmery Pearlescent Sheen, resulting in a metallic white with colour-changing effects based on lighting. The all-metal device body with integrated seamless design making it stylish and durable.
HUAWEI MatePad 12 X PaperMatte Edition features an Ultra-bright PaperMatte Display, offering superior quality in viewing, writing, and touch, making it ideal for reading and creative work.
On September 19, 2024, Huawei officially launched the GoPaint Worldwide Creating Activity themed “Creative By Nature”. From the kickoff day to December 31, 2024, painting enthusiasts around the world can share their unique digital art works on HUAWEI Community platform.
HUAWEI Reaffirms Commitment to Innovation, Fashion, and Creativity
Alex Huang, Chief Marketing Officer of Huawei Consumer BG, emphasises the brand’s global impact and commitment to innovation. Highlighting Huawei’s commitment to blend cutting-edge technology, fashion, and creativity, into the products, seamlessly integrating them into consumers’ daily lives, the brand continues to inspire consumers through campaigns such as Light Up Your Rings initiative and GoPaint Worldwide Creating Activity.
“We aim to bring innovative products that offer consumers a unique blend of fashion and creativity,” said Alex. “By inspiring our users, Huawei strives to create a more connected and heartwarming world where technology enhances daily living and brings people closer together.”
For more information on the price and availability, please visit: https://consumer.huawei.com/en/wearables/ https://consumer.huawei.com/en/tablets/?ic_medium=hwdc&ic_source=corp_header_consumer 
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View original content:https://www.prnewswire.co.uk/news-releases/huawei-innovative-product-launch-unveils-next-gen-wearables-experience-and-seamless-productivity-with-tablets-302254040.html

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