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Observability Tools and Platforms Market worth $4.1 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 14, 2023 /PRNewswire/ — With the introduction of cloud-native technologies, the move towards DevOps and SRE practices, and the growing complexity of IT infrastructures, the future of the Observability Tools and Platforms Market is bright. Improvements in AI-driven insights, enlarged observability capabilities, integration with security operations, industry consolidation, and continued innovation will all be seen in the market.
The Observability Tools and Platforms Market size is expected to grow from USD 2.4 billion in 2023 to USD 4.1 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 11.7% during the forecast period, according to a new report by MarketsandMarkets™. The advancements in cloud technology, open-source software, and development tools, monitoring tools, rise in cloud-native demand, a surge in adoption of cloud computing services, the growth of advanced technologies such as AI, ML, IoT, real-time data analytics, enablement of AI-based tools in IT operations, are few key factors driving the growth of the Observability Tools and Platforms Market.
Browse in-depth TOC on “Observability Tools and Platforms Market”250 – Tables 60 – Figures210 – Pages
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Scope of the Report:
Report Metrics
Details
Market size available for years
2019-2021
Base year considered
2022
Forecast period
2023-2028
Forecast units
Value (USD Million/Billion)
Segments covered
Components (Solution and Services), Deployment Type (Public Cloud, and Private Cloud), Vertical, and Regions
Regions covered
North America, Europe, Asia Pacific, Middle East and Africa, and Latin America
Companies covered
Dynatrace (US), ScienceLogic (US), LogicMonitor (US), Auvik (Canada), New Relic (US), GitLab (US), AppDynamics (US), SolarWinds (US), Splunk (US), Datadog (US), Sumo Logic (US), Monte Carlo (US), Acceldata (US), IBM (US), StackState (US), Nexthink (Switzerland), Riverbed (US), Broadcom (US), Lightstep (US), Microsoft (US), Atatus (India)
 
By component, the solution segment to hold a larger market share during the forecast period
Observability platform provides tools for evaluating, monitoring, and managing cloud services, applications, and infrastructure. It provides features such as full visibility across the cloud, eliminating blind spots, and early detection of issues and vulnerabilities to secure the cloud, better insights, cost control, fast troubleshooting, and performance tracking across the cloud. Moreover, Observability solutions are built for organizations of various sizes, and as the cloud activity increases, the monitoring tool can scale simultaneously. These solutions are also available on a subscription-based model, which reduces operational expenditure. These advantages of the solutions are expected to fuel their demand in the future.       
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By vertical, Retail and consumer goods exhibits significant growth in the market during the forecast period
Data observability in the retail industry helps improve internal analytics, and shopping experiences, notably reducing time-to-detection of data quality issues and increasing revenue with reliable and trustworthy data. Challenges that were faced by the industry in the past years were such as missing and duplicative data, complicated queries, and inconsistent logic across pipelines which created confusion in analytics, missing ingestion pipelines from marketing sources, loss in visibility to increase marketing spend efficiency, lack of access to fresh, up-to-date data for stakeholders to make decisions. With Data observability, the retail industry has gained a few benefits such as custom alerting for known business logic, such as update frequency for third-party data, field-level lineage graphs that help show the downstream impact of changes, and automated thresholding for data quality metrics across key tables. With the advent of e-commerce and online retailers, the retail industry has faced tremendous changes in recent years and has readjusted itself to the new business environment. Shop retailers are adopting more innovative technologies, such as cloud computing and big data analytics, to sustain and thrive.   
Asia Pacific to grow at the highest rate among regions in the Observability Tools and Platforms Market during the forecast period
Observability Tools and Platforms Market in Asia Pacific has been studied for countries such as China, Japan, India, and the Rest of Asia Pacific. The region is expected to experience extensive growth opportunities due to high consumer spending, internet penetration, and the rising adoption of advanced technologies, such as AI, ML, analytics, and cloud computing. The presence of many prominent large multi-national companies and emerging fruitful startups in the region has led to rising demand for the latest Observability tools and platforms. Major factors for technological advancements in the region are the rising levels of urbanization, technological innovation, and government support for the digital economy. Rapid advancements in telecommunications, cloud computing, and IoT have led to several organizations adopting cloud-based strategies. The increasing adoption of cloud technologies and the massive amount of data has led to the complexity of managing workloads and applications manually, which is the primary factor in adopting observability solutions among enterprises in this region.
Top Key Companies in Observability Tools and Platforms Market:
The Major Players for Observability Tools and Platforms Market include some of the key vendors as well as startups offering Observability solutions across the globe, which include Dynatrace (US), ScienceLogic (US), LogicMonitor (US), Auvik (Canada), New Relic (US), GitLab (US), AppDynamics (US), SolarWinds (US), Splunk (US), Datadog (US), Sumo Logic (US), Monte Carlo (US), Acceldata (US), IBM (US), StackState (US), Nexthink (Switzerland), Riverbed (US), Broadcom (US), Lightstep (US), Microsoft (US), Atatus (India).
Recent Developments
In May 2023, Dynatrace collaborated with Red Hat, and with this deal, customers using Red Hat Ansible Automation Platform have the capability to integrate AI-powered insights and action from Dynatrace with Event-Driven Ansible to automate a broader range of DevSecOps use cases, including closed-loop issue and security remediation, application healing, and incident response. This supports platform engineering, DevOps, and security teams enhance and mature their automation practices in order to deliver flawless and secure digital experiences for their customers.In May 2023, New Relic launched Grok which is New Relic’s AI observability assistant. With Grok, engineers can sift through data more easily and treat well through their unified telemetry data without having to write complex queries.In February 2023, Dynatrace launched AppEngine, a new Dynatrace® platform technology that empowers customers and partners with an easy-to-use, low-code approach to create custom, compliant, and intelligent data-driven app(s) for their IT services/solutions, development, security, and business teams. These custom apps [Smartscape® Health View, Site Reliability Guardian, Carbon Impact] can address boundless BizDevSecOps use cases, while unlocking the wealth of insights available in the massive amount(s) of data generated by modern cloud ecosystems.In October 2022, ScienceLogic acquired ML analytics firm Zebrium to automatically detect the root cause of complex, modern (containerized, cloud-native) application problems. This deal drastically reduces the time taken to identify, diagnose and resolve business-service impacting issues, lowering IT costs, and delivering superior customer and employee experiences.In October 2022, Auvik acquired Saaslio and Boardgent. With this deal, Auvik will provide a unique toolset to enable IT professionals gain more control, visibility, and troubleshooting capabilities over the new last mile of the office network. It is believed that the combination of the firms’ deep expertise in network monitoring and management, experienced workforces, proprietary technologies, and innovative solutions allow the unified company in delivering the ultimate network monitoring platform.Inquiry Before Buying @ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=69804486
Observability Tools and Platforms Market Advantages:
Real-time insights into the functionality of systems, applications, and infrastructure are provided via observability technologies. Response times, latency, throughput, error rates, and resource usage are just a few of the metrics that these tools keep track of. Organisations can locate bottlenecks, resolve performance problems, and optimise their systems for greater effectiveness by carefully monitoring these indicators.Thanks to observability tools, organisations can recognise and address issues before they affect end users. These instruments compile and analyse data from several sources, including logs, metrics, traces, and events, to provide a thorough picture of the system’s health. In order to minimise downtime and its impact on everyday operations, proactive monitoring and alerting aid enterprises in quickly identifying and resolving issues.Tools for observability offer thorough visibility into distributed, complicated systems. Traditional monitoring techniques frequently fall short in the age of microservices architectures and cloud-based infrastructure. Organisations may comprehend the end-to-end flow of requests and identify the underlying causes of problems with the help of observability technologies, which provide comprehensive insights into the interactions and interconnections between various components.Faster root cause analysis and troubleshooting are made possible by observability tools. These technologies can shorten the time needed for manual research by combining data from many sources and correlating occurrences. Teams can immediately pinpoint the origin of an issue and take the necessary steps to resolve it with the use of contextual data, such as logs, metrics, and traces, which reduces the mean time to resolution (MTTR).Large-scale, distributed settings are supported by observability technologies. Massive amounts of data produced by contemporary systems can be gathered, handled, and analysed by them. Additionally, because these tools are frequently created to be versatile, organisations can modify and adapt them to meet their particular needs. Observability technologies can be scaled and customised to fit the needs of businesses of various sizes, from small startups to global conglomerates.The use of observability tools fosters cooperation and communication among many teams, including those responsible for development, operations, and security. Teams can effectively detect and address problems when they collaborate to share a common understanding of the behaviour and performance of the system. Additionally, observability technologies frequently offer capabilities like dashboards, visualisations, and reporting that help teams and stakeholders communicate clearly and succinctly.Observability tools improve customer experience by continuously tracking and enhancing system performance. These technologies support businesses in locating performance bottlenecks, resolving them, ensuring high availability, and providing a seamless user experience. Organisations may improve customer happiness, loyalty, and retention by proactively addressing issues and reducing downtime.Report Objectives
To describe and forecast the Observability Tools and Platforms Market based on components (solution, and services), deployment type, verticals, and regions.To forecast the market size of five main regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin AmericaTo analyze subsegments with respect to individual growth trends, prospects, projections, and contributions to the total marketTo provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the marketTo analyze opportunities in the market for stakeholders and provide details of the competitive landscape for major players.To comprehensively analyze the core competencies* of key players in the marketTo track and analyze competitive developments, such as product/solution launches and enhancements; business expansions; acquisitions; and partnerships, contracts, and collaborations, in the market.Browse Adjacent Markets: Software and Services Market Research Reports & Consulting
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About MarketsandMarkets™ 
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
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Artificial Intelligence

Data Center Security and Spending Skyrocket Amid AI Boom

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USA News Group Commentary Issued on behalf of Avant Technologies Inc.
VANCOUVER, May 31, 2024 /PRNewswire/ — USA News Group – With the artificial intelligence (AI) revolution fully underway, the importance and security of the data centers that power the new technology is surging. The role and preservation of these data centers is generating multiple calls for them and their power sources to be recognized as a matter of national security. Former Google CEO Eric Schmidt went so far as to predict that AI data centers will one day be “on military bases surrounded by machine guns,”  as stated in an interview with Noema Magazine. According to analysts at Dell’Oro Group, data center spending is forecast to grow at an astounding 18% CAGR over the next 5 years. Behind the scenes, tech companies are working tirelessly to provide new developments that will make this transition go smoother, including from Avant Technologies Inc. (OTCQB: AVAI), Equinix, Inc. (NASDAQ: EQIX), Vertiv Holdings Co (NYSE: VRT), Iron Mountain Incorporated (NYSE: IRM), and Snowflake Inc. (NYSE: SNOW).

At the forefront of generative AI innovation, Avant Technologies Inc. (OTCQB: AVAI) has been perfecting its flagship product, Avant AITM. The cutting-edge AI system is praised for its machine and deep learning capabilities, making it suitable for a wide range of industries and applications. To explore future possibilities for its AI data center cloud infrastructure, Avant recently engaged Wired4Tech, a highly regarded AI infrastructure consulting firm.
“We are excited to engage Wired4Tech to benchmark the performance of an innovative, next-generation AI server,” said William Hisey, CEO of Avant Technologies. “By conducting rigorous benchmark testing of this promising server technology, we expect to validate its expected performance and cost-saving benefits.”
As part of the new agreement, Wired4Tech will carry out detailed performance benchmarking for Avant. This will include evaluating key metrics such as response time, throughput, CPU and memory usage, disk I/O, network latency, and error rates. A special focus will be placed on response time, analyzing how quickly the server responds to different actions to provide insights into its overall responsiveness.
Avant considers these metrics to be critical for evaluating the server’s ability to handle complex AI tasks both effectively and dependably. Furthermore, Wired4Tech will examine the server’s power usage and identify possible cost-saving opportunities.
Prior to this update, Avant Technologies revealed a bold initiative to create groundbreaking, proprietary AI software aimed at improving its next-generation data centers. Additionally, the company intends to implement AI-driven Zero Trust Architecture (ZTA) throughout its data center operations. The AvantAI™ platform has also been upgraded to feature intelligent, proactive monitoring and management capabilities for data centers.
Digital infrastructure company Equinix, Inc. (NASDAQ: EQIX) recently announced the availability of Dell PowerStore on its Equinix Metal, a new, enterprise-grade Storage as a Service (STaaS) solution. The new availability enables enterprises to unlock multicloud strategies with enhanced performance, security and control, by marrying Equinix’s cloud adjacency and Dell’s leading storage solutions.
“Businesses need storage solutions that allow them to be more agile and get the most out of their hybrid multicloud architectures,” said Merrie Williamson, Chief Customer and Revenue Officer at Equinix. “By combining the powerful capabilities of Dell PowerStore with Equinix’s global platform, we are giving them the low-latency, high-performance connectivity they require without sacrificing on security or breaking their budget.”
The Dell PowerStore on Equinix Metal service offers businesses an easy way to manage and deploy their storage, computing, and networking needs worldwide. This service helps reduce the complexity and costs of running IT operations. It’s a dedicated storage solution designed for environments close to the cloud, giving customers quick, secure, and scalable access to public cloud providers through Equinix’s numerous data centers. This means businesses can efficiently connect to the cloud and manage their infrastructure with less hassle.
Ahead of this year’s Datacloud Global Congress 2024 where its CEO Giordano Albertazzi is set to join a keynote panel, Vertiv Holdings Co (NYSE: VRT) launched its new AI hub, featuring the industry’s first AI reference design portfolio for critical digital infrastructure.
The new Vertiv AI Hub offers a variety of helpful resources like white papers, industry research, and tools. It also includes information on power and cooling solutions for both new and existing facilities. Their new design library showcases flexible cooling and power systems that can handle both current and future computer chip needs, supporting anywhere from 10 to 140 kilowatts per rack.
“We are committed to providing deep knowledge, the broadest portfolio, and expert guidance to enable our customers to be among the first to deploy energy-efficient AI power and cooling infrastructure for current and future deployments,” said Albertazzi. “Our close partnerships with leading chipmakers and innovative data center operators make us uniquely qualified to help our customers and partners on their AI journey.”
Known for being a top company in storing paper documents and backup tapes, Iron Mountain Incorporated (NYSE: IRM) is expanding its data center network by opening a new data center in Toronto, Canada. The new facility is designed to support growth in its online backup services, Connected Backup and LiveVault, which provide automated backups for desktop PCs and specializes in server backups, respectively.
“In addition to opening the data center in Canada, Iron Mountain Digital is actively broadening its global data center presence and in the process of opening a series of data centers outside of the U.S. and Canada, to better support our customers wherever they do business,” said John Clancy, president of Iron Mountain Digital, the technology arm of Iron Mountain. “We’ve had a growing demand from our customers worldwide for data protection solutions and services.”
AI Data Cloud company Snowflake Inc. (NYSE: SNOW) recently released its financial results for Q1 2025, which included a 33% year-over-year growth in revenue, and a net revenue retention rate of 128%. The growth numbers came shortly ahead of Snowflake CEO Sridhar Ramaswamy’s scheduled fireside chat at the company’s 6th annual Snowflake Data Cloud Summit 2024 alongside NVIDIA Founder and CEO Jensen Huang.
“We finished our first quarter with strong performance across many of our key metrics,” said Ramaswamy in the Q1 2025 financials report. “Product revenue was up 34% year-over-year at nearly $790 million, while remaining performance obligations were $5.0 billion, up 46% year-over-year. Our core business is very strong. Our AI products, now generally available, are generating strong customer interest.”
As of the financial results release, Snowflake has 485 customers with trailing 12-month product revenue greater than $1 million, and 709 Forbes Global 2000 customers. Snowflake also announced its intent to acquire certain technology assets and hire key employees from TruEra, an AI observability platform. TruEra provides capabilities to evaluate and monitor large language model (LLM) applications and machine learning models in production.
Source: https://usanewsgroup.com/2023/10/26/unlocking-the-trillion-dollar-ai-market-what-investors-need-to-know/ 
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DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. USA News Group is a wholly-owned subsidiary of Market IQ Media Group, Inc. (“MIQ”). MIQ has been paid a fee for Avant Technologies Inc. advertising and digital media from the company directly. There may be 3rd parties who may have shares Avant Technologies Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ own shares of Avant Technologies Inc. which were purchased as a part of a private placement. MIQ reserves the right to buy and sell, and will buy and sell shares of Avant Technologies Inc. at any time thereafter without any further notice. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material disseminated by MIQ has been approved by the above mentioned company; this is a paid advertisement, and we own shares of the mentioned company that we will sell, and we also reserve the right to buy shares of the company in the open market, or through further private placements and/or investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

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Artificial Intelligence

GIGABYTE AI New Era: Humanity X Art X Technology Exhibition

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Embrace the Future with Computing Power! GIGABYTE AI PCs Lead You to Explore New Frontiers
TAIPEI, May 31, 2024 /PRNewswire/ — GIGABYTE is excited to present the “AI New Era” exhibition, showcasing how AI is transforming our world. This event explores AI-generated art, AI applications, and other immersive experiences that demonstrate the practical uses of AI PCs in everyday life.

Exhibition Themes
The “GIGABYTE AI New Era” exhibition features three thematic areas, each illustrating the diverse nature of AI:
AI Art: This area showcases dynamic images and interactive art created by international artists. Notable contributors include the Dimension + new media art team led by Escher Tsai (Taiwan) and Keith Lam (Hong Kong), Ygor Marotta from the VJ Suave studio in São Paulo, Brazil, and emerging Taiwanese artist Tim Wei. Attendees will embark on a sensory journey as these artists share their inner worlds and the collaborative process of integrating GIGABYTE AI PCs into  their work. VS AI Street Battle: In collaboration with Hello World, this section challenges traditional art forms using the latest text-to-image AI applications. Utilizing GIGABYTE AI PCs’ powerful and stable computing capabilities, this area combines large-scale arcade fighting games with generative AI, creating a unique and creative battle system. AI Applications Featuring RTX -AI PCs: This area explores how AI enhances everyday life across various fields, including gaming, digital art, content creation, image processing, and productivity. Guided by GIGABYTE AI PCs, consumers can experience limitless AI applications, seamlessly integrating AI into their daily routines. Emmy-nominated filmmaker Hugh Hou (US) will curate the AI Use Case zone, showcasing the latest AI technology and providing a professional workflow for creating immersive videos. Additionally, GIGABYTE will collaborate with NVIDIA to showcase a series of advanced AI applications featuring GeForce RTX graphics cards.Invitation to All
GIGABYTE warmly welcomes technology enthusiasts and art connoisseurs to join this grand event and experience the revolution in technology and art brought by artificial intelligence. For more information about the event, please visit the official website: GIGABYTE AI 2024.
Join us in exploring the future of AI and its impact on our daily lives, and witness how GIGABYTE is leading the charge in integrating AI into the world of art and technology.
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Artificial Intelligence

Portkey Announces Integration of Zero-Knowledge Proofs for Enhanced Identity Management and Security

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SINGAPORE, May 31, 2024 /PRNewswire/ — Portkey, the innovative account abstraction wallet on the aelf blockchain, proudly announces its latest initiative to enhance user security and privacy through the integration of Zero-Knowledge Proofs (ZKPs). This cryptographic technique allows one party (the prover) to prove to another party (the verifier) that a particular statement is true without revealing any additional information, ensuring unparalleled privacy and security for Portkey’s users.

The integration of Zero-Knowledge Proofs (ZKPs) in Portkey’s Web3 wallet and decentralised identity management system promises to offer blockchain users unprecedented levels of provable and tamper-proof identity verification. Portkey will enable users to securely prove their eligibility and compliance with service providers’ requirements without disclosing sensitive personal information. By ensuring digital personas are both distinct and verifiable, Portkey’s adoption of ZKPs aims to bridge the gap between Web2 and Web3 applications, fostering a more secure, privacy-centric, and user-focused internet.
As the prevalence of digital transactions and online interactions increases, it has become even more imperative to protect user data. Portkey’s upcoming integration of ZKPs significantly strengthens its security framework, ensuring that sensitive user information remains confidential and secure. This allows users to engage with digital services confidently, knowing their data is safeguarded by the highest standards of cryptographic security. Portkey’s commitment to privacy and security is a cornerstone of its mission, aimed at establishing a safe and trustworthy digital environment for users navigating the complexities of this increasingly interconnected world.
Introducing SocialLogin
Portkey intends to operate ZKPs through SocialLogin, which encompasses a two-step process: proof generation and verification, for secure transaction validation. In the proof generation phase, the prover creates a proof that confirms the validity of a statement using advanced cryptographic methods. During verification, this proof is evaluated by a verifier who, if the proof is valid, accepts the statement as true without accessing any underlying data. This integration will grant developers the capability to allow users to authenticate themselves on their preferred dApps through their pre-existing social accounts on platforms like Google, Facebook, Twitch, and various other third-party providers.
At the application level, users register with Portkey by logging in with Google credentials and receive an identity token (JWT). This token is sent to the Proving Service, which generates a zk-SNARK proof. The proof is then used to sign transactions on aelf blockchain, where it is verified on-chain. If the proof is valid, the transaction is executed, ensuring enhanced security and privacy for users. At the protocol level, this involves creating a new interface to generate proofs, developing verification functions, and converting proof-based transactions to normal ones while ensuring robust error handling and testing.
This technological advancement for Portkey is critical for enhancing users’ security and privacy as it eliminates the dependence on external verifier services, and solidifies its position as a pioneering force in the realm of digital wallets and decentralised identity management. SocialLogin is currently being developed and intergrated swiftly on Portkey. Soon, users will be able to experience the smooth login and registration process.
Stay updated on Portkey’s news and engage with the Portkey community on:Website: https://portkey.finance  X: https://x.com/Portkey_DID  Telegram: https://t.me/Portkey_Official_Group  Discord: https://discord.gg/zSBDUV9q
About Portkey
Portkey aims to be the most useful Web2-to-3 Wallet: it targets Web2 projects and provides them with simple, seamless, and scalable access to a complete Web3 ecosystem. While Portkey serves as an Account Abstraction Wallet with intuitive social recovery features, it also promotes Decentralised Identity Technology, enabling Web2 businesses and developers to migrate seamlessly into Web3. It also features aelf’s unique Virtual Address (VA) technical approach, which is cheaper, faster and easier to implement compared to other industry standards.

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