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Customer Intelligence Platform Market to Reach $21,682.84 Million, Globally, by 2032 at 26.3% CAGR: Allied Market Research

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The global customer intelligence platform market is experiencing growth due to factors such as an increase in demand for personalized customer experiences, the growth in adoption of advanced analytics and AI, and a surge in focus on customer retention and loyalty. 
PORTLAND, Ore., Aug. 1, 2023 /PRNewswire/ — Allied Market Research published a report, titled, “Customer Intelligence Platform Market by Component (Platform and Services), Deployment (On-Premise and Cloud), Enterprise Size (Large Enterprises and Small and Medium-sized Enterprise), Data Channel (Web and Email, Social Media, Mobile, Call Centers, In Store, and Others), Application (Customer Data Collection and Management, Customer Segmentation and Targeting, Customer Experience Management, Customer Behavior Analytics, Omnichannel Marketing, Personalized Recommendation, and Others) and End User (BFSI, IT and Telecom, Retail and E-commerce, Healthcare, Government, Manufacturing, Travel and Tourism, and Others): Global Opportunity Analysis and Industry Forecast, 2023-2032.” According to the report, the global customer intelligence platform industry generated $2,149.36 million in 2022 and is estimated to reach $21,682.84 million by 2032, exhibiting a CAGR of 26.3% from 2023 to 2032. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chains, regional landscapes, and competitive scenarios.
Drivers, Restraints, and Opportunities
The global customer intelligence platform market is experiencing growth due to factors such as an increase in demand for personalized customer experiences, the growth in adoption of advanced analytics and AI, and a surge in focus on customer retention and loyalty. However, the limited processing power of mobile devices hampers market growth to some extent. Moreover, the increase in availability and affordability of mobile devices is expected to provide lucrative opportunities for market growth during the forecast period. 
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Report Coverage & Details: 
Report Coverage 
Details 
Forecast Period 
2023–2032 
Base Year 
2022
Market Size in 2022 
$2,149.36 Million 
Market Size in 2032 
$21,682.84 Million 
CAGR 
26.3 %
No. of Pages in Report 
476
Segments covered 
Component, Deployment Mode, Enterprise Size, Data Channel, Application, End User and Region 
Drivers  
Increase in demand for personalized customer experiences  
Growth in adoption of advanced analytics and AI 
Surge in focus on customer retention and loyalty 
Opportunities 
Rising importance of omnichannel customer engagement 
Restraints 
Lack of data quality 
Challenges in data integration 
 
COVID-19 Scenario
The COVID-19 pandemic had a positive impact on the global customer intelligence platform industry, because it had reshaped customer preferences and needs. Customers are now more concerned with contactless interactions, convenience, and safety. By providing functions like contactless payments, virtual queuing, curbside collection and delivery tracking, intelligent platforms can profit from these particular circumstances.   Furthermore, customers are increasingly conscious of data privacy and security issues as a result if the COVID-19 pandemic increased reliance on digital platforms. CIP can establish a competitive edge and gain customer trust if they can show an enduring dedication to data privacy and security. Thus, it has a positive impact on the growth of the global customer intelligence platform market. Buy this Complete Report (476 Pages PDF with Insights, Charts, Tables, and Figures) at:
https://www.alliedmarketresearch.com/customer-intelligence-platform-market/purchase-options
The platform segment to maintain its lead position during the forecast period
By component, the platform segment held the largest share in 2022, garnering more than two-thirds of the global customer intelligence platform market revenue, and is expected to maintain its lead position during the forecast period. Owing to businesses flow of customer data between various departments by integrating with CRM systems, marketing automation tools, and e-commerce platforms, the market grows significantly. However, the services segment would showcase the fastest CAGR of 29.0% during the forecast period. Due to the highest growth, offering the tools and capacities to gather, analyze, and interpret data addresses this issue by empowering businesses to make data-driven decisions and propel growth. 
The on-premise segment to maintain its dominance during the forecast period
By deployment mode, the on-premise segment to held the largest share in 2022, accounting for nearly three-fifths of the global customer intelligence platform market revenue, and is expected to maintain its dominance during the forecast period. Owing to the company’s complete control over the design and set-up of the platform as well as their client data, it propels market growth significantly. However, the cloud segment would display the fastest CAGR of 27.9% throughout the forecast period. Businesses can use advanced analytics, AI, and machine learning capabilities to acquire insightful data and create customer-centric strategies by providing scalability, flexibility, and simplicity of access. 
The large enterprise segment to rule the roost by 2032
By enterprise size, the large enterprise segment contributes to the highest share in 2022, accounting for nearly two-thirds of the global customer intelligence platform market revenue, and is expected to rule the roost by 2032, owing to the fact that it aids large businesses in understanding consumer groups, trends, and patterns by analyzing massive amounts of customer data from numerous sources. On the other hand, the small and medium-sized enterprise segment would portray the fastest CAGR of 29.4% throughout the forecast period. This is due to giving small businesses the tools they need to gather, examine, and interpret client data from a variety of sources so they can make informed decisions. 
The mobile segment to maintain its leadership status throughout the forecast period
By data channel, the web and email segment accounted for more than one-fourth of the global customer intelligence platform market revenue in 2022. Owing to track and analyze user behavior on websites, capturing data such as page views, time spent on each page, click-through rates, and conversion rates. On the other hand, the mobile segment is expected to maintain its leadership status throughout the forecast period. The same segment would also exhibit the fastest CAGR of 30.5% throughout the forecast period, owing to integrating in-app messaging and push notifications to engage and communicate with customers on their mobile devices.   
The BFSI segment to maintain its dominance during the forecast period
By end user, the BFSI segment contributed to the highest share in 2022, holding more than one-fourth of the global customer intelligence platform market revenue. This is due to improved consumer engagement and satisfaction, personalization boosts client loyalty and retention. On the other hand, the retail and e-commerce segment is expected to maintain its dominance during the forecast period. The same segment would also portray the fastest CAGR of 31.0% throughout the forecast period. Owing to obtain deeper insights into consumer behavior, automate personalized recommendations, and enhance the overall customer experience by utilizing the potential of AI and ML. 
Asia-Pacific garnered the major share in 2032     
By region, North America garnered the highest share in 2022, contributing to more than one-third of the global customer intelligence platform market revenue. owing to the increase in rapid advancements in technology such as artificial intelligence and machine learning. However, the Asia-Pacific region is projected to retain its dominance by 2032. The same region would also cite the fastest CAGR of 29.8% during the forecast period. The growth is attributed to enabling businesses to derive actionable insights from large datasets, uncover hidden patterns, and predict customer behavior. 
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Leading Market Players:
International Business Machines Corporation Oracle Corporation. Microsoft Corporation Adobe Inc. SAS Institute Inc. Salesforce, Inc. Google LLC Accenture Informatica Inc. SAP SE The report analyzes these key players in the global customer intelligence platform market. These players have adopted various strategies, such as expansion, new product launches, partnerships, and others, to increase their market penetration and strengthen their position in the industry. The report is helpful in determining the business performance, operating segments, developments, and product portfolios of every market player. 
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High tech specs and adapted World Cup pitch sensors awarded share of £1.5m as finalists in Longitude Prize on Dementia

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AI glasses that help people living with dementia navigate their environment and a smartwatch that learns daily routines to assist in everyday tasks are among five groundbreaking technologies announced as finalists in The Longitude Prize on DementiaThe Longitude Prize on Dementia is a £4.4m prize funded by Alzheimer’s Society and Innovate UK and delivered by Challenge WorksThe prize is driving the creation of AI-based assistive technologies that can help people living with dementia maintain their independence for longerThe five finalists will share £1.5m to develop their solutions in pursuit of the £1m first prize to be awarded in 2026LONDON, Oct. 8, 2024 /PRNewswire/ — State of the art AI glasses to help people with dementia navigate their environment and a smartwatch that learns daily routines are among five groundbreaking technologies awarded £300,000 as a finalist in the £4.4m Longitude Prize on Dementia.

It is rewarding the creation of new assistive technologies that use AI to transform how people live with dementia after a diagnosis so that they can maintain their independence for as long as possible.
The global challenge prize is funded by Alzheimer’s Society and Innovate UK and delivered by Challenge Works (part of Nesta).
One in three people born in the UK today will develop dementia in their lifetime, with around a million people in the UK living with a form of dementia now. This is projected to rise to 1.4 million people by 2040.
The five finalists, who were announced today in the UK on BBC One’s The One Show, will each receive £300,000 to develop their technologies in the next 15 months. The finalists are:
High-tech glasses that help users recognise objects and people – the technology helps people living with dementia to recognise objects and people and remember what to say or do to improve memory recall. This will help them to carry out daily activities independently, such as making a cup of tea or greeting a loved one. The glasses, which also work with existing prescriptions, aim to delay the progression of memory loss and use synaesthesia – associating senses such as sights and sounds (CrossSense, Animorph, UK).Football pitch sensor technology applied to predict and prevent falls – existing ‘fall’ technology can only inform caregivers once an accident has happened, this groundbreaking update will use the technology that maps how a football moves on a pitch (Ultra Wideband) to establish when falls are likely to happen and ultimately prevent them. This tech, worn in the form of a smartwatch designed for older people, could anticipate slips at certain points in a daily routine (e.g. before bed) or in certain locations (e.g. the bathroom). By detecting and calculating fall risk, the tech could limit risk of hospital admission which can speed dementia symptom progression (Theora 360, Clairvoyant Networks, Inc, USA).A smartwatch-based app to provide guidance on daily routines – this AI software processes data from a smartwatch and sensors around the home to learn about its users’ activities and gently guide them on their routines, reminding them of actions they may have forgotten through personalised cues such as illustrations (eg an open fridge or running tap), text, audio and vibrations. If they are not responsive, it will alert a carer. The software will become more intensive as a person’s dementia progresses, helping them to stay in their own home and community for longer (AUTONOMOUS, Associação Fraunhofer Portugal Research, Portugal).At-home monitoring-box that protects privacy – when a loved one is in the early stages of dementia and is still able to live independently, family members can sometimes worry about their wellbeing. This ‘sensor’ box and automated messaging system scans rooms to help remotely inform family members of the loved one’s wellbeing via WhatsApp or text message (e.g. your mum is up and about and the heating came on at the usual time this morning). This provides reassurance for both family member and user, but unlike existing monitoring technology, doesn’t use cameras or wearables, connecting caregivers without infringing on privacy (Supersense Technologies, UK).Home assistance device resembling a traditional telephone – this familiar-looking device offers a screen for video calls which can also display personalised reminders of daily activities. The phone connects users to a reassuring voice-recording of their choice that shares prompts on daily activities and displays images of items in that person’s house. It also makes video-calling loved ones as easy as picking up the phone, to empower people living with dementia to do things they love that bring meaning (MemoryAid, The MARCS Institute, Western Sydney University, Australia).Dr James Brown, CEO of Supersense Technologies said: “A few years ago, I was volunteering with a charity supporting people who had just received a dementia diagnosis. At almost every house we visited there would be a drawer full of unused gadgets – fall-detection watches or pendants, AI speakers – great tech but clearly not being used by the people it was designed for.
“As an engineer and researcher with a decade of experience in developing sensor technology, I knew that there was far better, unintrusive technology that could help people with dementia or mild cognitive impairment to live safely in their own homes for longer, and to help families know that their loved one is safe and well. Our system is specifically designed to maintain a person’s privacy and autonomy, while identifying new behavioural patterns as soon as they develop, so that loved ones or carers can provide support at the right time, all with the aim of helping people to stay independent in their homes for longer.”
Kate Lee, CEO of Alzheimer’s Society said: “Currently, around one million people in the UK live with dementia, a figure projected to rise to 1.4 million by 2040. AI presents exciting opportunities to help those with dementia stay active and independent, enabling them to remain in their own homes for as long as possible. By harnessing the power of technology, we can support memory recall and assist individuals in maintaining their daily routines. The five finalists of the Longitude Prize on Dementia are tackling these challenges in innovative and diverse ways. I look forward to seeing how their technologies evolve over the next year.”
Dr Jennifer Bute was diagnosed with young-onset Alzheimer’s disease in 2009 at the age of 63, leading to her retiring early from her career as a GP. She adds: “Research suggests that remaining independent, whether in your own home or a place where extra help is available, is one of the best contributors to slowing the progression of Alzheimer’s disease. As a daily user of technology to help manage my finances, medications – even my home lighting – it’s really encouraging to see the breadth of new tools and services being developed to support independent living.”
Tris Dyson, Managing Director at Challenge Works said: “The Longitude Prize on Dementia was launched to help meet the urgent need for intuitive, AI technologies that could support independent living for people with dementia. Last year we saw some incredible ideas come through the 24 semi-finalist entries and it was a challenge for the judges to select the five finalists announced today. This announcement proves the critical role innovation, and challenge prizes, have to play in helping to solve some of the biggest challenges of our time.”
Stella Peace, interim Executive Chair, Innovate UK said: “Dementia’s impact is devastating for those who develop the condition and for their loved ones. There is much we can do to ensure that those with dementia continue to live fulfilling lives. Technology has a great role to play and the projects for which we have announced funding today have the potential to truly change lives for the better.”
In addition to the financial reward, non-financial support has been funded to provide innovators with crucial insight and expertise until the end of 2025. The support includes access to potential product users, mentorship, and expert advice on technical and business aspects of the innovation to ensure products are scalable. It will also facilitate knowledge sharing between participants. All teams will be working with people with lived experience to ensure solutions are fully co-created.
In early 2026, one winner will receive a prize pot of £1 million, following a judging process with the international Judging Panel and Lived Experience Advisory Panel. For more information on the finalists and prize, please visit dementia.longitudeprize.org.
 
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Thundercomm Launches RUBIK Pi on Qualcomm Platforms

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Making Application Development with AI Inference More Accessible
AUSTIN, Texas, Oct. 8, 2024 /PRNewswire/ — Embedded World — At an industry event in Austin today, Thundercomm announces RUBIK Pi, the first Pi built on Qualcomm® SoC platforms for developers. RUBIK Pi is an innovative tool that aims to lower the barriers application development with AI inference, allowing developers to access high-performance, easy-to-deploy AI R&D tools

The Pi product is a must-have for electronics enthusiasts and developers. It can be seen as a microcomputer, integrating a processor, memory, storage, and various interfaces on a credit card-sized board. Thundercomm, a world-leading IoT product and solution provider, building on its expertise in ICT technologies and developer workflows, launched RUBIK Pi, aiming to create the most user-friendly AI R&D tools.
RUBIK Pi utilizes the Qualcomm® QCS6490 processor, delivering 12.5 TOPS of AI inference performance and support for a 1.8 billion-parameter LLM. With Qualcomm® AI Hub, developers can explore cutting-edge tools that allow developer to download pre-optimized AI models or optimize their custom model to get the best performance from the SoC
RUBIK Pi supports Qualcomm® Linux®, Android, and Windows, ensuring broad operating system compatibility. It also features upward compatibility with Thundercomm’s C8550 SOM and downward compatibility with the C5430P SOM, providing robust scalability for developers.
“We’re excited to see Thundercomm launch RUBIK Pi. It’s the first Pi product built on the Qualcomm® SoC platform, supporting Qualcomm® Linux® and  Android, Windows, and Ubuntu,” said Manvinder Singh, VP, Product Management, Partner Solutions, Developer Experience, Industrial and Embedded IoT, Qualcomm Technologies, Inc. “It has a rich set of IO interfaces and delivers unrivaled compute and AI performance to unleash developer creativity. With the support of Qualcomm® Al Hub, developers will be able to quickly deploy optimized AI models on RUBIK Pi.”
“RUBIK Pi is a lightweight development board that is not only easy to use and is low cost but also holds significant ESG value. By making AI application development accessible to beginners, it promotes AI education, enhances technological literacy, and fosters social equity,” said Pier Zhang, Vice President of Thundercomm.
Preliminary orders of RUBIK Pi will be available at the beginning of November. For more information on RUBIK Pi, please visit the webpage.
About Thundercomm
Thundercomm, headquartered in San Diego, is a joint venture with Qualcomm®. Thundercomm was established to accelerate innovation in the Internet of Things and automotive industry, providing one-stop solutions powered by Qualcomm Technologies. Learn more at www.thundercomm.com
The registered trademark Linux® is used pursuant to a sublicense from the Linux Foundation, the exclusive licensee of Linus Torvalds, owner of the mark on a worldwide basis.
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Precisely Announces Breakthrough in Data Enrichment with New Data Graph API

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Unified access to a connected network of trusted datasets empowers users with enhanced query capabilities to gain valuable insights  
BURLINGTON, Mass., Oct. 8, 2024 /PRNewswire/ — Precisely, the global leader in data integrity, today announced the Data Graph API, a new addition to the Data Enrichment service within the Precisely Data Integrity Suite, during its Trust ’24 Data Integrity Summit in Philadelphia. For the first time, a single API offers simplified access to the Precisely data portfolio for flexible queries, data enrichment, and enhanced data discovery. Supported by the PreciselyID, the company’s unique and persistent identifier for any addressable location, the Data Graph API reduces complexity, ensures consistency, and speeds up the data enrichment process, accelerating time-to-value.

Data enrichment, the process of augmenting company data with carefully curated third-party data to improve its overall value, accuracy, and usability, is fast becoming a critical priority for organizations. This is especially true for companies looking to ensure that initiatives, such as AI and machine learning, are driven by contextually relevant data. In fact, research indicates a 22% increase in use of data enrichment as a key strategy for improving data integrity year over year. Despite this, many organizations continue to struggle with the time-consuming and often manual process of accurately integrating third-party data.
Powered by GraphQL technology, the Data Graph API dramatically simplifies data enrichment by enabling users to specify their data needs in a single query. The API filters and organizes the data before delivery, ensuring that businesses receive only the most relevant information according to their needs.  
Korem, a leading expert in geospatial technologies, and design partner for the Data Graph API, are looking forward to implementing the new functionality into their solutions to support a wide range of industry use cases. “We are excited about the launch of the new Data Graph API from Precisely,” said Jonathan Houde, CTO at Korem. “Instead of licensing entire datasets or making multiple web service calls, our customers can now access all the necessary information through one efficient and cost-effective service.”
At the heart of the Data Graph API is the PreciselyID, which allows customers to connect addresses to a wealth of trusted data for additional insight, such as relationships between buildings, parcels, property attributes, addresses, demographics, natural perils, and more. The Data Graph API simplifies queries to the rich portfolio of Precisely connected data and can facilitate the same easy access to data from industry partners. One such partner is GeoX, an aerial image processing company that provides property intelligence data to the insurance industry. As an industry partner, GeoX integrates their property intelligence into the Data Graph API, enabling insurers to enhance risk assessments, accurately underwrite policies, and predict and prevent losses by establishing a complete, 360-degree view of residential and commercial properties.
“The launch of the Data Graph API fundamentally transforms how companies bring together data to enhance the contextual relevance of AI and advanced analytics,” said Dan Adams, Senior Vice President and General Manager for Data Enrichment at Precisely. “Our data enrichment portfolio is designed to work together seamlessly, using unique identifiers to create a network of connected data where all feature relationships are mapped across datasets. As we extend this by pre-linking data from our trusted partners, the possibilities become limitless. We know this will save our customers time, allowing them to focus more on innovation rather than data preparation.”
The Data Graph API and a broad range of other market-leading tools are available in the company’s recently announced Precisely Data Integrity Suite Developer Portal, providing developer-friendly tools and resources to shorten the time it takes to build applications.
Learn more about the Data Graph API and how it helps customers to unlock a new world of data enrichment or register for the virtual Trust ’24 event taking place October 15 – 16 to hear about the latest data integrity innovations.
About PreciselyAs a global leader in data integrity, Precisely ensures that your data is accurate, consistent, and contextual. Our portfolio, including the Precisely Data Integrity Suite, helps integrate your data, improve data quality, govern data usage, geocode and analyze location data, and enrich with complementary datasets for confident business decisions. Over 12,000 organizations in more than 100 countries, including 93 of the Fortune 100, trust Precisely software, data, and strategy services to power AI, automation, and analytics initiatives. Learn more at www.precisely.com.
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