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[Latest] Global Application Security Market Size/Share Worth USD 11.2 Billion by 2032 at a 18% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth, Growth Rate, Value)



Austin, TX, USA, Aug. 10, 2023 (GLOBE NEWSWIRE) — Custom Market Insights has published a new research report titled Application Security Market Size, Trends and Insights By Solution (Web Application security, Mobile Application Security), By Services (Managed, Professional), By Testing Type (Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), Runtime Application Self-Protection (RASP)), By Deployment (Cloud, On-premise), By Organization size (Small and medium enterprise, Large enterprise), By End-User (BFSI, Government and defense, Healthcare, IT & Telecom, Manufacturing, Retail, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032 in its research database.

“According to the latest research study, the demand of global Application Security Market size & share was valued at approximately USD 5.2 Billion in 2022 and is expected to reach USD 5.8 Billion in 2023 and is expected to reach a value of around USD 11.2 Billion by 2032, at a compound annual growth rate (CAGR) of about 18% during the forecast period 2023 to 2032.”

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Application Security Market -Growth Factors and Dynamics

  • Increasing Cybersecurity Threats: The relentless evolution of cyber threats, including sophisticated attacks targeting application vulnerabilities, drives the continuous need for robust application security solutions. Organizations must stay ahead of emerging threats to safeguard their digital assets.
  • Rapid Technological Advancements: The fast-paced evolution of technology, such as cloud computing, mobile applications, and IoT devices, introduces new complexities and security challenges. Application security must adapt to secure these diverse and interconnected environments.
  • Shift to DevSecOps: The integration of security practices into the DevOps process (DevSecOps) has led to the recognition that security should be a collaborative effort throughout the software development lifecycle. This dynamic drives the demand for security measures that seamlessly align with agile methodologies.
  • Regulatory Compliance and Data Privacy: Stringent data protection regulations (e.g., GDPR, CCPA) and industry-specific compliance mandates require organizations to ensure the security of applications that handle sensitive data. Non-compliance can result in severe penalties, driving the need for robust application security measures.
  • Growing Awareness of Application Vulnerabilities: As more organizations recognize the potential risks associated with application vulnerabilities, they are investing in proactive security measures to prevent data breaches, financial losses, and reputational damage.
  • Complexity of Applications: Modern applications are intricate, comprising diverse components and third-party integrations. Ensuring comprehensive security across this complexity is a dynamic challenge that drives innovation in application security solutions.
  • Focus on Secure Coding Practices: Organizations are placing greater emphasis on secure coding practices and training developers to write code that is inherently secure. This dynamic promotes a proactive approach to preventing vulnerabilities.
  • Integration of AI and Machine Learning: Artificial intelligence and machine learning technologies are being leveraged to enhance application security by detecting and mitigating threats in real time, providing advanced threat intelligence, and automating security processes.
  • Evolving Cyberattack Tactics: Cybercriminals are constantly innovating their attack methods, necessitating continuous advancements in application security solutions to counteract evolving threats.
  • Cloud Security and Containerization: The migration of applications to cloud environments and the adoption of containerization require specialized security measures tailored to protect applications in these dynamic and distributed architectures.

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Report Scope

Feature of the Report Details
Market Size in 2023 USD 5.8 Billion
Projected Market Size in 2032 USD 11.2 Billion
Market Size in 2022 USD 5.2 Billion
CAGR Growth Rate 18% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Solution, Services, Testing Type, Deployment, Organization Size, End-User and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

(A free sample of the Application Security report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the following:

  • Introduction, Overview, and in-depth industry analysis are all included in the 2023 updated report.
  • The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
  • About 220+ Pages Research Report (Including Recent Research)
  • Provide detailed chapter-by-chapter guidance on the Request.
  • Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2023
  • Includes Tables and figures have been updated.
  • The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis 
  • Custom Market Insights (CMI) research methodology

(Please note that the sample of the Application Security report has been modified to include the COVID-19 impact study prior to delivery.)

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Application Security Market: COVID-19 Analysis

  • Remote Work and Digital Transformation: The sudden shift to remote work and increased reliance on digital platforms during the pandemic created new avenues for cyber threats. Organizations accelerated their digital transformation efforts, deploying new applications and expanding existing ones, leading to heightened demand for application security solutions.
  • Heightened Cybersecurity Concerns: The rapid adoption of remote work and increased online activity created a larger attack surface for cybercriminals. Organizations faced elevated risks of application vulnerabilities and cyberattacks, necessitating robust application security measures.
  • Focus on Business Continuity: Ensuring business continuity became a priority during the pandemic. Organizations needed to secure their applications to prevent disruptions, protect sensitive data, and maintain operational efficiency in a remote work environment.
  • Increased Vulnerabilities: The urgency to deploy new applications quickly, often with limited testing, raised concerns about the introduction of vulnerabilities. Attackers exploited these vulnerabilities, leading to an increased emphasis on rigorous application security testing.
  • Phishing and Social Engineering: Cybercriminals exploited the pandemic through phishing attacks and social engineering tactics that targeted vulnerabilities in applications. This highlighted the need for effective security measures to counteract such threats.
  • Supply Chain Risks: Organizations relying on third-party applications and services faced supply chain risks as vulnerabilities in these components could lead to compromises. This underscored the importance of comprehensive application security, including third-party assessments.
  • Remote Application Vulnerabilities: The use of personal devices and networks for work introduced new security challenges. Remote applications needed enhanced security to mitigate risks associated with unsecured endpoints.
  • Evolving Regulatory Landscape: Despite the pandemic, regulatory requirements for data protection and privacy remained in effect. Organizations were compelled to ensure compliance even as they adapted to remote work and changes in their application landscape.
  • Demand for Cloud-Based Security: As cloud adoption increased to support remote work and digital transformation, there was a surge in demand for cloud-based application security solutions to protect applications in distributed environments.
  • Opportunities for Innovation: The pandemic prompted innovation in application security solutions, with a focus on real-time threat detection, remote security assessments, and advanced analytics to address evolving cyber risks.

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Key questions answered in this report:

  • What is the size of the Application Security market and what is its expected growth rate?
  • What are the primary driving factors that push the Application Security market forward?
  • What are the Application Security Industry’s top companies?
  • What are the different categories that the Application Security Market caters to?
  • What will be the fastest-growing segment or region?
  • In the value chain, what role do essential players play?
  • What is the procedure for getting a free copy of the Application Security market sample report and company profiles?

Key Offerings:

  • Market Share, Size & Forecast by Revenue | 2023−2032
  • Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
  • Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
  • Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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List of the prominent players in the Application Security Market:

  • IBM
  • Hewlett Packard Enterprise Development LP
  • Qualys Inc.
  • WhiteHat Security Inc.
  • Veracode
  • Others

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(We customized your report to meet your specific research requirements. Inquire with our sales team about customizing your report.)

Still, Looking for More Information? Do OR Want Data for Inclusion in magazines, case studies, research papers, or Media? 

Email Directly Here with Detail Information: [email protected]

Browse the full Application Security Market Size, Trends and Insights By Solution (Web Application Security, Mobile Application Security), By Services (Managed, Professional), By Testing Type (Static Application Security Testing (SAST), Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), Runtime Application Self-Protection (RASP)), By Deployment (Cloud, On-premise), By Organization Size (Small and medium enterprise, Large enterprise), By End-User (BFSI, Government and defense, Healthcare, IT & Telecom, Manufacturing, Retail, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032 Report at

Application Security Market – Regional Analysis

  • North America: North America holds a prominent position in the Application Security market due to its advanced technological infrastructure, large-scale software development activities, and high awareness of cybersecurity. The region’s stringent data protection regulations and the presence of numerous tech giants contribute to the adoption of robust application security solutions.
  • Europe: Europe follows North America in the Application Security market, driven by a mature IT landscape, emphasis on data privacy and compliance (GDPR), and the presence of key industries such as finance, healthcare, and manufacturing. The region’s focus on secure software development practices adds to the demand for application security solutions.
  • Asia-Pacific: The Asia-Pacific region is witnessing significant growth in the Application Security market due to the expanding technology adoption, the rising number of software development initiatives, and the emergence of tech-savvy economies. Countries like China, India, Japan, and South Korea are driving market growth, with increasing cybersecurity concerns and regulatory initiatives.
  • Latin America: Latin America is gradually recognizing the importance of application security as organizations adopt digital solutions and face growing cyber threats. The region’s focus on improving cybersecurity infrastructure and regulations contributes to the adoption of application security measures.
  • Middle East and Africa: The Middle East and Africa are experiencing increased adoption of application security solutions driven by a growing need to protect digital assets, expanding digital transformation efforts, and the rising use of mobile applications. The region’s focus on enhancing cybersecurity capabilities further drives the market

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Spectacular Deals

  • Comprehensive coverage
  • Maximum number of market tables and figures
  • The subscription-based option is offered.
  • Best price guarantee
  • Free 35% or 60 hours of customization.
  • Free post-sale service assistance.
  • 25% discount on your next purchase.
  • Service guarantees are available.
  • Personalized market brief by author.

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The Application Security Market is segmented as follows:

By Solution

  • Web Application Security
  • Mobile Application Security

By Services

  • Managed
  • Professional

By Testing type

  • Static Application Security Testing (SAST)
  • Dynamic Application Security Testing (DAST)
  • Interactive Application Security Testing (IAST)
  • Runtime Application Self-Protection (RASP)

By Deployment

  • Cloud
  • On-premise

By Organization Size

  • Small and medium enterprise
  • Large enterprise

By End-User

  • BFSI
  • Government and defense
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Retail
  • Others

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By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

This Application Security Market Research/Analysis Report Contains Answers to the following Questions.

  • What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Application Security Market? What are Their Company Profile, Product Information, and Contact Information?
  • What Was the Global Market Status of the Application Security Market? What Was the Capacity, Production Value, Cost and PROFIT of the Application Security Market?
  • What Is the Current Market Status of the Application Security Industry? What’s Market Competition in This Industry, Both Company and Country Wise? What’s Market Analysis of Application Security Market by Considering Applications and Types?
  • What Are Projections of the Global Application Security Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
  • What Is Application Security Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is the Economic Impact On Application Security Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?
  • What Are Market Dynamics of Application Security Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Application Security Industry?

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Reasons to Purchase Application Security Market Report

  • Application Security Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
  • Application Security Market report outlines market value (USD) data for each segment and sub-segment.
  • This report indicates the region and segment expected to witness the fastest growth and dominate the market.
  • Application Security Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
  • The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
  • Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
  • The Industry’s current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions.
  • Application Security Market Includes in-depth market analysis from various perspectives through Porter’s five forces analysis and provides insight into the market through Value Chain.

Reasons for the Research Report

  • The study provides a thorough overview of the global Application Security market. Compare your performance to that of the market as a whole.
  • Aim to maintain competitiveness while innovations from established key players fuel market growth.

Buy this Premium Application Security Research Report | Fast Delivery Available – [220+ Pages] @

What does the report include?

  • Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Application Security market analysis.
  • The competitive environment of current and potential participants in the Application Security market is covered in the report, as well as those companies’ strategic product development ambitions.
  • According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions.
  • For each segment mentioned above, actual market sizes and forecasts have been given.

Who should buy this report?

  • Participants and stakeholders worldwide Application Security market should find this report useful. The research will be useful to all market participants in the Application Security industry.
  • Managers in the Application Security sector are interested in publishing up-to-date and projected data about the worldwide Application Security market.
  • Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Application Security products’ market trends.
  • Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans. 

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About Custom Market Insights:

Custom Market Insights is a market research and advisory company delivering business insights and market research reports to large, small, and medium-scale enterprises. We assist clients with strategies and business policies and regularly work towards achieving sustainable growth in their respective domains.

CMI provides a one-stop solution for data collection to investment advice. The expert analysis of our company digs out essential factors that help to understand the significance and impact of market dynamics. The professional experts apply clients inside on the aspects such as strategies for future estimation fall, forecasting or opportunity to grow, and consumer survey.

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CMI Consulting LLC

1333, 701 Tillery Street Unit 12,

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Email: [email protected]






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Artificial Intelligence

ComplyCube Unveils No-ID Age Estimation to Address Growing Global Age-Restriction Regulations




SAN FRANCISCO, Oct. 2, 2023 /PRNewswire/ — ComplyCube, the global Identity Verification (IDV) platform, has launched a new Age Estimation feature to safeguard minors online and protect the vulnerable. The new capability complements its existing IDV-based Age Verification solution, offering an alternative to businesses that require a lower level of identity assurance.

The AI company says the new solution leverages advanced biometric technology to derive dependable age estimations from a single selfie in seconds. The bias-tested algorithm also examines the selfie for liveness signals to prevent presentation attacks, including screen replays, 3D masks, and deepfakes.
Furthermore, the new service boasts privacy-by-design capabilities, such as configurable automatic redaction for selfies customizable per jurisdictional regulations or use cases. This makes the service ideal for seamless age-gating across the globe while adding an extra layer of protection against spoofing.
“Our multi-step pipeline and data-centric approach have enabled us to tackle ethnic, genetic, age, and gender variance to provide our clients with a fair and robust age estimation,” explains Harry Varatharasan, Chief Data Scientist of ComplyCube.
The introduction of the new features comes as concerns mount over the ease with which minors can access inappropriate digital content. While some age-verification measures have been put in place, they are disturbingly simple to evade, especially when they are based solely on entering a birth date or are vulnerable to Virtual Private Network (VPN) manipulation. A UK-based study reports that 23% of minors say they can easily sidestep such VPN limitations, while another study highlights that a staggering 56% of children aged 11 to 16 have encountered explicit material online.
In response to these growing concerns, various jurisdictions are introducing robust regulatory frameworks aimed at mandating more rigorous age-verification procedures to enhance the safety of minors online. Key legislative efforts include the UK’s Online Safety Bill, the European Union’s Digital Services Act, and California’s Age-Appropriate Design Code Act. These laws aim to establish stricter guidelines and obligations for digital platforms, thereby creating a safer online environment for younger users.
Dr. Tarek Nechma, CEO of ComplyCube, adds that “the launch of our Age Estimation feature emphasizes our pledge to ensure that minors are shielded from content beyond their years while streamlining user experience for all and building trust at scale.”
Beyond its primary goal of safeguarding children online, the feature provides additional benefits to companies operating in regulated industries that fall under a lower level of scrutiny than financial institutions. Dating apps, e-commerce, gambling, gaming, and similar businesses can now:
Enhance User Experience: Age estimation streamlines age checks, promoting faster onboarding and better retention.Simplify Regulatory Adherence: Industries can effortlessly meet age-specific regulations, safeguarding their reputation and reducing legal risks.Ensure Data Minimization and Privacy: Estimating age masks or limits sensitive data collection, aligning with top-tier data protection standards.ComplyCube’s new Age Estimation solution offers a more streamlined approach to age verification. By reducing obstacles for users and enhancing conversion rates, it brings a balance of efficiency and trust. The one-stop-shop IDV platform also underscores its commitment to responsible digital interactions, especially when it comes to safeguarding minors.
About ComplyCube
ComplyCube is a top-tier SaaS platform specializing in Identity Verification (IDV), Anti-Money Laundering (AML), and Know Your Customer (KYC) compliance. It serves a diverse client range spanning financial services, telecommunications, transport, healthcare, e-commerce, cryptocurrency, FinTech, and more.
ComplyCube’s platform, which is ISO-certified and has received multiple awards, prides itself on offering the quickest omnichannel integration available in the market. Its Low/No-Code solutions, API, Mobile SDKs, Client Libraries, and CRM Integrations make this possible.
Visit to learn more.
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Artificial Intelligence

UNLEASH World Returns to Showcase Fortune 500 Companies Transforming the Future of Work




From startups to the Fortune 500, the event will showcase the leaders and technologies changing the world of workSpeakers include senior HR and business leaders such as L’Oréal Deputy CEO, Barbara Lavernos, JB Academy Founder, Josh Bersin, Spotify CHRO, Katarina Berg, and Sodexo CHRO, Annick de Vanssay, as well as England Rugby legend, Jonny Wilkinson CBEImagine a future where the boundaries of HR are redefined, and business is transformed. That future becomes a reality this year at UNLEASH World 2023, as 5000+ HR leaders from 100+ countries will arrive for the industry gathering of the yearLONDON, Oct. 2, 2023 /PRNewswire/ — UNLEASH, the fastest-growing HR events across Europe and the US, returns to Paris for its 11th year on 17-18 October, 2023. Organised by UNLEASH, a global digital media and events business dedicated to HR, technology, learning and recruitment leaders, the flagship UNLEASH World conference has been the epicentre for HR, recruitment, learning expertise and tech influence for the last decade. This year, it returns to explore the transformative power of technologies such as AI in shaping the future of work.

Set across 12 theaters, UNLEASH World attendees will hear from visionary keynote speakers including CEOs from L’Oréal, Aliaxis and Roullier Group, CHROs from Airbus, Spotify and Sodexo, and Rugby legends, Jonny Wilkinson, CBE and Serge Betsen. With a diverse range of keynote speakers, interactive sessions, and networking opportunities, UNLEASH World provides cutting-edge insights and best practices for everyone – from CEOs to HR leaders and executives.
“UNLEASH is the most influential HR event in the world, where attendees are given the opportunity to meet the who’s who of the industry from some of the most exciting brands and employers in the world – under one roof, over two days of face-to-face meetings,” said Marc Coleman, CEO and Founder at UNLEASH. “Massive thanks too to our Headline Sponsors who are the heartbeat of the HR Industry and help ensure UNLEASH is the go-to global event for HR Leaders, including: AWS, Bob, Deloitte, Eightfold, Phenom, Qualtrics, SAP SuccessFactors, Visier, Workday, and Workhuman”.
Through keynotes on the main stage and further breakout stages, attendees will gain on some of the most pressing topics including:
Creating an Exponential Organization in the Modern EraThe Adaptive Enterprise – HR Technology in the Age of AITech & Human Harmony in a Hyper-Connected WorldHarnessing the Power of Resilience and ReinventionMastering Employee Connection and the Social Contract in Today’s Talent LandscapeThe speaker roster itself is star-studded with 200+ of the best in the HR industry with speakers including:
Jean-Claude Le Grand, CHRO, L’OréalKatarina Berg, CHRO, SpotifyJosh Bersin, Founder & CEO, The Josh Bersin CompanyNatalia Wallenberg, CHRO, Ahold DelhaizeSalim Ismail, Founder, OpenExOAnika Grant, CPO, UbisoftThierry Baril, CHRO, AirbusBeatriz Rodriguez, Chief Talent and DEIB Officer, BayerReza Moussavian, VP of People Products, ZalandoMaud Alvarez-Pereyre, Chief People & Transformation Officer, LVMHAndrew Elston, Global Head, Workforce Strategy Enablement, HSBCLaura Hingel, Global Head of Talent & Employer Branding, Christian DiorHenrik Hansen, VP Global Head of Integrated People Services, PhilipsDenise King, Vice President, Global Benefits and Payroll, MedtronicArtur Nejmark, Head of HRIS Operations, Volvo GroupIntroducing the UNLEASH World Startup Program: A veritable launchpad for trailblazing entrepreneurs in the HR and Future of Work. UNLEASH has been the launchpad for the future of HR Tech, this high-impact platform has already seen its network of startups raise an astounding €10 billion in funding. 2023 UNLEASH World Startup Award offers an unparalleled opportunity for early-stage companies to break through. Established in 2011, this accolade has proven to be more than just a trophy; it’s a gateway to funding and exponential growth. Our last four champions and runner-up’s secured game-changing funding within months. Those interested in entering the award can find out more here.
For more information, including the agenda and how to register for the event, visit
UNLEASH is the go-to marketplace for human resources and breakthrough technologies that shape the future of work, and is an essential source of news, analysis and market trends that inspire and empower organisational leaders worldwide. UNLEASH is a platform to share ideas that work, network and do business, and its mission is to be the world’s number one destination and marketplace for human resources, recruitment and learning leaders globally. UNLEASH is headquartered in London, UK with operations across Europe and the United States.

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Artificial Intelligence





The latest evolution of the iconic rum brand’s Music Liberates Music programme will use cutting-edge generative A.I. software to give a global collective of artists including UK singer/songwriter Bellah access to Boi-1da’s best-in-class production talent. 
HAMILTON, Bermuda, Oct. 2, 2023 /PRNewswire/ — Continuing its mission to support emerging talent, BACARDÍ and Grammy Award-winning producer Boi-1da are once again partnering to launch this year’s evolution of the longstanding ‘Music Liberates Music’ programme: The A.I. Powered Album. Dropping this November, The A.I. Powered Album will champion works by five global up-and-coming artists in a one-of-a-kind project exploring how A.I. can be positively leveraged to provide emerging talent unprecedented opportunities. For the first time since the campaign’s inception, each artist will have the opportunity to try out multiple demos with Boi-1da’s star-powered beats, using a generative A.I. trained on the award-winning producer’s sound, to ultimately finalise one incredible track. Together, the tracks will be offered to fans as the first-ever A.I. powered EP produced by Boi-1da.


The A.I. Powered Album will feature tracks from UK-based singer Bellah as well as Ghanian-raised rapper Blackway, American R&B singers Floyd Fuji and Kyle Dion, and Canadian R&B artist Savannah Ré. Over several weeks, each artist will feed their tracks into a state-of-the-art generative A.I. tool, which has been trained on a selection of beats from Boi-1da’s unreleased catalogue and will learn the sounds and cadence of his unique musical style. After submitting their demos to Boi-1da, each artist will work alongside him to refine their works, resulting in the EP’s final set of songs to be released this November.
Bellah, from North London, has a special knack for gliding over classic R&B instrumentals and captivating audiences. With a handful of EPs under her belt, the burgeoning British/Nigerian singer/songwriter has proven why she is at the forefront of the UK R&B industry. In her third and most recent piece, Adultsville, Bellah explores what it means to evolve into a woman in the modern world. It’s the inner page of a journal that, in looking back on her life and work as a whole, she describes as the “most transforming, traumatic, eye-opening, beautiful, and awful chapter of my life.”
With a style that combines traditional R&B with an Afro influence, Bellah’s very likable and sincere lyricism shines just as brightly as her voice. Her British-Nigerian ancestry lends an Afro influence to that unfiltered R&B, a sound that has been praised by Complex and BBC 1Xtra, which named her first hit their Track Of The Week. As a rising star in the music and entertainment industry, she’s already garnered a MOBO nomination, cementing her status as one of the most promising talents in the UK music scene. With over 1 million monthly listeners on Spotify, Bellah has captivated a wide audience with her music.
As with each Music Liberates Music programme, all proceeds from the project will directly benefit the participating artists. All copyright and subsequent revenue from the tracks will remain with the artists and Boi-1da. Fans can enjoy The A.I. Powered Album available for purchase as a limited-edition vinyl as well as for free on streaming platforms, such as Spotify, this November.
“This is the fifth year we’re bringing Music Liberates Music back for artists and fans alike. We’re proud to continually support emerging talent with new resources that fuel creativity and collaboration,” said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ rum. “Ultimately, our goal is to provide opportunity and access to rising artists in the industry, so it’s been exciting to broaden Boi-1da’s capabilities, allowing him to work with multiple artists on multiple tracks, simultaneously as one producer. We know the conversation around AI has been a challenging one, so approaching this project with the utmost respect and protection for the artist was key in developing this new tool. The technology is, and always should be, complementary to each artist’s work and protective of all the creatives involved.”
“I’m thrilled to work with BACARDÍ on this ground-breaking new iteration of Music Liberates Music exploring AI as a tool to enrich human creativity,” says Boi-1da. “One of the most fulfilling responsibilities I have as a producer is to work with up-and-coming talent. Through the A.I. Powered Album, we’ve provided unprecedented access to my personal production style. I’m able to work with an international collective of artists simultaneously, while still honouring their creative autonomy. Music as an art has continually grown thanks to innovative technology, and with AI, I believe we can revolutionise the music industry for good if we view it as a way to provide opportunities that enhance music’s human element, rather than replace it.”
For more information and updates on the launch of The A.I. Powered Album follow @bacardi_uk on all social channels or visit
About BACARDÍ® Rum – The World’s Most Awarded Rum In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the world’s most awarded spirit, with more than 1,000 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. http://www.BACARDÍ.com/
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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