Connect with us
European Gaming Congress 2024

Artificial Intelligence

Ipsos MMA Ranked a “Leader” in Unified Marketing & Commercial Measurement by Independent Research Company

Published

1 year ago

on

ipsos-mma-ranked-a-“leader”-in-unified-marketing-&-commercial-measurement-by-independent-research-company

The Company continues its global marketplace leadership leveraging innovative, high-impact teams and solutions to help clients achieve their brand and financial objectives.
NEW YORK, Aug. 23, 2023 /PRNewswire/ – Ipsos MMA, an Ipsos Company, and the global leader in helping companies understand and optimize their paid, owned and earned marketing, pricing and promotional strategies, salesforce, sponsorship and operational investments, was named a “Leader” in The Forrester Waveâ„¢: Marketing Measurement and Optimization, Q3 2023. MMA works closely and collaboratively with its client and agency partners to plan, measure, evaluate and recalibrate their marketing & commercial investments to optimize upper, mid and lower funnel business and financial objectives.
From The Forrester Waveâ„¢: Marketing Measurement And Optimization Solutions, Q3 2023:
[Ipsos MMA] “goes to market with a white-glove consulting approach that coordinates data, technology, measurement, and optimization.””Reference customers consistently validated Ipsos MMA’s strengths in measurement methodologies, scaling up measurement programs, training, and translating measurement results into actionable business recommendations.””Ipsos MMA’s Activate application is the hub of its offering, where both in-house consultants and clients can manage data, build models, create marketing plans across various scenarios, and optimize future marketing investments. The platform is functionally comprehensive and provides market-leading user experience (UX), reporting, and collaboration.””We recognize that Unified Marketing Measurement needs to align with our clients’ investment objectives as well as account for increasingly challenging marketplace conditions and evolving advertising dynamics. Executives need to be able to make decisions on a daily, weekly and monthly basis – not just quarterly or semi-annually.  At each step in the end-to-end process, we identify and create value operating on “Client Time” – identifying advantages from the data, analytics and demand signals that our clients can recognize and take advantage of. Measurement solutions must be able to read, assess and recalibrate dynamically,” said Patrick Cummings, CEO of Ipsos MMA. “This requires an “always-on and always-connected” approach and team.  There must be a constant revolution when it comes to enabling and supporting our client partners and their agencies with capabilities that successfully meet their timelines, brand and financial objectives.”
“Our consistency and deep understanding of our clients’ business has resulted in Ipsos MMA being consistently acknowledged and recognized as the leader in the Unified Marketing Measurement industry. Our clients trust us each year with billions of dollars of their marketing and commercial budgets.  We take that very seriously,” said Cummings.  “With accurate and transparent measurement, you can confidently act when changing and optimizing investment scenarios.”
“Ipsos MMA’s ability to materially improve our client partners’ brand and financial results is core to our mutual success and has led to unprecedented and record growth over the past 2-years,” said Doug Brooks, Chief Client Officer at Ipsos MMA. “In the past 20-months, Ipsos MMA has been awarded 95% of the RFPs that we’ve participated in. During the same period, we’ve retained virtually 100% of our client-base as our client partners continue to benefit from improved business performance through optimizing and validating their investment decisions. Our relentless focus on driving understanding, trust, adoption, and integration in a transparent and collaborative manner, as well as our ability to scale Unified Marketing Measurement programs globally has been foundational to our clients embracing what we do together to make them more successful,” said Brooks.
From our clients:
“Unified marketing measurement has become an essential way forward for marketers to determine success of their campaigns and optimize their media/marketing mix and omnichannel strategies. Ipsos MMA’s platform prioritizes correct customer attribution by including online and offline data visibility, as well as the incorporation of synergistic and halo effects in the modeling approach. It is also able to deliver a holistic measurement schema despite discontinuities in healthcare data, thereby providing reliable, data-driven insights at a granular level of understanding.”
–Arvind Balasundaram, Executive Director, Commercial Insights & Analytics, Regeneron
“At Prudential, we are on an exciting transformational journey, optimizing our marketing outreach, brand building, and customer experience, of which Unified Measurement is a core component. Without it, our impression-focused advertising such as TV and banner ads is overshadowed by more-easily-tracked, click-focused activities such as search. Unified is essential to understanding how all channels synergize, providing scientifically-backed attribution percentages to help us grow profitably.”
— Jadon Wellman, VP of Marketing Effectiveness, Prudential
“The success of our Unified Marketing Attribution capability has been driven by a well-defined data strategy working synergistically with our unified analytics which captures marketing, operations and external factors in a way that enables us to directly address our media investment decisions. Essential to this is the transparency of the ongoing model validation feedback loops and cross-functional collaboration with Ipsos MMA and our agency partners,”
— Susan Noonan, Senior Director, Integrated Media, Petsmart
“We continue to aggressively mine broader, deeper, richer and more relevant insights – delivered in “client-time” through our data partnerships and eco-system, while at the same time leveraging the advances in data and analytic systems along with Machine Learning and AI.  We’ve quadrupled our innovation and development teams in the past year adding important capacity and scale so we can continue to move quickly adapting to changing conditions,” said Cummings. “We are working closely with our talented team, clients and a diverse set of value-focused Ipsos offerings to identify and leverage cross-platform synergies to maximize the ROI of our collective data, analytics, attitudinal insights and technologies, particularly in the areas of global trends, brand, creative and social media. Ipsos is able to uniquely advantage our client partners with these more holistic and integrated insights.”
For more information on Ipsos MMA visit www.mma.com or contact Lisa Foster ([email protected]).
Logo – https://mma.prnewswire.com/media/1736651/Ipsos_MMA_Logo.jpg 
View original content:https://www.prnewswire.co.uk/news-releases/ipsos-mma-ranked-a-leader-in-unified-marketing–commercial-measurement-by-independent-research-company-301908187.html

Related Topics:
Continue Reading
Advertisement

Artificial Intelligence

ToolsGroup Positioned as the Leader in the 2024 SPARK Matrix for Global Supply Chain Inventory Optimization by QKS Group

Published

38 mins ago

on

October 10, 2024

By

toolsgroup-positioned-as-the-leader-in-the-2024-spark-matrix-for-global-supply-chain-inventory-optimization-by-qks-group

The QKS Group SPARK Matrix™ provides competitive analysis and ranking of the leading Global Supply Chain Inventory Optimization vendors.ToolsGroup with its comprehensive technology and customer experience management, has received strong ratings across the parameters of technology excellence and customer impact.BOSTON, Oct. 10, 2024 /PRNewswire/ — QKS Group has named ToolsGroup as a technology leader in their 2024 SPARK Matrix™ analysis of Global Supply Chain Inventory Optimization Market.

The QKS Group SPARK Matrix™ evaluates vendors based on technology excellence and customer impact. It offers an in-depth analysis of global market dynamics, major trends, vendor landscapes, and competitive positioning. By providing a competitive analysis and ranking of leading technology vendors, the SPARK Matrix delivers strategic insights that help users assess provider capabilities, differentiate competitively, and understand market positions.
ToolsGroup was chosen as a leader in the 2024 SPARK Matrix for Global Supply Chain Inventory Optimization due to its outstanding capabilities in optimizing cloud costs and enhancing operational efficiency in complex multi-cloud environments.
QKS Group defines a Global Supply Chain Inventory Optimization as “a strategic process of maintaining an ideal amount of inventory and keeping the right balance between capital investment and service-level goals, across multiple Stock Keeping Units (SKUs). The aim is to minimize the inventory holding cost while fulfilling customer demand. Inventory Optimization leverages historical data, advanced analytics, and generative AI to ensure optimum stock levels at the right time. It also takes into consideration the volatility, risks, and probable disruptions in the supply chain and reduces unnecessary costs, stockouts, and overstocking while optimizing stock levels.”
According to Dharun, Analyst at QKS Group, “ToolsGroup has established itself as a technology leader in the global supply chain inventory optimization market by offering AI-driven, self-adaptive demand and inventory models. The solution automatically defines the optimal inventory mix across multi-echelon supply chains, ensuring high service levels while minimizing costs. ToolsGroup’s advanced features, such as probabilistic forecasting, service-driven optimization, and real-time dynamic data unification, empower businesses to navigate demand uncertainty effectively. With the launch of Decision Hub, ToolsGroup introduces decision-centric planning, allowing supply chain leaders to align on optimal responses to emerging threats and changes in supply-demand dynamics.” Dharun further adds, “ToolsGroup’s year-on-year revenue growth, strong enterprise segmentation, a compelling vision & roadmap, industry-specific capabilities, positions the company as a leader in the SPARK Matrix™: Global Supply Chain Inventory Optimization, Q3, 2024”
Quote By ToolsGroup
“We are proud to be recognized by Quadrant Solutions for the third year in a row as a leader in inventory optimization,” said Kevin Young, Chief Marketing Officer and EVP of Growth at ToolsGroup. “Our approach is quite unique in the market. We leverage AI driven probabilistic science to model a range of potential outcomes for demand and supply availability. Over 400 customers leverage our solutions to achieve service level goals while significantly reducing inventory investments, transforming their supply chains into a force for good.”
The global supply chain inventory optimization market is experiencing significant growth, driven by the adoption of cloud, AI, ML, blockchain, and IoT technologies. Inventory optimization aims to maintain an ideal stock level while balancing investment and service-level goals. The use of advanced analytics and generative AI allows for the consideration of volatility, risks, and disruptions, ultimately reducing unnecessary costs and stockouts. Current market dynamics highlight the importance of real-time inventory visibility, predictive analytics, and scenario modeling to enhance decision-making. Leading solutions in this market offer comprehensive capabilities, including multi-echelon inventory optimization (MEIO), automated data collection, and generative AI for informed inventory management. As companies strive for more antifragile and autonomous supply chains, inventory optimization remains a key strategic focus to increase efficiency, profitability, and customer satisfaction.
Additional Resources:
For more information about ToolsGroupSPARK Matrix: Global Supply Chain Inventory Optimization, Q3, 2024About ToolsGroup:
ToolsGroup’s innovative AI-powered solutions enable retailers, distributors and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision-making and unlock powerful business improvements in forecast accuracy, service levels and inventory – delighting customers and achieving financial and sustainability KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, and YouTube, or visit www.toolsgroup.com.
ToolsGroup Media Contact:
Jason OuelletteEscalate PR for ToolsGroup Email: [email protected]
About QKS Group:
QKS Group is a global advisory and consulting firm focused on helping clients achieve business transformation goals with Strategic Business and Growth advisory services. At QKS Group, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, please visit https://qksgroup.com/ 
Contact: 
Shraddha Roy PR & Media Relations QKS Group Regus Business Center 35 Village Road, Suite 100, Middleton Massachusetts 01949 United States Email: [email protected] Content Source: https://qksgroup.com/newsroom/toolsgroup-positioned-as-the-leader-in-the-2024-spark-matrix-for-global-supply-chain-inventory-optimization-by-qks-group-798Connect with us on LinkedIn- https://www.linkedin.com/company/qksgroup/
Logo: https://mma.prnewswire.com/media/2501519/QKS_Group_Logo.jpg
 

View original content:https://www.prnewswire.co.uk/news-releases/toolsgroup-positioned-as-the-leader-in-the-2024-spark-matrix-for-global-supply-chain-inventory-optimization-by-qks-group-302272852.html

Continue Reading

Artificial Intelligence

CloudM unveils Migrate 4.0: redefining the data migration landscape with a user-centric approach

Published

38 mins ago

on

October 10, 2024

By

cloudm-unveils-migrate-4.0:-redefining-the-data-migration-landscape-with-a-user-centric-approach

MANCHESTER, England, Oct. 10, 2024 /PRNewswire/ — CloudM, established in 2008, proudly introduces CloudM Migrate 4.0, an innovative update designed to transform the way businesses manage data migrations. This latest release is more than just an upgrade—it represents a fundamental shift in the data migration industry, driven by CloudM’s deep expertise and commitment to customer success. Over the past 16 years, CloudM has facilitated over 80 million successful migrations, solidifying its reputation as a market leader in cloud data management.

Why the change? How users benefit from CloudM’s expertise
CloudM’s decision to overhaul the user interface (UI) and enhance core functionalities stems from its unwavering focus on the end user. With decades of experience and customer feedback guiding the redesign, Migrate 4.0 introduces a more intuitive, streamlined process. This update makes data migrations faster, simpler, and less labor-intensive, helping businesses complete migrations with minimal downtime and effort.
The cloud migration market is growing at an exceptional rate, projected to reach $806.41 billion by 2029, with a CAGR of 28.24%. This growth is being driven by key sectors such as finance, healthcare, and retail, which are increasingly leveraging cloud technologies to streamline operations and enhance customer experiences (Mordor Intelligence).
A story of innovation in the data migration industry
Since its founding in 2008, CloudM has led the way in transforming data migration. Often viewed as a labor-intensive process, cloud migration has seen a surge in demand driven by mergers, acquisitions, and digital transformation projects. Many businesses still struggle with tools that are complex and require significant manual oversight and expertise.
CloudM recognized these challenges early on and revolutionized the process with its cloud-based solutions, allowing businesses to migrate everything from user data and email to critical files with ease. Migrate 4.0 is the culmination of years of innovation, feedback, and a mission to simplify the cloud migration experience.
The numbers speak for themselves
With over 80 million successful migrations completed for businesses of all sizes—from startups to global enterprises—CloudM has proven itself as a trusted partner in cloud migrations. These numbers highlight its extensive reach and the trust businesses place in CloudM during pivotal digital transformation initiatives, such as moving to Google Workspace or Microsoft 365. With the release of Migrate 4.0, CloudM expects these numbers to rise as businesses continue to reap the benefits of more efficient and streamlined migration processes.
Migrate 4.0: efficiency meets simplicity
At the heart of Migrate 4.0 is a revamped, intuitive UI designed to make migrations smoother than ever before. The shift to a project-and-batch-based model simplifies migration management, reducing manual intervention and streamlining connections between source and destination platforms.
“We designed Migrate 4.0 to reflect our commitment to evolving with our customers’ needs,” says Donna Torres, Managing Director of CloudM. “With more than 80 million migrations under our belt, we’ve learned what works and what doesn’t. Our new UI and feature enhancements will save businesses time and resources.”
Shaun Richards, Product Manager at CloudM, adds: “The switch to a project-and-batch-based model in Migrate 4.0 is a game changer. This conceptual shift unlocks new opportunities for efficient migration management, and the feedback from beta testers has been incredibly positive.”
For more details on the new features and capabilities introduced in Migrate 4.0, refer to the official release notes.
Learn more about: CloudM migrate.Read the launch product release blog.For more information, contact [email protected].

View original content:https://www.prnewswire.co.uk/news-releases/cloudm-unveils-migrate-4-0-redefining-the-data-migration-landscape-with-a-user-centric-approach-302272859.html

Continue Reading

Artificial Intelligence

Maanch Introduces Groundbreaking ESG Engagement Innovation

Published

38 mins ago

on

October 10, 2024

By

maanch-introduces-groundbreaking-esg-engagement-innovation

LONDON, Oct. 10, 2024 /PRNewswire/ — Maanch, a leading provider of award-winning investment stewardship solutions, today announced a first of its kind integration of Morningstar Sustainalytics’ stewardship data into the Maanch Engagement Tracker (Maanch ET). This powerful combination offers asset managers and institutional investors unparalleled access to comprehensive stewardship data and engagement services, setting a new standard for transparency and long-term value creation.

Morningstar Sustainalytics, a globally recognised leader in ESG research and ratings, brings its nearly 30 years of stewardship expertise to the Maanch ET. By integrating their stewardship data into Maanch ET, clients gain access to hundreds of engagement cases with issuers, and related reports, voting recommendations, and insights on company meetings, enabling more informed and impactful decision-making.
Hanna Roberts, Senior Vice President, ESG Products, Stewardship Services at Morningstar Sustainalytics stated: “Our collaboration with Maanch allows asset managers to seamlessly integrate our stewardship data into their decision-making processes. By providing greater transparency and actionable insights, we are empowering our clients to enhance their engagement strategies and drive positive outcomes across the issuers they hold.”
This seamless integration allows clients to access ESG insights alongside their existing data, enabling enhanced stewardship reporting and meaningful engagement with investee companies. Exportable reports in PDF and XLS formats simplify inclusion in annual ESG reports, with Sustainalytics’ data clearly distinguished from direct engagements. Launched for a mutual client on 5 June 2024, the integration is now available to all clients. More information can be requested via the Maanch ET Integration tab or through Sustainalytics account managers. A joint webinar on 15 October 2024 will showcase its capabilities.
Darshita Gillies, Founder & CEO of Maanch, added: “This revolutionary partnership empowers investment teams with unparalleled tools for transparent, impactful stewardship. By combining Maanch’s capabilities with Sustainalytics’ data, we enable clients to make more informed decisions and strengthen ESG engagement. We welcome collaboration with other data providers to drive further innovation.”
About Maanch 
Maanch, a certified B-Corp, provides pioneering tech solutions for the asset management sector to streamline their stewardship activities. Maanch clients across UK & Europe collectively manage over £200bn in assets. Visit https://maanch-invest.com/.
About Morningstar Sustainalytics 
Morningstar Sustainalytics is a leading ESG data, research, and ratings firm that supports investors around the world with the development and implementation of responsible investment strategies. Visit www.sustainalytics.com. 
For more information: 
Sarah Georg: [email protected] Benedict: [email protected] 

View original content:https://www.prnewswire.co.uk/news-releases/maanch-introduces-groundbreaking-esg-engagement-innovation-302272857.html

Continue Reading

Trending