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Customer Experience Management Market worth $20.4 billion by 2028 – Exclusive Report by MarketsandMarketsâ„¢

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CHICAGO, Aug. 23, 2023 /PRNewswire/ — Future trends in the Customer Experience Management (CXM) market will include hyper-personalization, omnichannel integration, AI-powered interactions, ethical data use, and a concentration on predictive analytics and emotion analysis. Delivering seamless, value-driven experiences will depend on human-AI collaboration, sustainability integration, and agility in adjusting to changing client behaviours.
The global Customer Experience Management Market is estimated to be worth USD 11.4 billion in 2023 and is projected to reach USD 20.4 billion by 2028 at a CAGR of 12.2% during the forecast period, according to MarketsandMarkets.
Browse in-depth TOC on “Customer Experience Management Market”
265 – Tables 49 – Figures261 – Pages
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Scope of the Report
Report Metrics
Details
Market size available for years
2017-2028
Base year considered
2022
Forecast period
2023-2028
Forecast units
Value (USD) Million/Billion
Segments Covered
By Offering, touchpoint, Deployment type, Organisation Size, Verticals
Region covered
North America, Europe, Asia Pacific, Middle East and Africa, and Latin America
Companies covered
Adobe (US), IBM (US), Oracle (US), Avaya (US), Nice (Israel), Nokia (Finland), SAP (Germany), OpenText (Canada), Tech Mahindra (India), Verint Systems (US), Zendesk (US), Teradata (US), Sprinklr (US), Medallia (US), InMoment (US), SAS (US), Clarabridge (US), Sitecore (US), NGDATA (Belgium), Amperity (US), Mixpanel (US), Segment.io (US), Skyvera (US), MindTouch (US), Algonomy (US), and Sogolytics (US)
 
As businesses recognize the significance of building lasting customer relationships, they invest in strategies and technologies to optimize every customer journey touchpoint. The infusion of advanced technologies like AI, data analytics, and omnichannel platforms empowers companies to not only understand customer preferences but also to anticipate their needs. This evolution reflects a fundamental understanding that superior customer experiences are no longer optional but essential for differentiation, loyalty, and sustained success in today’s competitive market landscape.
The services to record a higher growth rate during the forecast period
As businesses increasingly prioritize tailored customer interactions and seamless multichannel engagement, the demand for specialized services is poised to surge. These services encompass diverse offerings, from strategic consulting and implementation to continuous support and training. The services segment becomes an indispensable element of successful customer experience management strategies by aligning solutions with unique business needs and enhancing customer engagement. This heightened emphasis on comprehensive services is poised to significantly bolster the growth trajectory of the Customer Experience Management Market, emphasizing their instrumental role in driving the effective and sustainable implementation of customer-centric approaches.
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Cloud deployment mode is expected to have a higher growth rate during the forecast period
Businesses increasingly recognize the advantages of cloud-based solutions in enabling seamless, scalable, and cost-effective implementation of customer-centric strategies. Cloud deployment allows access to data and tools from anywhere, ensuring real-time insights and personalized engagements. This aligns well with the evolving customer expectations for on-demand interactions across multiple touchpoints. As companies seek to streamline operations, enhance agility, and cater to digital-savvy customers, the cloud deployment mode emerges as a critical driver of growth in the customer experience management landscape.
North America to hold the largest market size during the forecast period
The dominance is attributed to the region’s robust technological infrastructure, widespread digital adoption, and heightened customer-centric strategies embraced by businesses. With an emphasis on tailored interactions, data-driven insights, and seamless multichannel experiences, North American enterprises are well-positioned to excel in delivering exceptional customer experiences. The region’s mature market, strong economic foundation, and cultural focus on customer satisfaction contribute to its leading position in the customer experience management domain. As companies prioritize customer engagement and loyalty, North America is set to shape the market’s trajectory through innovation and fostering long-lasting customer connections.
Top Key Companies in Customer Experience Management Market:
The major players in the Customer Experience Management Market are Adobe (US), IBM (US), Oracle (US), Avaya (US), Nice (Israel), Nokia (Finland), SAP (Germany), OpenText (Canada), Tech Mahindra (India), Verint Systems (US), Zendesk (US), Teradata (US), Sprinklr (US), Medallia (US), InMoment (US), SAS (US), Clarabridge (US), Sitecore (US), NGDATA (Belgium), Amperity (US), Mixpanel (US), Segment.io (US), Skyvera (US), MindTouch (US), Algonomy (US), and Sogolytics (US).
Recent Developments
May 2023 – Oracle announced the rollout of its cloud-based retail solutions at Prada Group. The luxury brand integrates its physical and digital products to better connect with its clients and use data to provide an ever-more-tailored experience.April 2023 – To help customers accelerate their cloud-centric digital transformation, OpenText unveiled OpenText Cloud Editions (CE) 23.2, which includes around 75,000 advancements from the previous year.May 2022 – At its flagship conference, Zendesk introduced new products intended to make conversations the focal point of CRM. Along with this, the company unveiled a brand-new employee experience solution to assist companies in modernizing internal processes and improving the hybrid work environment.March 2022 – As part of its sales and marketing division’s digital transformation, Adobe announced that BMW Group, one of the top worldwide auto and motorcycle manufacturers, has expanded its cooperation with Adobe. BMW Group, which owns the brands BMW, Rolls-Royce, MINI, and BMW Motorrad, is using Adobe Experience Cloud to create personalized digital experiences as it works towards its three-year goal of selling a quarter of all its vehicles online. Using a data-driven, individualized strategy, BMW Group will provide customers with seamless online and offline experiences, including personalized vehicles, doorstep delivery, and unique post-purchase services.Inquire Before Buying: https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=543
Customer Experience Management Market Advantages:
Personalised experiences that increase customer happiness are made possible by CXM tactics, which aid organisations in understanding customer wants and preferences.Delivering consistent, satisfying experiences helps CXM increase client lifetime value by fostering repeat business and improving customer loyalty.Through fostering meaningful interactions across numerous touchpoints, CXM increases consumer engagement and motivates people to take an active role in the brand.Positive encounters build a strong brand image, which encourages recommendations, word-of-mouth marketing, and an improvement in public opinion.Through the use of data analytics, CXM is able to target marketing efforts and make wise decisions by gaining insights into client behaviour and preferences.Customers may transition between channels without experiencing any interruptions thanks to CXM, which creates a smooth journey.Based on consumer feedback, CXM promotes innovation, allowing firms to quickly respond to shifting market trends and client expectations.Better customer service is provided by engaged staff, and CXM strategies frequently entail employee training and participation in customer-centric activities.Report Objectives
To define, describe, and forecast the Customer Experience Management Market based on segments based on offerings, solutions, services, touchpoints, deployment type, organization size, and vertical with regions covered.To forecast the size of the market segments with respect to five regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.To provide detailed information on the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the Customer Experience Management Market.To analyze each submarket with respect to individual growth trends, prospects, and contributions to the global Customer Experience Management Market.To analyze opportunities in the market for stakeholders by identifying high-growth segments of the global Customer Experience Management Market.To profile the key market players, such as top and emerging vendors; provide a comparative analysis based on their business overviews, product offerings, and business strategies; and illustrate the market’s competitive landscape.To track and analyze competitive developments in the market, such as new product launches, product enhancements, partnerships, acquisitions, and agreements and collaborations.Browse Adjacent Markets: Digitalization and Internet of Things (IoT) Market Research Reports & Consulting
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About MarketsandMarkets™ 
MarketsandMarketsâ„¢ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStoreâ„¢ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:Mr. Aashish MehraMarketsandMarketsâ„¢ INC.630 Dundee RoadSuite 430Northbrook, IL 60062USA: +1-888-600-6441Email: [email protected] Insight: https://www.marketsandmarkets.com/ResearchInsight/customer-experience-management-cem-market.aspVisit Our Website: https://www.marketsandmarkets.com/Content Source: https://www.marketsandmarkets.com/PressReleases/customer-experience-management.asp
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ToolsGroup Positioned as the Leader in the 2024 SPARK Matrix for Global Supply Chain Inventory Optimization by QKS Group

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The QKS Group SPARK Matrix™ provides competitive analysis and ranking of the leading Global Supply Chain Inventory Optimization vendors.ToolsGroup with its comprehensive technology and customer experience management, has received strong ratings across the parameters of technology excellence and customer impact.BOSTON, Oct. 10, 2024 /PRNewswire/ — QKS Group has named ToolsGroup as a technology leader in their 2024 SPARK Matrix™ analysis of Global Supply Chain Inventory Optimization Market.

The QKS Group SPARK Matrix™ evaluates vendors based on technology excellence and customer impact. It offers an in-depth analysis of global market dynamics, major trends, vendor landscapes, and competitive positioning. By providing a competitive analysis and ranking of leading technology vendors, the SPARK Matrix delivers strategic insights that help users assess provider capabilities, differentiate competitively, and understand market positions.
ToolsGroup was chosen as a leader in the 2024 SPARK Matrix for Global Supply Chain Inventory Optimization due to its outstanding capabilities in optimizing cloud costs and enhancing operational efficiency in complex multi-cloud environments.
QKS Group defines a Global Supply Chain Inventory Optimization as “a strategic process of maintaining an ideal amount of inventory and keeping the right balance between capital investment and service-level goals, across multiple Stock Keeping Units (SKUs). The aim is to minimize the inventory holding cost while fulfilling customer demand. Inventory Optimization leverages historical data, advanced analytics, and generative AI to ensure optimum stock levels at the right time. It also takes into consideration the volatility, risks, and probable disruptions in the supply chain and reduces unnecessary costs, stockouts, and overstocking while optimizing stock levels.”
According to Dharun, Analyst at QKS Group, “ToolsGroup has established itself as a technology leader in the global supply chain inventory optimization market by offering AI-driven, self-adaptive demand and inventory models. The solution automatically defines the optimal inventory mix across multi-echelon supply chains, ensuring high service levels while minimizing costs. ToolsGroup’s advanced features, such as probabilistic forecasting, service-driven optimization, and real-time dynamic data unification, empower businesses to navigate demand uncertainty effectively. With the launch of Decision Hub, ToolsGroup introduces decision-centric planning, allowing supply chain leaders to align on optimal responses to emerging threats and changes in supply-demand dynamics.” Dharun further adds, “ToolsGroup’s year-on-year revenue growth, strong enterprise segmentation, a compelling vision & roadmap, industry-specific capabilities, positions the company as a leader in the SPARK Matrix™: Global Supply Chain Inventory Optimization, Q3, 2024”
Quote By ToolsGroup
“We are proud to be recognized by Quadrant Solutions for the third year in a row as a leader in inventory optimization,” said Kevin Young, Chief Marketing Officer and EVP of Growth at ToolsGroup. “Our approach is quite unique in the market. We leverage AI driven probabilistic science to model a range of potential outcomes for demand and supply availability. Over 400 customers leverage our solutions to achieve service level goals while significantly reducing inventory investments, transforming their supply chains into a force for good.”
The global supply chain inventory optimization market is experiencing significant growth, driven by the adoption of cloud, AI, ML, blockchain, and IoT technologies. Inventory optimization aims to maintain an ideal stock level while balancing investment and service-level goals. The use of advanced analytics and generative AI allows for the consideration of volatility, risks, and disruptions, ultimately reducing unnecessary costs and stockouts. Current market dynamics highlight the importance of real-time inventory visibility, predictive analytics, and scenario modeling to enhance decision-making. Leading solutions in this market offer comprehensive capabilities, including multi-echelon inventory optimization (MEIO), automated data collection, and generative AI for informed inventory management. As companies strive for more antifragile and autonomous supply chains, inventory optimization remains a key strategic focus to increase efficiency, profitability, and customer satisfaction.
Additional Resources:
For more information about ToolsGroupSPARK Matrix: Global Supply Chain Inventory Optimization, Q3, 2024About ToolsGroup:
ToolsGroup’s innovative AI-powered solutions enable retailers, distributors and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision-making and unlock powerful business improvements in forecast accuracy, service levels and inventory – delighting customers and achieving financial and sustainability KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, and YouTube, or visit www.toolsgroup.com.
ToolsGroup Media Contact:
Jason OuelletteEscalate PR for ToolsGroup Email: [email protected]
About QKS Group:
QKS Group is a global advisory and consulting firm focused on helping clients achieve business transformation goals with Strategic Business and Growth advisory services. At QKS Group, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, please visit https://qksgroup.com/ 
Contact: 
Shraddha Roy PR & Media Relations QKS Group Regus Business Center 35 Village Road, Suite 100, Middleton Massachusetts 01949 United States Email: [email protected] Content Source: https://qksgroup.com/newsroom/toolsgroup-positioned-as-the-leader-in-the-2024-spark-matrix-for-global-supply-chain-inventory-optimization-by-qks-group-798Connect with us on LinkedIn- https://www.linkedin.com/company/qksgroup/
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CloudM unveils Migrate 4.0: redefining the data migration landscape with a user-centric approach

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MANCHESTER, England, Oct. 10, 2024 /PRNewswire/ — CloudM, established in 2008, proudly introduces CloudM Migrate 4.0, an innovative update designed to transform the way businesses manage data migrations. This latest release is more than just an upgrade—it represents a fundamental shift in the data migration industry, driven by CloudM’s deep expertise and commitment to customer success. Over the past 16 years, CloudM has facilitated over 80 million successful migrations, solidifying its reputation as a market leader in cloud data management.

Why the change? How users benefit from CloudM’s expertise
CloudM’s decision to overhaul the user interface (UI) and enhance core functionalities stems from its unwavering focus on the end user. With decades of experience and customer feedback guiding the redesign, Migrate 4.0 introduces a more intuitive, streamlined process. This update makes data migrations faster, simpler, and less labor-intensive, helping businesses complete migrations with minimal downtime and effort.
The cloud migration market is growing at an exceptional rate, projected to reach $806.41 billion by 2029, with a CAGR of 28.24%. This growth is being driven by key sectors such as finance, healthcare, and retail, which are increasingly leveraging cloud technologies to streamline operations and enhance customer experiences (Mordor Intelligence).
A story of innovation in the data migration industry
Since its founding in 2008, CloudM has led the way in transforming data migration. Often viewed as a labor-intensive process, cloud migration has seen a surge in demand driven by mergers, acquisitions, and digital transformation projects. Many businesses still struggle with tools that are complex and require significant manual oversight and expertise.
CloudM recognized these challenges early on and revolutionized the process with its cloud-based solutions, allowing businesses to migrate everything from user data and email to critical files with ease. Migrate 4.0 is the culmination of years of innovation, feedback, and a mission to simplify the cloud migration experience.
The numbers speak for themselves
With over 80 million successful migrations completed for businesses of all sizes—from startups to global enterprises—CloudM has proven itself as a trusted partner in cloud migrations. These numbers highlight its extensive reach and the trust businesses place in CloudM during pivotal digital transformation initiatives, such as moving to Google Workspace or Microsoft 365. With the release of Migrate 4.0, CloudM expects these numbers to rise as businesses continue to reap the benefits of more efficient and streamlined migration processes.
Migrate 4.0: efficiency meets simplicity
At the heart of Migrate 4.0 is a revamped, intuitive UI designed to make migrations smoother than ever before. The shift to a project-and-batch-based model simplifies migration management, reducing manual intervention and streamlining connections between source and destination platforms.
“We designed Migrate 4.0 to reflect our commitment to evolving with our customers’ needs,” says Donna Torres, Managing Director of CloudM. “With more than 80 million migrations under our belt, we’ve learned what works and what doesn’t. Our new UI and feature enhancements will save businesses time and resources.”
Shaun Richards, Product Manager at CloudM, adds: “The switch to a project-and-batch-based model in Migrate 4.0 is a game changer. This conceptual shift unlocks new opportunities for efficient migration management, and the feedback from beta testers has been incredibly positive.”
For more details on the new features and capabilities introduced in Migrate 4.0, refer to the official release notes.
Learn more about: CloudM migrate.Read the launch product release blog.For more information, contact [email protected].

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Maanch Introduces Groundbreaking ESG Engagement Innovation

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LONDON, Oct. 10, 2024 /PRNewswire/ — Maanch, a leading provider of award-winning investment stewardship solutions, today announced a first of its kind integration of Morningstar Sustainalytics’ stewardship data into the Maanch Engagement Tracker (Maanch ET). This powerful combination offers asset managers and institutional investors unparalleled access to comprehensive stewardship data and engagement services, setting a new standard for transparency and long-term value creation.

Morningstar Sustainalytics, a globally recognised leader in ESG research and ratings, brings its nearly 30 years of stewardship expertise to the Maanch ET. By integrating their stewardship data into Maanch ET, clients gain access to hundreds of engagement cases with issuers, and related reports, voting recommendations, and insights on company meetings, enabling more informed and impactful decision-making.
Hanna Roberts, Senior Vice President, ESG Products, Stewardship Services at Morningstar Sustainalytics stated: “Our collaboration with Maanch allows asset managers to seamlessly integrate our stewardship data into their decision-making processes. By providing greater transparency and actionable insights, we are empowering our clients to enhance their engagement strategies and drive positive outcomes across the issuers they hold.”
This seamless integration allows clients to access ESG insights alongside their existing data, enabling enhanced stewardship reporting and meaningful engagement with investee companies. Exportable reports in PDF and XLS formats simplify inclusion in annual ESG reports, with Sustainalytics’ data clearly distinguished from direct engagements. Launched for a mutual client on 5 June 2024, the integration is now available to all clients. More information can be requested via the Maanch ET Integration tab or through Sustainalytics account managers. A joint webinar on 15 October 2024 will showcase its capabilities.
Darshita Gillies, Founder & CEO of Maanch, added: “This revolutionary partnership empowers investment teams with unparalleled tools for transparent, impactful stewardship. By combining Maanch’s capabilities with Sustainalytics’ data, we enable clients to make more informed decisions and strengthen ESG engagement. We welcome collaboration with other data providers to drive further innovation.”
About Maanch 
Maanch, a certified B-Corp, provides pioneering tech solutions for the asset management sector to streamline their stewardship activities. Maanch clients across UK & Europe collectively manage over £200bn in assets. Visit https://maanch-invest.com/.
About Morningstar Sustainalytics 
Morningstar Sustainalytics is a leading ESG data, research, and ratings firm that supports investors around the world with the development and implementation of responsible investment strategies. Visit www.sustainalytics.com. 
For more information: 
Sarah Georg: [email protected] Benedict: [email protected] 

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