BOSTON, May 29, 2024 /PRNewswire/ — Chloris Geospatial, the leading technology company measuring forest carbon from space, welcomes the Cisco Foundation and NextSTEP as investors. The two new additions join existing investors AXA IM Alts, Orbia Ventures, At One Ventures, and Counteract in a new funding round that will support the continued advancement of Chloris’ mission.

Forest conservation and restoration are vital solutions to the climate change and biodiversity crisis and a necessary tool to steer the global economy toward attaining net-zero emissions by 2050. Chloris’ monitoring technologies enable the scaling of these solutions by allowing trustworthy assessment of their impact on the ground.
Developed under the guidance of its co-founder and Chief Science Officer, Dr. Alessandro Baccini, Chloris’ technology produces reliable annual estimates of biomass density and quantifies forest carbon stock and change for any area of interest by utilizing earth observation data, proprietary sensor fusion, and machine learning algorithms. Chloris’ technology empowers governments, companies, civil society organizations, indigenous peoples, and local communities to track all biomass dynamics – including those arising from deforestation, degradation, and growth of trees – from field to continental scale and understand the impact of their forest carbon projects and supply chains.
The new funding round will enable Chloris to meet the evolving needs of the market, while facilitating continued commercial growth and solidifying Chloris’ position as the most trusted name in remote sensing for forest carbon accounting.
“We are thrilled to have secured continued support from our existing investors and extend a warm welcome to the Cisco Foundation and NextSTEP,” said Chloris co-founder and CEO Marco Albani. “This investment reaffirms the confidence of our investors and their commitment to our mission of delivering high-integrity data on the impact of nature and climate action.”
Chloris also announced today that Adam Gibbon, Natural Capital Lead at AXA IM Alts, has joined its board of directors.
“We think that Chloris’ technology is a leap forward, allowing forest biomass measurement at unparalleled scale, speed and accuracy, and expect it to become the de facto standard for forest carbon projects and supply chain footprinting. This investment contributes to AXA IM Alts’ mission to invest into activity and solutions that ensure the protection, restoration, and sustainable management of natural capital,” said Adam Gibbon, Natural Capital Lead at AXA IM Alts.
“Through the Cisco Foundation’s climate investments, we strive to support early-stage climate ventures that can catalyze substantial climate impact,” said Elias Habbar-Baylac, Climate Investor with the Cisco Foundation. “Our support for Chloris Geospatial is rooted in their exceptional ability to monitor forest carbon dynamics with precision and scale. Chloris’ advanced sensor fusion technology and machine learning models provide essential data for robust, scalable natural carbon sinks management, aligning with Cisco Foundation’s strategy to protect and scale natural carbon sinks.” The Cisco Foundation was established in 1997 with a gift from Cisco. In 2021, the Cisco Foundation committed US$100 million over the next 10 years to fund innovative climate solutions.
“Our strategic investment in Chloris, a decision made in alignment with our mission and values, reflects the critical role of trusted monitoring technologies in tackling climate change effectively,” said Claudio Colombo, Managing Director at NextSTEP. NextSTEP (NextEnergy Sustainable Technology for the Planet) is an investment initiative promoted by NextEnergy Group dedicated to pre-seed and seed investments in CleanTech startups.
“Nature based solutions are critical components in humanity’s efforts to reduce carbon in the atmosphere. Orbia Ventures spent many months evaluating the remote sensing market before deciding to invest in Chloris. Having the best team in the industry, Chloris is the only company in the world that can cost effectively and at scale measure the carbon stocks and changes in every forest in the world since the year 2000,” said Shai Albaranes, VP Innovation and Ventures at Orbia.
About Chloris GeospatialChloris Geospatial is a leading provider of trustworthy forest carbon insights, leveraging artificial intelligence and machine learning to create innovative solutions that drive business value. The technology helps businesses make informed decisions and improve operations through scalable and cost-effective actionable insights maximizing funds for action on the ground.
For more information, visit www.chloris.earth.
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Simply NUC and Scale Computing Announce Integration on the Onyx NUC
AUSTIN, Texas and BELFAST, Northern Ireland and DUBLIN, May 29, 2024 /PRNewswire/ — Simply NUC, a leading provider of customized computing solutions, announced an exciting collaboration with Scale Computing, a market leader in edge computing, virtualization, and hyperconverged solutions, enabling Scale Computing Platform (SC//Platform) certification and integration on the Simply NUC Onyx PC. This announcement marks a significant milestone between Simply NUC and Scale Computing in delivering superior computing and management capabilities on an expanded offering of compact hardware tailored for edge computing applications.

Edge computing, a paradigm shift in the IT landscape, demands efficient and reliable infrastructure that can handle diverse workloads while ensuring seamless management. Recognizing this need, Simply NUC and Scale Computing have come together to empower enterprise businesses with a robust solution that combines the power of Scale Computing HyperCore (SC//HyperCore) with the performance and flexibility of the Simply NUC Onyx PC.
The Onyx NUC is purpose-built for edge computing environments, offering a compact yet powerful computing solution that fits seamlessly into diverse deployment scenarios. With SC//HyperCore and Scale Computing Fleet Manager (SC//FleetManager) licenses pre-integrated on v9 and v5 units, businesses can now leverage the combined strengths of both technologies to achieve unparalleled efficiency, scalability, and manageability at the edge.
Key benefits of this collaboration include:
Superior Computing Performance: The Onyx NUC, equipped with SC//HyperCore and SC//Fleet Manager, delivers exceptional computing power tailored for edge workloads, ensuring smooth operations even in demanding environments.Efficient Management: SC//Platform on Onyx NUC enables simplified management of edge infrastructure, allowing businesses to streamline operations and reduce overhead costs.Scalability: With the ability to scale resources dynamically, businesses can adapt to evolving workload demands without compromising performance or reliability.”We are thrilled to collaborate with Simply NUC to bring this expanded and innovative small form factor hardware solution to market,” said Craig Theriac, VP of Product Management, of Scale Computing. “By combining Scale Computing’s innovative software with the Onyx NUC, we’re empowering businesses to unlock new possibilities in edge computing, enabling them to achieve greater agility, efficiency, management and performance.”
Scale Computing brings together simplicity and scalability with an edge computing platform that is easy to use, easy to manage, and easy to deploy. Scale Computing Platform (SC//Platform) replaces existing infrastructure, empowering enterprises to run applications and process data outside centralized data centers, at the edge of their networks, closest to where data is created and utilized. With SC//Fleet Manager, the industry’s first cloud-hosted monitoring and management tool built for hyperconverged edge computing infrastructure at scale, customers can quickly identify areas of concern using a single pane of glass, scaling from 1 to over 50,000 clusters. Zero-touch provisioning allows administrators to centrally monitor and manage hundreds or thousands of distributed edge infrastructure deployments with few or no on-site IT personnel.
This certification represents a commitment from both Simply NUC and Scale Computing to deliver best-in-class small form factor solutions tailored for the unique challenges of edge computing. Together, they aim to redefine the edge computing landscape and empower businesses to thrive in a rapidly evolving digital world. For more information, visit simplynuc.com/scale-computing/.
About Simply NUCFormed in 2015 and headquartered in Round Rock, Texas, Simply NUC, Inc. is a global systems integrator and OEM specializing in customized small form factor PCs. Simply NUC provides fully configured, warrantied, and supported PC systems to businesses, as well as end-to-end NUC project development, custom operating system installations, and NUC accessories. For more information about Simply NUC visit www.simplynuc.com.
About Scale ComputingScale Computing is a leader in edge computing, virtualization, and hyperconverged solutions. Using patented HyperCore™ technology, Scale Computing Platform automatically identifies, mitigates, and corrects infrastructure problems in real-time, enabling applications to achieve maximum uptime, even when local IT resources and staff are scarce. Edge Computing is the fastest-growing area of IT infrastructure, and industry analysts have named Scale Computing an outperformer and leader in the space, including being named the #1 edge computing vendor by CRN. Scale Computing’s products are sold by thousands of value-added resellers, integrators, and service providers worldwide. When ease-of-use, high availability, and TCO matter, Scale Computing Platform is the ideal infrastructure platform. Read what our customers have to say on Gartner Peer Insights, G2, and TrustRadius.
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New data reveals that 90% of B2C marketing and sales leaders cite team alignment as key to growth, yet only 10% actually achieve it.
LONDON, May 29, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today released The State of B2C Revenue Execution Report 2024, the first data report to reveal how poor alignment between B2C marketing, sales, and contact centre teams is significantly impacting revenue growth. The report shows that while 9 in 10 sales and marketing leaders believe that alignment between their teams is critical to achieving revenue growth, only 1 in 10 report that their teams are very strongly aligned.

The connection between marketing and sales alignment and revenue is clear — 86% of companies with strongly aligned sales and marketing teams expect revenue to increase significantly in 2024, and only 33% of those with poorly aligned teams report the same expectation.
Trust Levels Between B2C Marketing and Sales is Low
Sales and marketing leaders know the impact of tight alignment, as nearly all (93%) of the survey respondents feel that low trust between marketing and sales significantly affects their company’s ability to grow revenue. However, B2C marketing and sales teams are suffering from a trust deficit. Only 19% of marketing leaders say they have very high trust in their contact centre to effectively convert leads into sales, and just 22% of sales leaders say they have very high trust that marketing can deliver high-quality phone leads.
This naturally creates poor alignment between the teams that are ultimately responsible for driving revenue. Data finds that the top challenge to aligning sales and marketing teams is misaligned strategies, followed by poor data handling and inadequate communication. A lack of integrated sales and marketing technologies also made the top five. Without integrated technologies, it is difficult to share data, get a unified view of the customer, or align on KPIs and strategies. 
Misalignment Causes a Poor Visibility of the Buying Journey
The report’s results show that poorly aligned revenue teams create broken buying journeys, resulting in poor buyer experiences. Only 28% of respondents said they are very confident that they understand the full buying journey. This is due in part to a lack of ownership, as 70% said the buying journey has no clear owner in their organisation.
When marketers have full access to contact centre data, understanding of the buying journey jumps to 40%, demonstrating the importance of aligning marketing and contact centre sales teams on the same data.
Marketers Have Difficulty Attributing Revenue to Offline Conversions
This study shows that when marketing and contact centre sales teams can connect their investments to revenue, they can prove their performance, make smarter optimization decisions, and improve revenue growth. While 8 in 10 marketing leaders say that it’s very important to directly attribute revenue to marketing investments, 69% have inadequate attribution to tie conversions that happen on the phone to the marketing campaigns that drive the calls.
Only 7% of respondents said they can directly attribute revenue from phone sales to marketing programs, and nearly a quarter said a lack of access to contact centre data was the culprit.
The result is an inability to impact revenue. Nearly 40% of respondents said that they have little or no control over revenue outcomes, which has far-reaching implications as they are the ones who are ultimately responsible for driving revenue.
“Marketing and sales jointly own revenue, but at most B2C companies, these teams are totally disconnected,” said Peter Isaacson, CMO at Invoca. “This disconnect is all the more damaging in high-touch industries still reliant on human interaction to convert leads, such as healthcare, automotive, or home services. Revenue execution platforms directly address these pain points to foster better collaboration between teams and deliver an improved buyer experience.”
Revenue Execution Platforms Key to Improving Today’s Buyer Journey
Invoca’s revenue execution platform enables revenue teams to connect customer buying journey data across the marketing team that engages customers and the sales teams that close the deals. By using a comprehensive revenue execution platform, revenue teams can finally connect their marketing investments directly to revenue, improve digital engagement, and drive higher-quality leads. See why Invoca was named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report here.
Get the State of B2C Revenue Execution Report here to learn more.
Survey MethodologyInvoca commissioned TrendCandy, an independent market research firm, to survey 600 marketing, sales and contact centre leaders to gain new insights on how marketing and sales teams are approaching cross-functional collaboration to align on revenue growth.Respondents are manager level or higher, serve B2C companies with 100+ employees, and report that 20% or more of their conversions occur on the phone. The margin error for this study is +/-4% at the 95% confidence level.
Additional Resources:
Revenue Growth Slowed as B2C Brands Struggle With Marketing and Sales Team AlignmentHow real-time revenue execution platforms drive business growthAbout InvocaInvoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com. 
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