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Recognising Excellence: PRCA MENA Digital Awards 2023 Finalists Revealed

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DUBAI, Oct. 12, 2023 /PRNewswire/ — The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards.

 
The PRCA MENA Digital Awards, organised in cooperation with strategic partner One Group, reflect the outstanding work across the region’s digital communications industry over the last 12 months. Winners will be announced on Wednesday, 8th November, at Movenpick Hotel and Residences in Riyadh, Saudi Arabia.
The 11 award categories were judged by some of the industry’s most innovative minds.
Finalists:
Best AI-Driven Digital Campaign:
Atteline – BOTIM Launches Execution Arabic CHATGPT
Weber Shandwick MENAT and Ewaa – Navigating to Freedom with AI
Best Digital Marketing Campaign:
Cicero & Bernay – OPPO Reno 7 Launch
ONE Group for Communication and Marketing – (Jood Eskan Charitable Campaign) حملة اكتتاب جود الخيري
W7Worldwide – Communicating the Unifying Spirit of Ramadan
Weber Shandwick MENAT and Department of Health Abu Dhabi – Gifting Lives With Hayat
Weber Shandwick MENAT and Epson – Keeping Epson top of mind with content creators
Best Performance in a Digital Campaign:
15th annual ASDA’A BCW Arab Youth Survey – Living a New Reality
Cicero & Bernay – OPPO Reno 7 Launch
ONE Group for Communication and Marketing – Marketing campaign for the Fifth Saudi Global Conference on Occupational Safety and Health 2022
The PR Academy MENA – Take Off In Style – Sahara Centre
W7Worldwide – Showcasing the excellent work behind Hajj
Weber Shandwick MENAT and Department of Health Abu Dhabi – Gifting Lives With Hayat
Best Social Media Campaign:
15th annual ASDA’A BCW Arab Youth Survey – Living a New Reality
ASDA’A BCW – Truth About Weight by Novo Nordisk
British Council – Voices4Climate – Empowering Climate Champions
Bahrain Network (BNET) with Seven Media Middle East- The Shift
Weber Shandwick MENAT and Dorco – Demonstrating Dorco’s Personality
Weber Shandwick MENAT and Epson – Keeping Epson top of mind with content creators
Best Use of Content Marketing in a Campaign:
15th annual ASDA’A BCW Arab Youth Survey – Living a New Reality
APCO Worldwide – Diriyah Biennale Foundation – Launching the world’s first Islamic Arts Biennale (IAB)
Cicero & Bernay – OPPO Reno 7 Launch
Touch – Awareness Campaign to Reduce Food Loss and Waste  
Touch – Jood Eskan Charitable Campaign
Weber Shandwick MENAT and Emirates Steel – Steeling the Limelight
Best Use of Paid Media in a Campaign:
APCO Worldwide – CHANGE TRAVEL. CHANGE THE WORLD
ASDA’A BCW – Jasady
Atteline – BOTIM 3.0 LAUNCH
British Council – Voices4Climate – Empowering Climate Champions
MG Motor & Performance Communications – Launch of the New MG HS Plug-in Hybrid EV
The PR Academy MENA – Take Off In Style – Sahara Centre
Weber Shandwick MENAT and Emirates Steel – Steeling the Limelight
Touch – Local Content Award    
Best Use of Reporting and Measurement in a Campaign:
15th annual ASDA’A BCW Arab Youth Survey – Living a New Reality
Cosmopole – “TRIMMING THE FAT” for Embody Fitness
The PR Academy MENA – Take Off In Style – Sahara Centre
W7Worldwide – Redefining Ramadan Dining Experiences
W7Worldwide – Launching the Region’s New Healthcare Insurance HQ
Best Use of Social Influencers in a Campaign:
ASDA’A BCW – #Halaalo
Touch – The International Judicial Conference
Weber Shandwick MENAT and Dorco – Demonstrating Dorco’s Personality
Weber Shandwick MENAT and Epson – Keeping Epson top of mind with content creators
Best Use of Video in a Campaign:
ASDA’A BCW – Jasady
ONE Group for Communication and Marketing – Hajj Season 1444H
ONE Group for Communication and Marketing – Draw Your Dream
The PR Academy MENA – Take Off In Style – Sahara Centre
W7Worldwide – Showcasing the Excellent Service Behind Hajj
Weber Shandwick MENAT and Ewaa – Navigating to Freedom with AI
Digital Professional of the Year:
Dr. Basma Alotaibi, Digital Associate Account Director – APCO Worldwide (Riyadh)
Reem Masswadeh, Head of Communications – The PR Academy MENA
Sanya Ijaz, Account Director – Atteline
Digital Team of the Year:
Matrix PR – Revolutionizing communication through digital transformation
Weber Shandwick MENAT – A Superpowered Team
About PRCA 
The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide. We are a global advocate for excellence in public relations. Our teams across Europe, the Middle East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry data, and global networking, and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
For more information visit https://prca.mena.global/
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ZTE set to bring brilliant 5G-A highlights to MWC 2024, unfolding the intelligent future

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BARCELONA, Spain, Feb. 23, 2024 /PRNewswire/ — ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions, is proud to unveil the highlights of 5G-A during the Mobile World Congress 2024. This initiative aims to unlock the full potential of 5G technology and create infinite value.

Green Infrastructure Pursuing the Bit-Watt Perfect Curve
Industry’s first constant PA efficiency radio platform for optimal performanceThe latest radio platform achieves near-constant PA efficiency, ensuring optimal performance at all times. This enables 25-30 percentage points higher PA efficiency and 35% lower RRU power consumption than the industry average.  
0 bit 0 watt with industry-first hibernationThe industry’s first hibernation technology has been deployed at scale across over 300,000 AAUs to reduce the power consumption of AAU to as low as 5 watts when there is no traffic. This technology has also been applied to RRU, helping achieve power consumption as low as 3 watts when there is no traffic. For small cells, hibernation enables 0 watts for pRRUs when there is no traffic, and the cell can be awakened in seconds when there are any attempts of service access.
5G-A B2C: Seamless 10Gbps+ Experiences
Uni-Radio enables site simplification with 10 times fewer radios The Uni-Radio (A+P) achieves extremely simplified integration of 7-bands into 1, with dual-band AAU, the industry’s unique 5-band UBR and FDD full-band antenna, achieving a reduction of radio units from 10 to 1.
Industry-unique 12TR RRU goes extremely green, enabling superior energy efficiencyThe industry-unique dual-band 12TR RRU evolves based on a new platform, achieving near-constant PA efficiency. This enables a 35% lower RRU power consumption than the industry average. With the industry’s first RF pooling, the 12TR RRU enables inter-sector output power sharing. For any given sector, 4*120W can be used as 4x160W, achieving higher power efficiency.
Industry’s highest integration FDD Massive MIMO pushes the 4G capacity envelope even furtherThe tri-band FDD Massive MIMO supports all RATs from 2G to 5G and NB-IoT with an impressive 640W output power in only 115L, achieving up to 6 times throughput improvement. Additionally, AI beamforming enhances FDD Massive MIMO performance by 30%, while the industry-unique beam-level DSS optimizes spectrum utilization, achieving an additional 10% data rate gain.  
Industry’s largest bandwidth mmWave AAU empowers 5G-A 10Gbps+ experience The industry’s largest 1.6GHz bandwidth mmWave AAU enables single cell to achieve 28Gbps+ capacity, empowering 10Gbps+ experiences. It serves for diverse scenarios, including fixed wireless access (FWA), large-bandwidth mobile backhaul, and UHD live broadcasting, among others.  
5G-A B2B: Network-Cloud Integration, Service Commissioning in One Hour
UniEngine: All-in-one-box private 5G solution for core productionsUniEngine realizes all-in-one integration of 5G core, 5G RAN, and simplified O&M, while providing powerful computing to enable effortless deployment of 3rd party applications. Enhanced deterministic capabilities of RAN offer much improved service guarantees. The simplified O&M significantly assists even less experienced enterprises in rolling out their private 5G networks and enables end-to-end service performance monitoring.  
Indoor 5G-A CampSite creates new possibilities for TV broadcasting and VR entertainmentThe suitcase-sized CampSite is easy to deploy by one person. It integrates communication and computing, enabling 5G-A network setup within one hour. Additionally, with the inclusion of MiCell, the industry’s first mmWave distributed micro-cell and IF pooling solution, it achieves 2,500m2 coverage, providing up to 6Gbps downlink or 4Gbps uplink, with ultra-low latency of [email protected]% and high reliability. CampSite facilitates new use cases such as 5G-powered TV broadcasting, wireless large-scale and backpack-free VR entertainment, among others.  
5G-A B2X: Boosting the New Economy
Ultra-reliable 5G-A network and edge-cloud integration realize cost-efficient V2X for smart transportationZTE deployed the first 5G-A based vehicle-road-cloud integrated V2X network, empowering autonomous driving and enhancing traffic efficiency. The ultra-reliable network and the edge-cloud at base-station achieve [email protected]% latency, enabling L4 autonomous driving for L2 vehicles at speeds of up to 60km/h.  
5G-A NTN realizes universal connectivity through space-ground integrationZTE has developed the industry’s first NTN ground base station and completed the world’s first 5G IoT-NTN direct-to-cell trial over the S-band as well as the industry’s first maritime trial and NR-NTN lab and field trials. These efforts aim to provide capabilities for emergency communication, wide-area IoT, and internet services.   
Ubiquitous Intelligence: Achieving All-Round High Efficiency
5G-A BBU, the integration of communication and computation for rich AI applications5G-A BBU achieves seamless integration of communication and computation capabilities. Leveraging its computation capability, base-station native AI enhances RAN intelligence, enabling highly efficient service guarantees to boost traffic, implement more precise power-saving strategies, and facilitate L4 autonomous network O&M. By opening the computation resource open to third parties, cost-efficient app deployment at the base station becomes possible, enriching the range of new applications.   
AIGC empowered uSmartNet commercial used during a grand sports event in Asia Based on AIGC and digital twin technology, ZTE’s uSmartNet achieved the industry’s first smart games assurance during the event. This accomplishment resulted in zero major issue and zero major customer complaints, improving operational efficiency by 15% and reducing workload by 30%.
ABOUT ZTE:ZTE helps to connect the world with continuous innovation for a better future. The company provides innovative technologies and integrated solutions, and its portfolio spans all series of wireless, wireline, devices and professional telecommunications services. Serving over a quarter of the global population, ZTE is dedicated to creating a digital and intelligent ecosystem, and enabling connectivity and trust everywhere. ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges. www.zte.com.cn/global
FOLLOW US:Facebook  www.facebook.com/ZTECorpTwitter  www.twitter.com/ZTEPressLinkedIn  www.linkedin.com/company/zteYouTube www.youtube.com/@ZTECorporation
MEDIA INQUIRIES:ZTE CorporationCommunicationsEmail: [email protected] 

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MIAMI INVESTOR SUMMIT KICKS OFF TODAY WITH GLOBAL LEADERS DISCUSSING HUMANITY’S BIGGEST CHALLENGES

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MIAMI, Feb. 23, 2024 /PRNewswire/ — Leading figures from finance, government, business, tech, and innovation are convening to deliberate on a range of pressing economic and public policy issues at FII PRIORITY Miami summit, a major global investor summit, held today and tomorrow at Miami’s Faena Forum.

The summit brings together investors from around the world gathered with CEOs of major global corporations and policy experts to seek workable impactful solution to issues such as the regulation of AI. This year’s theme, ‘On the Edge of a New Frontier,’ reflects the profound changes the world is experiencing as technology transforms society and economies.
Richard Attias, CEO of FII Institute, said,”Today’s conversations reflected a sense of urgency as the world grapples with what to do about AI, political uncertainty, and changes in the shape of the global economy. And we bring these conversations to Miami—the new America—so we can chart a steadfast course towards a prosperous future, fully equipped with the insights and knowledge we need, harnessing the power of collective work and thought.”
In his opening conversation, H.E. Yasir Al-Rumayyan, Public Investment Fund Governor and Future Investment Initiative (FII) Institute Chairman, underscored the role of AI and its key contribution to future economies, saying “Al is coming in a big way! The impact will be very positive as soon as we have regulations in place to monitor, control, and enable this technology. AI could increase global GDP by 14%.”
Michael Dell, Chairman and CEO of Dell Technologies, addressed the issue of AI regulation, and how CEOs can innovate through periods of extreme volatility and pivot towards future trends, adding “regulations will struggle to match the rapid pace of technological change and may be outdated within a year. We have to ensure that emerging technologies reflect humanity and our system of values and beliefs.”
The summit’s much anticipated roundtable of global CEOs, entitled the “Board of Changemakers,” discussed trends and economic outlook. Participating in this year’s roundtable were Pamela Liebman, President and CEO of The Corcoran Group; Pierre Beaudion, Chairman of the Board of Bombardier Inc; Jenny Johnson, President and CEO of Franklin Templeton; Marcello Claure, Founder and CEO of Claure Group; and Stephen A. Schwarzman, Co-Founder, Chairman & CEO of The Blackstone Group. The session underscored the impact of digitalization, particularly blockchain and AI, on future investments, advocating for regulation and ethical usage. The members of the board also highlighted AI’s massive role in increasing efficiency and how AI can be harnessed to resolve climate change issues.
Mike Pompeo, 70th Secretary of State of the United States and Executive Chairman of Impact Investments, addressed the economic consequences of conflict, saying: “in the economic sphere, the connectivity between the things happening geopolitically is now ever more closely tied to thinking about investments and capital flows. It is impossible to separate geopolitical risk from capital allocation.”
Conclave sessions were held for select senior participants to delve into the concerns relevant to their sectors with full transparency.  For example, the conclave on AI convened many leading figures involved in the development of technologies, governance of AI, technology investment, and regulation, with a number of global initiatives on AI regulation presented
A special address by former Treasury Secretary Dr. Lawrence H. Summers, Charles W. Eliot University Professor & President Emeritus at Harvard University, and board member at OpenAI, highlighted economic and political contexts, including prospects for soft or hard economic landing, and likely outcomes of the US election. Dr. Summers was joined by Eric Schmidt, co-founder of Schmidt Fututes, who noted that AI is likely to double everyone’s productivity, underscoring the importance of AI regulation, he added “there are questions about what happens when computers start to make decisions.”
FII Institute’s Founding Partner is the Public Investment Fund of Saudi Arabia, which, alongside the Vision Partner, the Ministry of Investment of Saudi Arabia, and 26 international strategic partners are actively involved in the ongoing work of the institute. The FII Institute welcomed two new strategic partners at the summit: ACWA Power and Franklin Templeton. Speakers from strategic partners Franklin Templeton, GFH, HSBC, NEOM, ROSHN, Sanabil, Softbank, and State Street shared updates on their international projects relevant to the themes of the summit.
Notes to EditorFor media inquiries, please contact:Phone: +966 53 978 2030Email: [email protected]
The Future Investment Initiative (FII) Institute is a global non-profit foundation driven by data with an investment arm and one agenda: Impact on Humanity. Global and inclusive, we foster great minds from around the world and turn ideas into real-world solutions in four critical areas: Artificial Intelligence (AI) & Robotics, Education, Healthcare and Sustainability.
The FII PRIORITY Miami summit continues conversations held in Hong Kong and Riyadh in Autumn 2023. It is part of an ongoing global program of summits held throughout the year, with upcoming summits in Rio de Janeiro in June and Asia later in the year.
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Securitas issues a MEUR 500 Eurobond

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STOCKHOLM, Feb. 23, 2024 /PRNewswire/ — Securitas has today successfully closed a MEUR 500 bond in the Eurobond market with maturity in 2030. The coupon was 3.875 percent including a margin of 115 basis points.

The proceeds will mainly be used to refinance existing debt. 
The joint lead managers were BofA Securities, CIC, Commerzbank, Danske Bank, DNB and UniCredit. 
Further information:
Investors: Micaela Sjökvist, Vice President, Investor Relations, +46 76 116 7443, [email protected]
The following files are available for download:
https://mb.cision.com/Main/1062/3934748/2624675.pdf
Eurobond_Eng_20240223

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