The tourism industry is undergoing a revolution driven by big data analytics. Smart tourism is rising as businesses use data to create personalized travel experiences. This trend is expected to continue in the coming years, with the global tourism industry big data analytics market projected to grow at a CAGR of 8% from 2023 to 2033
NEWARK, Del., Oct. 24, 2023 /PRNewswire/ — According to Future Market Insight, the global tourism industry’s big data analytics market is likely to reach US$ 486.6 billion by 2033, registering a CAGR of 8%. This is a substantial upsurge from its projected worth of US$ 225.4 billion in 2023.
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The market has experienced significant growth and relevance. This development can be attributed to the tourist industry’s growing use of big data analytics. In the fiercely competitive tourism landscape, companies that can harness the power of big data have an advantage. They can identify trends, predict customer needs, and stay ahead of the competition. Big data analytics confers a competitive advantage by enabling businesses to make informed decisions promptly.
The rising demand for personalized and enhanced customer experiences is a key factor driving market growth. Travelers are becoming more discerning and seeking tailored services. Tourism businesses leverage big data analytics to understand customer preferences, behaviors, and expectations. By analyzing large volumes of customer data, businesses can customize their offerings. They can also provide personalized recommendations and deliver exceptional experiences. The demand for personalized services has fueled the adoption of big data analytics solutions in the tourism industry.
Big data analytics plays a pivotal role in destination management. It empowers authorities to make data-driven decisions. These decisions are regarding infrastructure development, crowd management, and tourism planning. Data on visitor flows, preferences, and behavioral patterns are utilized. They are used to design sustainable tourism strategies. Additionally, data helps allocate resources effectively. It also aids in mitigating negative impacts on local communities and the environment.
The tourism industry faces dynamic market conditions, changing trends, evolving customer preferences, and fluctuating demand patterns. Big data analytics enables businesses to analyze vast amounts of data. The data come from various sources like social media, online reviews, booking platforms, and customer feedback. The analysis helps identify emerging trends and make data-driven decisions. Analyzing real-time data and gaining insights into market trends and customer demands has become crucial. It is essential for staying competitive in the tourism industry.
Big data analytics lets tourism companies gain insights into customer behavior and preferences. These insights help them target marketing and advertising efforts more effectively. Companies can identify relevant channels, messages, and offers by analyzing customer data. They can do this for different customer segments. This analysis improves the return on marketing investments. It also helps drive customer acquisition.
Integrating artificial intelligence and machine learning technologies with big data analytics has propelled market growth. AI and ML algorithms automate the analysis of large datasets. They also uncover hidden patterns and correlations. These technologies enhance the accuracy and efficiency of decision-making processes. The tourism industry recognizes these technologies’ value and potential to drive growth. Consequently, there has been an increased adoption of big data analytics solutions.
Data storage, processing capabilities, and cloud computing infrastructure advancements support the tourism industry’s big data analytics market. Advancements in data storage and processing capabilities have made it easier for tourism businesses to handle large volumes of data. Cloud computing plays a crucial role in the accessibility of big data analytics. It allows businesses to access powerful analytical tools and platforms. As a result, big data analytics has become more accessible to a wider range of companies in the tourism industry.
As the market continues to grow, numerous companies specializing in the tourism industry big data analytics have emerged. These companies offer a range of solutions, including data management, data integration, predictive analytics, and visualization tools tailored to the specific needs of the tourism industry. They aim to assist businesses in extracting actionable insights from their data. They also help optimize operations and improve overall performance.
Key Takeaways from the Tourism Industry Big Data Analytics Market
The tourism industry big data analytics industry in the United Kingdom is anticipated to rise sizably, exhibiting a CAGR of 4.7% through 2033.The United States held a 4% share of the global tourism big data analytics industry in 2022.With a CAGR of 5.1% over the forecast period, India is predicted to develop rapidly in the tourism industry big data analytics industry.In 2022, Japan had a 4.8% share of the tourism industry big data analytics industry globally.The tourism industry big data analytics industry in China is expected to flourish speedily, registering a CAGR of 6% over the forecast period.Germany accounted for 5% of the global tourism industry big data analytics industry in 2022.”Big data analytics in the tourism industry is shaping the future of travel,” says Sneha Varghese (Senior Consultant, Consumer Products & Goods). “By harnessing vast data sets, this technology drives personalization, decision-making, and marketing strategies, revolutionizing the way travelers explore and experience the world.”
Tourism Industry Big Data Analytics Market Overview 2023 – 2033
Historical Value (2022)
US$ 220 billion
Current Year Value (2023)
US$ 225.4 billion
Expected Forecast Value (2033)
US$ 486.6 billion
Historical CAGR (2018 to 2022)
Projected CAGR (2023 to 2033)
Competitive Landscape in the Tourism Industry Big Data Analytics Market
Key players extensively utilize big data analytics to extract actionable insights from the massive volume of industry-generated data. These players employ advanced analytics tools and technologies to understand customer behavior, enhance marketing strategies, optimize operations, and improve overall customer experiences. By leveraging the power of data analytics, they aim to make data-driven decisions, identify trends and patterns, and drive innovation in the tourism sector.
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Recent Developments by Key Players
In September 2022, Zartico secured $20 million in Series A funding. The funding aims to bring data analytics and Version 3.0 to the tourism industry. Zartico uses data intelligence, analytics, and visualizations. They help destination tourism organizations make data-driven decisions. Arthur Ventures led the funding round.
In December 2020, Google launched the ‘Travel Insights’ tool. Its purpose is to assist individuals in the travel and tourism sector. The tool helps them understand travel demand and make informed decisions. Google utilizes big data to determine the top sources of demand for travel destinations worldwide.
Comprehensive Research Methodology of Tourism Industry Big Data Analytics Market Available here!
About the Author:
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai and has delivery centers in the United Kingdom, the United States, and India. FMI’s latest market research reports and industry analysis helps businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition.
Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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Zetrix and Beitou Launch Digital ID & Driver’s Licence Services on Blockchain
Service is the first global W3C-compliant Verifiable Credential implementation and will be initially used by China domestic users travelling abroad
KUALA LUMPUR, Malaysia, Dec. 10, 2023 /PRNewswire/ — Zetrix, a layer 1 public blockchain platform, today announced the launch of its groundbreaking Digital Credentials platform, ushering in a new era of secure, convenient, and interoperable credentials verification. This innovative solution addresses the challenges of traditional paper-based credentials, offering a range of benefits that will transform the way individuals, organisations, and governments interact in the digital realm.
The launch marks the commercialisation of the collaboration announced on 18th September 2023 between Malaysia’s MY E.G. Services Berhad and China’s state-owned Guangxi Beitou IT Innovation Technology Investment Group Co Ltd (“Beitou”), the IT arm of Guangxi Beibu Gulf Investment Group listed as one of China’s Top 500 enterprises.
The launch was held on 9th December 2023 at Ritz-Carlton Hotel Kuala Lumpur and officiated by Malaysia’s Deputy Prime Minister, Datuk Seri Dr Ahmad Zahid Hamidi.
The service initially will be offered to domestic China nationals who can choose to digitise their National ID or driving licence as a Verifiable Credential (“VC”) on Xinghuo International, the international gateway for China’s national Public Blockchain. Through Zetrix, which is integrated with Xinghuo, the National ID or driving licence VC can then be presented abroad to be authenticated by any verifier wishing to verify the relevant identity or driving licence data according to their needs.
Beitou IT’s integration to China’s nationwide police and transport department databases ensures seamless authentication and digitisation of the documents into VCs.
Furthermore, in view of the immutability of blockchain, verifiers will have the assurance of knowing that the VCs and all data contained in the document are true and genuine.
It is foreseen that besides IDs and driving licences, other important credential documents held by individuals or businesses would also be digitised as VCs in the near future.
Enhancing Security and Combating Breach of Data
The use of digital credentials, with the initial pilot of driving licences based on blockchain technology will significantly enhance security and combat counterfeiting of electronic licences. By leveraging on the Self Sovereign Identity (“SSI”) framework, Zetrix’s Digital Credentials platform enables the real time verification of documents digitised as Verifiable Credentials, providing a robust defence against fraud and forgery.
“In addition to ensuring authenticity, documents digitised as Verifiable Credentials offer the ability for selective disclosure or confirmation of data. For instance, document holders can have their age or their home location verified without actually having to provide their date of birth or full address. This is extremely useful as it protects raw user data from being shared unless absolutely necessary, thus reducing the possibilities of cyber attacks,” explained TS Wong, founder of Zetrix.
Lai Shuiping, Chairman of the Board of Guangxi Beitou IT Innovation Investment Group Co.,Ltd, Lai Shuiping, said: “The China-ASEAN digital driving license cross-border verification platform is jointly developed by Beitou IT and MYEG. The platform will continue to expand into providing more convenient services for communication between citizens of China and ASEAN countries, and promote economic development across the entire region.”
“In future, Beitou IT will further strengthen cooperation with Malaysian enterprises in the field of transportation digitalisation, and promote continuous improvement of intelligent transportation in ASEAN countries,” Lai added.
Multi-Chain e-Wallet for International Travelers
Zetrix’s Digital Credentials platform also leverages a multi-chain e-wallet that is able to store Zetrix’s native tokens as well as VCs from Xinghuo International and Ethereum. This feature facilitates seamless cross chain transactions and simplifies identity and document verification across multiple scenarios, enhancing the experience for travelling individuals.
The digital credentials service exemplifies the World Wide Web Consortium (W3C) standards of Verifiable Credentials and Decentralised Identifiers as Self-Sovereign Identity. This will be a key catalyst to enable a greater interoperability across blockchains and decentralised applications.
Zetrix is a layer-1 public blockchain that facilitates smart contracts and delivers privacy, security and scalability. Zetrix’s cryptographic infrastructure can be introduced to multiple industries to connect governments, businesses and their citizens to a global blockchain-based economy. Developed by MY E.G. Services Bhd, the cross-border and cross-chain integration with China enables Zetrix to serve as a blockchain gateway that facilitates global trade by deploying critical building blocks for Web3 services such as Blockchain-based Identifiers (BID) and Verifiable Credentials (VC).
About Guangxi Beitou IT Innovation Technology Investment Group Co Ltd
Guangxi Beitou IT Innovation Investment Group Co. (Beitou IT) stands as a wholly owned subsidiary of Beibu Gulf Investment Group (Beitou Group), boasting total assets exceeding 300 billion RMB. Established in October 2020 with a registered capital of 1 billion RMB, Beitou IT has emerged as the foremost digital company in Southwest China. Beitou IT strategically concentrates on four primary business domains: ITAI project implementation and operation, IT product R&D, integration and sales, and the development of New Infrastructure. Over the past three years, Beitou IT has successfully undertaken numerous government and enterprise-level projects encompassing digital government, digital transportation, digital port, smart court, and enterprise digitalization.
With a workforce exceeding 400 employees, Beitou IT houses a team of hardware and software engineers, where over 50% hold master’s degrees from esteemed universities. The team includes 2 State Council-subsidized experts, numerous district industrial authorized experts, and a Fin-Tech expert from the ‘Hong Kong, Macao, and Taiwan Talent Project.’ This robust talent pool positions Beitou IT as one of the rare state-owned digital companies capable of independent R&D.
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Sustainability Empowerment, Brand Upgrade VIVOTEK among Taiwan’s Best Global Brands
TAIPEI, Dec. 10, 2023 /PRNewswire/ — VIVOTEK (3454TW), the global leading IP surveillance solution provider, has been selected to the Best Taiwan Global Brands, and consistently earned market recognition. The three development engines of operational excellence, comprehensive brand management, and active promotion of sustainable actions, have elevated the brand above competition to display outstanding brand value.
Best Taiwan Global Brands is organized by the Industrial Development Bureau, MOEA, and valuation is carried out by Interbrand, a global authority on brand valuation; this year, ESG was also included as key standards of valuation. In 2022, VIVOTEK set a record high in revenue with annual consolidated revenue reaching USD $332 million, achieving a growth rate of 82% compared to the same period in 2021. In addition to displaying operational strengths, VIVOTEK also advocated several sustainable actions, while also encouraging its employees to practice environmental protection both at work and in daily life, further earning the approval of the organizer.
“Being selected to Taiwan’s Best Global Brands is a recognition of the company’s strengths,” pointed out Allen Hsieh, VIVOTEK Spokesperson and Director of Global Marketing Division. “Brand power is not just manifested through the technical aspect of products, but also through the CSR aspect. By embedding ESG into our brand’s DNA, we not only adopt sustainable thinking, but also create a differentiated brand image. In the future, VIVOTEK will continue to empower our brand through ESG, while also constantly promoting smart and green innovations of security and protection technology, steering the brand towards greater value of sustainable development.”
Evolution of the brand is the firm starting point of VIVOTEK’s brand management. Through redefining identity and slogan, “We Get The Picture,” VIVOTEK breaks the limitations of the industry to redefine its brand value, establishing its unique status within the security and protection industry. By grasping the opportunity of technical innovation, VIVOTEK combines its hardware advantage and software capability to expand its deployment of security and protection solutions, becoming a leading solution provider, while also actively exploring the market of AI security and protection, such as: successfully launching innovative VORTEX smart cloud surveillance service that focuses on customer needs and accumulating many successful cases around the world. Recently, VIVOTEK was ranked number 12 among a&s Security 50, reaching the highest spot ever, and this is the very manifestation of the brand’s continued improvement of brand competitiveness.
VIVOTEK is a leading surveillance brand that strives for sustainability and began deploying ESG strategy many years ago. Key measures include voluntary publication of sustainability report for six consecutive years, participation in the RE100 global corporate renewable energy initiative, and promotion of renewable energy applications. More recently, VIVOTEK has incorporated the principle of sustainability into its product box design, reutilizing packaging of its products to create eco-friendly smartphone holders. This marks the first time the brand’s innovative sustainability principle has been extended through its products. VIVOTEK also plans to launch a product carbon footprint project in 2024 to facilitate formulation of comprehensive carbon reduction strategy, further strengthening brand development and upgrading sustainable operations.
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Belgian Commitment to Partnership Supports a New Frontier of Europe-US Space Research
BRUSSELS, Dec. 10, 2023 /PRNewswire/ — Belgian Prime Minister Alexander De Croo has travelled to Houston, United States, to meet Raphaël Liégeois, the Belgian career astronaut selected as part of the European Space Agency (ESA) astronaut class of 2022. De Croo’s visit coincides with the ESA cohort’s familiarisation trip to NASA’s Johnson Space Centre, which is the precursor to a further two years of training, delivered in Houston, to prepare the astronauts for their respective missions on the International Space Station. The visit signals a new phase of the long-standing collaboration between Europe and the United States on space research and exemplifies Belgium’s commitment to partnerships in facing global challenges.
Belgium’s expertise in aerospace, and in science more generally, is internationally recognised – in terms of both training and industry. Belgium is a founding member of the ESA and its fifth-largest funder. The country’s support of the ESA shows its commitment to shaping the development of Europe’s space capability and ensuring that investment in space continues to deliver benefits to the citizens of Europe and the world.
“For Belgians, the sky isn’t the limit, the universe is,” said De Croo. “Today, we are very proud to see Raphaël take this important step in his career as an astronaut. He will be an important role model for many generations of STEM students to come. Space research and innovation hold particular importance for Belgium; they are powerful economic drivers which foster the growth of high-tech industries and create jobs – as evidenced by the number of Belgian companies on the cutting edge of aeronautics.”
The 17 members of the ESA astronaut class of 2022 were selected from a pool of over 23,000 applicants. The process, designed to bring together the finest scientific minds that Europe has to offer, took place over a period lasting 18 months.
The selection of Raphaël Liégeois is testament to Belgium’s focus on embracing openness, driven by innovation, partnerships, and diversity, to create solutions that drive progress for all.
Located in the heart of Europe, Belgium is one of the most open economies in the world, counting 11.5 million people with a reputation for innovation, hard work, partnership, and multilingualism. Strategically located between Germany, the Netherlands, France, and Luxembourg, and only a stone’s throw from the UK, it lies at the centre of the richest and most densely populated area in Europe. A member of the European Union, Belgium enjoys full access to the world’s most advanced single market and customs zone which ensures extensive frictionless trade.
Belgium boasts a highly developed transport infrastructure, including the second largest seaport in Europe (Antwerp). Belgium is home to world-leading research and innovation facilities, multinational corporations, and artisanal businesses supported by the investor-centric approach of public services.
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