Artificial Intelligence

TripleLift’s 2023 Snapshot: A Year of Effectiveness & Results for Advertisers

Published

5 months ago

December 21, 2023

triplelift’s-2023-snapshot:-a-year-of-effectiveness-&-results-for-advertisers

First Party Data Solution Increases CPMs for Publishers by 26% and Lowers CPCs for Advertisers by 33%Direct Publisher Relationships Result in 72% of Ad Spend to Direct Supply
NEW YORK, Dec. 21, 2023 /PRNewswire/ — As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.

Bolstering ExpertiseAmazon Ads veteran Ed Dinichert joined this year as Chief Revenue Officer to lead the 200+ person global team, oversee customer success, and help retail media networks expand their platform offerings. Adolfo Villagomez and Tony Wells also joined as independent board directors. Both have worked for decades at leading brands, including Verizon and The Home Depot. Their additions further TripleLift’s ability to deliver in the retail media and data addressability spaces.
Superior Audiences: The First-Party Data SolutionThe launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it’s a paradigm shift in how advertisers and publishers understand the power of first-party data. September marked the release of the industry’s first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments. With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.
TripleLift’s commitment to solving cookie depreciation with first-party data extends beyond mere numbers; it’s about empowering partners with insights that fuel success.
Premium Quality: Direct Publishers InventoryTripleLift’s pursuit of effectiveness in 2023 led to the onboarding of more than 200 new direct publisher partners in open web and CTV, a number that belies the quality and influence these partnerships bring to the advertising ecosystem. Including Plex, these online and CTV, solidify TripleLift’s reputation as the go-to platform for premium content.
TripleLift’s supply chain health is a testament to the company’s long-standing network curation, validated by Jounce’s findings of 98% coverage, 97% authorization in ads.txt and app-ads.txt, and 99% listing in sellers.json. With 72% of ad spend going to direct supply, dedication to ensuring a clean, transparent and trustworthy supply chain is paramount. TripleLift works with 80%+ of comScore 200 Ad-Supported Publishers and delivers 2 trillion+ monthly global impressions across North America, EMEA, LATAM, APAC, and MENA.
Effective Advertising: Powerful Creative TechInvestment in formats in 2023 represents more than a financial commitment—it’s a pledge to redefine the creative landscape. In-feed, integrated ads, and branded video formats are not just advertisements; they are experiences carefully crafted to captivate audiences. Advertiser data underscores the efficacy and demonstrates statistically significant increases in revenue and CPMs for publishers.
Native advertising, as exemplified in Hearst and CafeMedia case studies, remains as a potent force in the industry, outperforming display, social, and competitors. The statistics tell a compelling story—42% more likely to capture consumer attention than banners, a 100% revenue boost for Hearst, and a 41% revenue surge for CafeMedia.
In CTV, TripleLift has not just entered the arena; they have become the game-changer. Partnerships with premium publishers like Samsung, DIRECTV, and Plex TV underscore the trust placed in TripleLift. With a 70% average increase in CTV premium publisher revenue YoY, Live Sports Lookbook, and an extensive library of 30+ packages, they are not just keeping pace but setting the tempo. The Adelaide partnership, launched in 2023, has elevated offerings and actively contributed to industry benchmarks. TripleLift inventory consistently outperformed Adelaide’s CTV benchmarks by 8%, a testament to the quality of TripleLift placements and the strength of this partnership.
Sustainability: Scope 3 CommitmentTripleLift announced in April a commitment to Scope 1 and 2, and Scope 3 reductions to lower each by more than 50% by 2030. has always been at the forefront of some of the world’s most significant issues and is dedicated to going green and lowering emissions on a global scale. The company has fully committed to reducing absolute scopes 1 and 2 GHG emissions by 51.33% by 2030. Additionally, TripleLift commits to reducing Scope 3 GHG emissions related to air, hotel, and car travel by 55% per full-time team member by 2030. Both are science-based target (SBTI) reduction goals and are 1.5ºC aligned.
TripleLift also partnered with Patch, the platform scaling unified climate action, to offset carbon emissions by investing in the Clearloop Panola County Solar Project, a female and minority-led supplier. These internal efforts added to the client initiative, the GREEN Exchange Traded Deal, which gives advertisers another way to use their dollars to keep the planet green.
Intentional Investment: Increasing Economic Inclusion & SustainabilityOnboarding 5,838 UNREP sites (Underrepresented Publishers) in 2023 is not just about numbers but driving economic inclusion. TripleLift initiatives have influenced $90M in ad spend, driving change across over 90 accounts. Corporate Social Responsibility is not just a checkbox; it’s a commitment. TripleLift’s vast inventory of publishers gives advertisers access to 220 Billion monthly impression avails across diverse-owned sites. These packages include inventory among publishers owned by Women, LGBTQ+, Blacks, Latinx, and Asian American Pacific Islanders (AAPI).
As TripleLift wraps up an exceptional 2023, the journey doesn’t end here; it evolves. Every partnership, initiative, and innovation is not just a step forward; it’s a statement of intent—to push boundaries, foster connections, and redefine the future of advertising.
About TripleLiftWe’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
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Artificial Intelligence

Compact Solutions, Mighty Results: Cervoz Unleashes the Power of Edge Computing

Published

2 hours ago

May 20, 2024

CISION (PR Newswire)

compact-solutions,-mighty-results:-cervoz-unleashes-the-power-of-edge-computing

TAIPEI, May 20, 2024 /PRNewswire/ — Cervoz Technology, a leader in industrial-grade storage, memory, and expansion solutions, is powering the evolution of edge computing with its innovative solutions.

In today’s data-rich landscape, businesses rely on insights from IoT devices. With advancements in AI and 5G, data volumes surge, straining traditional cloud computing with bandwidth and latency issues. Edge Computing emerges as a solution, processing data at its source for real-time insights crucial for applications like digital twins, autonomous vehicles, and smart healthcare.
What is Edge Computing?
Edge Computing is a decentralized IT architecture that processes data near its origin, often at the network’s edge. This approach divides tasks from central data centers to edge devices and nodes. It enables faster, deeper insights and enhances responsiveness, improving speed and reducing latency compared to centralized clouds. Typically, an Edge Computing system comprises three layers: device, edge, and cloud.
The Device Layer
The device layer, situated closest to the physical world, comprises endpoint devices such as sensors, controllers, and cameras, among others. The layer prioritizes data collection and initial processing for real-time response and efficiency. It requires highly reliable, compact, and energy-efficient components. Cervoz’s M.2 2230 (A+E key /B+M key) NVMe SSDs and DDR4 SO-DIMM modules optimize this setup with fast data access and efficient storage in space-saving designs. They operate reliably across a wide temperature range (-40°C to 85°C) and feature additional conformal coating and anti-vibration filling for enhanced performance in harsh environments.
The Edge Layer
The edge layer, composed of edge servers and gateways, serves as a crucial link between device-layer data sources and cloud-based operations. It is designed for extensive data handling, filtering, and analytics, emphasizing quick operations and real-time responses to minimize reliance on remote data centers. For optimal performance, components must manage high processing loads with minimal latency and maximum stability. NVMe SSDs boasting PCIe Gen3 or higher, such as the Cervoz NVMe PCIe Gen3x4 SSD, with compact M.2 form factors, advanced DRAM cache buffer, and LDPC ECC technology, are perfectly suited for the edge layer. These SSDs enable efficient directory and error correction during high-speed data transfers, thus enhancing data accuracy and reliability.
The Cloud Layer
The cloud layer requires intensive processing and long-term storage, performing analytics, operating AI and machine learning, and managing extensive data systems across various edge locations. It demands high-performing and reliable components. Cervoz NVMe PCIe Gen4x4 SSDs excel with Read/Write speeds of up to 7,100/6,190 MB/s and 4K random IOPS up to 1,000K, with aluminum heatsinks and thermal throttling for overheating issues. DDR5-5600 DRAM boosts this setup with high data throughput and efficient power use, satisfying rigorous computational needs.
Interlayer Connectivity
Reliable, low-latency network connectivity is crucial as data flows between the device layer, edge, and cloud. Cervoz 10GbE Low-Profile Ethernet Card provides high-speed, stable wired connections in high-bandwidth, low-latency environments. Additionally, the new PCIe Compact Low-Profile Ethernet Card is ideal for narrow edge device enclosures. For areas where wiring is impractical, M.2 Wi-Fi cards offer essential wireless flexibility. These connectivity options ensure a solid foundation for seamless data management across all layers.
Cervoz offers comprehensive solutions to enhance edge computing capabilities. From compact NVMe SSDs and DRAM modules, to advanced modular expansion cards, enabling seamless integration, optimized performance, and unmatched reliability in edge computing deployments.
About Cervoz
Based in Taiwan, Cervoz Technology boasts almost twenty years of expertise in developing and providing industrial-grade storage, memory, and expansion solutions across a myriad of global industrial sectors.
ContactsSales: [email protected]
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Artificial Intelligence

Team Exponentia.ai UK attended the AWS summit in London

Published

2 hours ago

May 20, 2024

CISION (PR Newswire)

Team Exponentia.ai UK celebrates Sanjay Kumar’s insightful session at the AWS summit in London
LONDON, May 20, 2024 /PRNewswire/ — Sanjay Kumar, Head of Exponentia.ai in UK & Europe, delivered an impactful presentation on Driving Manufacturing Innovation through AWS Analytics & AI. The recently concluded AWS Summit took place on the 24th of April in ExCeL, London.

Sanjay shared the stage at Theatre B with Adrian Pinder from DS Smith and Ahmed Raafat from AWS, captivating the audience with insights and experiences from Exponentia.ai’s collaboration with DS Smith.
During the session, Sanjay Kumar highlighted Exponentia.ai’s impressive use cases and case studies, including the Data Factory and Procurement Spend Analytics (PSA) projects undertaken in partnership with DS Smith. These initiatives demonstrated Exponentia.ai’s commitment to leveraging the AWS ecosystem to drive operational efficiency and business growth in the manufacturing sector.
The Exponentia.ai team seized the opportunity to engage with industry peers, partners, and friends, while also exploring the latest innovations showcased at the summit. Their participation in various sessions and visits to innovative booths further enriched their understanding of industry trends and best practices.
Reflecting on the event, Sanjay Kumar expressed his enthusiasm, stating, “The AWS Summit in London provided an excellent platform for us to showcase our expertise in manufacturing analytics and AI. The overwhelming response from attendees reaffirms the value of our solutions in driving innovation and transformation across industries and our commitment to deliver value to our customers through data. We look forward to continuing our collaboration with AWS and our partners to deliver impactful outcomes for our clients.”
The AWS Summit London 2024 marked a significant milestone for Exponentia.ai, reinstating its commitment to excellence and innovation in the field of AI and analytics. As the team eagerly anticipates future events, they remain dedicated to empowering businesses with transformative technology solutions.
For more information about Exponentia.ai and its innovative offerings, please visit www.exponentia.ai.
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Artificial Intelligence

Clarivate Launches AI-Enhanced Solution to Accelerate Trademark Watching

Published

2 hours ago

May 20, 2024

CISION (PR Newswire)

Providing faster and more accurate answers to critical business questions
LONDON, May 20, 2024 /PRNewswire/ — Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, launched the first publicly available version of Trademark Watch Analyzer today at the 2024 International Trademark Association Annual Meeting. As the next-generation trademark protection solution enhanced by artificial intelligence (AI) and cloud technology, this solution combines Clarivate global trademark and case law data, in-house IP expertise, and cutting-edge AI technology. It will provide faster and more accurate answers to critical business questions by automating key trademark watching tasks and intelligently prioritizing result sets.

Trademark Watch Analyzer connects users to trademark datasets in 258 countries and territories across 191 official trademark registers, as well as data from 7+ million trademark litigation cases. This content is harmonized and connected through AI algorithms which query, connect and mine both datasets delivering advanced insights in supported watch products. This revolutionizes the way trademark watch results are delivered, so that clients can rank results based on their chance of success/opposition.
According to data from SAEGIS®, a CompuMark™ trademark solution from Clarivate, the number of trademark applications filed globally each year has more than doubled since 2014. With over one million new trademarks added to trademark registers around the world each month, the risk of infringement has never been greater, making vigilance of trademark applications essential to protect and grow strong brands.
Gordon Samson, President, Intellectual Property, Clarivate, said: “As the global business landscape grows more complex, trademark professionals are faced with challenges including more data, less context and shorter deadlines. Our advanced AI-driven solution enables clients to confidently monitor their trademarks anywhere in the world, with global monitoring and automated alerts, while also saving time, costs and critical resources. The launch of the Trademark Watch Analyzer is the latest example of our Think forward™ promise — connecting clients to trusted intelligence to ensure an IP-empowered tomorrow.”
With a more intuitive design and user interface, Trademark Watch Analyzer will enable clients to have a much-improved user experience as they work with their results. The navigation will be based on the same architecture as the Brand Landscape Analyzer launched in 2023, providing clients with a more cohesive experience within the Clarivate product suite.
Find out more about Trademark Watch Analyzer here.
About ClarivateClarivate™ is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit www.clarivate.com
Media Contact: Jack Wan, External Communications Director [email protected]
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