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Cloud Mobile Backend as a Service (BaaS) Market worth $9.2 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, Jan. 26, 2024 /PRNewswire/ — The growing need for mobile applications is expected to propel the Cloud Mobile Backend as a Service (BaaS) market’s explosive expansion. Integration with emerging technologies, security and compliance as top priorities, multi-cloud and hybrid solutions, and enhancing the developer experience are some of the major developments.

The Cloud Mobile Backend as a Service (BaaS) Market size is expected to grow from USD 4.1 billion in 2023 to USD 9.2 billion by 2028 at a compound annual growth rate (CAGR) of 17.5% during the forecast period, according to a new report by MarketsandMarkets™.
Browse in-depth TOC on “Cloud Mobile Backend as a Service (BaaS) Market”
260 – Tables 70 – Figures290 – Pages
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Report of the Scope
Report Metrics
Details
Market size available for years
2019–2028
Base year considered
2022
Forecast period
2023–2028
Forecast units
Value (USD Million/Billion)
Segments Covered
Service Type, Application Type, Platform, Deployment Model, Organization Size, and Vertical
Geographies Covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Companies Covered
Some of the significant cloud mobile BaaS market vendors are AWS (US), Google (US), Microsoft (US), Oracle (US), MongoDB (US), IBM (US), Rackspace Technology (US), Progress (US), Temenos (Switzerland), Cloudflare (US), Couchbase (US), Twenty57 (Mauritius), Oursky (Hong Kong), Contentful (Germany), Pragma (Colombia), Heroku (US), brainCloud (Canada), and Addon Solutions (India).
 
By Service Type, the user authentication & authorization segment is expected to capture the highest CAGR during the forecast period.
The service type segment of the cloud mobile BaaS market is segmented into cloud storage & backup, user authentication & authorization, database management, push notification, and other service types. The user authentication & authorization segment is estimated to hold the highest CAGR during the forecasted period. The user authentication & authorization service type segment, encompassing traditional authentication, multi-factor authentication (MFA), and single sign-on (SSO), plays a crucial role in the cloud mobile BaaS market. These services are fundamental in ensuring the security and integrity of mobile applications by managing user access to backend resources. Traditional authentication methods, though foundational, are complemented by the rising prominence of multi-factor authentication, adding an extra layer of security through multiple verification steps. Additionally, single sign-on solutions streamline the user experience by allowing seamless access across multiple applications with a single set of credentials.
In the dynamic landscape of mobile app development, where security is paramount, these authentication & authorization services not only protect sensitive user data but also enhance user convenience. As the demand for secure and user-friendly mobile experiences grows, the integration of robust authentication & authorization mechanisms within mobile BaaS becomes imperative, empowering developers to implement effective security measures without compromising the accessibility and usability of their applications. Therefore, the user authentication & authorization segment serves as a cornerstone in fortifying the overall integrity and trustworthiness of mobile applications in the cloud environment.
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Based on the platform, the Android segment is expected to account for the largest market share during the forecast period.
The cloud mobile BaaS market, by Android, is segmented into iOS, Android, and other platforms. It is expected that during the forecast period, the Android segment is expected to hold the largest market size and share in the cloud mobile BaaS market. The Android platform segment in the cloud mobile BaaS market plays a pivotal role in facilitating the seamless integration and functionality of mobile applications on Android devices. As the dominant operating system in the global mobile market, Android compatibility within mobile BaaS is essential for ensuring widespread app accessibility. This segment encompasses tools, APIs, and services tailored specifically for Android app development, enabling developers to leverage cloud-based backend services effortlessly. It streamlines data storage, user authentication, and other backend functionalities, allowing developers to focus on creating feature-rich and responsive applications. The Android platform segment in mobile BaaS not only addresses the diverse needs of Android app developers but also ensures interoperability and optimization, contributing to a consistent and efficient mobile app experience across the vast Android ecosystem. As businesses increasingly prioritize mobile app development, the Android platform segment within cloud mobile BaaS emerges as a critical component in driving innovation, scalability, and user engagement for applications targeting the Android user base.
North America is projected to hold the largest market share during the forecast period.
By region, North America is projected to hold the most market share in the worldwide cloud mobile BaaS market in 2023, and this pattern is anticipated to be true throughout the forecast period. In North America, cloud mobile BaaS solutions play a pivotal role in accelerating and simplifying mobile app development. These platforms offer a robust and scalable infrastructure for developers and businesses, allowing them to focus on building innovative mobile applications without the complexities of managing backend infrastructure. With the increasing demand for mobile apps across various industries, mobile BaaS solutions in North America facilitate rapid development cycles, enabling quicker time-to-market for products and services. The US and Canada are the major contributors, as most of the major companies in the cloud mobile BaaS market are based in these countries.
In this region, where mobile devices are ubiquitous, mobile BaaS providers cater to the diverse needs of developers ranging from startups to large enterprises. The flexibility and ease of integration provided by these platforms empower businesses to leverage advanced features such as authentication, real-time data synchronization, and serverless computing. Moreover, the competitive nature of the North American market demands agile and efficient development processes, making cloud mobile BaaS solutions a strategic enabler for businesses aiming to stay ahead in the dynamic mobile landscape. As security and compliance are paramount concerns, leading mobile BaaS providers in North America adhere to stringent standards, ensuring data protection and regulatory compliance for applications across various domains, including finance, healthcare, and eCommerce.
Top Key Companies in Cloud Mobile Backend as a Service (BaaS) Market:
Some of the major cloud mobile BaaS vendors AWS (US), Google (US), Microsoft (US), Oracle (US), MongoDB (US), IBM (US), Rackspace Technology (US), Progress (US), Temenos (Switzerland), Cloudflare (US), Couchbase (US), Twenty57 (Mauritius), Oursky (Hong Kong), Contentful (Germany), Pragma (Colombia), Heroku (US), brainCloud (Canada), and Addon Solutions (India).
Recent Developments:
In October 2022, Google launched the latest Firebase SDK for C++ (v11.7.0. This release includes changes to Analytics and Google Mobile Ads, a bug fix in Authentication, and other changes.In November 2023, AWS announced a new capability that makes it easy to build scalable, secure GraphQL interfaces over existing relational databases with AWS Cloud Development Kit (CDK). The AWS Amplify GraphQL API CDK is constructed with the user’s database credentials stored securely in the AWS Systems Manager Parameter Store as a SecureString and starts authoring the user’s GraphQL API to execute SQL statements. This new capability works with any MySQL and PostgreSQL databases on Amazon Relational Database Service (Amazon RDS) or externally hosted MySQL and PostgreSQL databases.In September 2023, Oracle announced new application development capabilities to enable developers to rapidly build and deploy applications on Oracle Cloud Infrastructure (OCI). Designed for cloud-native and Java developers, the new capabilities will help developers build highly responsive and efficient cloud-native applications while reducing costs. In addition, Oracle is building generative AI capabilities for application development to take advantage of cutting-edge large language models with the level of security and privacy that enterprises demand.Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=813
Cloud Mobile Backend as a Service (BaaS) Market Advantages:
By providing pre-built backend services and APIs, BaaS platforms streamline the development process. By using these services, developers may create and deploy apps more quickly, saving time on backend infrastructure creation and management.Businesses no longer have to spend a lot of money developing and maintaining backend infrastructure thanks to BaaS. Pay-as-you-go options enable enterprises to cut costs by only paying for the individual services they use, eliminating the need to manage servers, databases, and other components.Because BaaS platforms can scale automatically, applications can adapt to changing workloads without the need for human intervention. This guarantees that the backend infrastructure may expand or contract in response to demand, giving users a smooth experience even during times of high traffic.Cross-platform compatibility is a feature that BaaS solutions frequently provide, enabling developers to create applications for several operating systems (Android, iOS, etc.) without needing to modify the backend code. Time to market is accelerated and the development process is made simpler as a result.Strong security measures are usually implemented by BaaS providers to safeguard data and guarantee application integrity. Developers won’t have to work as hard to implement data encryption, authentication, and authorization processes when these functionalities are included.Report Objectives
To define, describe, and forecast the cloud mobile BaaS market based on service type, application type, platform, deployment model, organization size, vertical, and region.To project the market sizes of the following five major regions: Latin America, Middle East & Africa, Asia Pacific, Europe, and North AmericaTo strategically examine each market segment’s growth trends, opportunities, and contributions to the overall marketTo give comprehensive details about the main elements (drivers, constraints, opportunities, and challenges) affecting the market’s growthTo assess market potential for stakeholders and give important actors specifics about the competitive environment.To examine market trends, patents, developments, and pricing information pertaining to cloud mobile BaaS.In-depth examination of the fundamental skills of significant participantsTo monitor and assess the effects of the recession as well as market competition changes like M&As, new product launches, and alliances and collaborations.Browse Adjacent Markets: Software and Services Market Research Reports & Consulting
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About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:Mr. Aashish MehraMarketsandMarkets™ INC.630 Dundee RoadSuite 430Northbrook, IL 60062USA: +1-888-600-6441Email: [email protected] Insight: https://www.marketsandmarkets.com/ResearchInsight/mobile-backend-as-a-service-mbaas-market.aspVisit Our Website: https://www.marketsandmarkets.com/Content Source: https://www.marketsandmarkets.com/PressReleases/baas.asp
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ZTE set to bring brilliant 5G-A highlights to MWC 2024, unfolding the intelligent future

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BARCELONA, Spain, Feb. 23, 2024 /PRNewswire/ — ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions, is proud to unveil the highlights of 5G-A during the Mobile World Congress 2024. This initiative aims to unlock the full potential of 5G technology and create infinite value.

Green Infrastructure Pursuing the Bit-Watt Perfect Curve
Industry’s first constant PA efficiency radio platform for optimal performanceThe latest radio platform achieves near-constant PA efficiency, ensuring optimal performance at all times. This enables 25-30 percentage points higher PA efficiency and 35% lower RRU power consumption than the industry average.  
0 bit 0 watt with industry-first hibernationThe industry’s first hibernation technology has been deployed at scale across over 300,000 AAUs to reduce the power consumption of AAU to as low as 5 watts when there is no traffic. This technology has also been applied to RRU, helping achieve power consumption as low as 3 watts when there is no traffic. For small cells, hibernation enables 0 watts for pRRUs when there is no traffic, and the cell can be awakened in seconds when there are any attempts of service access.
5G-A B2C: Seamless 10Gbps+ Experiences
Uni-Radio enables site simplification with 10 times fewer radios The Uni-Radio (A+P) achieves extremely simplified integration of 7-bands into 1, with dual-band AAU, the industry’s unique 5-band UBR and FDD full-band antenna, achieving a reduction of radio units from 10 to 1.
Industry-unique 12TR RRU goes extremely green, enabling superior energy efficiencyThe industry-unique dual-band 12TR RRU evolves based on a new platform, achieving near-constant PA efficiency. This enables a 35% lower RRU power consumption than the industry average. With the industry’s first RF pooling, the 12TR RRU enables inter-sector output power sharing. For any given sector, 4*120W can be used as 4x160W, achieving higher power efficiency.
Industry’s highest integration FDD Massive MIMO pushes the 4G capacity envelope even furtherThe tri-band FDD Massive MIMO supports all RATs from 2G to 5G and NB-IoT with an impressive 640W output power in only 115L, achieving up to 6 times throughput improvement. Additionally, AI beamforming enhances FDD Massive MIMO performance by 30%, while the industry-unique beam-level DSS optimizes spectrum utilization, achieving an additional 10% data rate gain.  
Industry’s largest bandwidth mmWave AAU empowers 5G-A 10Gbps+ experience The industry’s largest 1.6GHz bandwidth mmWave AAU enables single cell to achieve 28Gbps+ capacity, empowering 10Gbps+ experiences. It serves for diverse scenarios, including fixed wireless access (FWA), large-bandwidth mobile backhaul, and UHD live broadcasting, among others.  
5G-A B2B: Network-Cloud Integration, Service Commissioning in One Hour
UniEngine: All-in-one-box private 5G solution for core productionsUniEngine realizes all-in-one integration of 5G core, 5G RAN, and simplified O&M, while providing powerful computing to enable effortless deployment of 3rd party applications. Enhanced deterministic capabilities of RAN offer much improved service guarantees. The simplified O&M significantly assists even less experienced enterprises in rolling out their private 5G networks and enables end-to-end service performance monitoring.  
Indoor 5G-A CampSite creates new possibilities for TV broadcasting and VR entertainmentThe suitcase-sized CampSite is easy to deploy by one person. It integrates communication and computing, enabling 5G-A network setup within one hour. Additionally, with the inclusion of MiCell, the industry’s first mmWave distributed micro-cell and IF pooling solution, it achieves 2,500m2 coverage, providing up to 6Gbps downlink or 4Gbps uplink, with ultra-low latency of [email protected]% and high reliability. CampSite facilitates new use cases such as 5G-powered TV broadcasting, wireless large-scale and backpack-free VR entertainment, among others.  
5G-A B2X: Boosting the New Economy
Ultra-reliable 5G-A network and edge-cloud integration realize cost-efficient V2X for smart transportationZTE deployed the first 5G-A based vehicle-road-cloud integrated V2X network, empowering autonomous driving and enhancing traffic efficiency. The ultra-reliable network and the edge-cloud at base-station achieve [email protected]% latency, enabling L4 autonomous driving for L2 vehicles at speeds of up to 60km/h.  
5G-A NTN realizes universal connectivity through space-ground integrationZTE has developed the industry’s first NTN ground base station and completed the world’s first 5G IoT-NTN direct-to-cell trial over the S-band as well as the industry’s first maritime trial and NR-NTN lab and field trials. These efforts aim to provide capabilities for emergency communication, wide-area IoT, and internet services.   
Ubiquitous Intelligence: Achieving All-Round High Efficiency
5G-A BBU, the integration of communication and computation for rich AI applications5G-A BBU achieves seamless integration of communication and computation capabilities. Leveraging its computation capability, base-station native AI enhances RAN intelligence, enabling highly efficient service guarantees to boost traffic, implement more precise power-saving strategies, and facilitate L4 autonomous network O&M. By opening the computation resource open to third parties, cost-efficient app deployment at the base station becomes possible, enriching the range of new applications.   
AIGC empowered uSmartNet commercial used during a grand sports event in Asia Based on AIGC and digital twin technology, ZTE’s uSmartNet achieved the industry’s first smart games assurance during the event. This accomplishment resulted in zero major issue and zero major customer complaints, improving operational efficiency by 15% and reducing workload by 30%.
ABOUT ZTE:ZTE helps to connect the world with continuous innovation for a better future. The company provides innovative technologies and integrated solutions, and its portfolio spans all series of wireless, wireline, devices and professional telecommunications services. Serving over a quarter of the global population, ZTE is dedicated to creating a digital and intelligent ecosystem, and enabling connectivity and trust everywhere. ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges. www.zte.com.cn/global
FOLLOW US:Facebook  www.facebook.com/ZTECorpTwitter  www.twitter.com/ZTEPressLinkedIn  www.linkedin.com/company/zteYouTube www.youtube.com/@ZTECorporation
MEDIA INQUIRIES:ZTE CorporationCommunicationsEmail: [email protected] 

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MIAMI INVESTOR SUMMIT KICKS OFF TODAY WITH GLOBAL LEADERS DISCUSSING HUMANITY’S BIGGEST CHALLENGES

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MIAMI, Feb. 23, 2024 /PRNewswire/ — Leading figures from finance, government, business, tech, and innovation are convening to deliberate on a range of pressing economic and public policy issues at FII PRIORITY Miami summit, a major global investor summit, held today and tomorrow at Miami’s Faena Forum.

The summit brings together investors from around the world gathered with CEOs of major global corporations and policy experts to seek workable impactful solution to issues such as the regulation of AI. This year’s theme, ‘On the Edge of a New Frontier,’ reflects the profound changes the world is experiencing as technology transforms society and economies.
Richard Attias, CEO of FII Institute, said,”Today’s conversations reflected a sense of urgency as the world grapples with what to do about AI, political uncertainty, and changes in the shape of the global economy. And we bring these conversations to Miami—the new America—so we can chart a steadfast course towards a prosperous future, fully equipped with the insights and knowledge we need, harnessing the power of collective work and thought.”
In his opening conversation, H.E. Yasir Al-Rumayyan, Public Investment Fund Governor and Future Investment Initiative (FII) Institute Chairman, underscored the role of AI and its key contribution to future economies, saying “Al is coming in a big way! The impact will be very positive as soon as we have regulations in place to monitor, control, and enable this technology. AI could increase global GDP by 14%.”
Michael Dell, Chairman and CEO of Dell Technologies, addressed the issue of AI regulation, and how CEOs can innovate through periods of extreme volatility and pivot towards future trends, adding “regulations will struggle to match the rapid pace of technological change and may be outdated within a year. We have to ensure that emerging technologies reflect humanity and our system of values and beliefs.”
The summit’s much anticipated roundtable of global CEOs, entitled the “Board of Changemakers,” discussed trends and economic outlook. Participating in this year’s roundtable were Pamela Liebman, President and CEO of The Corcoran Group; Pierre Beaudion, Chairman of the Board of Bombardier Inc; Jenny Johnson, President and CEO of Franklin Templeton; Marcello Claure, Founder and CEO of Claure Group; and Stephen A. Schwarzman, Co-Founder, Chairman & CEO of The Blackstone Group. The session underscored the impact of digitalization, particularly blockchain and AI, on future investments, advocating for regulation and ethical usage. The members of the board also highlighted AI’s massive role in increasing efficiency and how AI can be harnessed to resolve climate change issues.
Mike Pompeo, 70th Secretary of State of the United States and Executive Chairman of Impact Investments, addressed the economic consequences of conflict, saying: “in the economic sphere, the connectivity between the things happening geopolitically is now ever more closely tied to thinking about investments and capital flows. It is impossible to separate geopolitical risk from capital allocation.”
Conclave sessions were held for select senior participants to delve into the concerns relevant to their sectors with full transparency.  For example, the conclave on AI convened many leading figures involved in the development of technologies, governance of AI, technology investment, and regulation, with a number of global initiatives on AI regulation presented
A special address by former Treasury Secretary Dr. Lawrence H. Summers, Charles W. Eliot University Professor & President Emeritus at Harvard University, and board member at OpenAI, highlighted economic and political contexts, including prospects for soft or hard economic landing, and likely outcomes of the US election. Dr. Summers was joined by Eric Schmidt, co-founder of Schmidt Fututes, who noted that AI is likely to double everyone’s productivity, underscoring the importance of AI regulation, he added “there are questions about what happens when computers start to make decisions.”
FII Institute’s Founding Partner is the Public Investment Fund of Saudi Arabia, which, alongside the Vision Partner, the Ministry of Investment of Saudi Arabia, and 26 international strategic partners are actively involved in the ongoing work of the institute. The FII Institute welcomed two new strategic partners at the summit: ACWA Power and Franklin Templeton. Speakers from strategic partners Franklin Templeton, GFH, HSBC, NEOM, ROSHN, Sanabil, Softbank, and State Street shared updates on their international projects relevant to the themes of the summit.
Notes to EditorFor media inquiries, please contact:Phone: +966 53 978 2030Email: [email protected]
The Future Investment Initiative (FII) Institute is a global non-profit foundation driven by data with an investment arm and one agenda: Impact on Humanity. Global and inclusive, we foster great minds from around the world and turn ideas into real-world solutions in four critical areas: Artificial Intelligence (AI) & Robotics, Education, Healthcare and Sustainability.
The FII PRIORITY Miami summit continues conversations held in Hong Kong and Riyadh in Autumn 2023. It is part of an ongoing global program of summits held throughout the year, with upcoming summits in Rio de Janeiro in June and Asia later in the year.
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Securitas issues a MEUR 500 Eurobond

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STOCKHOLM, Feb. 23, 2024 /PRNewswire/ — Securitas has today successfully closed a MEUR 500 bond in the Eurobond market with maturity in 2030. The coupon was 3.875 percent including a margin of 115 basis points.

The proceeds will mainly be used to refinance existing debt. 
The joint lead managers were BofA Securities, CIC, Commerzbank, Danske Bank, DNB and UniCredit. 
Further information:
Investors: Micaela Sjökvist, Vice President, Investor Relations, +46 76 116 7443, [email protected]
The following files are available for download:
https://mb.cision.com/Main/1062/3934748/2624675.pdf
Eurobond_Eng_20240223

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