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Generative AI in Creative Industries Market to Reach $21.6 Billion, by 2032 at 29.6% CAGR: Allied Market Research

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Increase in advancements in AI technology and rise in demand for personalized content are expected to drive the global generative AI in creative industries market growth.
NEW CASTLE, Del., March 5, 2024 /PRNewswire/ — Allied Market Research published a report, titled, “Generative AI in Creative Industries Market by Deployment Mode (On-premise and Cloud), Type (Text-to-Image Generation, Image-to-Image Generation, Music Generation, Video Generation, and 3D Modeling and Animation), and Application (Gaming, Film & Television, Advertising & Marketing, Music & Sound Production, and Others): Global Opportunity Analysis and Industry Forecast, 2022–2032”. According to the report, the generative AI in creative industries industry generated $1.7 billion in 2022 and is anticipated to generate $21.54 billion by 2032, witnessing a CAGR of 29.6% from 2023 to 2032. 

Prime Determinants of Growth 
Increase in advancements in AI technology and rise in demand for personalized content are the factors expected to propel the growth of the global generative AI in creative industries market. However, risks related to data breaches are anticipated to hamper the growth of the global market. On the contrary, surge in integration of AR and VR in creative industries is further expected to create lucrative opportunities for the growth of the global market. 
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Report Coverage & Details: 
Report Coverage 
Details 
Forecast Period 
2023–2032 
Base Year 
2022
Market Size in 2022 
$1.7 Billion 
Market Size in 2032 
$21.6 Billion 
CAGR 
26.1 %
Segments Covered 
Deployment Mode, Type, Application, and Region
Drivers 
Increase in advancements in AI technology 
Rise in demand for personalized content 
Opportunities
Risks related to the data breaches 
Restraints 
Surge in integration of AR and VR in creative industries 
 
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The on-premise segment to maintain its leadership status during the forecast period 
By deployment mode, the on-premise segment held the highest market share in 2022, accounting for more than half of the generative AI in creative industries market revenue, and is estimated to maintain its leadership status during the forecast period. This is attributed to technological advancements and changes in customer preferences, which are further expected to propel the overall market growth. However, the cloud segment is expected to attain the largest CAGR of 30.8% from 2023 to 2032. This is due to various beneficial factors such as scalability and flexibility, cost savings, and remote work and collaboration. 
The text-to-image generation segment to maintain its lead position during the forecast period
By type, the text-to-image generation segment accounted for the largest share in 2022, contributing to more than one-third of the generative AI in creative industries market revenue, with the advancements in natural language processing (NLP) and computer vision technologies, models capable of generating images from textual descriptions have gained popularity, which is further expected to propel the overall market growth. However, the rapid transit railways segment is expected to attain the largest CAGR of 32.4% from 2023 to 2032. With the increasing demand for visual content on social media platforms, e-commerce websites, and digital marketing campaigns, there is a growing need for automated tools that can generate high-quality images efficiently. This is expected to drive the growth of this segment in the global generative AI in creative industries market. 
The gaming segment to maintain its lead position during the forecast period
By application, the gaming segment accounted for the largest share in 2022, contributing to more than three-fifths of the generative AI in creative industries market revenue, as generative AI algorithms can analyze player behavior, preferences, and interactions in real-time to dynamically adjust game content, difficulty levels, and narratives, creating personalized gaming experiences tailored to individual players, which is further expected to propel the overall market growth. However, the advertising and marketing segment is expected to attain the largest CAGR of 32.5% from 2023 to 2032. Growth in need for personalized and targeted content to engage audiences effectively drives the growth of this segment in the global generative AI in creative industries market. 
North America region to maintain its dominance by 2032 
By region, North America held the highest market share in terms of revenue in 2022, accounting for more than one-third of the generative AI in creative industries market revenue. Increase in the usage of generative AI in creative industries in businesses to improve businesses and the customer experience is anticipated to propel the growth of the market in this region. However, Asia-Pacific is projected to attain the highest CAGR of 32.7% from 2023 to 2032. Countries such as India and China are at the forefront, embracing digital technologies to enhance their effectiveness and competitiveness, and is further expected to contribute to the growth of the market in this region. 
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Leading Market Players: – 
Alphabet Inc. Microsoft Corporation IBM Corporation Nvidia Corporation Adobe Inc. Autodesk, Inc. Unity Software Inc. OpenAI, Inc. Synthesis AI Epic Games, Inc The report provides a detailed analysis of these key players in the generative AI in creative industries market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different countries. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario. 
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We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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Heimdal Welcomes Jesper Frederiksen as its new Chief Executive Officer

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Frederiksen joins Heimdal to accelerate its rapid revenue growth and enhance the delivery of its unified cybersecurity platform
COPENHAGEN, Denmark, May 8, 2024 /PRNewswire/ — Heimdal®, a global leader in cybersecurity solutions, is excited to announce the appointment of Jesper Frederiksen as its new Chief Executive Officer.

Bringing a wealth of experience from the SaaS and cloud security sectors, Frederiksen is renowned for his expertise in scaling IT technology organizations and enhancing their global presence through innovative Go-to-Market strategies.
His leadership is characterized by a relentless focus on partner and customer centricity alongside technological excellence.
Frederiksen joins Heimdal with over 25 years of experience in spearheading IT technology organizations toward exponential growth. Prior to his new role, he successfully led the EMEA operations at Lacework as General Manager, served as EMEA VP and General Manager at DocuSign and Okta, and holds ongoing roles as a non-executive board member for Keepit, Siteimprove, Signaturit and LearnUpon.
Under Frederiksen’s leadership, Heimdal aims to build on the significant growth and global expansion achieved over the past decade.
As CEO, Frederiksen will focus on accelerating the company’s rapid revenue growth, expanding its customer and partner base, and enhancing the delivery of Heimdal’s unified cybersecurity platform.
Heimdal offers partners substantial cost efficiencies through consolidation and automation, while enriching their service offerings with advanced SOC services. Furthermore, it supports end customers in significantly elevating their security postures through the widest attack surface coverage.
Jesper Frederiksen expressed his enthusiasm about his new role, stating:
“As the digital landscape evolves and automation becomes increasingly integral, the need for robust cybersecurity measures has never been greater. I am thrilled to join Heimdal at this pivotal moment. My commitment is to ensure that we meet and exceed the cybersecurity needs of our customers by safeguarding their operational integrity with cutting-edge solutions, and to enable our partners to enrich their offerings and maximize growth potential. All the while, we will continue to make Heimdal a great place to work.”
Morten Kjaersgaard, the founder of Heimdal who has driven the company’s transformative journey over the last decade, will pass the leadership torch to Jesper Frederiksen and assume the role of Chairman.
With this transition, Kjaersgaard will shift his focus to strategic partnerships and brand evangelism. Leveraging his unique understanding of Heimdal’s customers and partners, he will collaborate closely with Frederiksen to elevate the organization to the next level of growth.
“Jesper Frederiksen is the leader Heimdal needs to propel the legacy that has been built so far and to take our unique platform to the next phase of growth.” said Kjaersgaard. “With Jesper at the helm, I am confident that our thought leadership, innovative culture and global growth momentum will continue to strengthen in his capable hands. Meanwhile, I will dedicate my efforts to helping land new business and ensuring that our product strategy and offerings continue to outpace the market.”
With these changes, Heimdal is poised to continue its trajectory of growth and innovation in the cybersecurity industry. The company looks forward to achieving new milestones under Jesper Frederiksen’s leadership while benefitting from Morten Kjaersgaard’s continued support and guidance.
About Heimdal
Heimdal is an industry-leading unified and AI-powered cybersecurity solutions provider established in Copenhagen in 2014. With an integrated approach to cybersecurity, Heimdal has dramatically boosted operational efficiency and security effectiveness for over 15k+ customers globally. Heimdal empowers CISOs, Security Teams, and IT admins to enhance their SecOps, reduce alert fatigue, and be proactive using one seamless XDR security platform.
Our award-winning line-up of 12 fully integrated cybersecurity solutions span the entire IT estate, allowing organizations to be proactive, whether remote or onsite. That’s why Heimdal’s XDR platform and managed services offer solutions for every attack surface, whether at the Endpoint or Network, in Vulnerability Management, Privileged Access, implementing Zero Trust, thwarting Ransomware, preventing Business Email Compromises, and much more.
For further press information
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Secureworks Brings AI-Powered Threat Prevention and Detection To The Network With Taegis NDR

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New solution empowers organizations to integrate their network with all security controls to mitigate risk
ATLANTA, May 8, 2024 /PRNewswire/ — Secureworks® (NASDAQ: SCWX), a global leader in cybersecurity, today announced the release of Secureworks Taegis™ NDR, to stop nefarious threat actors from traversing the network. The dominance of cloud applications and remote working has created an explosion in network traffic, up over 20% from 2023 to 20241. Adversaries are taking advantage of these increased volumes to lurk unseen and slip past defenses. Taegis NDR leverages AI to uncover hidden threats, integrating threat prevention, detection and response to halt malicious activity on the network.

Secureworks data, as measured across the company’s global customer base, shows that Taegis NDR can block 99% of malicious activity identified on the network. With threat actors obfuscating their behavior, legacy network controls such as IDPs and firewalls are no longer able to keep pace or offer sufficient protection against evolving adversarial tactics. Organizations need a multi-layered cybersecurity strategy. Taegis NDR provides a complete picture of all internal traffic moving between endpoints as well as traffic entering and exiting the network at the edge. This visibility is crucial to identifying the presence of threat actors and how they are moving within the network. When integrated with the Taegis XDR platform, NDR correlates telemetry across different threat vectors to detect adversarial behavior that would otherwise be analyzed in silos and potentially missed.  
“Taegis NDR empowers us to proactively mitigate cyber risks to our business,” said Steve Hey, Senior Vice President of Information Technology, Infrastructure, and Operations, National 9/11 Memorial & Museum. “It adds an extra layer of intelligence that fortifies our cyber defenses. When Taegis NDR sends us an alert, I know there’s an issue so I can quickly assign my resources to tackle it and protect our business.”
Managed centrally in the Taegis Platform, Taegis NDR is updated continuously with curated countermeasures based on global real-world threat intelligence to protect customer networks from the latest attack vectors. Its AI engine analyzes network traffic for anomalous application and port usage, identifying potential internal and external threats before they can cause harm, such as data exfiltration or ransomware attacks. Automated response actions fuel faster and more accurate response times. Lastly, customers don’t have the burden of managing endless rules and signatures, saving them time and resources that can be deployed elsewhere.
“Network connected devices represent an opportunity for cyber criminals, as few organizations have the central governance, and strong policies, to ensure 100% up-to-date coverage at the endpoint. Threat actors continue to develop stealthy and evasive techniques to enter networks, that if not detected, inflict serious operational and financial damage on an organization,” said Kyle Falkenhagen, Chief Product Officer, Secureworks. “Companies need a layered cybersecurity defense, but many lack the resources and expertise to execute on this strategy. Taegis NDR solves this challenge, optimally delivering reliable network protection. By integrating into the Taegis platform, we can provide partners and customers with a more streamlined and cost-effective, yet holistic, solution for reducing their cyber risk.”
Generally available today, and fully integrated with the Taegis platform, key features of Taegis NDR include:
The flexibility to inspect all network traffic and choose to block immediately or be alerted to malicious traffic.The ability to continuously analyze network telemetry with deep packet inspection (DPI), without impacting network performance.24/7 protection leveraging global real-world threat intelligence and expertly tuned countermeasures from Secureworks Counter Threat Unit™ (CTU™).Anomalous application and port usage detection powered by AI engine.Full device management, eliminating the burden on in-house teams as it includes all updates, patches, as well as hardware and software refreshes.Detailed change reporting reflecting daily management of countermeasures applied to secure the network helps organizations comply with audit requirements.A daily audit of NDR detections and emergency detection updates for urgent situations.The capability to be deployed both physically and virtually based on customer needs and budget.About Secureworks
Secureworks (NASDAQ: SCWX) is a global cybersecurity leader that secures human progress with Secureworks® Taegis™, a SaaS-based, open XDR platform built on 20+ years of real-world detection data, security operations expertise, and threat intelligence and research. Taegis is embedded in the security operations of thousands of organizations around the world who use its advanced, AI-driven capabilities to detect advanced threats, streamline and collaborate on investigations, and automate the right actions.
Connect with Secureworks via X, LinkedIn and Facebook and Read the Secureworks Blog.
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Operational Technology (OT) Security Market worth $44.9 billion by 2029- Exclusive Report by MarketsandMarkets™

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CHICAGO, May 8, 2024 /PRNewswire/ — Operational technology (OT) security is expected to grow in the future due to factors like digitalization driving adoption, convergence with IT security, and a focus on threat detection and response. Anticipate a concentration on adhering to regulations, incorporating IT security operations, and consistently innovating to tackle changing cyber threats and guarantee operational durability in over-the-horizon settings.

The Operational Technology Security Market is expected to grow from USD 20.7 billion in 2024, to USD 44.9 billion by 2029, at a compound annual growth rate (CAGR) of 16.8% during the forecast period, according to a new report by MarketsandMarkets™. The escalating reliance on Operational Technology (OT) in vital infrastructure underscores the urgency for robust security measures. Unlike Information Technology (IT), OT systems oversee real-time physical processes, rendering them vulnerable to disruptions and attacks. This overview primes a thorough examination of OT security, encompassing its definition, significance, and evolving threat landscape. It delves into critical concepts like attack vectors, threat actors, and security controls while tackling challenges such as system heterogeneity and limited security expertise. Moreover, it delineates prevailing and emerging OT security solutions, encompassing frameworks, products, services, and best practices. SIEM for OT, asset discovery and management, network security, vulnerability management, IAM, and data security are vital components tailored to address OT environments’ evolving cyber threats, enhancing overall security posture.
Browse in-depth TOC on “Operational Technology Security Market”509 – Tables 64 – Figures437 – Pages
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=18524133
Scope of the Report
Report Metrics
Details
Market size available for years
2018–2029
Base year considered
2023
Forecast period
2024–2029
Forecast units
Value (USD Billion)
Segments Covered
By Offering, By Organization Size, By Deployment mode, By Vertical, and By Region
Geographies covered
North America, Europe, Asia Pacific, Middle East Africa, and Latin America
Major companies covered
Major vendors in the global Operational Technology Security Market include Fortinet (US), Forcepoint (US), Cisco (US), Tenable (US), Forescout (US), Checkpoint (Israel), Broadcom (US), Trellix (US), Microsoft (US), OKTA (US), Palo Alto Networks (US), Qualys (US), Zscaler (US), BeyondTrust (US), CyberArk (US), Rapid7 (US), Sophos (US), Tripwire (US), Radiflow (Israel), Kaspersky (Russia), SentinelOne (US), Thales (France), Armis (US), Darktrace(US), Nozomi networks (US), Honeywell (US), Schneider Electric (France), Siemens (Germany), ABB (Switzerland), Forcepoint (US)
By offering the services segment to grow with the highest CAGR during the forecast period.
The global OT security market, by service, has been segregated into consulting & integration, support & maintenance, training & development, incident response services, and managed security services. Various industries and business models are at risk of disruption due to rapid technological advancements, which introduce new business models and alter distribution channels and interactions. OT security services are crucial for integrating and managing solutions across business operations, offering comprehensive support to protect critical infrastructure from cyber threats. Increased virtualization and cloud computing adoption drive demand for these solutions globally. They also aid organizations in real-time analysis of dynamic network communication and managing relationships with suppliers, partners, and vendors.
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By Deployment mode, the cloud segment will grow at a higher CAGR during the forecast period.
Cloud-based OT security solutions provide businesses with a cost-effective means to bolster their security measures, irrespective of industry. Offering easy access and implementation without extensive on-site setups, cloud deployment’s flexibility, and scalability are desirable as more enterprises embrace virtualization and cloud computing. This shift reduces infrastructure costs and eliminates constant IT maintenance, making it especially appealing for small to medium-sized enterprises (SMEs) with limited budgets. Streamlining access control management in physical and virtual environments, these solutions ensure robust protection against cyber threats. As businesses increasingly migrate their IT operations to the cloud, the demand for cloud-based security solutions continues to surge, enabling companies to focus on core activities while entrusting IT security complexities to specialized cloud services, driving market expansion.
By region, Asia Pacific will grow at the highest CAGR during the forecast period.
The Operational Technology (OT) Security Market in the Asia Pacific region is rapidly expanding. Companies operating in the market focus on providing comprehensive solutions and services to protect critical infrastructure, industrial processes, and essential services. The region is undergoing rapid digital transformation, with increased IT and OT systems integration. While digitalization enhances operational efficiency, it also introduces new security risks. OT security solutions must cater to the challenges of securing converged networks and effectively manage the associated risks. Governments in the Asia Pacific region have implemented various initiatives and regulations to enhance OT security. For instance, countries like Singapore have established cybersecurity frameworks, while Australia has specific guidelines for securing critical infrastructure. Compliance with these regulations is essential for organizations operating in the region. Attacks on critical infrastructure have a ripple effect on the economy.
Top Key Companies in Operational Technology (OT) Security Market:
Fortinet (US), Forcepoint(US), Cisco(US), Tenable (US), Forescout (US), Checkpoint (Israel), Broadcom (US), Trellix (US), Microsoft (US), OKTA(US), Palo Alto Networks(US), Qualys (US), Zscaler (US), BeyondTrust (US), CyberArk (US), Rapid7 (US), Sophos (US), Tripwire (US), Radiflow (Israel), Kaspersky (Russia), SentinelOne (US), Thales (France), Armis (US), Darktrace(US), Nozomi networks (US), Honeywell (US), Schneider Electric(France), Siemens (Germany), ABB(Switzerland), Forcepoint(US)  are the key players and other players in the Operational Technology Security Market.
Recent Development
In December 2023, Fortinet, a global cybersecurity leader, announced new integrated operational technology (OT) security solutions and services, setting them apart in the market. Recognizing the rising risks across OT environments, Fortinet offers purpose-built solutions that consolidate security measures, reduce operational overhead, and enforce policies. These include the FortiSwitch Rugged 424F, FortiAP 432F access point, and FortiExtender Vehicle 211F wireless gateway, along with updates to FortiOS, FortiAnalyzer, FortiNDR, FortiDeceptor, and FortiGuard OT Security Service.In April 2023, The FortiGate 7080F represents a cutting-edge lineup of next-generation firewalls (NGFWs) designed specifically for businesses. These innovative firewalls go beyond traditional point products, streamlining operations and simplifying security infrastructure.In May 2021, Forcepoint acquired Cyberinc IT Services and IT Consulting company based in the US. Forcepoint has intelligent remote browser isolation (RBI) technology that gives administrators granular control. It also has Smart Isolation capabilities to help Forcepoint enhance user productivity, lower operational burdens, and eliminate traditional monolithic products through a best-in-class SASE cloud service.In January 2021, Francisco Partners, a leading global investment firm that specializes in partnering with technology and technology-enabled businesses, acquired Forcepoint, a leading provider of cybersecurity solutions.Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=18524133
Operational Technology (OT) Security Market Advantages:
OT security solutions provide continuous operations and minimise possible disruptions by defending vital infrastructure from cyber threats, including industrial plants, transportation networks, and power plants.By helping businesses conform to industry-specific standards and regulations like NERC CIP, IEC 62443, and NIST, OT security solutions help them maintain cybersecurity compliance and prevent fines and legal repercussions.Advanced threat detection and response capabilities catered to the particularities of OT settings are made possible by OT security solutions. These solutions provide prompt incident response and mitigation in addition to providing fast identification of anomalies, incidents, and security breaches.Organisations can identify and track OT assets, keep an eye on their settings and vulnerabilities, and enforce security policies to prevent unauthorised changes or access by using OT security solutions, which also provide inventory management and asset visibility tools.In order to ensure comprehensive and well-coordinated cybersecurity defence throughout the entire organisation, OT security solutions integrate with IT security systems and tools, facilitating easy collaboration between IT and OT teams, sharing of threat intelligence, and coordination of security activities.By detecting and fixing vulnerabilities, enhancing system dependability, and putting proactive steps in place to stop and lessen cyber incidents, OT security solutions improve operational resilience by reducing the impact of interruptions on business operations and continuity.Report Objectives
To define, describe, and forecast the Operational Technology Security Market based on offering, organization size, deployment mode, vertical, and region.To forecast the market size of five central regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America.To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market.To provide detailed information related to the primary factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Operational Technology Security Market.To analyze opportunities in the market for stakeholders by identifying high-growth segments of the Operational Technology Security Market.To profile the key players of the Operational Technology Security Market and comprehensively analyze their market size and core competencies.Track and analyze competitive developments, such as new product launches, mergers and acquisitions, partnerships, agreements, and collaborations in the global Operational Technology Security Market.Browse Adjacent Market: Information Security Market Research Reports & Consulting
Browse Other Reports:
Perimeter Security Market – Global Forecast to 2029
Self-Sovereign Identity Market- Global Forecast to 2029
Attack Surface Management Market- Global Forecast to 2029
DDoS Protection and Mitigation Security Market- Global Forecast to 2027
Threat Intelligence Market- Global Forecast to 2026
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
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