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TO MARK 20 YEARS OF CAMPAIGN FOR REAL BEAUTY, DOVE RENEWS ITS COMMITMENT TO ‘REAL’

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As Artificial Intelligence (AI) threatens the representation of real beauty today, Dove commits to never using AI to represent real women in its ads.
LONDON, April 10, 2024 /PRNewswire/ — 20 years ago, Dove showed the world what beauty looks like when it’s real with the Campaign for Real Beauty. In 2004, it began with a startling truth; only 2% of women considered themselves beautiful. Since then, the Campaign for Real Beauty has challenged society, media and the beauty industry itself to change its representation of women, be transparent about digital distortion and face-up to the harmful impact unrealistic beauty standards have on women and girls. 
To view the Multimedia News Release, please click:  https://www.multivu.com/players/uk/9261351-20-years-campaign-real-beauty-dove-renews-commitment/
To mark 20 years of the Campaign for Real Beauty, Dove conducted a sweeping study of beauty around the world to understand how beauty impacts women and girls today. While there has been some positive change, the state of beauty in 2024 isn’t pretty. 
The outsized value society placed on appearance has intensified the pressure to be a certain type of beautiful. In its 2024 The Real State of Beauty: a global report, Dove finds 2-in-5 would give up a year of their life to achieve an ideal look or body. The study shows that while beauty ideals have diversified over the years, the checklist is growing and impossible to meet – from looking healthy (79%) to also being slim (71%), having a small waist (66%) while also being curvy (55%). 2 in 3 women believe that women today are expected to be more physically attractive than their mother’s generation was.
One of the biggest threats to the representation of real beauty is Artificial Intelligence. Today, almost 9 in 10 women and girls say they have been exposed to harmful beauty content online.
With 90% of the content online predicted to be AI-generated by 2025*, the rise of AI is a threat to women’s wellbeing: nearly half feel pressure to alter their appearance because of what they see online, even when they know it’s fake or AI generated.  
“It’s no secret that across the world, including the music industry, women, girls and those who identify as non-binary, face a huge amount of pressure about the way they look. The trends are ever changing and more intense and so it’s a never-ending trap and box to fit in of what “beauty” is. It’s unhealthy, unrealistic, and relentless. Social media and emerging technology like AI are accelerating that pressure at an alarming rate. It’s terrifying what it could do to the now and the future generations of young people trying to work out life and who they are. That’s why I am honoured and passionate to be working with Dove to keep beauty real and honest to who we are. I will continue to use my voice to celebrate the diversity of all women.” Comments singer-songwriter, Jessie J, who is working in partnership with Dove.  
Artificial intelligence is perpetuating unrealistic beauty standards and lacking representation further through the content it is creating.  While AI has the potential to foster creativity and access to beauty, with 1 in 4 women (28%) and almost 1 in 2 girls (41%) agreeing that being able to create different versions of yourself using AI is empowering, there is still a need for greater representation and transparency.
“Despite 20 years of work to broaden definitions of beauty, women feel less confident in their own beauty than they did a decade ago,” explains Dr Phillippa Diedrichs, Research Psychologist at the Centre of Appearance Research at the University of West England and body image expert. “Representation is more important than ever. As AI technology continues to evolve, it is becoming increasingly difficult to distinguish between what is real beauty and what is manufactured by AI.”      
Today, women and girls overwhelmingly agree that real beauty means being authentic, who you are, and embracing flaws. 
Dove will accelerate its efforts to champion transparency and diversity and take action to shatter beauty stereotypes in new and emerging media. Dove is renewing its vows to protect real beauty – committing to never using AI to represent real women in its ads. 
To help set new digital standards of representation, Dove will create the Real Beauty Prompt Guidelines, easy to use guidance for everyone on how to create images that are representative of Real Beauty on the most popular generative AI programs.
“At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate, and champion Real Beauty. Pledging to never use AI in our communications is just one step. We will not stop until beauty is a source of happiness, not anxiety, for every woman and girl,” explains Alessandro Manfredi, Chief Marketing Officer, Dove
Dove’s new campaign, the Code, reflects the impact of AI on beauty and demonstrates the impact real beauty has made to change beauty for the better, 20 years and counting.
The work Dove began in 2004 is far from over. Dove will never stop championing better representation, taking action to break beauty stereotypes, and standing up for power of Real Beauty.  We can’t drive change alone. Together, let’s change beauty.
About the new research: 2024 The Real State of Beauty: a global report
Online survey conducted by Edelman DXI (Data x Intelligence), a global, multidisciplinary research, analytics, and data consultancy, in November / December 2023. This 25-minute survey was completed in 20 countries: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, KSA, Mexico, the Netherlands, the Philippines, South Africa, Sweden, Türkiye, the USA, and the UK.
Researchers spoke with more than 33,000 respondents: 19,306 respondents aged between 18 to 64 years old (14,673 women, 3,776 men*) and 14,292 respondents aged 10 to 17 years old (9,475 girls, 4,753 boys*). 
15 experts ranging from academic experts to consultants on body image and activists in the field were consulted on the research questions and outputs, and we ensured the survey was representative of various subgroups e.g. people with larger bodies, disabilities, mental health conditions, LGBTQ+ people and people of colour.
All interviews were conducted in local languages and dialects, with only appropriate questions asked in each market and the methodology was consistent with the level of national online penetration required to avoid sampling bias.
* Nina Schick, AI expert, prediction: With 90% of the content online predicted to be AI-generated by 2025. Source: Organize your life and…work with monday.com – the customizable work management platform (youtube.com)
*Note: Other gender identities and non-binary respondents were surveyed but are not reported due to the limited sample sizes.
About Dove   
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturising cream. Dove’s heritage is rooted in care – proof, not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands.
Real women have always been our inspiration, and since the beginning, Dove has been wholly committed to providing superior care to all, and to championing real representations of beauty in our advertising, communications, and campaigns. Dove believes that beauty is for everyone, and the Dove mission is to ensure a positive experience with beauty is universally accessible to all.
For 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. This includes the ‘Dove Real Beauty Pledge,’ and commitment to:
Portray women as they are in real life with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair colour, type, and style.Represent individuals with zero digital distortion, with all images approved by the women they feature.Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world with a goal to educate 250 million young people by 2030.About Dove Self-Esteem ProjectAs the world’s leading provider of self-esteem education for girls, Dove continues to support girls wherever their self-esteem is at stake and ensure the next generation grows up enjoying a positive relationship with how they look. Since 2004, Dove has reached over 100 million young people globally, in over 150 countries through the Dove Self-Esteem Project, with a goal of reaching 250M young lives by 2030.
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Artificial Intelligence

Data Center Security and Spending Skyrocket Amid AI Boom

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USA News Group Commentary Issued on behalf of Avant Technologies Inc.
VANCOUVER, May 31, 2024 /PRNewswire/ — USA News Group – With the artificial intelligence (AI) revolution fully underway, the importance and security of the data centers that power the new technology is surging. The role and preservation of these data centers is generating multiple calls for them and their power sources to be recognized as a matter of national security. Former Google CEO Eric Schmidt went so far as to predict that AI data centers will one day be “on military bases surrounded by machine guns,”  as stated in an interview with Noema Magazine. According to analysts at Dell’Oro Group, data center spending is forecast to grow at an astounding 18% CAGR over the next 5 years. Behind the scenes, tech companies are working tirelessly to provide new developments that will make this transition go smoother, including from Avant Technologies Inc. (OTCQB: AVAI), Equinix, Inc. (NASDAQ: EQIX), Vertiv Holdings Co (NYSE: VRT), Iron Mountain Incorporated (NYSE: IRM), and Snowflake Inc. (NYSE: SNOW).

At the forefront of generative AI innovation, Avant Technologies Inc. (OTCQB: AVAI) has been perfecting its flagship product, Avant AITM. The cutting-edge AI system is praised for its machine and deep learning capabilities, making it suitable for a wide range of industries and applications. To explore future possibilities for its AI data center cloud infrastructure, Avant recently engaged Wired4Tech, a highly regarded AI infrastructure consulting firm.
“We are excited to engage Wired4Tech to benchmark the performance of an innovative, next-generation AI server,” said William Hisey, CEO of Avant Technologies. “By conducting rigorous benchmark testing of this promising server technology, we expect to validate its expected performance and cost-saving benefits.”
As part of the new agreement, Wired4Tech will carry out detailed performance benchmarking for Avant. This will include evaluating key metrics such as response time, throughput, CPU and memory usage, disk I/O, network latency, and error rates. A special focus will be placed on response time, analyzing how quickly the server responds to different actions to provide insights into its overall responsiveness.
Avant considers these metrics to be critical for evaluating the server’s ability to handle complex AI tasks both effectively and dependably. Furthermore, Wired4Tech will examine the server’s power usage and identify possible cost-saving opportunities.
Prior to this update, Avant Technologies revealed a bold initiative to create groundbreaking, proprietary AI software aimed at improving its next-generation data centers. Additionally, the company intends to implement AI-driven Zero Trust Architecture (ZTA) throughout its data center operations. The AvantAI™ platform has also been upgraded to feature intelligent, proactive monitoring and management capabilities for data centers.
Digital infrastructure company Equinix, Inc. (NASDAQ: EQIX) recently announced the availability of Dell PowerStore on its Equinix Metal, a new, enterprise-grade Storage as a Service (STaaS) solution. The new availability enables enterprises to unlock multicloud strategies with enhanced performance, security and control, by marrying Equinix’s cloud adjacency and Dell’s leading storage solutions.
“Businesses need storage solutions that allow them to be more agile and get the most out of their hybrid multicloud architectures,” said Merrie Williamson, Chief Customer and Revenue Officer at Equinix. “By combining the powerful capabilities of Dell PowerStore with Equinix’s global platform, we are giving them the low-latency, high-performance connectivity they require without sacrificing on security or breaking their budget.”
The Dell PowerStore on Equinix Metal service offers businesses an easy way to manage and deploy their storage, computing, and networking needs worldwide. This service helps reduce the complexity and costs of running IT operations. It’s a dedicated storage solution designed for environments close to the cloud, giving customers quick, secure, and scalable access to public cloud providers through Equinix’s numerous data centers. This means businesses can efficiently connect to the cloud and manage their infrastructure with less hassle.
Ahead of this year’s Datacloud Global Congress 2024 where its CEO Giordano Albertazzi is set to join a keynote panel, Vertiv Holdings Co (NYSE: VRT) launched its new AI hub, featuring the industry’s first AI reference design portfolio for critical digital infrastructure.
The new Vertiv AI Hub offers a variety of helpful resources like white papers, industry research, and tools. It also includes information on power and cooling solutions for both new and existing facilities. Their new design library showcases flexible cooling and power systems that can handle both current and future computer chip needs, supporting anywhere from 10 to 140 kilowatts per rack.
“We are committed to providing deep knowledge, the broadest portfolio, and expert guidance to enable our customers to be among the first to deploy energy-efficient AI power and cooling infrastructure for current and future deployments,” said Albertazzi. “Our close partnerships with leading chipmakers and innovative data center operators make us uniquely qualified to help our customers and partners on their AI journey.”
Known for being a top company in storing paper documents and backup tapes, Iron Mountain Incorporated (NYSE: IRM) is expanding its data center network by opening a new data center in Toronto, Canada. The new facility is designed to support growth in its online backup services, Connected Backup and LiveVault, which provide automated backups for desktop PCs and specializes in server backups, respectively.
“In addition to opening the data center in Canada, Iron Mountain Digital is actively broadening its global data center presence and in the process of opening a series of data centers outside of the U.S. and Canada, to better support our customers wherever they do business,” said John Clancy, president of Iron Mountain Digital, the technology arm of Iron Mountain. “We’ve had a growing demand from our customers worldwide for data protection solutions and services.”
AI Data Cloud company Snowflake Inc. (NYSE: SNOW) recently released its financial results for Q1 2025, which included a 33% year-over-year growth in revenue, and a net revenue retention rate of 128%. The growth numbers came shortly ahead of Snowflake CEO Sridhar Ramaswamy’s scheduled fireside chat at the company’s 6th annual Snowflake Data Cloud Summit 2024 alongside NVIDIA Founder and CEO Jensen Huang.
“We finished our first quarter with strong performance across many of our key metrics,” said Ramaswamy in the Q1 2025 financials report. “Product revenue was up 34% year-over-year at nearly $790 million, while remaining performance obligations were $5.0 billion, up 46% year-over-year. Our core business is very strong. Our AI products, now generally available, are generating strong customer interest.”
As of the financial results release, Snowflake has 485 customers with trailing 12-month product revenue greater than $1 million, and 709 Forbes Global 2000 customers. Snowflake also announced its intent to acquire certain technology assets and hire key employees from TruEra, an AI observability platform. TruEra provides capabilities to evaluate and monitor large language model (LLM) applications and machine learning models in production.
Source: https://usanewsgroup.com/2023/10/26/unlocking-the-trillion-dollar-ai-market-what-investors-need-to-know/ 
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Artificial Intelligence

GIGABYTE AI New Era: Humanity X Art X Technology Exhibition

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Embrace the Future with Computing Power! GIGABYTE AI PCs Lead You to Explore New Frontiers
TAIPEI, May 31, 2024 /PRNewswire/ — GIGABYTE is excited to present the “AI New Era” exhibition, showcasing how AI is transforming our world. This event explores AI-generated art, AI applications, and other immersive experiences that demonstrate the practical uses of AI PCs in everyday life.

Exhibition Themes
The “GIGABYTE AI New Era” exhibition features three thematic areas, each illustrating the diverse nature of AI:
AI Art: This area showcases dynamic images and interactive art created by international artists. Notable contributors include the Dimension + new media art team led by Escher Tsai (Taiwan) and Keith Lam (Hong Kong), Ygor Marotta from the VJ Suave studio in São Paulo, Brazil, and emerging Taiwanese artist Tim Wei. Attendees will embark on a sensory journey as these artists share their inner worlds and the collaborative process of integrating GIGABYTE AI PCs into  their work. VS AI Street Battle: In collaboration with Hello World, this section challenges traditional art forms using the latest text-to-image AI applications. Utilizing GIGABYTE AI PCs’ powerful and stable computing capabilities, this area combines large-scale arcade fighting games with generative AI, creating a unique and creative battle system. AI Applications Featuring RTX -AI PCs: This area explores how AI enhances everyday life across various fields, including gaming, digital art, content creation, image processing, and productivity. Guided by GIGABYTE AI PCs, consumers can experience limitless AI applications, seamlessly integrating AI into their daily routines. Emmy-nominated filmmaker Hugh Hou (US) will curate the AI Use Case zone, showcasing the latest AI technology and providing a professional workflow for creating immersive videos. Additionally, GIGABYTE will collaborate with NVIDIA to showcase a series of advanced AI applications featuring GeForce RTX graphics cards.Invitation to All
GIGABYTE warmly welcomes technology enthusiasts and art connoisseurs to join this grand event and experience the revolution in technology and art brought by artificial intelligence. For more information about the event, please visit the official website: GIGABYTE AI 2024.
Join us in exploring the future of AI and its impact on our daily lives, and witness how GIGABYTE is leading the charge in integrating AI into the world of art and technology.
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Artificial Intelligence

Portkey Announces Integration of Zero-Knowledge Proofs for Enhanced Identity Management and Security

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SINGAPORE, May 31, 2024 /PRNewswire/ — Portkey, the innovative account abstraction wallet on the aelf blockchain, proudly announces its latest initiative to enhance user security and privacy through the integration of Zero-Knowledge Proofs (ZKPs). This cryptographic technique allows one party (the prover) to prove to another party (the verifier) that a particular statement is true without revealing any additional information, ensuring unparalleled privacy and security for Portkey’s users.

The integration of Zero-Knowledge Proofs (ZKPs) in Portkey’s Web3 wallet and decentralised identity management system promises to offer blockchain users unprecedented levels of provable and tamper-proof identity verification. Portkey will enable users to securely prove their eligibility and compliance with service providers’ requirements without disclosing sensitive personal information. By ensuring digital personas are both distinct and verifiable, Portkey’s adoption of ZKPs aims to bridge the gap between Web2 and Web3 applications, fostering a more secure, privacy-centric, and user-focused internet.
As the prevalence of digital transactions and online interactions increases, it has become even more imperative to protect user data. Portkey’s upcoming integration of ZKPs significantly strengthens its security framework, ensuring that sensitive user information remains confidential and secure. This allows users to engage with digital services confidently, knowing their data is safeguarded by the highest standards of cryptographic security. Portkey’s commitment to privacy and security is a cornerstone of its mission, aimed at establishing a safe and trustworthy digital environment for users navigating the complexities of this increasingly interconnected world.
Introducing SocialLogin
Portkey intends to operate ZKPs through SocialLogin, which encompasses a two-step process: proof generation and verification, for secure transaction validation. In the proof generation phase, the prover creates a proof that confirms the validity of a statement using advanced cryptographic methods. During verification, this proof is evaluated by a verifier who, if the proof is valid, accepts the statement as true without accessing any underlying data. This integration will grant developers the capability to allow users to authenticate themselves on their preferred dApps through their pre-existing social accounts on platforms like Google, Facebook, Twitch, and various other third-party providers.
At the application level, users register with Portkey by logging in with Google credentials and receive an identity token (JWT). This token is sent to the Proving Service, which generates a zk-SNARK proof. The proof is then used to sign transactions on aelf blockchain, where it is verified on-chain. If the proof is valid, the transaction is executed, ensuring enhanced security and privacy for users. At the protocol level, this involves creating a new interface to generate proofs, developing verification functions, and converting proof-based transactions to normal ones while ensuring robust error handling and testing.
This technological advancement for Portkey is critical for enhancing users’ security and privacy as it eliminates the dependence on external verifier services, and solidifies its position as a pioneering force in the realm of digital wallets and decentralised identity management. SocialLogin is currently being developed and intergrated swiftly on Portkey. Soon, users will be able to experience the smooth login and registration process.
Stay updated on Portkey’s news and engage with the Portkey community on:Website: https://portkey.finance  X: https://x.com/Portkey_DID  Telegram: https://t.me/Portkey_Official_Group  Discord: https://discord.gg/zSBDUV9q
About Portkey
Portkey aims to be the most useful Web2-to-3 Wallet: it targets Web2 projects and provides them with simple, seamless, and scalable access to a complete Web3 ecosystem. While Portkey serves as an Account Abstraction Wallet with intuitive social recovery features, it also promotes Decentralised Identity Technology, enabling Web2 businesses and developers to migrate seamlessly into Web3. It also features aelf’s unique Virtual Address (VA) technical approach, which is cheaper, faster and easier to implement compared to other industry standards.

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