Artificial Intelligence
Generative AI Market worth $136.7 billion by 2030 – Exclusive Report by MarketsandMarkets™
CHICAGO, April 29, 2024 /PRNewswire/ — Cross-domain applications, personalised content at scale, and increased creativity are what will define the Generative AI Market in the future. Innovation, human-AI cooperation, and ethical concerns will propel its advancement towards more responsible, significant, and adaptable uses in a variety of sectors.
The Generative AI Market is anticipated to experience substantial expansion, ascending from a value of USD 20.9 billion in 2024 to a substantial worth of USD 136.7 billion by the year 2030. This growth trajectory reflects a robust compound annual growth rate (CAGR) of 36.7% over the forecast period, according to a new report by MarketsandMarkets™. The surge in the Generative AI Market is poised to be driven by a confluence of influential factors within the business landscape. Notably, evolution of cloud storage technology simplifying data accessibility, coupled with the emergence of AI and deep learning technologies changing the landscape, stands out as significant contributors to this trend. Additionally, the upswing in content generation and the growing demand for innovative creative applications are playing a pivotal role in propelling the upward trajectory of this market.
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Scope of the Report
Report Metrics
Details
Market size available for years
2019–2030
Base year considered
2023
Forecast period
2024–2030
Forecast units
USD (Billion)
Segments Covered
Offering, Data Modality, Application, Vertical, and Region
Geographies covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Companies covered
IBM (US), NVIDIA (US), Open AI (US), Anthropic (US), Meta (US), Microsoft (US), Google (US), AWS (US), Adobe (US), Accenture (Ireland), Capgemini (France), Insilico Medicine (Hong Kong), Simplified (US), Lumen5 (Canada), AI21 Labs (Israel), Hugging Face (US), Dialpad (US), Persado (US), Copy.ai (US), Synthesis AI (US), Hypernetuse AI (US), Viable (US), Together AI (US), Defog.ai (Singapore), Mistral AI (France), Adept (US), DeepSearch Labs (UK), Stability AI (UK), Lightricks (Israel), Cohere (Canada), Writesonic (US), Colossyan (UK), amberSearch (Germany), Mosaic ML (US), Inflection AI (US), Glean (US), Jasper (US), Runway (US), Inworld AI (US), Typeface (US), Paige.AI (US), Upstage (South Korea), PlayHT (US), Speechify (US), Midjourney (US), Fireflies (US), InstaDeep (UK), Synthesis (UK), Mostly AI (Austria), Forethought (US), Character.ai (US), GFP-GAN (China), Fontjoy (Italy), EtherAI (US), Starry AI (US), Magic Studio (US), Balchuan AI (China), Salesforce (US), Technology Innovation Institute (Abu Dhabi), Abacus.AI (US), and OpenLM (US).
By software type, deep learning to register the largest market share during the forecast period.
Deep learning software type is projected to hold the largest market share in the Generative AI Market during the forecast period due to its unparalleled ability to manage complex and unstructured data. Deep learning algorithms, such as Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs), are at the forefront of generating realistic and diverse content, from images to text and audio. One notable trend related to deep learning software in this market is the increasing adoption of pre-trained models and transfer learning techniques, which enable faster deployment and customization of generative AI solutions for specific use cases. This trend streamlines the development process and reduces the need for extensive data labeling, making deep learning software more accessible and attractive to a wider range of industries and applications.
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By data modality, video segment is poised for the fastest growth rate during the forecast period.
Video data modality in the Generative AI Market is poised for the fastest growth rate during the forecast period due to the increasing popularity of video content across industries. Businesses are leveraging videos for marketing, customer engagement, training, and entertainment purposes, creating a massive demand for AI tools that can analyze and generate video content. Trends indicate a shift towards multi-modal generative AI, where systems can process not just text but also images, audio, and video. This trend is driving the development of AI models capable of understanding, editing, and even generating videos, enabling applications such as video synthesis, deepfake detection, and personalized video content creation. The rise of video-centric social media platforms and the integration of AI-driven video analysis into security and surveillance systems are further propelling the growth of the video data modality within the Generative AI Market.
By region, North America accounts for the largest market during forecast period.
The region boasts a robust ecosystem of technology companies, research institutions, and AI startups, fostering innovation and adoption of generative AI across industries. Additionally, North America leads in AI research and development, with major players like Google, Microsoft, and IBM investing heavily in generative AI technologies. Moreover, the region’s advanced infrastructure, favorable government initiatives, and early adoption of AI in sectors such as healthcare, finance, and automotive contribute to its market dominance. Contemporary trends in North America include the increasing use of generative AI in content creation, virtual assistants, and creative applications, driving further market growth and solidifying its position as a frontrunner in the global generative AI landscape.
Top Key Companies in Generative AI Market:
The major players in the Generative AI Market include Microsoft (US), OpenAI (US), Google (US), AWS (US), Adobe (US) along with startups such as Anthropic (US), Paige.AI (US), Midjourney (US), Jasper (US) and Synthesia (UK).
Recent Developments:
In March 2024, Microsoft and Adobe announced plans to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot. The collaboration aims to leverage Microsoft 365 to help marketers overcome application and data silos and more efficiently manage everyday workflows.In March 2024, Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows. Adobe and NVIDIA will co-develop a new generation of advanced generative AI models with a focus on deep integration into applications the world’s leading creators and marketers use.In February 2024, the GSMA and IBM announced a new collaboration to support the adoption and skills of generative artificial intelligence (AI) in the telecom industry through the launch of GSMA Advance’s AI Training program and the GSMA Foundry Generative AI program.In February 2024, OpenAI announced the introduction of Sora, a text-to-video generative AI model. Sora can generate videos for up to a minute long while maintaining visual quality and adherence to the user’s prompt. This model is not publicly available as of now and limited access has been granted to handful of red teamers, visual artists, designers, and filmmakers.In February 2024, Google unveiled Gemini 1.5, an updated generative AI model that comes with long context understanding across different modalities. In the same month, Google also announced the launch of Gemma, a new family of lightweight open-weight models. Starting with Gemma 2B and Gemma 7B, these new models were “inspired by Gemini” and are available for commercial and research usage.In January 2024, Capgemini and AWS expanded their strategic collaboration to enable broad enterprise generative AI adoption. Through this collaboration, Capgemini and AWS are focusing on helping clients realize the business value of adopting generative AI while navigating challenges, including cost, scale, and trust.In December 2023, Microsoft launched InsightPilot, an automated data exploration system powered by a Generative AI. This innovative system is specifically designed to simplify the data exploration process. InsightPilot incorporates a set of meticulously designed analysis actions to simplify data exploration.In December 2023, Google unveiled an unprecedented Generative AI named VideoPoet, which is multimodal and capable of generating videos. This groundbreaking model introduces video generation functionalities previously unseen in generative AI.In December 2023, Axel Springer and OpenAI announced a global partnership to strengthen independent journalism in the age of artificial intelligence (AI). The initiative will enrich users’ experience with ChatGPT by adding recent and authoritative content on various topics and explicitly values the publisher’s role in contributing to OpenAI’s productsIn November 2023, OpenAI announced the launch of GPT-4 Turbo, a next-generation model of GPT-4. GPT-4 Turbo is more capable and has knowledge of world events up to April 2023. It has a 128k context window to fit the equivalent of more than three hundred pages of text in a single prompt.Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=142870584
Generative AI Market Advantages:
Businesses can now create a wide variety of high-quality material automatically, including text, images, videos, and music, thanks to generative AI, which makes it possible to produce creative assets quickly and widely.Personalised and customised content that is based on a person’s interests, behaviours, and demographics may be created thanks to generative AI, which increases consumer happiness and engagement.By streamlining the process of creating content, generative AI helps businesses create content more rapidly and cheaply by eliminating the need for manual labour and traditional production methods.By producing original designs, ideas, and concepts that would not have been investigated using more conventional techniques, generative AI promotes creativity and uniqueness in product development and marketing.In order to meet the changing needs and aspirations of both organisations and consumers, generative AI solutions are incredibly flexible and scalable. They can produce enormous volumes of content for a variety of platforms and formats.By eliminating the mistakes, inconsistencies, and variability that come with manual production, generative AI preserves brand identity and standards while guaranteeing consistency and quality control in content generation.With the use of generative AI, businesses can gain significant insights and possibilities to better understand customer preferences and market trends by analysing and producing insights from unstructured data sources, like text, voice, and images.Report Objectives
To define, describe, and predict the Generative AI Market by offering (software and services), data modality, application, vertical, and regionTo provide detailed information related to major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growthTo analyze the micro markets with respect to individual growth trends, prospects, and their contribution to the total marketTo analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the Generative AI MarketTo analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leadersTo forecast the market size of segments for five main regions: North America, Europe, Asia Pacific, Middle East Africa, and Latin AmericaTo profile key players and comprehensively analyze their market rankings and core competencies.To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the Generative AI MarketTo analyze the impact of recession across all the regions across the Generative AI MarketBrowse Adjacent Markets: Artificial Intelligence (AI) Market Research Reports & Consulting
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ADELAIDE, Australia, May 21, 2024 /PRNewswire/ — Amp Energy (“Amp” or the “Company”) announced today it has finalised all required commercial agreements for the development of the Cape Hardy Advanced Fuels Precinct – one of the leading green hydrogen, green ammonia and advanced fuel projects in Australia. The agreements, which were executed with Iron Road Ltd, include the purchase of a 630-hectare parcel of land at Cape Hardy as well as finalised royalty structure and common user infrastructure agreement. Amp will continue to build upon development progress made since announcing the Strategic Framework Agreement with Iron Road Ltd in April 2023 to bring advanced fuel production capacity to Cape Hardy.
The Cape Hardy Advanced Fuels Precinct will provide production at scale with up to 10 GW of planned electrolyser capacity. Development will be structured to initially bring 1 GW online with incremental stages to reach 10 GW of total capacity. The project will both cater to the domestic Australian market, supporting the Australian Government’s net zero goals, while also featuring global export capabilities. To facilitate distribution, Cape Hardy will be equipped with Australia’s first purpose-built advanced fuels export terminal.
Amp has been in discussions to develop the Cape Hardy Advanced Fuels precinct, in collaboration with Iron Road Ltd and The Government of South Australia, for the past two years. During that time, Amp has made significant development progress. The project’s concept, design, and pre-Front End Engineering Design (FEED) phase have been studied and reviewed by two leading global engineering firms, Arup and Technip Technologies, as Amp targets completion of pre-FEED studies for the first 1 GW electrolyser phase over the next 9 months. FEED scoping and contracting is currently underway ahead of awarding the FEED contract in late 2024 or early 2025.
Desalinated water is to be sourced from the recently announced Northern Water Supply (NWS) seawater desalination plant that will be located at Cape Hardy to meet the project’s demand for electrolyser feed water, cooling water, process plant water, and fire water. Amp is co-funding pre-FID expenditures for the NWS project.
Additionally, Amp is working closely with the Barngarla Determination Aboriginal Corporation RNTBC (“BDAC”). With continued support from the BDAC, Amp is confident the Cape Hardy Advanced Fuels Precinct will have a meaningful economic impact on the region. Amp currently estimates this will include approximately 4,000 direct and 6,000 indirect jobs for the first gigawatt of electrolyser capacity alone.
“We are seeing growing demand for Advanced Fuels both in Australia and abroad. This includes green ammonia, liquid hydrogen, methanol, and sustainable aviation fuel. The Cape Hardy Advanced Fuels Precinct will allow for large-scale production of these fuels that will be critical to the energy transition and achieving net zero targets. We could not be more excited about the project’s potential impact, and we are grateful for the partnership and continued support from Iron Road Ltd, the South Australian Government and BDAC as we progress full steam ahead on development” said Paul Ezekiel, Amp President and Co-founder.
Minister for Trade and Investment, Joe Szakacs said “The State Government recognises the strategic importance of the Cape Hardy Advanced Fuels Precinct attracting investment into the state for domestic and export opportunities, as there is an increasing flight to quality for hydrogen projects worldwide.”
About AmpAmp Energy is a global energy transition development platform, which delivers renewables, battery storage, Advanced Fuels and green AI data centers at scale, together with proprietary AI-enabled grid flexibility through its Amp X platform. Since its inception 15 years ago, Amp has developed and built or contracted 14 GW of assets globally. Amp is backed by major investments from institutional capital partners including global private equity firm the Carlyle Group, who has invested over US$440 million. The company has global operations throughout North America, the UK, Australia, Japan, and Spain.
For more information, please visit amp.energy
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TAIPEI, May 21, 2024 /PRNewswire/ — The GEEKOM A8, a highly anticipated Next-Gen AI mini PC with an AMD HawkPoint Ryzen 8040 processor, is now available.
The A8 employs a metal housing with rounded corners and anodized matte finish, giving it a gorgeous and stylish look. Having a footprint smaller than the palm of a hand, the mini PC will conveniently fit in all types of desktop arrangement and instantly elevate the aesthetics of any workspace.
There are two variants of the GEEKOM A8, users have the option to choose between two processors from the same AMD HawkPoint family: Ryzen 7 8845HS and Ryzen 9 8945HS. Both chips feature 8 Zen 4 CPU cores, 16 threads, 16MB L3 cache, an AMD Radeon 780M integrated GPU as well as a Ryzen AI Engine NPU, but the Ryzen 9 8945HS is designed to offer slightly better performance, thanks to its higher CPU and GPU frequencies.
With a greatly enhanced NPU, the A8 can execute 60% more AI workloads than mini PCs with last-generation Ryzen 7040 chips, allowing users to embrace a new era of AI computing. For average consumers, the A8 will quickly find answers to all questions and turn texts into images and videos. For business users, the A8 will automatically summarize notes, transcribe calls, and take meeting minutes. For professional content creators, the A8 will bring much faster AI-powered photo editing, quicker video output, and speedier multi-tasking, helping bring the most ambitious ideas to life. With the new IceBlast 1.5 cooling technology, the A8 can stay cool and stable even when tasks are loaded.
Besides its powerful performance, the A8 also offers a wide array of ports, including four USB-A (including three USB3.2 Gen2), two HDMI2.0, a 40Gbps USB4, a multi-function Type-C, an SDXC slot, and a 3.5mm audio jack. Users can choose to connect the mini PC to an eGPU, ultra high-speed portable storage, or up to four 4K displays.
The A8 is now available on GEEKOM’s independent website. The 8845HS and 8945HS variants are priced at €799 and €949 respectively. Regardless of the CPU option, each unit is preinstalled with 32GB dual-channel SO-DIMM DDR5-5600 RAM, a fast 1TB M.2 2280 PCIe4.0*4 SSD, a wireless card that supports WiFi 7 and Bluetooth 5.4, and a licensed copy of Windows 11 operating system.
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Artificial Intelligence
AI-exposed sectors experience productivity surge as AI jobs climb and see up to 25% wage premium: PwC 2024 Global AI Jobs Barometer
Sectors more exposed to AI are experiencing almost fivefold (4.8x) greater labour productivity growth (‘AI exposed’ means AI can readily be used for some tasks)Postings for AI jobs are growing 3.5x faster than for all jobs. For every AI job posting in 2012, there are now seven job postingsJobs that require AI skills carry up to a 25% wage premium in some marketsAI-driven spike in productivity could allow many nations to break out of persistent low productivity growth, generating economic development, higher wages, and enhanced living standardsSkills sought by employers are changing at a 25% higher rate in occupations most exposed to AI. To stay relevant in these occupations, workers will need to demonstrate or acquire new skillsLONDON, May 21, 2024 /PRNewswire/ — Sectors more exposed to AI are experiencing almost five times (4.8x) higher growth in labour productivity, according to PwC’s inaugural 2024 Global AI Jobs Barometer, published today.
The report, which analysed over half a billion job ads from 15 countries, suggests that AI could allow many nations to break out of persistent low productivity growth, generating economic development, higher wages, and enhanced living standards.
The report finds that for every job posting requiring AI specialist skills (i.e., machine learning) in 2012, there are now seven job postings.[1] PwC research also finds that growth in jobs demanding AI skills has outpaced all jobs since 2016, with postings for jobs requiring AI skills growing 3.5x faster than for all jobs.
The findings also highlight economic opportunity for labour forces: jobs that require AI skills carry up to a 25% average wage premium in some markets.
Skills sought by employers are changing much faster in occupations more exposed to AI, with old skills disappearing – and new skills appearing – in job ads at a 25% higher rate than in occupations less exposed to AI. To stay relevant in these occupations, workers will need to demonstrate or acquire new skills.
As questions abound around the technology’s impact on everything from job security to long-term business viability, the findings highlight positive news, even for workers in sectors most exposed to AI. The findings also reflect a good news story for workers and the global economy in which AI-enabled workers are more productive and more valuable, opening the door to rising prosperity for workers and nations.
Carol Stubbings, Global Markets and Tax & Legal Services (TLS) Leader, PwC UK, says:
“AI is transforming the labour market globally and presents good news for a global economy hindered by deep economic challenges and concerns around long-term business viability. For many economies experiencing labour shortages and low productivity growth, the findings highlight optimism around AI with the technology representing an opportunity for economic development, job-creation, and the creation of new industries entirely. However, the findings show that workers will need to build new skills and organisations will need to invest in their AI strategies and people if they are to turbocharge their development and ensure they are fit for the AI age.”
Near fivefold productivity growth in sectors more exposed to AI
The findings paint a positive picture of the impact of AI on labour markets and productivity. Sectors most exposed to AI – financial services, information technology, and professional services – are experiencing nearly five times higher labour productivity growth than sectors less exposed to AI.[2]
Jobs that require AI skills carry significant wage premiums
Across the five major labour markets for which wage data is available (US, UK, Canada, Australia and Singapore), jobs that require AI specialist skills carry a significant wage premium (up to 25% on average in the US), underlining the value of these skills to companies. Across industries (in the US for example), this can range from 18% for accountants, 33% for financial analysts, 43% for sales and marketing managers, to 49% for lawyers. While the wage premium differs by market, overwhelmingly this is higher in all markets analysed.
AI penetration is accelerating, particularly in knowledge work sectors
The study finds that knowledge work sectors are seeing the most rapid growth in the share of roles requiring AI skills. This includes financial services (2.8x higher share of jobs requiring AI skills vs other sectors), professional services (3x higher), and information & communication (5x higher).[3]
No going back to yesterday’s jobs markets: the skills building imperative
Companies, workers, and policymakers share responsibility for helping workers build the skills to succeed in a fast-changing jobs market. Skills demanded by employers in occupations more exposed to AI are changing at a 25% higher rate than in less exposed occupations. 69% of CEOs expect AI will require new skills from their workforce, rising to 87% of CEOs who have already deployed AI, according to PwC’s 27th Annual Global CEO Survey 2024.
Pete Brown, Global Workforce Leader, PwC UK, adds:
“Businesses and governments around the world will need to ensure they are adequately investing in the skills required for both their people and organisations if they are to thrive in a global economy and labour market being transformed by AI. Equally, there is tremendous opportunity for people, organisations, and economies with expertise in new and emerging technologies such as AI. Ensuring a skills-first approach to recruitment as well as continued investment in workforce upskilling is imperative as no industry or market will remain immune to the impact of AI’s technological and economic transformation.”
Scott Likens, Global AI and Innovation Technology Leader, PwC US, concluded:
“AI provides much more than efficiency gains. AI offers fundamentally new ways of creating value. In our work with clients, we see companies using AI to amplify the value their people can deliver. We don’t have enough software developers, doctors, or scientists to create all the code, healthcare, and scientific breakthroughs the world needs. There is a nearly limitless demand for many things if we can improve our ability to deliver them – and limitless opportunity for organisations and individuals that invest in learning and applying the technology.”
Notes to Editors:
About the PwC 2024 Global AI Jobs Barometer
PwC’s new Global AI Jobs Barometer uses half a billion job ads from 15 countries to examine AI’s impact on jobs, skills, wages, and productivity. Analysing data from the past decade and across a large number of sectors, the report provides insight on AI job penetration, salary premiums, vacancy rates and more. The report will be presented at the VivaTech Summit in Paris by PwC global leaders.
About PwC
© 2024 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see http://www.pwc.com/structure for further details.
[1] Refers to six of the fifteen countries analysed: US, UK, Singapore, Australia, Canada and New Zealand.[2] Due to the availability of OECD data, PwC analysis focused on just these six sectors profiled for the period 2018-2022 (2023 data has not yet been released).[3] Other sectors include: Agriculture, Mining, Power, Water, Retail Trade, Transportation, Accomodation, Real Estate, Administrative, Arts and Entertainment, Household Activities, Construction, Manufacturing, Education and Social Activities and ExtraCurricular Activities.
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