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IFS: Utilities globally prioritize AI to drive digital transformation, but lack of collaboration a key factor preventing 80% from completing journey

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Organized data holds the key to successfully adopting AI while improved asset management emerges among top drivers of transformation
LONDON, July 9, 2024 /PRNewswire/ — AI is at the forefront of digital transformation in the utilities sector, with 82% of executives recognizing it as essential to their strategy. However, despite widespread recognition of the importance of emerging technologies, only a fifth (20%) of companies have completed their digital transformation journey, with respondents split on where ownership should lie (22% reference CFO, while the same percentage cite the CTO).

That’s according to new research by IFS, the leading technology innovator in cloud and Industrial AI software, which polled 863 C-level executives and VPs from utilities companies around the world (UK, US, France, the Nordics, the Middle East, and Australia).
While 84% of organizations recognise data analytics as important to their digital transformation approach, the research highlights the complexity and challenges inherent in fully realizing digital strategies. The primary obstacles include the inability to measure value accurately from investments (32%), a lack of clarity on necessary resources and skills (25%), and a lack of consensus on priorities among leadership (23%).
Asset management has emerged as a critical factor in delivering new services and outcomes as part of a digital transformation, with 36% of respondents emphasizing its importance ensuring reliable and efficient service delivery. This focus is driven by aging infrastructure and increasing asset complexity. Many grid components are well past their intended lifespan and operate under conditions far more severe than they were originally designed for, while the shift to renewables and distributed energy resources adds further complexity.
Other operational areas are referenced in this context with resource optimization cited by 39%; 38% highlighting the need for a robust customer experience strategy, and 36% mentioning field service management.
Carol Johnston, VP of Energy, Utilities and Resources at IFS, commented: “The utilities sector is at a pivotal moment, where AI-driven digital transformation and sustainability are not just trends but imperatives. Our research proves the need for robust data management and AI capabilities to ensure companies make a success of their transformation. But utilities must also embrace a holistic approach, leveraging end-to-end digital tools and fostering strong partnerships to navigate this complex landscape.”
When it comes to executing on digital transformation strategies, composable enterprise platforms which empower businesses to mix and match/assemble different software modules to meet their specific needs are in high demand, with 38% of decision makers seeking such solutions to support their journey. This underlines the need for flexible and modular technology infrastructures as companies look to adapt quickly to changing requirements, while being able to integrate various applications more seamlessly.
Johnston added: “Composable platforms allow enterprises to bring in new functionality as and when required, providing a flexible approach to digital transformation. This reduces complexity and allows companies to adopt technology at their own pace, offering a streamlined solution that integrates various applications seamlessly.”
The research also reaffirmed sustainability as a top priority for utilities businesses, with 46% of respondents currently at the stage of setting timelines and goals for achieving sustainability targets. However, only 31%have hit their first milestones. The key strategies for meeting these goals include improving asset efficiency (43%) and investing in energy-efficient assets (42%).
Sustainability in the utilities sector involves more than just carbon reduction. It includes revenue models, workforce retention, and safe operations. Integrating sustainability across operations ensures resilience and compliance. Johnston added: “We don’t see sustainability as a trade-off, but as an opportunity to create value for our customers and society. Utilities also increasingly understand the importance of accurate data and reliable reports in measuring progress to key sustainability goals and avoiding greenwashing. Effective strategies include optimizing resource use, selecting sustainable suppliers, and engaging customers in programs like energy audits and solar panel installations.”
There is significant importance in connecting four of the core themes from this research: AI, digital transformation, asset management, and sustainability. “Utilities must recognize that these elements are interconnected. By leveraging AI and digital tools to optimize asset management, they can meet sustainability goals more effectively. This comprehensive approach ensures a balanced and strategic transformation journey,” concluded Carol Johnston.
Research conducted by Censuswide in April and May 2024. The research polled 863 C-level executives and VPs from utilities companies specializing in power generation, transmission, distribution, natural gas, and water/wastewater services. Conducted across the UK, US, France, the Nordics, the Middle East, and Australia, it explores critical trends, challenges, and strategic priorities, particularly in digital transformation, sustainability, and customer experience.
About IFS
IFS develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build, and maintain assets, and manage service-focused operations. Within our single platform, our industry specific products are innately connected to a single data model and use embedded digital innovation so that our customers can be their best when it really matters to their customers – at the Moment of Service™. The industry expertise of our people and of our growing ecosystem, together with a commitment to deliver value at every single step, has made IFS a recognized leader and the most recommended supplier in our sector. Our team of over 6,000 employees every day live our values of agility, trustworthiness, and collaboration in how we support our 6,500+ customers. Learn more about how our enterprise software solutions can help your business today at ifs.com.
IFS Recognition
IFS ranked #1 for EAM market share in the Gartner® Market Share: All Software Markets, Worldwide, 2023 report for third consecutive yearGartner® Peer Insights Customers’ Choice 2023 – Cloud ERPIFS named a leader in IDC MarketScape: Worldwide Field Service Management Solutions 2023-2024Top 100 Companies (3rd), The Software Report, 2023IFS Press Contacts:
EUROPE / MEA / APJ: Adam GillbeIFS, Director of Corporate & Executive CommunicationsEmail: [email protected] Phone: +44 7775 114 856
NORTH AMERICA / LATAM: Mairi MorganIFS, Director of Corporate & Executive CommunicationsEmail: [email protected]: +44 7918 607 299
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Geotab, Kia, and 42dot Join Forces to Drive the Future of Fleet Management

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Global Partnership to Improve Safety, Sustainability, and Efficiency in PBV Fleet Operations
TORONTO and SEOUL, South Korea, Sept. 12, 2024 /PRNewswire/ — Geotab Inc. (Geotab), Kia Corporation (Kia), and 42dot have signed a Memorandum of Understanding (MOU), initiating a global connected vehicle partnership. This strategic collaboration will integrate advanced data solutions with enhanced in-vehicle technology to deliver innovative systems that support safety, sustainability, and efficiency for fleets worldwide.

This partnership builds upon Kia’s PBV business strategy – to offer software solutions seamlessly integrated with the vehicle, with FMS (Fleet Management System) as the core differentiating factor. Geotab and 42dot, Hyundai Motor Group’s Global Software Center and fleet management system (FMS) provider, will collaborate to develop an AI-driven FMS, enabling Kia fleet customers to utilize advanced data insights.
Louis De Jong, Chief Revenue Officer at Geotab, stated, “by integrating our data insights and AI capabilities with Kia’s automotive technology and 42dots’s data expertise, customers will receive enhanced value for their operations including access to quality data insights that drive improved cost management, safety and sustainability. This exciting collaboration is advancing the connected mobility industry, ensuring fleets are well equipped to navigate today’s challenges and tomorrow’s opportunities.”
The partnership will also include developing an in-vehicle application leveraging the MyGeotab platform and Kia’s PBV In-Vehicle Display App Store. This will enhance the fleet’s operations through route optimization as well as improve safety.
Sangdae Kim, Senior Vice President and Head of the PBV Business Division at Kia Corporation, said:”Kia is partnering with Geotab and 42dot because this collaboration is essential to the strategic growth of Kia’s PBV business. Together, Kia aims to offer the best-in-class fleet management solutions that not only optimizes fleet operations but also lay the foundation for PBV software capabilities. As we launch our first PBV next year, Kia will provide a total mobility solution including both connect-ready vehicles and FMS solutions to fleet customers for greater operational efficiency and safety.”
Sangseok Lim, head of AEV Platform Engineering Division at 42dot, added: “By combining 42dot’s vehicle data platform and intelligent fleet safety technology – based on autonomous driving and software-defined vehicles – we are creating an advanced FMS designed to meet both the current and future demands of fleet operators, ensuring their long-term success.”
Geotab will also collaborate with Kia as an OEM-Geotab Cloud-to-Cloud data provider. This will enable customers to leverage OEM-embedded data without the need to install a separate device and prepare for the launch of Kia’s PBV lineup, the PV5 and PV7 models. Europe will be the first region to benefit from the collaboration, where a co-branded FMS platform will be offered with the launch of Kia’s first PBV models next year.
For more information about this partnership between Geotab, Kia, and 42dot, please visit https://www.geotab.com/partners/overview/
About Kia Corporation
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com
About 42dot
42dot is a Mobility AI company leading Hyundai Motor Group’s development of software-defined vehicles. 42dot leads the transition to focus on software and AI development, creating software-defined vehicles that deliver the latest updates for safe and user-centric mobility. 42dot also develops technologies for self-managed smart cities, where SDV technologies extend beyond vehicles into the urban environment. With SDV technology, vehicles and infrastructure can interact to share information in real-time, addressing mobility challenges. These technologies not only enable us to monitor and manage fleets but also to efficiently manage the movement of cities.
Website 42dot.ai
Linkedin linkedin.com/company/42dot
About Geotab
Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimizing costs. Backed by a team of industry leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world, we meet top cybersecurity standards. Geotab’s open platform and diverse Geotab Marketplace offers hundreds of fleet-ready third-party solutions. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.
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Quickplay Partners with TelevisaUnivision to Enhance its Univision NOW App with New Capabilities

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Quickplay integrates its Video CMS capabilities to provide an end-to-end solution.
TORONTO, Sept. 12, 2024 /PRNewswire/ — Quickplay today announced a new partnership with TelevisaUnivision for its end-to-end cloud-native platform to enhance the company’s Univision NOW App.

In today’s highly competitive marketplace, streaming services must continuously find ways to attract new subscribers while nurturing loyalty from existing ones. To this end, Quickplay enables the creation of cohorts based on trends in content usage, location and device, providing opportunities for personalized content recommendations and relevant advertising. These solutions aim to attract new viewers and continue to foster consumer loyalty.
Quickplay offers personalized and flexible content curation capabilities, including targeted ad-insertion for live-linear, FAST channels, VOD content and downloads. Quickplay will provide video platform services to power Univision NOW, the over-the-top subscription video service launched in 2015, which features content from Univision and UniMás. The service was designed as a standalone offering that did not require a pay TV subscription to access.
“Univision is the leading Spanish-language network in the U.S., which is why we’re thrilled to partner with the TelevisaUnivision team as the new provider to ensure loyal viewers have an exceptional and personalized experience across Univision NOW, enabled by our suite of capabilities,” said Paul Pastor, Chief Business Officer of Quickplay.
Want to learn more? Come meet the Quickplay team at IBC 2024 in Stand 5.H61 from September 13th -16th. Meetings can be booked at [email protected].
About Quickplay:Quickplay is leading cloud transformations of OTT and in-home experiences for pay-TV, telcos, and MVPDs. The company’s cloud-native platform leverages a transformative open architecture for unparalleled performance in delivering premium video, handling complex use cases, and scaling to millions of viewers. Founded by a team that has built and operated dozens of Tier 1 OTT services worldwide, Quickplay is powering immersive sports, live experiences, and personalized entertainment on any screen. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego, Chennai, India, and Europe. Quickplay is a two-time winner of the Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment. For more information, visit https://quickplay.com/.
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Atento Reaffirms Leadership in Frost & Sullivan’s Ranking as a Leader in CX Management in 2024

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The company excels in the innovation and growth matrices by offering CX transformation solutions and demonstrating its innovation capabilities.MADRID, Sept. 12, 2024 /PRNewswire/ — Atento Luxco 1 (“Atento” or the “Company”), one of the world’s largest providers of customer relationship management and business transformation outsourcing (CRM/BTO) services and an industry leader in Latin America, has once again been recognized by Frost & Sullivan as a Leader in the 2024 Frost Radar™ for Customer Experience Management in Latin America.
This recognition highlights not only Atento’s ability to innovate, but also its comprehensive focus on digital transformation and the implementation of advanced technologies, such as generative artificial intelligence (GenAI), that not only improve the customer experience, but also optimize operational costs for its customers.

With more than 200 competitors in the region, Atento has positioned itself as a leader for the third consecutive year, demonstrating a unique ability to combine cutting-edge technology with a customer-centric approach.
Boosting Innovation: AI Center of Excellence and AtentoNext
The CX market in Latin America is at a pivotal moment. Companies are looking for strategic allies capable of implementing technological solutions that improve the efficiency and quality of customer service.
In 2023, Atento launched its Artificial Intelligence Center of Excellence (AI CoE), centralizing the development of a GenAI product portfolio. Backed by a global AI committee and strict security and privacy policies, this center ensures the secure integration of artificial intelligence into the transformation of the customer experience. In addition, Atento is the only company on Frost’s radar that has a start-up accelerator: Atento Next.
AI-based technology at the service of talent and the customer
Atento has implemented a GenAI-based tool for recruitment that simulates different candidate profiles and assesses key skills, such as empathy, resolution skills, and objection management. With this tool, the company ensures that the right talent is incorporated into the team, optimizing recruitment processes and reducing associated costs.
In addition, Atento has developed a predictive model of staff turnover, based on AI, which analyzes the probability of an employee leaving the company. This solution allows Atento to customize its approach to each agent, increasing their well-being, engagement, and productivity, while reducing turnover rates.
Likewise, with Atento AI Studio, a proprietary Artificial Intelligence platform, Atento elevates the customer experience and transforms the operational efficiency of companies, within an ethical, secure and private framework. Within the Company’s comprehensive ecosystem of AI solutions and capabilities, Atento AI Studio is positioned as a fundamental piece to optimize customer CX.
Strategic Perspective and Growth Opportunities
Frost & Sullivan highlights that Atento is in a privileged position and has consolidated its position as a trusted advisor in customer experience management (CXM). The company’s ability to integrate GenAI and adjacent technologies allows companies to implement solutions that in addition to significantly improving service quality, optimize costs.
“As it intensifies the use of GenAI and adjacent technologies, Atento helps companies securely and strategically implement the right tools to reduce costs and increase quality of service, cementing Atento as a trusted partner for its customers in the customer experience management (CXM) sector.” Sebastian Menutti affirms, Frost Radar Research Director. “But CXM services are not a technology-only game, and Atento has found the right mix of people, processes and technology.”   
The report highlights Atento’s strategy to diversify its customer portfolio, attracting both new customers and expanding its relationship with existing ones, especially in sectors such as technology; travel and hospitality; retail and electronics; banking, financial services and insurance; media and entertainment; and health.
With the consolidation of the CXM industry, Frost & Sullivan forecasts a wide range of growth opportunities in the short to medium term for Atento, as various organizations look to bring in new BPO providers. This puts Atento in an advantageous position to capture new opportunities in an ever-evolving market.
Legal Disclaimer
Frost & Sullivan is not responsible for any incorrect information provided by companies or users. Quantitative market information is primarily based on interviews and is therefore subject to fluctuations. Frost & Sullivan’s research services are limited publications that contain valuable market information provided to a select group of clients. Customers acknowledge, by placing orders or downloads, that Frost & Sullivan’s research services are for internal use and not for general publication or disclosure to third parties. No part of this research service may be given, loaned, resold, or disclosed to unaccustomed persons without written permission. In addition, no part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the publisher.
About Atento
Atento is the largest provider of customer relationship management and business process outsourcing (“CRM BTO”) services in Latin America and one of the leading providers worldwide. Atento is also one of the leading providers of BTO nearshoring CRM services for companies operating in the United States. Since 1999, the Company has developed its business model in 17 countries, employing approximately 110,000 people. Atento, which serves more than 400 customers, offers a wide range of CRM BTO services through multiple channels. The majority of Atento’s clients are leading multinational companies in the telecommunications, banking and financial services, healthcare, retail and government sectors. In recent years, the company has been recognized for its excellence by several global industry analysts, including Everest, Gartner, Frost & Sullivan and ISG. Forbes recognized Atento as one of the 100 best companies to work for in Spain in 2023, while Great Place to Work® has continuously ranked us as one of the 25 best companies to work for worldwide. We have also been recognized as the 1st company in the sector worldwide to achieve the ISO 56002 Innovation Management Certification, which we have maintained for four consecutive years. For more information, visit www.atento.com
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