Artificial Intelligence
Autonomous Driving Software Market worth $7.0 billion in 2035 | MarketsandMarkets
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CHICAGO, Aug. 21, 2024 /PRNewswire/ — Autonomous Driving Software Market is projected to grow from USD 1.8 billion in 2024 to USD 7.0 billion in 2035, at a CAGR of 13.3%, according to a new report by MarketsandMarkets. As automakers and technology companies plan to launch self-driving cars, demand for driving software solutions is likely to rise due to increasing investment in ADAS/AD technologies by OEMs and technology providers. The demand for L2+ vehicles is also growing. Rapid advancements in AI and sensor technologies, along with rising consumer interest in ADAS for improved safety, are expected to drive the demand for autonomous driving software in L2+ vehicles. Further, the shift to software-first architecture and technology sharing between leading OEMs and Tech Companies is also speeding up the shift to higher levels of Autonomy. For such developments, automotive software is being developed for applications such as perception & planning software, chauffeur software, interior sensing software, and supervision/monitoring software.
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Browse in-depth TOC on “Autonomous Driving Software Market”
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Autonomous Driving Software Market Scope:
Report Coverage
Details
Market Revenue in 2024
USD 1.8 billion
Estimated Value by 2030
USD 7.0 billion
Growth Rate
Poised to grow at a CAGR of 13.3%
Market Size Available for
2020–2035
Forecast Period
2024–2035
Forecast Units
Value (USD Billion)
Report Coverage
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered
By Level of Autonomy, Vehicle Type, Propulsion, Software Type, and Region
Geographies Covered
Asia Pacific, Europe, and North America
Report Highlights
Updated financial information / product portfolio of players
Key Market Opportunities
Advancement in autonomous commercial vehicle technology
Key Market Drivers
Increasing advancements in ADAS technology
Passenger car segment is estimated to hold the largest share during the forecast period.
With increasing demand for safer and more comfortable vehicles, the passenger car segment will likely be the largest autonomous driving software market. This will further get impacted by growing demand for luxury vehicles. As per industry experts, by 2030, around 14-18% of the current L2 vehicle market share will be led by L2+ among passenger cars. Government mandate for safety features in passenger vehicles will also drive the market. For example, the EU expanded the scope of required ADAS technology to include Automatic Emergency Braking (AEB) and Lane Keeping Assistance (LKA) in newer vehicles beginning in 2022 and extending to existing models in 2024. This law compels automakers to provide the aforementioned ADAS technologies in the region. Similarly, South Korea has mandated AEB and LDW systems for all new passenger vehicles since 2019. Furthermore, in May 2024, the UK government enacted the Automated Vehicle Act 2024, which encourages the use of automated vehicles and authorizes the commercialization of self-driving vehicles on British roads beginning in 2026.
Several automakers, including Nissan, Tesla, BMW, Mercedes-Benz, Hyundai, and Audi, are investigating advanced autonomous applications for their passenger vehicles. Companies are forming partnerships and investing considerably in autonomous driving software technology. For example, in February 2024, OXA launched Oxa Driver, its first commercial self-driving software, in passenger autonomous car shuttles in Jacksonville, Florida. Similarly, in February 2024, Pony.ai received approval for fully unmanned passenger testing of Autonomous GAC Toyota Sienna in Beijing, which allows the vehicle to conduct demonstrations of autonomous driving capabilities, available for user hailing through the PonyPilot+ app, concurrently in Beijing and Guangzhou.
Electric propulsion segment is estimated to hold the largest share in the autonomous driving software market during the forecast period.
Electric propulsion segment is estimated to hold the largest share in the autonomous driving software market during the forecast period. It is easier of EVs to incorporate ADAS systems, due to less mechanical systems and presence of central processing. These vehicles will be equipped with a variety of sensors, processors, and control systems that help the vehicle to navigate, recognize obstacles, and interact with other vehicles and people. With this technology, vehicles can be programmed to follow predetermined paths and make decisions based on their surroundings. Autonomous EVs can be used in a variety of applications, including delivery, commodity transportation, ride-sharing, and even military operations.
The demand for an emission-free transportation option has prompted car OEMs all over the world to shift their focus to EVs. Many countries in the world are introducing emission and safety regulations. This is expected to improve road safety and reduce emissions. Many global OEMs, such as Nissan, Tesla, BMW, Mercedes-Benz, Hyundai, and Audi, are looking forward to developing and manufacturing their L2+, L3 and L4 vehicles with electric propulsion. Several OEMs and autonomous driving software suppliers are actively investing in and developing EV autonomous vehicle technology. For example, in September 2023, Mobileye (Israel) partnered with Smart Europe GmbH (Germany). Smart’s next special edition EV will include a Navigation Smart Pilot (NSP) and enhanced driving assistance features based on Mobileye SuperVision. It will also have Smart Pilot Assist 2.0.
“North America is expected to have a significant share in the autonomous driving software market by 2035.”
The autonomous driving software market in North America is projected to witness significant growth during the forecast period due to the growing demand for autonomous vehicles in the region. Domestic OEMs, such as Ford, GM, and Tesla, along with European and Asian OEMs, such as Toyota (Japan), Nissan (Japan), Hyundai (South Korea), BMW (Germany), and Volkswagen (Germany) already offer L2+ vehicles in the region. Some leading companies are also providing L3 Autonomous vehicles in the region. Mercedes-Benz, for instance, provides S-Class and EQS SUV L3 vehicles in US and Canada. Similarly, BMW provides its 7 Series with L3 autonomy.
Autonomous driving software demand in L2+ vehicles in the region is likely to be driven by increased government legislation, which demands the use of sophisticated safety features in vehicles, as well as consumer knowledge and acceptance of autonomous driving. The rise of Al, cloud solutions, and machine learning is set to increase the need for autonomous driving software. With more automotive companies, tech firms, and suppliers joining forces, this demand is expected to grow in the region.
The presence of leading automotive software providers, such as NVIDIA, Qualcomm, Waymo LLC and BlackBerry Limited, among others in the region will also drive the demand for software for autonomous vehicles. These companies contribute to the development of innovative software solutions and systems for self-driving vehicles. For example, Alphabet (US) said in July 2024 that it intends to invest USD 5 billion in Waymo, its autonomous vehicle company, over the next several years. This investment will allow Waymo to continue its expansion as a leading autonomous driving technology company. The US is anticipated to be the region’s main market, with strong demand in California, where self-driving cars have been tested for years. Canada will also have a big market, with increased demand for premium vehicles and more concern about road safety.
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Autonomous Driving Software Market Dynamics:
Drivers:
Increasing advancements in ADAS technologyRestraints:
Lack of standardization in software architecture and hardware platformsOpportunities:
Advancement in autonomous commercial vehicle technologyChallenge:
Compatibility and integration challenges in hardware and software componentsKey Market Players Autonomous Driving Software Market Industry:
Prominent players in the Autonomous Driving Software Market include as Mobileye (Israel), NVIDIA Corporation (US), Qualcomm Technologies, Inc. (US), Huawei Technologies Co, Ltd (China), and Aurora Innovation Inc. (US).
The break-down of primary participants is as mentioned below:
By Company Type: OEMs – 24%, Tier I – 67%, and Tier II – 9%,By Designation: C- Level Executives – 33%, Directors – 52%, and Others – 15%By Region: North America – 26%, Europe – 36%, and Asia Pacific – 38%Get 10% Free Customization on this Report: https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=247907500
Autonomous Driving Software Industry Recent Developments:
In July 2024, IVECO, part of the Iveco Group, together with PlusAI, dm-drogerie markt, and DSV, announced the launch of a semi-automated truck pilot in Germany. After several months of rigorous testing and validation, the pilot would utilize a new production-ready IVECO S-Way heavy-duty truck design, featuring PlusAI’s driver-supervised highly automated driving software, PlusDrive®.In June 2024, Rivian (US) and Volkswagen Group (Germany) announced plans for a joint venture to develop advanced vehicle software technology. Volkswagen Group would initially invest USD 1 billion in Rivian, with plans to invest up to an additional USD 4 billion.In June 2024, formerly called P3 Mobility, Verne (Croatia) collaborated with Mobileye (Israel) to launch its autonomous vehicle. The advanced Mobileye Drive™ AD platform would be integrated into the specially designed Verne vehicle.Autonomous Driving Software Market Size – Key Benefits of Buying the Report:
The report will help market leaders/new entrants with information on the closest approximations of revenue numbers for the overall autonomous driving software market and its subsegments.This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies.The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.The report also helps stakeholders understand the current and future pricing trends of autonomous driving software.This report provides insights on:
Analysis of key drivers (Increasing development and adoption of autonomous vehicles, Growing adherence to safety regulations for vehicles worldwide, Increasing advancements in ADAS technology, Integration of 5G technology for vehicle connectivity), restraints (Data privacy concerns, Lack of standardization in software architecture and hardware platforms), opportunities (Rising demand for safer and sustainable transportation solutions, Increasing adoption of ADAS in modern vehicles, Growing deployment of sensor fusion in automotive, Advancement in autonomous commercial vehicle technology), and challenges (High operational cost of cybersecurity measures, Compatibility and integration challenges in hardware and software components).Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the autonomous driving software market.Market Development: Comprehensive information about lucrative markets – the report analyses the autonomous driving software market across varied regions.Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the autonomous driving software market.Competitive Assessment: In-depth assessment of market ranking, growth strategies, and service offerings of leading players like Mobileye (Israel), NVIDIA Corporation (US), Qualcomm Technologies, Inc. (US), Huawei Technologies Co, Ltd (China), and Aurora Innovation Inc. (US) among others in autonomous driving software market. Related Reports:
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Get access to the latest updates on Autonomous Driving Software Companies and Autonomous Driving Software Industry Growth
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Artificial Intelligence
Geotab, Kia, and 42dot Join Forces to Drive the Future of Fleet Management
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Global Partnership to Improve Safety, Sustainability, and Efficiency in PBV Fleet Operations
TORONTO and SEOUL, South Korea, Sept. 12, 2024 /PRNewswire/ — Geotab Inc. (Geotab), Kia Corporation (Kia), and 42dot have signed a Memorandum of Understanding (MOU), initiating a global connected vehicle partnership. This strategic collaboration will integrate advanced data solutions with enhanced in-vehicle technology to deliver innovative systems that support safety, sustainability, and efficiency for fleets worldwide.
This partnership builds upon Kia’s PBV business strategy – to offer software solutions seamlessly integrated with the vehicle, with FMS (Fleet Management System) as the core differentiating factor. Geotab and 42dot, Hyundai Motor Group’s Global Software Center and fleet management system (FMS) provider, will collaborate to develop an AI-driven FMS, enabling Kia fleet customers to utilize advanced data insights.
Louis De Jong, Chief Revenue Officer at Geotab, stated, “by integrating our data insights and AI capabilities with Kia’s automotive technology and 42dots’s data expertise, customers will receive enhanced value for their operations including access to quality data insights that drive improved cost management, safety and sustainability. This exciting collaboration is advancing the connected mobility industry, ensuring fleets are well equipped to navigate today’s challenges and tomorrow’s opportunities.”
The partnership will also include developing an in-vehicle application leveraging the MyGeotab platform and Kia’s PBV In-Vehicle Display App Store. This will enhance the fleet’s operations through route optimization as well as improve safety.
Sangdae Kim, Senior Vice President and Head of the PBV Business Division at Kia Corporation, said:”Kia is partnering with Geotab and 42dot because this collaboration is essential to the strategic growth of Kia’s PBV business. Together, Kia aims to offer the best-in-class fleet management solutions that not only optimizes fleet operations but also lay the foundation for PBV software capabilities. As we launch our first PBV next year, Kia will provide a total mobility solution including both connect-ready vehicles and FMS solutions to fleet customers for greater operational efficiency and safety.”
Sangseok Lim, head of AEV Platform Engineering Division at 42dot, added: “By combining 42dot’s vehicle data platform and intelligent fleet safety technology – based on autonomous driving and software-defined vehicles – we are creating an advanced FMS designed to meet both the current and future demands of fleet operators, ensuring their long-term success.”
Geotab will also collaborate with Kia as an OEM-Geotab Cloud-to-Cloud data provider. This will enable customers to leverage OEM-embedded data without the need to install a separate device and prepare for the launch of Kia’s PBV lineup, the PV5 and PV7 models. Europe will be the first region to benefit from the collaboration, where a co-branded FMS platform will be offered with the launch of Kia’s first PBV models next year.
For more information about this partnership between Geotab, Kia, and 42dot, please visit https://www.geotab.com/partners/overview/
About Kia Corporation
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com
About 42dot
42dot is a Mobility AI company leading Hyundai Motor Group’s development of software-defined vehicles. 42dot leads the transition to focus on software and AI development, creating software-defined vehicles that deliver the latest updates for safe and user-centric mobility. 42dot also develops technologies for self-managed smart cities, where SDV technologies extend beyond vehicles into the urban environment. With SDV technology, vehicles and infrastructure can interact to share information in real-time, addressing mobility challenges. These technologies not only enable us to monitor and manage fleets but also to efficiently manage the movement of cities.
Website 42dot.ai
Linkedin linkedin.com/company/42dot
About Geotab
Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimizing costs. Backed by a team of industry leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world, we meet top cybersecurity standards. Geotab’s open platform and diverse Geotab Marketplace offers hundreds of fleet-ready third-party solutions. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.
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Artificial Intelligence
Quickplay Partners with TelevisaUnivision to Enhance its Univision NOW App with New Capabilities
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Quickplay integrates its Video CMS capabilities to provide an end-to-end solution.
TORONTO, Sept. 12, 2024 /PRNewswire/ — Quickplay today announced a new partnership with TelevisaUnivision for its end-to-end cloud-native platform to enhance the company’s Univision NOW App.
In today’s highly competitive marketplace, streaming services must continuously find ways to attract new subscribers while nurturing loyalty from existing ones. To this end, Quickplay enables the creation of cohorts based on trends in content usage, location and device, providing opportunities for personalized content recommendations and relevant advertising. These solutions aim to attract new viewers and continue to foster consumer loyalty.
Quickplay offers personalized and flexible content curation capabilities, including targeted ad-insertion for live-linear, FAST channels, VOD content and downloads. Quickplay will provide video platform services to power Univision NOW, the over-the-top subscription video service launched in 2015, which features content from Univision and UniMás. The service was designed as a standalone offering that did not require a pay TV subscription to access.
“Univision is the leading Spanish-language network in the U.S., which is why we’re thrilled to partner with the TelevisaUnivision team as the new provider to ensure loyal viewers have an exceptional and personalized experience across Univision NOW, enabled by our suite of capabilities,” said Paul Pastor, Chief Business Officer of Quickplay.
Want to learn more? Come meet the Quickplay team at IBC 2024 in Stand 5.H61 from September 13th -16th. Meetings can be booked at [email protected].
About Quickplay:Quickplay is leading cloud transformations of OTT and in-home experiences for pay-TV, telcos, and MVPDs. The company’s cloud-native platform leverages a transformative open architecture for unparalleled performance in delivering premium video, handling complex use cases, and scaling to millions of viewers. Founded by a team that has built and operated dozens of Tier 1 OTT services worldwide, Quickplay is powering immersive sports, live experiences, and personalized entertainment on any screen. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego, Chennai, India, and Europe. Quickplay is a two-time winner of the Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment. For more information, visit https://quickplay.com/.
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Artificial Intelligence
Atento Reaffirms Leadership in Frost & Sullivan’s Ranking as a Leader in CX Management in 2024
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The company excels in the innovation and growth matrices by offering CX transformation solutions and demonstrating its innovation capabilities.MADRID, Sept. 12, 2024 /PRNewswire/ — Atento Luxco 1 (“Atento” or the “Company”), one of the world’s largest providers of customer relationship management and business transformation outsourcing (CRM/BTO) services and an industry leader in Latin America, has once again been recognized by Frost & Sullivan as a Leader in the 2024 Frost Radar™ for Customer Experience Management in Latin America.
This recognition highlights not only Atento’s ability to innovate, but also its comprehensive focus on digital transformation and the implementation of advanced technologies, such as generative artificial intelligence (GenAI), that not only improve the customer experience, but also optimize operational costs for its customers.
With more than 200 competitors in the region, Atento has positioned itself as a leader for the third consecutive year, demonstrating a unique ability to combine cutting-edge technology with a customer-centric approach.
Boosting Innovation: AI Center of Excellence and AtentoNext
The CX market in Latin America is at a pivotal moment. Companies are looking for strategic allies capable of implementing technological solutions that improve the efficiency and quality of customer service.
In 2023, Atento launched its Artificial Intelligence Center of Excellence (AI CoE), centralizing the development of a GenAI product portfolio. Backed by a global AI committee and strict security and privacy policies, this center ensures the secure integration of artificial intelligence into the transformation of the customer experience. In addition, Atento is the only company on Frost’s radar that has a start-up accelerator: Atento Next.
AI-based technology at the service of talent and the customer
Atento has implemented a GenAI-based tool for recruitment that simulates different candidate profiles and assesses key skills, such as empathy, resolution skills, and objection management. With this tool, the company ensures that the right talent is incorporated into the team, optimizing recruitment processes and reducing associated costs.
In addition, Atento has developed a predictive model of staff turnover, based on AI, which analyzes the probability of an employee leaving the company. This solution allows Atento to customize its approach to each agent, increasing their well-being, engagement, and productivity, while reducing turnover rates.
Likewise, with Atento AI Studio, a proprietary Artificial Intelligence platform, Atento elevates the customer experience and transforms the operational efficiency of companies, within an ethical, secure and private framework. Within the Company’s comprehensive ecosystem of AI solutions and capabilities, Atento AI Studio is positioned as a fundamental piece to optimize customer CX.
Strategic Perspective and Growth Opportunities
Frost & Sullivan highlights that Atento is in a privileged position and has consolidated its position as a trusted advisor in customer experience management (CXM). The company’s ability to integrate GenAI and adjacent technologies allows companies to implement solutions that in addition to significantly improving service quality, optimize costs.
“As it intensifies the use of GenAI and adjacent technologies, Atento helps companies securely and strategically implement the right tools to reduce costs and increase quality of service, cementing Atento as a trusted partner for its customers in the customer experience management (CXM) sector.” Sebastian Menutti affirms, Frost Radar Research Director. “But CXM services are not a technology-only game, and Atento has found the right mix of people, processes and technology.”
The report highlights Atento’s strategy to diversify its customer portfolio, attracting both new customers and expanding its relationship with existing ones, especially in sectors such as technology; travel and hospitality; retail and electronics; banking, financial services and insurance; media and entertainment; and health.
With the consolidation of the CXM industry, Frost & Sullivan forecasts a wide range of growth opportunities in the short to medium term for Atento, as various organizations look to bring in new BPO providers. This puts Atento in an advantageous position to capture new opportunities in an ever-evolving market.
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Frost & Sullivan is not responsible for any incorrect information provided by companies or users. Quantitative market information is primarily based on interviews and is therefore subject to fluctuations. Frost & Sullivan’s research services are limited publications that contain valuable market information provided to a select group of clients. Customers acknowledge, by placing orders or downloads, that Frost & Sullivan’s research services are for internal use and not for general publication or disclosure to third parties. No part of this research service may be given, loaned, resold, or disclosed to unaccustomed persons without written permission. In addition, no part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the publisher.
About Atento
Atento is the largest provider of customer relationship management and business process outsourcing (“CRM BTO”) services in Latin America and one of the leading providers worldwide. Atento is also one of the leading providers of BTO nearshoring CRM services for companies operating in the United States. Since 1999, the Company has developed its business model in 17 countries, employing approximately 110,000 people. Atento, which serves more than 400 customers, offers a wide range of CRM BTO services through multiple channels. The majority of Atento’s clients are leading multinational companies in the telecommunications, banking and financial services, healthcare, retail and government sectors. In recent years, the company has been recognized for its excellence by several global industry analysts, including Everest, Gartner, Frost & Sullivan and ISG. Forbes recognized Atento as one of the 100 best companies to work for in Spain in 2023, while Great Place to Work® has continuously ranked us as one of the 25 best companies to work for worldwide. We have also been recognized as the 1st company in the sector worldwide to achieve the ISO 56002 Innovation Management Certification, which we have maintained for four consecutive years. For more information, visit www.atento.com
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