PURIFIRE ENERGY COMPLETES £2.7 MILLION SEED ROUND FUNDING

CAMBRIDGE, England, Aug. 28, 2024 /PRNewswire/ — PuriFire Energy has successfully closed a £2.7 million (US$3.5 million) seed round investment led by HICO Investment Group with participation from Bulnes Capital, R&R Investments and Abhishek Desai.

In 2019, Dr Matthew Pearce founded PuriFire, a climate-based startup based in Cambridge, UK. PuriFire aims to commercialise Dr Pearce’s early research into hydrothermal treatment technologies at Cranfield University. Their goal is to accelerate the transition to a low-carbon economy by scaling green hydrogen, biomethanol, and sustainable fuel production to be cost-competitive with fossil fuel alternatives.
PuriFire will combine the seed investment with a £525k (US$650k) grant from Innovate UK to set up a unique pilot project by mid-2025 to convert anaerobic digestion liquid digestate and other wet feedstocks into green methanol using PuriFire’s patented technology. As part of this round of investment, Chris Hartnoll, CEO & MD at HICO Investment Group, will join PuriFire’s Board.
Neel Shah, CEO and Co-Founder at PuriFire, said, “We are very excited to have HICO’s insight and expertise as we continue our journey to transform green methanol and sustainable fuel production. PuriFire’s technology offers a strong value proposition, as it can scale green methanol and sustainable fuel production without expensive electrolysers or carbon capture systems.”
Chris Hartnoll, MD at HICO Investment Group, mentioned, “One of the key attractions was the potential of PuriFire’s technology to convert wet waste into sustainable fuels such as green methanol. By targeting feedstock that doesn’t necessarily compete with other technologies, we believe PuriFire can significantly reduce the levelised cost of methanol production.”
HICO Investment Group sees significant demand for PuriFire’s green methanol in the shipping industry. Since the beginning of 2024, leading shipping companies such as Maersk, Evergreen, Costco, and CMA-CGM have placed orders for 23 methanol-powered ships, bringing the total number of new methanol-powered vessels on order to over 200. This investment is part of HICO Investment Group’s investments in the energy transition.
In the current market, about 99.3% of methanol produced comes from fossil-based sources, with only 0.7% being renewable or green. Green methanol can reduce CO2 emissions by 60-95%, reduce nitrogen oxide emissions by 60-80% and almost eliminate sulphur oxide and particular matter emissions. Alongside this, green methanol can be blended with traditional gasoline or diesel fuel, offering a seamless transition for shipping owners and minimising the need for infrastructure upgrades.
About PuriFire
PuriFire aims to accelerate the transition to a low-carbon economy by providing sustainable green hydrogen and methanol solutions. We are committed to scaling our portfolio of unique technologies while minimising environmental impact, driving positive change, and creating value for our stakeholders. By leveraging our team’s scientific and engineering expertise, we are dedicated to reducing greenhouse gas emissions and promoting a greener future for present and future generations.
About HICO One
The HICO Investment Group was founded in 2021 by Tim Hartnoll to build on his experience and expertise building businesses in the maritime, transportation, and logistics sectors. PuriFire joins HICO’s other investments in the energy transition, such as Core Power, Ki Hydrogen, Tidal Transit, and Britoil. HICO leverages close partnerships around the world to find new opportunities and expand its existing businesses and technology.
Contact: Neel Shah press@purifire.com

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