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GITEX GLOBAL 2024: AI revolution unveiled to the world on “AI Super Tuesday”

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International exhibitors presented the most groundbreaking innovations helping shape the future of society and industry “Cybersecurity Day” next up as world’s largest and best-rated tech event reaches halfway stage on WednesdayDUBAI, UAE, Oct. 15, 2024 /PRNewswire/ — Hot on the heels of a memorable first day where GITEX GLOBAL 2024 opened the doors for its biggest-ever international edition, the entire global tech ecosystem experienced another action-packed agenda on Tuesday at Dubai World Trade Centre (DWTC).

Taking place from 14-18 October, GITEX GLOBAL presents a record-breaking edition in its 44th year – welcoming over 6,500 exhibitors, 1,800 startups, 1,200 investors alongside governments from more than 180 countries.
With five themed days locked in across the 2024 event programme, a technology taking the world by storm was the focal point as “AI Super Tuesday” presented the most groundbreaking innovations helping shape the future of society and industry.
A technology with vast transformative potential
As AI takes centre stage in drug discovery, the world could soon witness the most significant shift in medicine since the advent of modern pharmaceuticals. But with such rapid advancements, a mesmerising Tuesday session – ‘The Next Leap in Medicine: Are we on the Edge of a Breakthrough?’ – saw experts discuss whether AI transformation is fast approaching or further away than some anticipate.
Dr. Shameer Khader, Global Head and Executive Director – Computational Biology Cluster, Precision Medicine and Computational Biology at global pharmaceutical company Sanofi, gave AI an emphatic endorsement. He said: “Drug discovery on average takes 10-15 years and one project around $1.5-2 billion in cost. Is that something sustainable? The model must change, and we should harness AI capabilities and value across the ecosystem. We should optimise every single process to reduce development costs, streamline the drug discovery lifestyle, and build data disease models and infrastructure.”
In a special case study, audiences became acquainted with ‘BabyX’ – an interactive simulation of a lifelike infant through AI. This virtual animated baby learns and reacts like a human infant with a built-in virtual brain with detailed likeness to that of a human. Functioning through biological AI and an operating system called Brain Language, stimulated neurochemical reactions help BabyX decide how she will react – something that could prove revolutionary in the future AI economy.
Elaborating on the significance of BabyX, Dr. Mark Sagar, its creator who co-founded New Zealand-based Soul Machines, pointed out the defining difference between human and AI intelligence, adding: “As humans, we learn from a young age though exploring the world and experimenting. Play is such a key part of making intelligence open-ended and inventive, but it’s one thing what’s missing from current AI. If we’re ever going to regulate general AI intelligence, we need to build cognitive architecture that yields intelligent behaviour through a comprehensive approach.”
A catalyst for forward-facing collaboration
Alongside the profound transformative potential of AI, GITEX GLOBAL’s status as a catalyst for collaboration and forward-facing projects was on full display. A number of exciting high-profile partnerships were officially unveiled at the world’s largest and best-rated tech event, with one involved KAOUN – the world-leading organiser of business events and trade fairs, leading all GITEX events outside the UAE.
Tuesday saw KAOUN sign a Memorandum of Understanding with the Digital Dubai Authority to grow the GITEX ecosystem, support Dubai’s internationalisation strategy, and explore new partnership opportunities. Additionally, AWS and e& entered into a $1 billion-plus agreement as part of new strategic alliance to deliver cloud solutions and supporting AI deployment and digital transformation across the region. 
Tuesday casts spotlight on AI’s cross-sector impact and demands
Elsewhere on the Super AI Tuesday agenda, another applauded show illustrated how high-performance computing is steering humanity’s quest for the next generation of aircraft. During ‘Quantum Maturation: Introducing The “Quantum Mobility Quest”‘, companies were urged to move beyond the physical limits of present-day computing today and scale up future-focused solutions to unlock aviation’s vast potential.
Isabell Gradert, Vice President of Central Research & Technology, Airbus, Germany, said: “Aviation is embedded in the tapestry of our global-leading industries and is one with the highest computation needs. Quantum computing is seen as the next big gamechanger in the aviation industry and has the potential to solve the most complex aerospace challenges and create a paradigm shift in the way aircrafts are built and flown. This is a very exciting time.”
Additionally, audiences familiarised themselves with a wide of services and solutions being showcased by GITEX GLOBAL exhibitors. UAE-based Presight, the region’s leading big data analytics company powered by generative artificial intelligence (AI), unveiled its Intelli Platform, an AI-powered management and operations platform that lets cities, transport, energy, and infrastructure organisations immediately use Generative AI.
AWS also cast a spotlight on AWS Bedrock, a fully managed service that enables enterprises to easily build, customise, and deploy generative AI applications using foundation models from top AI providers, all through the AWS platform.
GITEX GLOBAL 2024 continues Wednesday as “Cybersecurity Day” welcomes an ensemble cast of thought leaders and experts to explore the emerging threats landscape, counter-infringement strategies, and tools organisations require in an increasingly digital world.
GITEX Editions also presents Intelligent Connectivity with visitors set to explore how industry leaders can bridge digital divides and harness emerging technology to drive innovation and economic growth. The World Future Economy Digital Leaders Summit also continues with another star-studded cast of world-renowned experts and innovative minds.  
GITEX GLOBAL is seamlessly connecting with the world’s largest network of tech events, including GITEX EUROPE Berlin, GITEX ASIA Singapore, GITEX AFRICA Morocco, and GITEX NIGERIA. These events are fostering collaboration and driving innovation to shape the tech landscape of tomorrow.
More information on GITEX GLOBAL, please visit www.gitex.com
Follow GITEX GLOBAL on social media: Facebook  |  Instagram  |  X  |  LinkedIn  |  Youtube
Hashtag: #GITEXGLOBAL
About GITEX GLOBAL
GITEX GLOBAL, the world’s largest tech event, is returning for its 44th edition at Dubai World Trade Centre from 14-18 October 2024. The 2024 edition will feature 6,500 exhibitors, and welcome 200,000 tech executives from 180 countries, converging the best minds, future-focused government leaders, and the most visionary enterprises and start-ups to scrutinise, challenge, define, and empower the digital agendas of the world. Independently rated globally as the world’s best tech show, GITEX GLOBAL’s continued expansion is amplified by the launch of GITEX EUROPE Berlin, GITEX ASIA Singapore, and GITEX NIGERIA in 2025, as well as the growth of GITEX AFRICA Morocco leading up to its third record-breaking edition. More information: www.gitex.com
About Dubai World Trade Centre
A global business facilitator since 1979, Dubai World Trade Centre (DWTC) is home to the region’s leading purpose-built convention and exhibition centre. DWTC provides a platform for connecting people, products, innovation and ideas from around the world through a dynamic calendar of international trade exhibitions and its own roster of sector leading mega events. As a designated free zone, complemented by award-winning commercial real estate, DWTC plays an integral role in Dubai and the region’s growth story. Since its inauguration, DWTC has hosted over 6,000 events, with an estimated economic output of AED 248 billion, attracting over 38 million business visitors to Dubai.
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Bravent has inaugurated its Innovation Hub in Peru and is consolidating its expansion in Latin America

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LIMA, Peru, Oct. 15, 2024 /PRNewswire/ — Bravent, an international pioneer in creating innovative technology solutions, has opened a new Innovation Hub in Peru as part of its strategic expansion into Latin America, where it is already present in Mexico and Colombia. As a global partner of Microsoft, the company reinforces its commitment to innovation and local talent with its growth strategy in the region.

With this launch, Bravent is reinforcing its commitment and expansion in the region, positioning itself as a benchmark in solutions based on Artificial Intelligence (AI), generative AI, Extended Reality (XR) and customised end-to-end services for customers.
Hugo Solís, Director of Bravent LATAM, will lead the operations with the aim of driving growth in the region, generating new employment opportunities for professionals in the technology sector and offering innovative solutions to current market challenges.
Solís has stressed that the opening of Bravent’s Innovation Hub in Peru represents an important step in its growth strategy in Latin America. “With this expansion, we want to attract and shape the best technology talents in the region, while offering innovative and tailored solutions for our customers in various sectors.”
Driving digitalisation across multiple sectors
Bravent, a global technology company partner of Microsoft, employs more than 30 professionals with highly qualified profiles specialised in AI, software development and XR, among other fields, and serves companies and entities operating around the world. The company has deployed technological projects in international organisations such as Acciona, Real Madrid FC, Burger King, Iberdrola, Eroski, John Deere, Grupo SM, Pescanova, Ferrovial, La Liga, OTIS, Enel, Legálitas, Mercedes Benz and Microsoft.
Manufacturing, logistics, energy, aviation… Bravent has positioned itself as one of Microsoft’s most innovative partners thanks to its ability to deploy technological and process digitisation projects in a multitude of areas, achieving significant increases in production and business for its customers.
Thanks to its specialisation in innovative IT solutions and as a Microsoft partner, Bravent guarantees the continuous training of its professionals and access to the most cutting-edge technologies. Its services include cloud solutions with Microsoft Azure, Extended Reality and Metaverses experiences, tools for business productivity (Microsoft 365), Power Platform solutions, ERP and CRM, Internet of Things, web development, design, UX, etc.

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Demand for Industry-specific AI drives increasing adoption of IFS.ai

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60+ in-depth IFS.ai scenarios available now in IFS Cloud 24R2
ORLANDO, Fla., Oct. 15, 2024 /PRNewswire/ — IFS UNLEASHED IFS, the leading provider of enterprise cloud and Industrial AI software, has boosted its offering in the six hardcore industries it serves to 60+ in-depth Industrial AI scenarios that are available in the IFS Cloud 24R2 release, with more than 300 additional scenarios in the process of MVP (minimum viable product) validation.

Despite the noise around generic co-pilots and consumer-focused AI, IFS is driving change and adoption of arguably the most impactful application of AI: Industrial AI. IFS.ai is Industrial AI, with customers already using and able to immediately implement IFS.ai without the need for expensive investments in toolkits or additional implementation resource.
The Industrial AI scenarios available today with IFS.ai fit within the following Classes, and span both Generative AI and Predictive AI:
Generative AI
Content generation (personalised training; autogenerated project reportingRecommendation (configuration to improve production quality; sourcing and supplier decision support)Contextual knowledge (assembly instruction and real-time guidance; unstructured data knowledge retrieve)Predictive AI
Event forecasting (automated risk and mitigation; simulate product and asset behaviours)Optimization (optimise task sequencing; optimize vs. resources vs. capacity)Anomaly detection (proactive quality control and monitoringCustomers already using IFS.ai are reporting rapid returns.
Ependion has turned to IFS.ai to improve efficiencies in the Manufacturing space. CIO, Joakim Stolt said: “IFS.ai Manufacturing Scheduling and Optimization (MSO) will help us increase productivity by automating our production planning process. We can quickly respond to changes based on external factors with AI-driven optimization designed to maintain high utilization of our critical resources to better meet customer demand. Ultimately, we are able to deliver optimal outcomes to our customers and product planners.”
Noble Corporation, a world-class offshore drilling company, is using IFS.ai to boost productivity and efficiency. Kristian Mortensen, Manager, Maintenance Process & Solutions, said: “Ideally we only want to service or replace a component when it is within 80% of its predicted failure time or lifetime. IFS.ai promises to help us get a lot closer to that more efficient maintenance scenario. It also promises to make our systems perform better because we know what it is that we need to do – the critical failure point – from the legacy and analytics projections. If we want to change the maintenance interval, IFS.ai will help us to justify decisions to authorities and OEMs based on the historic data and insight available within the system.” 
IFS.ai is the backbone of IFS’s ERP, Asset Management (EAM) and Service Management (FSM and ITSM) solutions. When applied to the industries IFS serves, the impact is profound:
8 out of 10 of the US’s leading energy companies use IFS.ai to deliver power to American homes200 million + Americans connect every day using cell phone networks maintained with IFS.ai200 billion packages a year are sustainably produced and distributed across the world thanks to IFS.ai2 billion people keep moving on elevators and walkways maintained and services with IFS.ai every day      105m US households have utilities powered by IFS.ai9 billion sq ft of construction projects globally are managed with IFS.ai310 million passengers a year fly safely thanks to aircraft maintained by IFS.ai”Industrial AI is at the very core the solutions we are powering for customers. They are pushing us for ready-to-use AI that they can adopt quickly to solve real industrial challenges like labor shortages, supply chain disruption, stagnated productivity,” said IFS’s Chief Customer Officer, Cathie Hall. “IFS is the pioneer of Industrial AI, and we are committed to further extending our global leadership position, making more real-world AI use cases available for customers in our hardcore industries.  IFS’s mission is to accelerate the pace of AI development and adoption throughout our organization and into the products and services we deliver to customers. Our commitment to continued investment in IFS.ai has never been stronger.”
“IFS has strength in the breadth of service capabilities that incorporate AI, machine learning and IOT,” said Aly Pinder, Research Vice President – Worldwide Aftermarket Services Strategies at IDC at IDC said. “IFS is helping organizations address the technology opportunities of a rapidly evolving market that is benefitting from advanced tools to insights, collaboration, and action. IFS has been able to incorporate these tools into an Industrial AI offering that drives improved service operations and outcomes.”
To learn more about Industrial AI, visit: www.ifs.ai.
About IFS
IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that make, service, and power our planet. Our technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™️ to enhance productivity, efficiency, and sustainability.
IFS Cloud is a fully composable AI-powered platform, designed for ultimate flexibility and adaptability to our customers’ specific requirements and business evolution. It spans the needs of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM). IFS technology leverages AI, machine learning, real-time data and analytics to empower our customers to make informed strategic decisions and excel at their Moment of Service™️.
IFS was founded in 1983 by five university friends who pitched a tent outside our first customer’s site to ensure they would be available 24/7 and the needs of the customer would come first. Since then, IFS has grown into a global leader with over 7,000 employees in 80 countries. Driven by those foundational values of agility, customer-centricity, and trust, IFS is recognized worldwide for delivering value and supporting strategic transformations. We are the most recommended supplier in our sector. Visit ifs.com to learn why.
IFS Press Contacts:
EUROPE / MEA / APJ: Adam GillbeIFS, Director of Corporate & Executive CommunicationsEmail: [email protected] AMERICA / LATAM: Mairi MorganIFS, Director of Corporate & Executive CommunicationsEmail: [email protected]
This information was brought to you by Cision http://news.cision.com
https://news.cision.com/ifs/r/demand-for-industry-specific-ai-drives-increasing-adoption-of-ifs-ai,c4051699
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Meridia Launches Verify, the Most Comprehensive Solution for EUDR Risk Assessment

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AMSTERDAM, Oct. 15, 2024 /PRNewswire/ — Meridia is proud to launch Verify, the most comprehensive solution for reducing EU Deforestation Regulation (EUDR) non-compliance risks on the market. The launch follows a two-year development period and is the product of Meridia’s ten years of deep field experience, real-world insights and local knowledge.

To support EUDR compliance, Verify assesses field and physical flow data across farms and commodities covering data quality, deforestation risk, legality (including compliance with local laws), and traceability. Verify also integrates real-time data verification and compliance validation into procurement cycles, future-proofing data quality. The tool currently covers cocoa, coffee, palm oil, soy, and rubber, with more commodities, origins and tests planned for the future.
“We are excited to officially launch Verify – a big milestone we have worked towards for two years! Verify clients can process datasets to generate risk scores and results in real-time for data quality, deforestation, traceability and legality aspects. By integrating Verify into their procurement cycles, companies can reduce commercial and reputational risk, minimise supply chain disruption, and accelerate evidence-based decision-making for strategic sourcing, procurement, and trade.” – Thomas Vaassen, CEO, Meridia
Data verification is an essential step towards EUDR complianceA significant amount of company commodity and sourcing field data is inaccurate, despite best efforts to map global supply chains[1]. This inaccurate field data leaves many operators and traders doing business in the EU at risk of importing illegal and non-compliant products under the EUDR.
Verify significantly lowers the risks of EUDR non-compliance by deploying 50+ tests for field and physical flow data quality. Each test results in a score ranging from low risk to critical risk of non-compliance, with a single overall score provided for each farm, allowing for an easy comparison of compliance risks. These tests are aligned with source articles from the EU Deforestation Regulation (EUDR) and focus on four key areas across 35+ origins.
The test results can be customised and sorted by preference, or delivered in a detailed risk report with actionable recommendations. With its full launch, Verify is now available under a subscription model, either on-platform or via an API.
“To comply with the EUDR, we must ensure that our cocoa is fully traceable back to a specific farmer and a specific farm, and that farm must be fully polygon mapped to prove that the cocoa does not originate from land which was deforested after December 2020. Meridia Verify helps us to confidently verify our field data, ensuring compliance with these new regulations and safeguarding our operations in an increasingly regulated landscape.” – Bart Draaijer, Head of Sustainable Cocoa – ETG | Beyond Beans
Verify supports the ICE CoT platformMeridia has also collaborated with ICE Benchmark Administration Limited (IBA) in its launch of the ICE Commodity Traceability Service (ICE CoT), a technology platform designed to facilitate the continued frictionless trade of physical cocoa and coffee by automating the process of submitting, storing,  validation testing and sharing of due diligence information required by the EUDR.
“The ICE CoT data validation methodologies have been developed based on Meridia Verify and form a crucial component of IBA’s platform,” said Clive de Ruig, President of IBA. “High-quality data is critical to passing the ICE CoT tests, and Meridia Verify will be of significant help to customers in preparing their due diligence data to meet ICE CoT’s rigorous standards of data governance.”
About MeridiaMeridia is an AgTech company specialised in field data solutions in smallholder-heavy agri-commodity supply chains such as cocoa, coffee, palm oil, rubber and soy.
The Meridia vision is a world where all commodities can be verified as sustainably produced and managed. Its mission is to improve the veracity of datasets informing value chain monitoring, reporting and verification, and validating regulatory compliance. Its purpose is to build transparent and inclusive supply chains that give smallholders everywhere a level playing field.
ContactManon Michelle Monhemius – PR, Marketing, and Communications Lead, +31 85 001 4445 /[email protected] Kondrashov – Head of Marketing, [email protected]
www.meridia.land
[1] Report: Cooperatives and the state of field data quality for EUDR compliance, Results of the Cavally Cocoa Farm Data Study (September 2022/November 2023)
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