–  AI-driven demand underpins the region’s development as a fast-growing data centre hub with GITEX GLOBAL 2024 paving the way for insightful discussions
DUBAI, UAE, Oct. 18, 2024 /PRNewswire/ — GITEX GLOBAL 2024, the world’s largest tech and startup event, hosted the Middle East’s largest data centre gathering on Thursday at the Dubai World Trade Centre (DWTC), showcasing the region’s commitment to becoming a global leader in the rapidly evolving data centre market.

The conference programme underscored the far-reaching implications of AI in data infrastructure, a driving force behind the rapidly expanding billion-dollar global market, while leading enterprises captivated the audience with their innovative solutions, showcasing the future of hyperscale, modular, and edge data centres.
As businesses increasingly turn to AI, the global data centre market is projected to reach USD $256 billion by the end of this year and will rise to USD $775 billion by 2034.
GITEX GLOBAL serves as a critical platform for industry leaders to engage in discussions that highlight the urgent need for enhanced and scalable data centres, essential for supporting the burgeoning AI-driven demand.
Driving Job Opportunities And Benefiting Society
On ‘Data Centres Universe’, conversations focused on how hyperscale, edge, and modular data centres can contribute to the growth in the presence of the sector’s biggest names. Major players, including Khazna, Legrand, Vertiv, Alibaba Cloud, AWS, DELL, Google Cloud, IBM, and Lenovo, convened to share their perspectives on the evolving trajectory of the industry, explore potential avenues for accelerated growth, and underscore the critical role of expansion in catalyzing global ambitions for AI-driven innovation.
Hassan Al Naqbi, CEO of Khazna Data Centers, the MENA region’s largest hyperscale wholesale data centre provider, explained during a panel discussion that more data centres not only boost the market’s growth but also build capacity, supporting talent development, and fostering employment to meet the increasing demand.
He said, “A lot of people think that data centres are not a job creation machine. However, data centres are vital for economies and have different roles involved. If you look at all the hyperscales, their data centres are having a huge impact on the economy as people can secure jobs which are vital for the day-to-day operations.”
As the conversation shifted toward the future of data centres, industry experts emphasized the importance of sustainable practices in their development as the industry’s advancements enable the next-generation of tech solutions and services. 
Marc Marazzi, Vice President of Legrand Data Center Solutions, shared his perspective on the need for careful planning and environmental responsibility in this rapidly expanding market. He believes the industry will go from strength to strength but organisations must exercise caution in their decision-making when building data centres taking into account long-term considerations of how the world will evolve over the next decade.
He said, “It’s great to see many taking the green initiative very seriously and looking at the way they are building and cooling data centres. Today, they are bigger than ever before and being built faster but we must not lose sight of the importance of how we manufacture, what we are installing and how they are managed. Data Centres are built with 15 years in mind and we have to think what they would look like in a specific time and get it right from the beginning.”
What Next at GITEX GLOBAL 2024?
As GITEX GLOBAL comes to a close on Friday, ‘Futuristic Friday’ promises to feature groundbreaking technologies such as quantum computing, advanced robotics, and space tech, all poised to redefine the boundaries of possibility in the tech landscape.
Taking place from 14-18 October at Dubai World Trade Centre (DWTC), GITEX GLOBAL is recognized as the world’s largest and best-rated tech event. This year presents a record-breaking 44th edition – welcoming over 6,500 exhibitors, 1,800 startups, 1,200 investors alongside governments from more than 180 countries.
GITEX GLOBAL in Dubai is seamlessly connecting the world’s largest network of tech events with its stellar list including GITEX EUROPE Berlin, GITEX ASIA Singapore, GITEX AFRICA Morocco, and GITEX NIGERIA. These events are fostering collaboration and driving innovation to shape the tech landscape of tomorrow.
More information is available at: www.gitex.com
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Hashtag: #GITEXGLOBAL
About GITEX GLOBAL
GITEX GLOBAL, the world’s largest tech event, is returning for its 44th edition at Dubai World Trade Centre from 14-18 October 2024. The 2024 edition will feature 6,500 exhibitors, and welcome 200,000 tech executives from 180 countries, converging the best minds, future-focused government leaders, and the most visionary enterprises and start-ups to scrutinise, challenge, define, and empower the digital agendas of the world. Independently rated globally as the world’s best tech show, GITEX GLOBAL’s continued expansion is amplified by the launch of GITEX EUROPE Berlin, GITEX ASIA Singapore, and GITEX NIGERIA in 2025, as well as the growth of GITEX AFRICA Morocco leading up to its third record-breaking edition. More information: www.gitex.com.
About Dubai World Trade Centre
A global business facilitator since 1979, Dubai World Trade Centre (DWTC) is home to the region’s leading purpose-built convention and exhibition centre. DWTC provides a platform for connecting people, products, innovation and ideas from around the world through a dynamic calendar of international trade exhibitions and its own roster of sector leading mega events. As a designated free zone, complemented by award-winning commercial real estate, DWTC plays an integral role in Dubai and the region’s growth story. Since its inauguration, DWTC has hosted over 6,000 events, with an estimated economic output of AED 248 billion, attracting over 38 million business visitors to Dubai.
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Furthering generative and deterministic AI platform spanning all stages of software development
SANTA CLARA, Calif. and PUNE, India, Oct. 18, 2024 /PRNewswire/ — Persistent Systems (BSE: 533179) and (NSE: PERSISTENT), a global pioneer in Digital Engineering and Enterprise Modernization, today announced the launch of SASVA 2.0, the latest iteration of its flagship AI-powered platform revolutionizing software engineering with generative and deterministic AI. Engineered to drive productivity gains throughout the development process, this innovative platform now expands its capabilities beyond the traditional Software Development Lifecycle (SDLC). It delivers a fully integrated end-to-end solution from ideation to post-deployment operations for businesses across industries to drive innovation and enhance customer experiences.

SASVA 2.0 provides interactive workflows and interfaces that drive meaningful, scalable outcomes for product managers, program managers, developers, customer support teams, and professional services — redefining software development for these key personas throughout the lifecycle, from ideation to post-release support.
SASVA 2.0 unlocks productivity and efficiency gains by:
Conducting a comprehensive assessment of projects, providing insights into technology, product, process maturity, security, technical debt, and accurate cost/effort forecasting, helping identify areas for productivity gains and cost optimization.Leveraging historical data and market trends, enabling product managers to create context-driven, prioritized roadmaps and release plans, aligning tasks with team strengths and capacity.Expanding requirements into executable release plans, prioritizing tasks, estimating effort, recommending frameworks, and distributing work between human developers and AI for greater efficiency.Simplifying development with AI-assisted coding, bug fixing, and security enhancements, while integrating external tools for a seamless experience.Providing real-time, context-aware insights and a dynamic knowledge base to enhance customer support and professional services, enabling faster and more effective outcomes.SASVA 2.0 strengthens Persistent’s commitment to secure, affordable, and comprehensive AI by seamlessly blending digital capabilities with human expertise, offering businesses an integrated platform for greater efficiency and innovation. The platform enables organizations to boost Annual Recurring Revenue (ARR) and Net Revenue Retention (NRR), accelerating time-to-market and maximizing business growth. Persistent first launched this AI-powered platform earlier this year, leading the way with an affordable AI to accelerate software engineering. 
Sandeep Kalra, CEO and Executive Director, Persistent: 
“Efficiency, speed, and data-driven decision-making are more critical than ever in today’s fast-paced digital landscape. SASVA 2.0 is designed to address these challenges, providing a seamless, AI-powered platform that connects and completes every phase of the software development lifecycle. Built on our deep product engineering capabilities, it leverages advanced insights, automates routine and complex tasks, and integrates with existing tools to accelerate time-to-market, maximize productivity, and drive cost efficiency. This empowers teams to focus on innovation while delivering measurable outcomes that fuel long-term business growth.”
Mukesh Dialani, Research Vice President, IDC:”With the increased need for speed and agility in the software engineering services market, the use of GenAI will be pivotal to improve efficiencies for delivery and throughout the entire software development lifecycle. Persistent’s SASVA platform has the potential to not only impact development effectiveness but also help achieve desired business outcomes. There is tremendous hype around GenAI, but platforms like SASVA stand to deliver tangible results.”
About Persistent
Persistent Systems (BSE & NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization to businesses across industries. With over 23,500 employees located in 19 countries, the Company is committed to innovation and client success. Persistent offers a comprehensive suite of services, including AI-enabled software engineering, product development, data and analytics, CX transformation, cloud computing, and intelligent automation. The Company has been recognized as the “Most Promising Company” of the Year by CNBC-TV18 at the 2023 India Business Leader Awards. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals.
www.persistent.com
 
Forward-looking and Cautionary Statements
For risks and uncertainties relating to forward-looking statements, please visit persistent.com/flcs
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MANILA, Philippines and SYDNEY, Oct. 18, 2024 /PRNewswire/ — Hinduja Global Solutions (HGS) (listed on BSE & NSE), a leading provider of solutions in digital experience, business process management (BPM) and digital media services, today launched a state-of-the-art ‘HGS AI Hub’ in Manila, Philippines to boost digital experience for its clients. This hub will serve as an interactive space where clients, partners, and employees can leverage advanced technologies to co-create digital solutions.

The HGS AI Hub is a unique facility in the Philippines, offering an immersive experience with digital technologies such as automation, analytics, AI, virtual reality, visual AI, and speech AI, all under one roof. Clients can interact with various technologies in real-time, providing an ideal setting for leveraging design thinking techniques to reimagine customer experience and develop practical solutions.
The HGS AI Hub was inaugurated by distinguished dignitaries, including His Excellency Harsh Kumar Jain, Ambassador of India to the Republic of Philippines; Partha DeSarkar, Group CEO – HGS; Pushkar Misra, President and CEO – HGS APAC; Mon Ibrahim, Executive Member National Innovation Council Philippines, and other senior HGS leaders.
His Excellency, Harsh Kumar Jain, Ambassador of India to the Republic of Philippines added, “I’m delighted to attend the inauguration of the HGS AI Hub in Manila – a testament to the city’s growing global business prominence. HGS has been a major contributor to the Philippines’ BPO industry providing jobs as well as driving innovation. Manila’s vibrant energy and talent pool make it the ideal location for HGS’ success. I commend them for their dedication to fostering positive impact on the business landscape by leveraging technology solutions.”
Pushkar Misra, President & CEO, HGS APAC, said, “Innovation is more than just a new idea; it’s the courage to challenge the status quo and the drive to find better ways of doing things. Our AI Hub in Manila is a testament to this commitment. With this hub, we aim to bring together the best people from across HGS to develop innovative solutions that champion every moment for our clients. The hub is fully equipped to offer technology-led solutions that meet current needs and pave the way for future customer experience journeys.”
The hub will showcase platforms such as HGS Agent X, Computer Vision, Speech and Text Analytics, Robotic Automation, and web development capabilities, along with leading-edge partner products.
About Hinduja Global Solutions (HGS):
A global leader in optimizing the customer experience lifecycle, digital transformation, business process management, and digital media ecosystem, HGS is helping its clients become more competitive every day. HGS’ core BPM business combines automation, analytics, and artificial intelligence with deep domain expertise focusing on digital customer experiences, back-office processing, contact centers, and HRO solutions. HGS’ digital media business, NXTDIGITAL (www.nxtdigital.in), is India’s premier integrated Digital Delivery Platforms Company delivering services via satellite, digital cable and broadband to over 6 million customers across 1,500 cities and towns.
Part of the multi-billion-dollar conglomerate Hinduja Group, HGS takes a “globally local” approach. HGS has 18,036 employees in nine countries, including 32 delivery centers, making a difference to some of the world’s leading brands across verticals. For the year ended March 31, 2024, HGS had total income of Rs. 5,087.8 crore (US$ 614.5 million). Visit https://hgs.cx to learn how HGS transforms customer experiences and builds businesses for the future.
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