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All Jobs are Tech Jobs: Pearson’s Skills Map U.S. Predicts Dramatic Shifts in Employment Landscape; 1.9m New Jobs Through 2028

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Widespread adoption of advanced technologies makes tech skills essential in all sectorsCEOs and CHROs need to rethink workforce and skilling strategiesHealthcare sector booming as population agesHOBOKEN, N.J., Oct. 21, 2024 /PRNewswire/ — Pearson (FTSE: PSON.L), the world’s lifelong learning company, today launched the Skills Map of the United States, an in-depth analysis of the American job market through 2028. The report projects 1.9 million new jobs will be created through 2028, even as automation, AI and demographic shifts reshape the job market. Based on an extensive review of 85 million U.S. job ads, economic and labor market data, the Skills Map offers critical insights to help businesses, policymakers and individuals prepare for the future of work.

Dave Treat, Chief Technology Officer, Pearson stated, “The key message is that technology is transforming jobs at a faster pace than ever before. Every job, from nursing to manufacturing, is becoming more tech-focused, increasing the demand for workers who can blend technical expertise with industry-specific skills. As technology evolves, it’s opening new opportunities across all sectors, helping businesses tackle real-world challenges more effectively. Our Skills Map provides the data and insights needed to help workers and businesses understand these changes, and our lifelong learning solutions help people thrive in an ever-evolving workforce.”
The Skills Map U.S. focuses on the “Three A’s”—automation, AI and an aging population—as key drivers of change. It emphasizes that, despite causing disruption, these forces will create new opportunities for different jobs and emerging skills.
Key findings include:
Technology expertise will be in high demand across all sectors. Roles such as Systems Software Engineers, Information Systems Managers and Computer Programmers will grow by 15.4%, adding nearly 320,000 jobs.The definition of tech jobs is expanding. As businesses integrate advanced technologies, all jobs are becoming “tech jobs” in one way or another.Human skills remain essential. Skills like communication, problem-solving and teamwork are increasingly valued, particularly in roles that involve caregiving or physical tasks that automation cannot replace.Upskilling and reskilling will be critical to prepare workers for the future. As industries evolve, education services will play a key role in imparting both technical and human skills to the workforce.Vicki Greene, SVP, GED Testing Service stated, “As baby boomers retire, they are creating a seismic shift in the workforce that’s forcing CEOs and CHROs to rethink their talent strategies. Our Skills Map reveals the growing gaps in the workforce and highlights the importance of upskilling experienced professionals while providing opportunities for Gen Z to step into key roles. With an aging population, leaders must address these challenges to keep businesses competitive and ensure the next generation is prepared to fill critical positions.”
The Skills Map U.S. leverages Pearson’s advanced predictive analytics and proprietary Skills Outlook data to forecast job market changes. The inaugural report provides insights into national trends and the states of California, Florida, Michigan, New York and Texas.
Visit the Pearson Skills Map U.S. website or download the full Skills Map report to learn more.
About Pearson
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com.
Media Contact: [email protected]
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StarCompliance Strengthens Commitment to Innovation With Appointment of New Chief Product Officer

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Kelvin Dickenson joins Star as Chief Product Officer, driving product leadership forward
ROCKVILLE, Md., Oct. 21, 2024 /PRNewswire/ — StarCompliance (Star), a leading provider of employee compliance technology solutions, announced today that industry veteran Kelvin Dickenson will join the company as Chief Product Officer. This strategic hire underscores Star’s commitment to continued innovation and transformation in the employee compliance space. Dickenson will spearhead the company’s product strategy and road map, delivering value for customers and advancing the next generation of the Star Platform.

“We are thrilled to welcome Kelvin Dickenson to Star, especially with his long history of sparking innovative growth throughout his career,” Star CEO Jennifer Sun said. “His arrival is particularly significant as we accelerate the evolution of our products. His extensive background in both software and data will enable us to deliver better reporting and analytics through the Star platform.”
Dickenson joins Star as a highly accomplished senior executive, recognized for his decisive leadership and focus on driving value through revenue growth, EBITDA expansion, business transformation, and product innovation. Most recently, Dickenson was SVP/General Manager at SAI360. Prior to that, he served as CEO of Opus, Managing Director of Global Compliance Solutions at Dun & Bradstreet, and Director of Commercial Risk Management at MBNA. His expertise spans financial services SaaS platforms, GRC, regulatory compliance, and counterparty risk.
About StarCompliance
StarCompliance is the world’s leading provider of employee compliance technology solutions. Trusted for over 25 years by millions of users in 114 countries, Star’s next-generation platform and user-friendly interface delivers the data, technology, and actionable insights needed to proactively mitigate risk, monitor conflicts globally, and support complex whistleblowing regulations. Visit www.starcompliance.com to discover the comprehensive security and unparalleled assurance you need to build a culture of compliance today.
Media Contact: Greg TarminEmail: [email protected] Phone: 917-868-7791

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Brandwatch Announces Key Leadership Changes to Accelerate Growth and Innovation

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CHICAGO, Oct. 21, 2024 /PRNewswire/ — Brandwatch, the global leader in social media intelligence, today announced several strategic leadership changes to drive continued growth and innovation. 

Channing Ferrer has been promoted to Global President of Brandwatch. In this expanded role, Ferrer will lead overall global business strategy and growth initiatives. He brings a wealth of experience in building and scaling successful go-to-market strategies for SaaS companies. Before joining Brandwatch, he held leadership positions at Semrush (SEMR), HubSpot (HUBS), and Acquia (Acq. Vista Equity). “I am honored to take on this new role at Brandwatch,” said Ferrer. “With our innovative product offerings and talented team, we are well-positioned to continue our growth trajectory and deliver exceptional value to our customers.” 
In addition to Ferrer’s promotion, Brandwatch has strengthened its leadership team with the following new appointments: 
Matt Tippets has been appointed Chief Product and Technology Officer. Tippets, who previously held senior roles at Drift, Total Expert, and Salesforce (CRM) brings extensive experience in product innovation and scaling cloud-based software solutions. Henry Spitzer has joined the team as Senior Vice President, Americas Sales. Spitzer brings proven ability in scaling teams and revenues globally, having previously held leadership roles at CarGurus (CARG) and Lusha. His ability to build and lead high-performance sales teams will be invaluable as Brandwatch continues to expand its market reach. Beth Brown has come on board as Senior Vice President, Global Agency and Business Solutions. Beth is a forward-thinking leader in digital media marketing and product development, with proven expertise in driving innovation at industry-leading companies such as EssenceMediacom, Media Futures Group, and R/GA. Jordan Gorosh has been brought in as Enterprise Sales Leader. Gorosh, an experienced leader with a background at companies like Sprinklr (CXM), Google (GOOG), and Yelp (YELP), will leverage his skills in building and leading high-performance go-to-market teams. “We are thrilled to welcome these exceptional leaders to Brandwatch,” said Ferrer. “Their combined expertise and experience will be instrumental in driving our continued growth and innovation.” 
These leadership appointments further strengthen Cision’s expanding team of seasoned executives. Earlier this year, Matt Brown was appointed President of PR Newswire and Elgar Welch became President of CisionOne. Together, their collective expertise will play a pivotal role in driving Cision’s continued success. 
About BrandwatchBrandwatch is a Cision Company. Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
For media inquiries, please contact: Cision Public Relations at [email protected]
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Obligo Raises $35M to Expand Its Security Deposit Solutions Across Millions of U.S. Homes

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Co-led by 83North and True Global Ventures, the funding will accelerate the expansion of strategic partnerships and the launch of additional products.
NEW YORK, Oct. 21, 2024 /PRNewswire/ — Obligo, the fintech company that builds trust between renters and landlords through its suite of flexible security deposit solutions, announced today that it has secured $35M in new funding. The investment comes as Obligo experiences a period of rapid growth, driven by recently announced partnerships with property management software companies AppFolio, Buildium, and Yardi.

The funding round, co-led by True Global Ventures and 83North, will fuel the company’s continued product innovation, IP development, and expansion of strategic partnerships as it moves closer to achieving profitability. Additional equity and debt investors participating in the round include 10D, Entrée Capital, HighSage Ventures, MUFG Innovation Partners, and Viola Credit.
“This investment is a testament to the market’s confidence in our machine learning technology, API-first distribution strategy and our vision for the future of renting,” said Roey Dor, CEO and Co-Founder of Obligo. “The value is clear: a recent survey showed that 55% of renters cited Obligo as a key factor in selecting their current home. With these additional resources and our recently announced property management software partnerships, we are uniquely positioned to become the top deposit solution for millions of U.S. homes.”
As part of this funding round, Obligo proudly welcomes Lilia Shirman, Partner at True Global Ventures, to its Board of Directors. “Obligo is a game-changer for leveraging machine learning and AI in real estate. The company’s growth and strategic channel partnerships are evidence of the tremendous value they deliver to renters and property managers alike.” said Shirman. “We are excited to partner with Obligo to catalyze its vision for creating unprecedented trust and flexibility in the residential rental market.”
For more information, visit myobligo.com.
About Obligo
Obligo harnesses financial technology to build trust between renters and landlords, making the move-in and move-out process as simple as checking in and out of a hotel. As the first security deposit alternative utilizing bank-issued Letters of Credit supported by Wells Fargo, Obligo uses Open Banking and AI to determine renters’ eligibility to rent deposit-free.
Founded in 2018 by brothers Roey Dor and Omri Dor, Obligo is bringing its industry-changing rental solutions to millions of homes across the United States.
About 83North
83North is a global venture capital firm. The firm invests across all stages, in exceptional entrepreneurs focusing on building global category leading companies. For more information visit www.83north.com and follow @83NorthVC on Twitter.
About True Global Ventures
True Global Ventures is a global venture capital firm with two actively deploying funds: TGV 4 Plus Fund (early stage) and TGV Opportunity Fund (late stage). The firm focuses on partnering closely with fast-growing, technology-driven businesses driving transformative change in business efficiency, financial services, sustainability, and other emerging sectors, and has a strong track record in enterprise AI and blockchain investments. For more information, visit www.tgvplus.com.
Media ContactKeegan St. [email protected]
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