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Artificial Intelligence

Salla partners with Adjust, enabling seamless analytics for thousands of merchants

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BERLIN, Oct. 23, 2024 /PRNewswire/ — Adjust, a leading global measurement and analytics company, announced today a strategic integration with Salla, the leading e-commerce platform in the MENA region. This partnership will enable thousands of Salla merchants to integrate Adjust’s advanced app analytics tools with just a few clicks, without the need for any development expertise.

Salla’s integration of Adjust into its platform empowers merchants to quickly unlock valuable insights that drive campaign performance and app growth. By enabling features such as deep linking, customer journey tracking, and smart recommendations, merchants can optimize their marketing strategies with minimal effort.
“This partnership aligns perfectly with Salla’s commitment to providing our merchants with the best tools to grow and optimize their businesses,” said Amin Fadul – VP of Product at Salla. “With our native mobile app maker, which has best practices in mobile commerce, this combination is even more powerful as it works seamlessly out of the box for any mobile app on Salla. By leveraging Adjust’s powerful analytics and attribution tools, our users will have access to deeper insights into customer behavior, allowing them to make data-driven decisions that enhance their marketing strategies and drive growth. This integration will empower Salla merchants to better understand their audience, optimize their ad spend, and ultimately, scale their businesses more effectively.”
Adjust empowers Salla merchants to track campaign performance, connect spend with revenue, and drive true ROI. With frictionless experiences like smart banners and deep linking, merchants can seamlessly guide users from mobile web to app. The integration allows merchants to activate Adjust’s software development kit (SDK), giving them instant access to tools that accelerate app growth and reduce time-to-market.
“We are thrilled to partner with Salla to help their merchants achieve new levels of success,” said Riyad Khalil, Director – Middle East, Africa and Turkey at Adjust. “Integrating with the region’s largest e-commerce platform not only eliminates barriers to accessing advanced analytics and campaign optimization but also reinforces Adjust’s strong commitment to empowering businesses across the Middle Eastern market as they grow and scale their apps.”
About AdjustAdjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust’s powerful measurement and analytics solutions provide visibility, insights, and essential tools that drive better results.
About SallaFounded in 2016, Salla is the leading e-commerce platform in the MENA region, trusted by over 55,000 merchants, from small businesses to large enterprises. Salla has enabled merchants to sell more than SAR 30 billion worth of products by removing the complexities of e-commerce and providing easy-to-use solutions for payments, shipping, inventory, and marketing. Our mission is simple: empower merchants to focus on their craft while we deliver the tools they need to grow and succeed in a dynamic digital landscape.
Press inquiries:[email protected]
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Hexaware Achieves the Guidewire PartnerConnect Consulting Program Cloud Specialization for the EMEA Region

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ISELIN, N.J., Oct. 23, 2024 /PRNewswire/ — Hexaware Technologies, an IT services and solutions company, announced it has earned the Guidewire PartnerConnect Program Cloud – EMEA specialization. Hexaware is a Guidewire PartnerConnect Consulting partner at the Advantage level. This recognition underscores Hexaware’s experience delivering cloud-based solutions using Guidewire’s technology across Europe, the Middle East, and Africa (EMEA).

Hexaware has been working with Guidewire to deliver solutions that meet insurance companies’ needs. This specialization is expected to strengthen the relationship between the two companies and help Hexaware expand its offerings to a broader range of customers.
“This achievement validates our efforts to help P&C insurers modernize their platforms and deliver value to our customers. By leveraging the Guidewire Cloud platform, we can help insurers accelerate their digital transformation journey to achieve better business outcomes,” said Milan Bhatt, President & Global Head, Healthcare & Insurance, Hexaware.
Guidewire specializations are regionally and globally based and require partners to demonstrate skills, knowledge, and competency in Guidewire products. Achieving specializations provides insurers with clarity and insight into partners’ capabilities. In addition, partners with specializations can promote their capabilities across Guidewire products and solutions.
“We congratulate Hexaware on achieving the Guidewire PartnerConnect Program Cloud – EMEA specialization. We are pleased to recognize their expertise and capabilities and look forward to continuing our work together to contribute to the success of our mutual customers,” said Molly Black, Senior Director of Partner Programs and Enablement, Guidewire Software.
About Hexaware
Hexaware is a global technology and business process services company. Every day, Hexawarians wake up with a singular purpose; to create smiles through great people and technology. With offices across the world, we empower enterprises worldwide to realize digital transformation at scale and speed by partnering with them to build, transform, run, and optimize their technology and business processes.
“Hexaware Technologies Limited (the “Company”) is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus dated September 6, 2024 (“DRHP”) with the Securities and Exchange Board of India (SEBI). The DRHP is available on the websites of our Company, at www.hexaware.com, SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers, Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, J.P. Morgan India Private Limited, HSBC Securities and Capital Markets (India) Private Limited, and IIFL Securities Limited, at https://investmentbank.kotak.com, www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm, www.jpmipl.com, https://www.business.hsbc.co.in/en-gb/regulations/hsbc-securities-and-capital-market, and www.iiflcap.com respectively, and the websites of the stock exchange(s) at www.nseindia.com and www.bseindia.com, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risk, see “Risk Factors” of the RHP, when available. Potential investors should not rely on the DRHP for any investment decision.”
Learn more about Hexaware at https://www.hexaware.com
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New GSMA report shows mobile internet connectivity continues to grow globally

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LONDON, Oct. 23, 2024 /PRNewswire/ — The benefits of mobile connectivity have yet to be fully realised as 43% of the global population – equivalent to 3.45 billion people – still do not use mobile internet, according to the latest GSMA ‘State of Mobile Internet Connectivity 2024’ report.

While the proportion of the global population using mobile internet on their own device continues to increase annually, the rate of user growth is slowing. 160 million people started using mobile internet last year, compared to 2015-2021 when more than 200 million new users were added each year.
Closing the gaps
The findings from the latest report – funded by the UK Foreign, Commonwealth and Development Office (FCDO) and the Swedish International Development Cooperation Agency (Sida) via the GSMA Mobile for Development Foundation – include:
4.6 billion people (57% of the global population) now use mobile internet on their own device350 million people (4% of the global population) live in areas without mobile internet networks (the coverage gap)3.1 billion people (39% of the global population) live within mobile internet coverage but do not use it (the usage gap). The usage gap is nine times the size of the coverage gapIn Sub-Saharan Africa, only 27% of the population use mobile internet services, leaving a 13% coverage gap and 60% usage gapClosing the usage gap would be worth an estimated $3.5 trillion to the global economy during 2023-2030, with 90% of this impact benefiting low- and middle-income countries (LMICs).
For the unconnected in LMICs, device affordability and digital skills and literacy are the main barriers to mobile internet adoption.
In these countries, entry-level internet-enabled devices cost 18% of average monthly income, with this rising to 51% for the world’s poorest 20%. In Sub-Saharan Africa, which accounts for a quarter of the global unconnected population, this rises to 99% of average monthly income for the region’s poorest 20%.
John Giusti, Chief Regulatory Officer at the GSMA, said: “Despite continued progress in expanding the reach of network infrastructure and in increasing mobile internet adoption, significant digital divides remain.
“Collaboration among governments, international organisations and the mobile industry is essential to addressing barriers such as affordability, digital skills, and awareness of the mobile internet and its benefits. This effort must also focus on investing in local digital ecosystems and ensuring robust online safety frameworks.”
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GITEX GLOBAL 2024 | Huawei’s Global Optical Summit: Accelerate F5G-A, Amplify Intelligence

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DUBAI, UAE, Oct. 23, 2024 /PRNewswire/ — During GITEX GLOBAL 2024, Huawei Global Optical Summit was successfully held in Dubai, UAE. Themed “Accelerate F5G-A, Amplify Intelligence”, the summit attracted more than 300 industry experts, customers, and partners from many countries around the world. At the summit, focusing on the “3 In 3 Out” trends, Huawei released a series of F5G Advanced (F5G-A) products for the Middle East, Central Asia, and Africa.

“The Middle East and Central Asia are the pace-setters for digital economy growth across the world.” Said Steven Yi, President of Huawei Middle East and Central Asia Region. “Having engaged in the Middle East and Central Asia for more than 20 years, Huawei has continuously contributed to local economic and social development with its digital infrastructure, including optical networks. In the intelligent era, optical networks are facing new development opportunities. With the advantages of ultra-high bandwidth, high reliability, and green development, optical networks will play a greater role in industrial intelligence in home, campus, industry production network, and sensing fields. Huawei will work with customers and partners to promote the application of optical technologies in the industry and accelerate the digital and intelligent transformation of various industries.”
Bob Chen, President of Huawei Optical Business Product Line, pointed out in his keynote speech that the next decade will be an intelligent one in which the optical industry will face new opportunities of “3 In 3 Out”. For intelligent connectivity, homes and campuses are evolving from gigabit to 10G as optical fibers replace copper cables. This trend has been dubbed “Fiber-in Copper-out”. Moreover, on the industry communications networks of industries like electric power and transportation, SDH is evolving to fgOTN at an increasing pace, which is called “fgOTN-in SDH-out”. For intelligent sensing, in scenarios such as oil and gas pipeline inspection and perimeter inspection, manual onsite operations will be replaced by remote operations. This will require converged sensing such as vision and fiber sensing, which is a trend called “Optical-sensing-in Hard-work-out”.
Focusing on the “3 In 3 Out” trends, Huawei is dedicated to developing innovative products and solutions.
In the ” Fiber-in Copper-out ” campus scenario, Huawei has updated its FTTO 2.0 solution by launching OptiXstar P884E, the industry’s first high-density 10G optical terminal, achieving 25G coverage. Four Huawei OptiXstar series Wi-Fi 7 optical terminals and optical gateways are released for hospitals, hotels, and education networks to develop new standard configuration for digital and intelligent Wi-Fi 7 campuses.
“fgOTN-in SDH-out” scenario, Huawei launched OptiXtrans E6600/9600 — the industry’s first optical transmission product portfolio that offers E2E support for the fgOTN standard, building solid and reliable communications networks for industries such as electric power and transportation.
In terms of “Optical-sensing-in Hard-work-out”, Gavin Gu, President of Huawei’s Enterprise Optical Network Domain, delivered a keynote speech. Gu noted that Huawei has launched the buried optical cable inspection solution to implement proactive warning of cable damage events, achieving an alarm accuracy of 95%, which is industry-leading. This ensures the security of important communications cables for ISPs, carriers, and governments. In addition, Huawei launched the lightweight perimeter inspection solution, which extends the perimeter inspection capability of optical fiber sensing to small-scale campus scenarios such as substations, oil and gas stations, and data centers.
Looking ahead, Huawei will continue to innovate and work with all global customers and partners to seize new “3 In 3 Out” opportunities, and to accelerate industrial intelligence, achieving win-win results in the intelligent era.
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