Dixie Brands Poised to Launch Into the Rapidly Growing Oklahoma Market This Month

Today, Dixie Brands Inc. (“Dixie” or “the Company”) (CSE: DIXI.U), (OTCQX: DXBRF), (Frankfurt: 0QV), one of the cannabis industry’s leading consumer packaged goods (“CPG”) companies, confirmed that, in conjunction with its manufacturer, it will launch Dixie’s initial  branded product offering into the Oklahoma medical cannabis market by the end of January 2020, meeting its expectation announced in the previous press release related to the Oklahoma expansion. The initial offering will be followed by a full portfolio launch, including Dixie’s pioneering CBD brand AcesoHemp, in February 2020.

Dixie, a pioneer in the development of infused-cannabis products since 2010, has built one of the industry’s most comprehensive portfolios via a deep R&D and production heritage built over nearly a decade. With over 100 products across more than 15 different product categories, the portfolio represents one of the industry’s most extensive ‘House of Brands’ encompassing both regulated THC and ratio brands in Dixie and Synergy and hemp-derived CBD offerings, including AcesoHemp and Therabis.

Oklahoma is one of the country’s fastest growing legal cannabis markets with over 200,000 registered patients driving more than $250 million in regulated retail sales as of October 2019 (source: KUTL, December 4th, 2019). With more than 5% of the state’s population now registered as medical cannabis patients, exceeding any other program in the nation, the category was expected to eclipse $350 million by the end of 2019 (Source: Marijuana Business Daily, November 19, 2019). The passing of SQ788 (the bill legalizing cannabis for medical use) provides the opportunity for licensed dispensaries to offer patients both THC and hemp-derived CBD products.

“We are excited to be bringing Dixie’s unparalleled portfolio of THC & CBD-infused brands to 200,000 medical patients in the dynamic Oklahoma market” said Chuck Smith, President and CEO, Dixie Brands. “The fact that we are able to bring product to market within 60 days of announcing our licensed manufacturing partner is a testament to the agility and expertise the Dixie Brands team has developed over a decade in business”.

The growth of Oklahoma’s medical cannabis market to date has been far greater than any other medical market launch. 2019 saw medical patient counts increase eightfold and over 2,000 dispensary licences issued (Source: Marijuana Business Daily, November 19, 2019), providing an exciting early mover opportunity for Dixie’s well-established portfolio of brands in this rapidly growing market.

SOURCE Dixie Brands, Inc.