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Amperity 3.0 Launches: First and Only CDP to Solve the End-to-End Customer Data Challenges of the Enterprise

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Amperity today launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control of their data.

Amperity 3.0 is the first comprehensive enterprise CDP with the scale, flexibility, and power to help teams across the organization use data to serve their customers. Recent partnerships with Kroger, DICK’s Sporting Goods, and many others, demonstrate Amperity’s ability to operate at true enterprise-scale and confirm the urgency of brands’ needs to invest in a customer data foundation amid radical changes to consumer habits.

“At DICK’s, we strive to serve and inspire athletes and outdoor enthusiasts to achieve their best,” said Tony Marshall, VP of Analytics, Business Intelligence & Data Science at DICK’s Sporting Goods. “In partnership with Amperity, we’re building a stronger customer data foundation that will enable us to personalize every in-store and digital touchpoint we have with our customers. Being able to combine customer data from our millions of customers across the country, in a comprehensive and unified view, will help inform strategic business decision-making and ultimately provide them with nothing less than the best experiences.”

Amperity 3.0 is a new multi-patented end-to-end platform with three distinct products that reflect the ways that large enterprises approach the problem of customer data today.

  • AmpID is a complete first-party identity product with transparency and flexibility that is radical in the identity management category. AI-powered identity resolution creates a stable, universal first-party identity graph and then flexibly tunes it with critical features such as householding, data hygiene, and standardization for full utility across every use case. This graph is the foundation for accurate insights, personalization, and measurement, delivering unmatched results while maintaining privacy compliance. AmpID is driving an average 30% savings versus legacy identity providers, and up to 144% improvement in reach from resolving identity on previously siloed, unusable data. 


  • Amp360 is a modern Customer 360 that gives every team across the enterprise real-time access to the customer data they need. Amp360 breaks down silos, expands audiences, and gives teams and systems direct access to holistic customer data, powering use cases from data science, analytics, and marketing, to customer success, finance, and compliance. Brands can access the data directly from the real-time query engine or make it available in every downstream system where customer data is needed. Brands are seeing an average of 85% faster time-to-value to add and use new data sources for marketing and analytics, shaving months or even years off of legacy attempts to drive business return on a usable single customer view.   


  • AmpIQ is a brand new point-and-click marketer hub for customer intelligence and omni-channel activation that drives immediate ROI gains. It has a complete suite of tools, comprising four components: Metrics & KPIs, Customer Insights, Predictions & Segments, and Campaigns & Measurement, representing the integration of technology and expertise from Amperity’s 2019 acquisition of customer intelligence firm Custora. AmpIQ drives an average of 3x ROI improvements on digital marketing investments.

Supporting these products is Amperity’s multi-patented DataGrid, the core Customer Data Infrastructure on top of which Amperity products run. Amperity DataGrid is the only solution capable of ingesting, unifying, analyzing, and activating customer data with the performance, scale, and agility that enterprise brands require. DataGrid operates at enterprise scale, powering a brand’s full offline and online data sets with up-to-date real-time signals. This end-to-end product suite of AmpID, Amp360, and AmpIQ built on DataGrid lets brands move from raw data to persistent identities, rich customer profiles, and advanced predictive analytics — making Amperity 3.0 the first and only CDP purpose-built to meet the needs of large enterprise consumer brands.

The Enterprise CDP is a fundamental shift for brands. It includes the capabilities marketers need – insights, activation, predictive models, and real-time point-and-click access – and expands to capabilities that today’s enterprises require, including:

  • Enterprise-scale – Ingest and process petabytes of raw data, working in conjunction with any leading cloud provider
  • Enterprise speed: Real-time streaming ingest API with sub-100 millisecond response time and lightening-fast customer query engine, pushing data to real-time BI and personalization tools
  • Enterprise-grade identity resolution – Build a universal identity graph powered by first-party data and augmented by third-party data
  • Enterprise self-serve controls for change management – Use a safe, parallel environment to easily add data sources, update database structures, and incorporate new destinations – with zero downtime
  • Enterprise-grade extensibility & interoperability – Deliver segments, models, or entire databases to any downstream system, and interoperate with existing enterprise ecosystem so you’re never hostage by single-suite solutions
  • Enterprise flexibility – Deploy a single product within the Amperity Enterprise CDP and flexibly layer on additional products when the time is right
  • Enterprise-grade security – SOC2 certified, PII obfuscation by user role, first-class support for GDPR and CCPA, SSO integration, and multi-factor authentication support
  • Enterprise-grade ROI – Ability to drive and quantify transformational improvements in customer value across the full enterprise and the full customer journey – from digital marketing to attribution-driven budget optimization, to front-line and online personalization

“We’ve had the privilege of working with forward-thinking enterprise brands since the early days of Amperity,” said Kabir Shahani, CEO of Amperity. “The key insight we came away with when doing that work was before brands can reach the nirvana of the ‘right message to the right customer,’ they need to solve their customer identity and customer 360 problems first – data that’s massive, complex, and frankly, a mess. They don’t want another point solution that helps send better email or personalize a website. Brands need a customer data foundation that’s accessible, flexible, reliable, and usable across disciplines to help the business know and serve their customers as individuals for the first time.”

The industry’s first Enterprise CDP arrives at a moment when large consumer-facing enterprises are accelerating their digital transformations to keep pace with radical changes in consumer habits and preferences. Amperity is the only CDP that uses machine learning to comprehensively solve the biggest challenges standing between having customer data and using customer data – giving organizations the power to make better decisions and deliver more personalized customer experiences that grow the business. As the first Enterprise CDP, Amperity retains the agility of a pure-play CDP while managing enterprise-scale data challenges across a wider spectrum of compliance, analytics, and customer experience use cases.

“The world has changed and brands are looking to implement CDP technology to large-scale problems,” said Chris Jones, Chief Product Officer at Amperity. “Solving for customer-centric growth and long-term loyalty can’t be done by one department alone. Our customers aren’t just looking to create incremental efficiencies in marketing, they’re seeking the data and insights that Amperity provides to be used in coordination by numerous teams across the enterprise to systematically address their core business challenges and opportunities.”

Artificial Intelligence

Clarivate Declares Dividend on Mandatory Convertible Preferred Shares

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LONDON, May 1, 2024 /PRNewswire/ — Clarivate Plc (NYSE: CLVT; CLVT PR A) (“Clarivate”), a leading global provider of transformative intelligence, today announced that its board of directors declared a quarterly dividend of $1.3125 per share on its 5.25% Series A Mandatory Convertible Preferred Shares (the “Preferred Shares”), payable in cash on June 3, 2024 to shareholders of record at the close of business on May 15, 2024.

On the mandatory conversion date, which is scheduled to occur on June 3, 2024, each Preferred Share will automatically and mandatorily convert into a number of ordinary shares of Clarivate (and cash in lieu of any fractional ordinary shares) based on the average volume weighted average price (“VWAP”) of Clarivate’s ordinary shares over a 30-trading day period that begins on, and includes, April 18, 2024 and is scheduled to end on, and include, May 30, 2024 (the “valuation period”). If such VWAP is (i) greater than $31.20, then the mandatory conversion rate will be 3.2052 ordinary shares of Clarivate per Preferred Share, (ii) less than or equal to $31.20 but equal to or greater than $26.00, then the mandatory conversion rate will be a number of ordinary shares of Clarivate per Preferred Share equal to $100.00 divided by such VWAP and (iii) less than $26.00, then the mandatory conversion rate will be 3.8462 ordinary shares of Clarivate per Preferred Share. The mandatory conversion rate will be announced following the end of the valuation period. The above description of the terms of the Preferred Shares is not complete and is subject to, and qualified in its entirety by reference to, the “Statement of Rights” for the Preferred Shares, which is filed as Exhibit 3.2 to Clarivate’s annual report on Form 10-K for the fiscal year ended December 31, 2023.
Cautionary Note Regarding Forward-Looking Statements
This communication contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These statements, which express management’s current views concerning future business, events, trends, contingencies, financial performance, or financial condition, appear at various places in this communication and may use words like “aim,” “anticipate,” “assume,” “believe,” “continue,” “could,” “estimate,” “expect,” “forecast,” “future,” “goal,” “intend,” “likely,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “see,” “seek,” “should,” “strategy,” “strive,” “target,” “will,” and “would” and similar expressions, and variations or negatives of these words. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on management’s current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. These forward-looking statements involve a number of risks and uncertainties (some of which are beyond our control) or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include those factors discussed under the caption “Risk Factors” in our annual report on Form 10-K, along with our other filings with the U.S. Securities and Exchange Commission (“SEC”). However, those factors should not be considered to be a complete statement of all potential risks and uncertainties. Additional risks and uncertainties not known to us or that we currently deem immaterial may also adversely affect our business operations. Forward-looking statements are based only on information currently available to our management and speak only as of the date of this communication. We do not assume any obligation to publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, except as otherwise required by securities and other applicable laws. Please consult our public filings with the SEC or on our website at www.clarivate.com.
About Clarivate
Clarivate™ is a leading global provider of transformative intelligence. We offer enriched data, insights & analytics, workflow solutions and expert services in the areas of Academia & Government, Intellectual Property and Life Sciences & Healthcare. For more information, please visit www.clarivate.com.
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CGTN: 3rd CMG Forum in Beijing discusses AI development

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BEIJING, May 1, 2024 /PRNewswire/ — Focusing on the development of AI, the third CMG Forum was held on Monday in Beijing.

Li Shulei, a member of the Political Bureau of the Communist Party of China (CPC) Central Committee and the head of the Publicity Department of the CPC Central Committee, attended the opening of the event and delivered a speech.
Guests at the forum stressed the role of media in promoting the innovative application of AI as well as its governance.
Efforts should also be made to boost the development of AI in creating positive, healthy, diverse and high-quality content, so that AI can become a force for good and benefit mankind, they agreed.
They also called on media to accelerate intelligent transformation and help bridge international exchanges and cooperation on the governance of AI to facilitate its healthy, orderly and safe development.
Hosted by China Media Group (CMG), the forum attracted more than 200 participants from international organizations, media, think tanks and multinational companies.
“Innovation and breakthroughs in science and technology not only guide the development and progress of human civilization, but also bring uncertainty to the changing world,” said Shen Haixiong, vice minister of the Publicity Department of the CPC Central Committee and president of CMG. He called for efforts to jointly create valuable and responsible artificial intelligence.
AI technology is affecting every aspect of our lives. Thomas Bach, president of the International Olympic Committee (IOC), stated in a video speech that CMG has always been a partner of the IOC, bringing the charm of the Olympic Games to hundreds of millions of Chinese viewers. He said the IOC invites CMG to work together for the creation of a future with the application of AI in Olympic sports.
“From ancient inventions such as silk, printing and the compass to modern technological advances such as robotics, telecommunications and green technology, China has always been committed to innovation and creation,” said Daren Tang, director general of the World Intellectual Property Organization (WIPO). He said WIPO pays close attention to ensuring a balance between the opportunities and risks of artificial intelligence and is committed to strengthening cooperation to ensure that artificial intelligence is properly used.
https://news.cgtn.com/news/2024-04-30/3rd-CMG-Forum-in-Beijing-discusses-AI-development-1tdDcXvCexG/p.html

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Trianz Appoints Sridhar Kannan as Practice Leader – Digital, Elevating its Leadership in the Global Digital Transformation Space

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SANTA CLARA, Calif., May 1, 2024 /PRNewswire/ — Digital transformation technology & services company Trianz is pleased to announce the appointment of Sridhar Kannan as Practice Leader – Digital. With over 25 years of extensive experience in technology and business leadership, Sridhar joins Trianz to lead the expansion of Trianz’s Digital Practice, forging strategic alliances and expanding the business footprint.

Sridhar’s appointment comes at a transformative phase for Trianz as it solidifies its commitment to redefining the digital landscape with an “IP Led” model. This strategic shift is powered by Trianz’s cutting-edge hyper-automated platforms, Concierto.Cloud, Extrica.AI, and Pulse, driving industry-leading transformations in cloud, data and analytics, AI, and the digital workplace. Sridhar’s visionary leadership in technology-led business transformations across diverse sectors will be instrumental in leveraging IP-led models and innovative methodologies to position Trianz at the forefront of digital transformation.
“We are thrilled to welcome Sridhar Kannan to the Trianz family,” said Seshi Vanguru, Chief Revenue Officer at Trianz. “His appointment marks a significant stride in Trianz’s journey toward innovation and excellence. Sridhar’s wealth of experience and exceptional leadership skills will elevate our Digital Practice to new heights, reaffirming our commitment to delivering exceptional value to our clients.”
Sridhar is recognized as a client-focused technology and business transformation executive with a remarkable track record of helping Banking and Financial Services organizations in business transformation and product innovation using applications, cloud, data, and digital solutions. His extensive prior experience at industry giants such as Wipro, Cognizant, and Infosys include successfully leading Fortune 10 global client relationships and implementing transformative solutions across Banking, Financial Services, and Healthcare industries. Sridhar is highly regarded for his ability to lead global cross-functional teams, foster collaboration, and achieve aggressive business goals while consistently delivering high levels of client satisfaction.
“I am deeply honored to join Trianz and contribute to its mission of shaping the future through digital transformation,” said Sridhar. “Together, we will push the boundaries of what’s possible and drive meaningful impact for our clients in this rapidly evolving digital landscape.”
Based out of Minnesota, US, Sridhar has steered numerous clients towards success through the strategic application of Digital, Cloud, Product Engineering, Data, AI, and Application services, making him a seasoned strategist in today’s dynamic digital landscape. His appointment marks a significant milestone in Trianz’s journey to nurturing talent and delivering world-class solutions.
About Trianz
Trianz is a leading-edge technology platforms and services company that accelerates digital transformations at Fortune 100 and emerging companies worldwide in data & analytics, digital experiences, cloud infrastructure, and security. Our “IP Led Transformations” approach, informed by insights from a recent global study spanning 20+ industries and 5000+ companies, addresses challenges posed by the rapid pace of AI-driven transformation, digital talent scarcity, and economic uncertainty. Our IP and platforms, including Concierto, Extrica, and Pulse, revolutionize cloud adoption, data analytics, and AI insights, empowering organizations to navigate the complexities of digital transformation seamlessly.
Founded in California and with an organization of over 2,000 associates across the United States and India, Trianz is a Premier Partner of AWS, consistently rated #1 by clients for value delivery over the past five years. Trianz has been ranked as one of the best Consulting Firms by Forbes and has been certified as a Great Place to Work for three years in a row. To learn more about Trianz, email [email protected] or visit www.trianz.com.
Watch Trianz CEO Sri Manchala’s insightful interview with Bloomberg on Partner | Crossing The Digital Faultline & Leading Towards Transformative Success – YouTube and delve deeper into his book Crossing the Digital Faultline at Crossing the Digital Faultline | Trianz.
Trianz Media Team : [email protected]+1-408-387-5800
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