Fuel Cycle, Inc. the leading market research cloud for Fortune 500 companies, has added Course5 Intelligence to their exchange ecosystem as a partner. The FCX Marketplace already features 35+ world-class integrations such as Qualtrics and Voxpopme.
Through the Fuel Cycle and Course5 Intelligence partnership, media teams can now quickly launch concept and content testing studies from Course5 Intelligence’s Program Research platform via Fuel Cycle’s market research cloud. As respondent data from Fuel Cycle’s online panels enters in the Program Research platform, it is converted using AI-based analytics into precise, contextual insights that are displayed on an Insights Dashboard in real time. This helps media clients launch faster with better content.
Potential uses of the combined platforms for media clients include:
- Pilot & Episode Testing – to achieve better series maintenance with viewer response in conjunction with other behavioral data
- Trailers & Promos Testing – for actionable insights on which trailers or promotions are most effective for various audience types
- Advanced Analytics – to learn and adapt by applying machine learning and human intelligence to find patterns across a series of historic data-points including genres, shows and audience personas
Theresa Lee, Director of Partnerships at Fuel Cycle said, “Fuel Cycle is excited to partner with Course5 Intelligence and our partner has been genuinely committed to delivering value to our clients through FCX Marketplace. This integration will help further your capabilities to conduct program research and pilot testing all in one centralized place.”
“Tectonic shifts in media consumption habits by audiences globally mean the media and advertiser ecosystem need to respond with content and promotions that match these changing preferences,” said Ashwin Mittal, CEO of Course5 Intelligence. “We’re excited to partner with Fuel Cycle to contribute to greater audience measurement and understanding through our analytics and AI-enabled platform.”
