Artificial Intelligence
Four out of every five SMBs are victims of counterfeiting on the internet
Four out of every five small and medium-sized companies in the world suffer from counterfeits and brand abuse on the internet, these illicit products are advertised and sold through digital marketplaces, social networks, and rogue sites (websites that imitate that of the official brand itself). Cybercriminals have put a new focus on their criminal activities on the internet and the trend now is to focus on SMBs that are usually more vulnerable than large companies. The sectors which are most susceptible to such infringements are listed in order as follows, fashion, sports, electronics, homeware, toys and beauty & personal care.
These are the main conclusions of a study, conducted by Smart Protection, a cybersecurity company that reduces the impact that piracy and counterfeiting have on its clients´ content and brands. This study – “Impact of online counterfeits in SMBs 2021” – highlights the vulnerable situation of small and medium sized companies on the internet, and the need to have an effective and reliable technology that allows them to monitor their products online. It was released on World Intellectual Property Day (IP World Day) – which is celebrated this April 26th and promoted by WIPO (World Intellectual Property Organization).
To conduct this study, Smart Protection analysed more than 12,000 companies that sell products online, of which 5,178 are SMBs with between 1 and 200 employees, tracking marketplaces, social networks, and rogue sites on Google in search of possible infringements. This study is based on companies headquartered in Europe and North America.
Breaking down the data, 80.25% of SMBs that sell their products online suffer from counterfeits on the internet. Of this percentage, 15.01% of them suffer from exceptionally high levels, 34.09% experience what is classed as high values, and 31.15% are affected in a medium or low way. Therefore, just 19.76% of the SMBs analyzed do not have any online infringements.
Comparing these SMB counterfeiting figures with those of large companies, the figure is slightly higher, confirming the trend for offenders to focus on more vulnerable SMBs and companies. 81.32% can find fake copies of their products on the internet. 22.80% suffer it at a very high level, another 35.47% are at high values, and 23.05% are less significantly affected.
Fashion, the greatest victim
The fashion sector is the industry that suffers the most from this illicit activity. It is the sector that tops the ranking of the most counterfeited, while it is also the one with the most SMBs suffering from this problem at a very high level. To be exact, 92.62% of SMBs in the sector are affected, followed by the electronics sector (82.06%), sports (78.86%), homeware (73.48%), toys (69.06%), and beauty and personal care (64.81%). These last two sectors are especially sensitive, since a counterfeit has the potential to cause injury to adults and minors.
The study, which analyses what happens to the products of an SMB on the internet, is focused on countries in Europe and North America and concludes with a ranking that illustrates where it is more common to find highly affected SMBs. SMBs from the US attract the most attention from cybercriminals. In Europe, the top is made up of the UK, Italy, and France, closely followed by Spain and Germany.
Javier Perea, CEO of Smart Protection, has assured that: “Counterfeits on the internet are becoming more sophisticated every day. Cybercriminals can quickly select and copy emerging brands that are experiencing notable growth in their digital sales. This has a direct impact on the most innovative products in the portfolio of small and medium-sized companies. This situation can pose a serious threat to their brand reputation and revenue, and it is especially sensitives for SMBs that are expanding into new markets”.
Smart Protection aims to minimize the negative impact on sales and brand reputation that counterfeits, brand abuse, and piracy inflict on its customers. Its technological platform is based on artificial intelligence to monitor possible infringements in real-time, analyzing and eliminating illegal copies and falsifications which infringe its intellectual property rights. The company has clients in more than 25 countries and works with both large companies and SMBs across various sectors.
REHOVOT, Israel, May 6, 2024 /PRNewswire/ — PractiTest, a leader in innovative test management solutions, continues to push the boundaries with the release of Milestones, a powerful project management module enabling QA teams to align and stay connected to business goals. PractiTest’s New Milestones Module empowers QA teams to define high-level testing objectives within set timeframes. This results in well-defined roadmaps for sprint planning, major releases, or other pivotal project Milestones. By setting these objectives, QA teams gain a focused understanding of their contribution to broader business objectives and deadlines.
“Milestones have given us increased granularity in our ability to organize our testing,” says Tony, a system engineer at Battelle. “Having traceability was good, but Milestones allow us to plan much more clearly and easily.”
Milestones establish a seamless link between QA initiatives and overarching business strategies, ensuring testing efforts directly contribute to achieving company objectives. By defining clear testing objectives and schedules for each project phase, QA teams can stay on track and ensure efficient use of resources. The Milestones module also improves visibility, providing a high-level overview of the entire testing process and promoting seamless communication and collaboration among cross-functional teams.
PractiTest’s Commitment to Innovation
The release of Milestones reaffirms PractiTest’s dedication to providing cutting-edge solutions that empower QA teams to thrive.
“In today’s competitive environment, ensuring QA aligns with business objectives is imperative,” says Yaniv Iny, CEO of PractiTest. “The Milestones module is a testament to our commitment to empowering QA teams to evolve into strategic partners, fostering quality and delivering tangible outcomes while staying in sync with overarching business objectives.”
About PractiTest
PractiTest is an end-to-end test management platform designed to simplify and untangle complexity for complex and robust environments. PractiTest centralizes all your QA work, processes, teams, and tools into one platform to bridge silos, unify communication, and enable one source of truth across your organization. With PractiTest you can make informed data-driven decisions based on end-to-end visibility provided by customizable reports, real-time dashboards, and dynamic filter views.
For more information about PractiTest visit: https://www.practitest.com/
Media Contact:May [email protected]
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Artificial Intelligence
EZVIZ unveils its groundbreaking H9c Dual-lens Smart Pan-and-tilt Camera series: a new paradigm for automated, all-round outdoor protection
By combining a pan-and-tilt panoramic lens and a fixed 180-degree wide-angle lens, one H9c Dual smartly secures large areas with performance better than that of two ordinary ones.
HOOFDDORP, Netherlands, May 6, 2024 /PRNewswire/ — EZVIZ, a leading global player in innovative smart home security, proudly introduces the H9c Dual series, its latest dual-lens outdoor pan-and-tilt cameras that redefine smart protection for homes and small businesses. With options in 2K and 3K resolutions, their groundbreaking design combines a sharp bullet camera and a flexible PT camera, addressing complex security needs effectively. The interlinked dual lenses work collaboratively to safeguard wide property areas, detect and track activities, and offer auto-patrol options for hands-free security.
“The H9c Dual challenges traditional outdoor cameras with unrivaled vision, unmatched automation, and high versatility for basically any scenario,” said Candice Tu, the lead product manager, “EZVIZ leads the way in the development and application of advanced dual-lens technology. This underlines our dedication to bringing cutting-edge technology within reach for practical, everyday situations.”
At the core of the H9c Dual is its groundbreaking dual-lens technology, highlighted by EZVIZ’s distinctive co-action function. The two lenses can work independently at two static viewing angles or act together as a team. When the fixed lens detects motions, the pan-and-tilt lens automatically rotates to track the same activity. This co-action function can also be manually controlled through the EZVIZ App.
The series addresses unnoticed blind spots by offering a 180-degree comprehensive view in a single frame, supplemented by the bottom PT lens for intricate close-ups. Both lenses, with high resolutions of 2K/3K, use built-in AI chips to detect people and vehicles in customizable zones, ensuring users are informed of crucial activities. Users can set up to four patrol spots for the PT lens to complete automatic rotations on a schedule.
Equipped with powerful LEDs, the H9c Dual provides color night vision up to 40 meters and warns potential trespassers with a loud siren and dazzling flashlight upon detection. Offering superior protection compared to a traditional two-camera system, the H9c is a breeze to set up thanks to its adaptable mounting design. Users can manage and control their H9c through the user-friendly EZVIZ App, and enjoy seamless integration with prevailing voice assistants and the larger EZVIZ ecosystem.
Learn more at www.ezviz.com.
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View original content:https://www.prnewswire.co.uk/news-releases/ezviz-unveils-its-groundbreaking-h9c-dual-lens-smart-pan-and-tilt-camera-series-a-new-paradigm-for-automated-all-round-outdoor-protection-302136133.html
BIRMINGHAM, England, May 6, 2024 /PRNewswire/ — Patients with spinal cord injury (SCI) could benefit from future treatment to repair nerve connections using red and near-infrared light.
The method, invented by University of Birmingham scientists and patented by University of Birmingham Enterprise, delivers light directly to the site of the injury.
Their latest research, published in Bioengineering and Translational Medicine, determined an optimal ‘dose’ for this novel approach, and showed it can deliver therapeutic improvements including significant restoration of sensation and movement, and regeneration of damaged nerve cells.
Researchers led by Professor Zubair Ahmed used cell models of SCI to determine the frequency and duration of light required to achieve maximum restoration of function and stimulate nerve cell regrowth.
They found delivery at a wavelength of 660nm for one minute a day increased cell viability (the number of live cells) by 45% over five days’ treatment.
Professor Ahmed said: “The effect of 660nm light was both neuroprotective, meaning it improved survival of nerve cells, and neuroregenerative, meaning it stimulated nerve cell growth.”
The researchers also investigated the effect of light therapy in preclinical models of SCI, using an implantable device and transcutaneous delivery with the light source placed against the skin. They showed comparable results for both methods, with a one-minute dose of 660nm light, delivered daily for seven days resulting in reduced tissue scarring, increased levels of proteins associated with nerve cell regeneration, improvements in the connections between cells and significant functional recovery.
This is the first time transcutaneous and direct light delivery have been compared in SCI. Professor Ahmed said: “To make light therapy viable for treating SCI in humans an implantable device will be required, to provide line of sight to damaged tissue and the opportunity for greater accuracy and standardise dosing without impedance due to the thickness of the skin and other tissues surrounding the spinal cord.”
The researchers are planning to develop an implantable device for use in humans with traumatic SCI. They have already received further funding and are seeking commercial partners or investors to develop a prototype device to take into first-in-man clinical trials.
Full release here.
University of Birmingham Enterprise helps researchers turn ideas into products and services that meet real-world needs. Follow us on LinkedIn and X.
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Media enquiries: Ruth Ashton
Commercial enquiries: Veemal Bhowruth
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/red-light-therapy-for-repairing-spinal-cord-injury-passes-milestone-302136233.html
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