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Customer Experience Management Market Size Worth $27.12 Billion By 2028: Grand View Research, Inc.

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The global customer experience management market size is expected to reach USD 27.12 billion by 2028, registering a CAGR of 17.5% from 2021 to 2028, according to a new report by Grand View Research, Inc. The increasing importance of understanding consumer behavior and their preferences is driving various organizations and brands to adopt customer experience strategies for providing the best service performance in real-time. Moreover, the growing use of digital channels by consumers to communicate with brands and organizations is expected to boost market growth over the coming years. Furthermore, the companies can become better differentiators by implementing customer experience management (CEM) solutions, which are perceived to be significant in the current competitive environment.

Key suggestions from the report:

  • Speech analytics is estimated to record the fastest CAGR from 2021 to 2028 due to its rising popularity as a result of the increasing number of voice-enabled searches and contact centers
  • Moreover, speech analytics enables enterprises to identify the areas of trends, opportunities, and concerns through calls
  • The mobile touch point type segment is anticipated to register the fastest CAGR over the forecast period due to the increased use of smartphones, which is encouraging enterprises to develop mobile marketing strategies
  • The BFSI segment is expected to register the highest CAGR over the forecast period as CEM solutions enable BFSI enterprises to maintain their quality standards and reduce internal inefficiencies
  • The cloud-based deployment segment is estimated to attain a significant market size, in terms of revenue, by 2028 as cloud technology offers the benefit of low-cost integration of a CEM system within the existing business environment
  • The Asia Pacific regional market is anticipated to register the highest CAGR over the forecast period due to the presence of call centers, increasing trend of social media marketing, and the growing emphasis on CEM and buyer satisfaction across industries and sectors

Read 150 page research report with ToC on “Customer Experience Management Market Size, Share & Trends Analysis Report By End-use (BFSI, Retail), By Analytical Tools (Speech, Text Analytics), By Deployment (Cloud, On-premise), By Touch Point Type, And Segment Forecasts, 2021 – 2028” at: https://www.grandviewresearch.com/industry-analysis/customer-experience-management-market 

The rising demand from buyers for a personalized experience across various industries is a significant trend escalating the market growth. Customer experience management signifies evolving sets of technologies and practices to make a constant transformation within organizations to meet and go beyond consumer expectations. Business organizations have recognized the importance of CEM as it supports them in strengthening their brand presence, increasing consumer loyalty, reducing consumer churn, and increasing business revenue.

Technological advancement is transforming the way a buyer interacts with and reacts to the brands across various channels. Currently, consumers use numerous devices to understand, evaluate, and finalize products. The digital technology disruption has helped consumers to demand a smooth experience while interacting with companies across multiple touchpoints or channels. Owing to the evolution in buyer expectations, organizations are progressively involved in restructuring their CEM strategies to successfully position and reposition their brands and products while retaining buyers as their strategic focus.

Grand View Research has segmented the global customer experience management market based on analytical tools, touch point type, deployment, end-use, and region:

  • CEM Analytical Tools Outlook (Revenue, USD Million, 2016 – 2028)
    • EFM Software
    • Speech Analytics
    • Text Analytics
    • Web Analytics & Content Management
    • Others
  • CEM Touch Point Type Outlook (Revenue, USD Million, 2016 – 2028)
    • Stores/Branches
    • Call Centers
    • Social Media Platform
    • Email
    • Mobile
    • Web Services
    • Others
  • CEM Deployment Outlook (Revenue, USD Million, 2016 – 2028)
    • Cloud
    • On-premise
  • CEM End-use Outlook (Revenue, USD Million, 2016 – 2028)
    • BFSI
    • Retail
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Government, Energy & Utilities
    • Construction, Real Estate & Property Management
    • Service Business
    • Others
  • CEM Regional Outlook (Revenue, USD Million, 2016 – 2028)
    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • France
      • U.K.
    • Asia Pacific
      • China
      • India
      • Japan
    • Latin America
      • Brazil
      • Mexico
    • Middle East & Africa

List of Players of Customer Experience Management (CEM) Market

  • Adobe
  • Avaya, Inc.
  • Clarabridge
  • Freshworks, Inc.
  • Genesys
  • International Business Machines Corporation
  • Medallia, Inc.
  • Open Text Corp.
  • Oracle
  • Qualtrics
  • SAP SE
  • SAS Institute, Inc.
  • Service Management Group (SMG)
  • Tech Mahindra Ltd.
  • Verint
  • Zendesk
  • Miraway

Find more research reports on Communication Services Industry, by Grand View Research:

  • Connected Enterprise Market–The global connected enterprise market size was estimated at USD 90.10 billion in 2015. The surge in technological advancements such as big data, analytics, and cloud computing is triggering investments in this market.
  • Machine Learning Market–The global machine learning market size was valued at USD 6.9 billion in 2018 and is anticipated to register a CAGR of 43.8% from 2019 to 2025. Emerging technologies such as artificial intelligence are changing the way industries and humans work.
  • North America Customer Experience Management Market– The North America customer experience management market size was valued at USD 2,512.4 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 17.1% from 2019 to 2025.

Artificial Intelligence

Skai positioned as Leader in the 2024 SPARK Matrix for AdTech Platforms by Quadrant Knowledge Solutions

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The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading advertising technology vendors.Skai, with its omnichannel advertising platform, receives strong ratings across the parameters of technology excellence and customer impact.MIDDLETON, Mass., May 2, 2024 /PRNewswire/ — Quadrant Knowledge Solutions announced today that it has named Skai as a 2024 technology Leader in the SPARK Matrix analysis of the global SPARK Matrix™ AdTech Platform 2024 Market.

Quadrant Knowledge Solutions’ AdTech Platform market research includes a detailed global market analysis, competitive landscape, and functional capabilities. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by evaluating different vendors’ capabilities, competitive differentiation, and market position.
According to Piyush Kumar, Analyst, Quadrant Knowledge Solutions, “Skai’s ad tech platform offers an integrated approach to omnichannel media orchestration. It combines campaign activation and management capabilities with advanced AI-driven insights to help marketers make smarter decisions. The platform is designed to provide marketers with a holistic view of their media across all advertising touchpoints, ensuring that marketers are not just reacting to data, but are proactively leveraging it to make choices that drive results. Skai’s industry-first capabilities empower marketers to maximize every channel they’re utilizing across every campaign lifecycle, while streamlining operational processes and deepening understanding of consumer behavior and campaign performance. This has positioned Skai as the leader in the SPARK Matrix: Ad Tech Platforms, 2024.”
Quote by Skai:
“As walled garden media evolves into a full-funnel, omnichannel approach underpinned by first-party data and AI, it is critical for brands, agencies, and retailers to work with an advertising technology platform that enables decisioning, activation, and optimization solutions across all top performance media channels,” said Gil Sadeh, Chief Growth Officer at Skai. “We are thrilled at the acknowledgment of our leading position in this space, and look forward to continuing to drive growth for our customers and partners.”
For more information about Skai visit here
About Skai
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more.
For over a decade, Skai has earned the trust of notable brands such as HP, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations.
Media Contacts:Media Contact- [email protected] 
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, please visit https://quadrant-solutions.com/market-research/ 
Contact:Ajinkya IngleQuadrant Knowledge SolutionsRegus Business Center35 Village Road, Suite 100,Middleton Massachusetts 01949United StatesEmail: [email protected] Phone: (+1) 978-344-2770Content Source: https://quadrant-solutions.com/press-release/skai-positioned-as-leader-in-the-2024-spark-matrix-for-adtech-platforms-by-quadrant-knowledge-solutions-577Connect with us on LinkedIn- https://www.linkedin.com/company/quadrant-knowledge-solutions/
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Doosan Robotics to Unveil New, Best-in-Class Cobot at Automate 2024

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The Industry-Leading Motion Platform Company will Present Cutting-Edge Products Like the Award-Winning Dart-Suite Robot Ecosystem and an AI-Powered Bartending Cobot “Mixmaster Moodie”
CHICAGO, May 2, 2024 /PRNewswire/ — Doosan Robotics Inc., one of the world’s leading collaborative robot (cobot) manufacturers, is poised to transform the robotics landscape at Automate 2024, North America’s largest automation showcase, with the industry’s latest cobot advancements across various sectors. Doosan Robotics is exhibiting at Automate May 6-9 at McCormick Place booth #850 in Chicago, IL.

With a comprehensive range of cobots and cutting-edge software like Dart-Suite and AI technology, Doosan Robotics is dedicated to revolutionizing motion solutions tailored to human needs. From machine tending to palletizing, welding, and F&B services, the company offers a diverse array of ready-to-sell solutions catered to both domestic and global markets. That is why Doosan Robotics’ theme at this year’s Automate is “The Motion Platform Company.”
On May 6, Doosan Robotics will unveil its latest, never-before-seen industrial cobot which boasts the greatest capabilities of any machine in its category including a 30 kg payload.
Doosan Robotics booth will feature Dart-Suite, a 2024 RBR50* (Robotics Business Review) Innovation Award-winning advanced robot ecosystem designed to redefine the way customers utilize Doosan cobots. The scalable platform elevates cobot capabilities by providing unlimited programmable motions, while ensuring accessibility for all. Dart-Suite fosters a cohesive environment where every component synergizes, empowering users to create, market, download, and activate functions through diverse interfaces. This evolution propels robots from mere static tools to dynamic, flexible collaborators. The Dart-Suite platform has also been honored as a finalist of the 2024 Automate Innovation Awards in the category of Software.
“Our team at Doosan Robotics is honored to return to Automate 2024, the pinnacle event of automation in North America,” expressed William Ryu, CEO, Doosan Robotics. “We’re committed to transforming the robotics landscape and Automate holds immense strategic significance for us, offering a direct gateway to various industries. Our cobot line’s power will be on full display, alongside the customizable functionality and usage that differentiate our technology. We look forward to sharing our innovative solutions and continuing to drive the industry forward.”
While at Automate, drinks are on Doosan! The industry-leading, motion-platform company will showcase “Dr. Presso,” an unmanned modular café equipped with a top-of-the-line coffee machine, and “Mixmaster Moodie,” a bartending cobot powered by Microsoft’s OpenAI. “Mixmaster Moodie” is coupled with “Tetote,” Bridgestone’s soft robot hand powered by bendy rubber artificial muscle that  employs a pioneering cocktail recommendation system to serve a cocktail based on visual and audio cues. Doosan will also present its Training Kit, a certified training equipment which allows users to practice and experience Doosan’s cobot training programs anytime, anywhere.
Doosan Robotics joined forces with prominent global companies, each celebrated for their expertise and dominant presence in the market, to pioneer AI cobot solutions for commercialization. These best-in-class partners in each solution include the Apex Motion Control’s Baker-Bot Quad, a first-of-its-kind modular cake decorating system which consists of individual robotic stations including top and side cake icing, decorative borders, top rosettes, and writing messages and drizzling.
Other partnerships include the Paltz De-palletizing System, a robotic depalletizing work cell with vision from BeRobox with CMES; Ellison Technologies’ AutoPilot Machine Tending Solution which is a load/unload system designed ideally for CNC Machine Tools for the manufacturing industry; the Cloos ArcBot, a Doosan M1013 cobot arm with integrated Cloos StarT welding pack; Hillside Automation’s CNCtender, a Complete Machine Tending solution with software interface on new generation controller; and MARI AARS System which simplifies the deployment, operation, and maintenance of robotic automation systems, marking a groundbreaking advancement in user-friendly AI software and plug-and-play hardware.
Doosan Robotics is driven by a vision to elevate everyday experiences and redefine labor workflows. Their exceptional range of AI cobots is poised to bring about a paradigm shift across various sectors, including manufacturing, logistics, food & beverage, architecture, and service industries. These cutting-edge solutions transcend the constraints of conventional robotics, adeptly maneuvering through intricate scenarios while infusing tasks with enhanced efficiency, safety, and ingenuity. Moreover, the AI system boasts continuous learning capabilities, effortlessly updating its model by autonomously downloading required modules for smooth integration.
Doosan Robotics’ exhibit is located at booth #850 at McCormick Place in Chicago, IL from May 6-9, 2024.
For more information on Doosan Robotics’ Automate 2024 presence, please contact [email protected].
*For more than a dozen years, the RBR50 Robotics Innovation Awards have recognized robots that promise to positively change how we work and live. WTWH Media’s robotics editors select the honorees on the basis of how they address technology and business challenges. The 2024 winners will be celebrated at the inaugural RBR50 Gala at the Robotics Summit & Expo.
ABOUT DOOSAN ROBOTICSDoosan Robotics is a global leader in collaborative robot solutions, embodying the principle of ‘Innovation in every motion, revolutionizing the way we work.’ Doosan robots, known for world-class safety and precision, enhance task efficiency across various sectors from manufacturing to service, enabling people to focus on more valuable work. More information about Doosan Robotics is available at https://www.doosanrobotics.com/en/.
Media ContactR&[email protected]
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AdTheorent named Leader in the 2024 SPARK Matrix for AdTech Platforms by Quadrant Knowledge Solutions

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The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading AdTech platform vendors.AdTheorent, with its comprehensive machine learning-powered technology platform, receives strong ratings across the parameters of technology excellence and customer impact.MIDDLETON, Mass., May 2, 2024 /PRNewswire/ — Quadrant Knowledge Solutions announced today that it has named AdTheorent as a 2024 technology Leader in the SPARK Matrix analysis of the global AdTech Platform market.

Quadrant Knowledge Solutions’ AdTech Platform market research includes a detailed global market analysis, competitive landscape, and functional capabilities. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by evaluating different vendors’ capabilities, competitive differentiation, and market position.
According to Piyush Kumar, Analyst, Quadrant Knowledge Solutions, ‘The AdTheorent platform stands out in the AdTech Platform market due to its advanced machine learning and privacy-forward solutions including its predictive targeting, audience extension solutions, geo-intelligence, and Studio AT creative capability. The platform’s unique features including ID-independent targeting and cross-device mapping help organizations tackle the cookie depreciation challenges, engaging customers across multiple devices, and supporting industry-specific use cases. AdTheorent with its strong partner ecosystem, product strategy & performance, vision, and roadmap has been recognized and is positioned as an emerging leader in SPARK Matrix: AdTech Platform, 2024.’
Quote by AdTheorent:
‘AdTheorent is an ID-independent platform that uses advanced machine learning technology to predict the value of ad impression opportunities based on advertiser goals.  Our unique capabilities have never been more relevant as the digital advertising industry evolves beyond ID-based targeting.  AdTheorent’s 12-year investment in machine-learning innovation positions us and our advertising partners for success in the post-cookie world,” said Jim Lawson, CEO of AdTheorent.  “We are honored to be recognized as a leader in the 2024 Spark Matrix for AdTech Platforms by Quadrant Knowledge Solutions.’
Additional Resources:
For more information about AdTheorent visit here. Complimentary Download – SPARK Matrix™: AdTech PlatformAbout AdTheorent
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio AT. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals.
AdTheorent is consistently recognized with numerous technology, product, growth, and workplace awards.  AdTheorent was named ‘Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards and was honored with an AI Breakthrough Award and “Most Innovative Product” (B.I.G. Innovation Awards) for five consecutive years.  Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.’ AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada.  For more information, visit adtheorent.com.
Media Contacts:
Melanie Berger, [email protected]
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, please visit https://quadrant-solutions.com/market-research/ 
Media Contacts:Quadrant Knowledge SolutionsAjinkya IngleQuadrant Knowledge SolutionsRegus Business Center35 Village Road, Suite 100,Middleton Massachusetts 01949United StatesEmail: [email protected] Phone: (+1) 978-344-2770Content Source: https://quadrant-solutions.com/press-release/adtheorent-named-leader-in-the-2024-spark-matrix-for-adtech-platforms-by-quadrant-knowledge-solutions-576Connect with us on LinkedIn- https://www.linkedin.com/company/quadrant-knowledge-solutions/
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