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imo Ads Highlights 5 Mobile Marketing Trends for 2022 Ahead of Brainscape 2021

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imo Ads, a global mobile marketing platform that provides comprehensive branding and performance solutions for businesses located in the MENA region, will participate in the 11th annual BrainScape, one of the largest marketing conferences in the region. imo Ads will have its own virtual booth where it will welcome business, marketing and communications professionals from all over the world to showcase the value of its platform and demonstrate how they can prepare to attract customers on current and emerging digital platforms.

“BrainScape is a conference designed to explore how new thinking and a fresh approach can help companies and brands reach higher levels of success”, said Joanna Zhao, Head of Ad Sales, imo Ads. “The marketing and communications landscape is constantly evolving with relatively new and emerging technologies such as Artificial Intelligence (AI), Machine Learning, Livestreaming, the Metaverse and more. In order for companies to stay both competitive and relevant they need to become more agile not only with the technology they use, but how they plan to incorporate marketing strategies and tactics across every customer touch-point both online and offline.”

imo Ads leverages its premium resources to provide highly targeted and customized marketing solutions to help brands achieve stronger exposure, and reach users more effectively. With significant data resources and powerful algorithm capabilities, imo Ads could assist brands in maximizing their own potential and ROI through precise reach and efficient conversion.

A recent report states that people in the MENA region spend a lot of time on social media, averaging about 3.5 hours a day, across platforms. If we take a closer look at UAE, mobile phones remains the preferred device of choice as it accounts for 60.5 percent of web traffic across devices, according to Global Media Insight

With mobile and social platforms visibly being the future of marketing and communicating with potential customers, ahead of the conference, imo Ads shares a few trends that will be relevant to marketers in 2022.

Video will continue to be important

Video content is quite engaging and attention grabbing. In fact, people pay more attention to video than to any other types of content, which is why watching short videos or live posts or stories as well as sharing videos on instant messaging apps are amongst the top 3 most regular uses of the phone across the Middle East region, according to Deloitte Global Mobile Consumer Survey, Middle East Edition 2019.

As a result, mobile markets will need to utilize video advertising utilizing some best practices to ensure that their messages and promotions stay relevant. These best practices include: starting strong, keeping it short and staying relevant to your target audience.

In order to deliver successful video ads, the right platform is required. Social media plays a vital role in terms of both boosting video content and enhancing reach and a good mix of cross-platform advertising is essential.

Businesses, regardless of their size, should all focus their efforts to invest in creative production to maximize the impact they will have in the near future.

Personalization is key

In just one day, mobile users are exposed to hundreds of mobile ads through their smart phones, which is why brands need to go beyond creativity to create messages that really speak to the users. In fact, personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 percent to 15 percent, and increase the efficiency of marketing spend by up to 30 percent.

To create ads that are more personalized, marketers would need to leverage data. This is because through user data and behavior, marketers can learn a lot about what their customers prefer such as what kind of visuals, messages or CTAs they would want to see.

In addition to data analytics, marketers can utilize user feedback to create more personalized experience. Regardless of the source, be it from reviews, customer service issues, discussions at various touch points and more, marketers should listen to drive better user engagement and mobile user experience.

AI rises to prominence

Gathering intelligence from a variety of sources will prove to be quite a challenge for marketing professionals. However new technologies are continuing to emerge and evolve to generate more insights to help marketers create more content that is both meaningful and impactful.

One of these technologies is Artificial Intelligence (AI), which will become essential as brands dive deeper into mobile marketing in the forthcoming years. Businesses have been using AI such as image recognition, dynamic pricing, sales forecasting and more to create offerings that are personalized to potential customer segments.

Therefore, in 2022, we can expect to see an increase in marketing spend on AI technologies to create a more holistic customer experience across a variety of platforms both online and offline.

Mobile-First & Commerce Marketing

People are and will continue to spend more time on their smartphones as mobile applications become more versatile. imo for example, used to be an instant messaging application between single users has evolved over the years to include more features such as: Big Group Chats; short ‘Story’ updates; share files of up to 10GB and even participate in Chatrooms where users can match people from different places in the same country expanding their own reach and giving them the opportunity to make friends with similar interests.

As a result, it is imperative for businesses to create mobile-friendly content that users will not only appreciate but will also rank higher across search engines. A simple strategy could be as simple as adapting the design of a website to fit screens of smartphones or tablets.

We are living in the age of the “Everything Customer”. These people are individuals who are not brand loyal but are sensitive to both the price and the overall experience. A responsive design for a website or mobile application is just one necessity to provide ease of access and convenience when browsing or shopping.

Furthermore, mobile commerce will continue to witness exponential growth going into 2022 as more consumers are using their smartphones to shop online. In fact, many marketing experts believe that mobile commerce will play a pivotal role in marketing in 2022.

Any brand that seeks to capture the mobile-first customer should have an app that is not only simple and easy to navigate, but provides exceptional customer experience. What will accelerate the growth of mobile commerce is social commerce through various social media platforms and even livestreaming applications. Mobile commerce is still at an early stage, however as potential customers get comfortable with exploring social commerce, brands will be motivated to focus their strategies and tactics accordingly to tap into their ever evolving and growing customer base.

Optimizing for Voice

Many prominent organizations from around the world such as Google, Amazon and Apple continue to invest in audio development with voice search playing a key role. Voice Assistants are improving almost every day and making our lives easier as we are now able to control a plethora of smart gadgets and appliances in our homes simply with our voice.

The potential of voice commands for marketers is simply infinite due to its level of convenience as it relates to searching for and purchasing items. As a result, for the coming year and the foreseeable future, businesses will need to rethink their online marketing approach due to the increase in popularity of voice search.

The 11th edition of BrainScape is set to take place on 29 November 2022 at La Perle, Al Habtoor City, Dubai, UAE. For more information please visit: phdbrainscape.com.

Artificial Intelligence

Enghouse announces expansion of our cloud contact center technology in the Middle East through our partnership with Voxtron

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MARKHAM, ON, May 6, 2024 /PRNewswire/ — Enghouse Interactive, a global leader in contact center and video technology solutions, is proud to announce a strategic partnership with Voxtron, the premier provider of call center solutions in the Middle East. This collaboration is marked by Voxtron’s introduction of the innovative Voxvantage Cloud Contact Center as a Service (CCaaS), leveraging advanced contact center technology from Enghouse.

The Official Launch will take place at the Grand Hyatt Dubai. Industry participants and media are invited to RSVP to attend by emailing [email protected].
Date: 9th May 2024 Time: 6:00 PM to 10:00 PM Venue: Grand Hyatt Dubai, RSVP: [email protected]
Voxvantage CCaaS marks a significant advancement for Enghouse Systems, underscoring a commitment to enhancing customer experiences throughout the region. Hosted on the robust data center infrastructure of Moro Hub, Voxtron guarantees exceptional reliability, security, and scalability.
The launch will feature distinguished speakers, including Tracy Reynolds, Canadian Consul General in Dubai, Vincent Mifsud, Global President of Enghouse Systems, and Arif AlMalik, Chief Digital Products Officer of Moro Hub. They will explore the transformative potential of contact solutions in improving customer experience (CX) in the Middle East.
Mr. Mifsud expressed his enthusiasm about the partnership, stating, “We are excited to collaborate with Voxtron and Moro Hub. This partnership is crucial as we aim to provide our call center technology, enhance our presence across the Middle East by providing customers with leading technology that improves customer experiences.”
The event will also offer excellent networking opportunities and insightful discussions on the future of customer engagement solutions.
About Enghouse Interactive: 
Enghouse Interactive, a subsidiary of Enghouse Systems Limited, is a global leader in contact center software and video technology solutions offering its customers and partners the valuable advantage of choice. Enghouse Interactive empowers businesses to transform contact centers from cost centers into powerful growth engines by simplifying complex integrations through open standards and supporting various telephony technologies to ensure seamless customer accessibility across channels and locations. 
About Voxtron: 
Voxtron Middle East is headquartered in Dubai, U.A.E., and has a global presence with offices and affiliates in Qatar, India, Germany, Austria, Belgium, Italy, Turkey, Tunisia, Hong Kong, Portugal, and Thailand. Voxtron has been delivering cost-effective customer engagement optimization solutions in collaboration with leading technology vendors such as Enghouse Interactive, SAGE, Verint, and Clarabridge, for over a decade. This extensive portfolio positions Voxtron as a unique provider capable of delivering complete, fully-featured solutions to customers and partners.
Enghouse Video Contact: Tim Peters, VP, Global Demand Generation Leader, Enghouse Systems, [email protected]
 

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Appdome Named “Editor’s Choice for Mobile App Security” in Coveted Global InfoSec Awards during RSA Conference 2024

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Appdome Wins in 12th Annual Global InfoSec Awards at #RSAC 2024
SAN FRANCISCO, May 6, 2024 /PRNewswire/ — Appdome, the mobile app economy’s one-stop shop for mobile app defense, is proud to announce it has won Editor’s Choice for Mobile App Security from Cyber Defense Magazine (CDM), the industry’s leading electronic information security magazine.

The Appdome platform is the first and only full lifecycle mobile app defense platform to automatically build, monitor and respond with any or all of 300+ mobile app defenses including security, anti-fraud, anti-malware, anti-cheat, anti-bot, geo compliance and social engineering for any mobile app in minutes with no SDK or coding required – all within the CI/CD pipeline. As a mobile app security engine for DevOps, Appdome enables mobile app developers, even those lacking security expertise, with an easy and fast way to secure all Android & iOS apps without any additional work. By automating security in the mobile pipeline, Appdome eliminates the cost and complexity of manually coding security, fraud and compliance features so mobile brands can confidently ship secure mobile apps faster with always-on protections to meet their critical mobile business needs.
“We’re proud to be recognized as Editor’s Choice for Mobile App Security by Cyber Defense Magazine in its 12th year of awarding the most prestigious and coveted cybersecurity award in the world,” said Tom Tovar, co-creator and CEO of Appdome. “With organizations battling unnecessary complexity from point products, the Appdome platform approach to mobile defense is leading the way to unify 300+ protections across security, anti-fraud, bot defense, mobile EDR, and compliance for all internal (employee) and external (consumer) facing mobile applications under a single pane of glass.”
“We scoured the globe looking for cybersecurity innovators that could make a huge difference and potentially help turn the tide against the exponential growth in cyber-crime. Appdome is absolutely worthy of Editor’s Choice for Mobile App Security coveted award and consideration for deployment in your environment,” said Yan Ross, Global Editor of Cyber Defense Magazine.
Appdome and all award winners located here: http://www.cyberdefenseawards.com/
Appdome continues to deliver waves of innovation in 2024 including:
Appdome Unveils World’s first Agentless Mobile EDR & MTDAppdome MOBILEBot ProtectionAppdome World’s First Real-Time Defense for Social EngineeringAppdome Revolutionizes Geo Defense for Mobile BrandsPlease join Appdome at the RSA Conference 2024 booth #2339 to see the award winning Appdome Platform in action!
Learn more at www.appdome.com.
About AppdomeThe Appdome mission is to protect every mobile app in the world and the people who use mobile apps in their lives and at work. Appdome provides the mobile industry’s only Unified Mobile App Defense platform, powered by a patented mobile coding engine, Threat-Events™ Threat-Aware UX/UI Control and ThreatScope™ Mobile XDR. Using Appdome, mobile brands eliminate complexity, ship faster and save money by delivering 300+ Certified Secure™ mobile app security, anti-malware, anti-fraud, mobile anti-bot, anti-cheat, geo compliance, MiTM attack prevention, code obfuscation, social engineering and other protections in Android and iOS apps with ease, inside the mobile DevOps and CI/CD pipeline. Leading financial, healthcare, government and m-commerce brands use Appdome to protect Android and iOS apps, mobile customers and mobile businesses globally. Appdome holds several patents including U.S. Patents 9,934,017 B2, 10,310,870 B2, 10,606,582 B2, 11,243,748 B2 and 11,294,663 B2. Additional patents pending.
About Cyber Defense MagazineCyber Defense Magazine is the premier source of cyber security news and information for InfoSec professions in business and government. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products, and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power.
Logo – https://mma.prnewswire.com/media/772169/4688418/AppDome_Logo_9_27_23.jpg
 

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Generative AI Market Set for Meteoric Rise, Expected to Reach $266 Billion by 2032

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USA News Group Commentary
Issued on behalf of Scope AI Corp.
VANCOUVER, BC, May 6, 2024 /PRNewswire/ — USA News Group – Despite a lack of consensus among thousands of experts on the development of artificial intelligence (AI) as it permeates the global economy, one thing is certain, AI is here to stay. According to analysts at Fintech Futures, the Generative AI Market expected to reach a revenue of US$266 billion by 2032, growing at an explosive CAGR of 37.8%. Behind the scenes of this AI-revolution, several tech companies are jockeying for position and adding new propositions for their clients, including developments from Scope AI Corp. (CSE: SCPE) (OTCQB: SCPCF), Cisco Systems, Inc. (NASDAQ: CSCO), Mobileye Global Inc. (NASDAQ: MBLY), Samsara Inc. (NYSE: IOT), and Veritone, Inc. (NASDAQ: VERI).

As the landscape of deep machine learning continues to evolve and reveal its potential across various sectors, Scope AI Corp. (CSE: SCPE) (OTCQB: SCPCF) has recently rebranded and expanded its target market to serve an expanding range of industries. Built upon its proprietary technology, GEM (General Enterprise Machine Learning), Scope recently updated the market regarding GEM’s latest advancements, which now include a one-stop web solution for developers and individuals, as well as businesses, large and small, to create, build, and use their own image detection, behavior analysis and neural network systems for their individual customer business cases.
The newly updated GEM Platform is a SaaS web application equipped with advanced user management tools for administrators or supervisors (CRM), enhanced security for logins and accounts, and comprehensive data encryption built directly into the system. Scope has initially targeted the advertising, gaming, and healthcare industries. The platform’s intuitive web interface allows businesses of any size to easily start and create tailored solutions. Additionally, a sophisticated Application Programming Interface (API) is set to be released later this year.
The new GEM system, set to launch its beta version in late May 2024, offers a comprehensive solution for businesses of any size to develop their own AI-driven object detection and visual information systems. This platform enables companies to experiment with how variations in visuals and user flows impact performance, leveraging the power of neural networks for a wide range of industry-specific applications.
In the field of AI-focused security, Cisco Systems, Inc. (NASDAQ: CSCO) recently launched its latest offering following its $28-billion acquisition of Splunk earlier this year. Dubbed ‘Hypershield’, the product employs AI to protect applications, devices and data across public and private data centers, clouds, and physical locations.
“Cisco Hypershield is one of the most significant security innovations in our history,” said Chuck Robbins, Chair and CEO of Cisco. “With our data advantage and strength in security, infrastructure and observability platforms, Cisco is uniquely positioned to help our customers harness the power of AI.”
Hypershield’s security enforcement operates at three distinct layers: within the software, across virtual machines, and throughout network and compute servers and appliances. This system utilizes the same advanced hardware accelerators that are commonly employed in high-performance computing environments and large-scale public clouds.
Helping to move the auto industry closer to universal automated assistance and navigation functionality, technology developed by Mobileye Global Inc. (NASDAQ: MBLY) will now be incorporated into vehicles made by both Volkswagen and Porsche. In the case of the Volkswagen deal, VW became the first vehicle manufacturer to develop an autonomous Level 4 service vehicle for large-scale production, after pulling out of its planned investment in Argo AI last year.
“Bringing autonomous shuttles on the road in large quantities requires cooperation from strong partners,” says Christian Senger, member of the Board of Management at Volkswagen Commercial Vehicles, responsible for Autonomous Driving. “We are developing the first fully autonomous large- scale production vehicle, and Mobileye brings its digital driver on board.”
By contrast, Porsche will implement Mobileye’s “Supervision” system, which allows drivers to take their hands off the wheel while traveling on certain road types, and allows the vehicle to follow navigation routes, change lanes, and even overtake slower vehicles ahead.
Quest Waste Management recently selected Samsara Inc. (NYSE: IOT) to provide its industry-leading AI dash cams to improve fleet safety. Samsara’s platform leverages Internet of Things (IoT) data to enable organizations involved in physical operations to gain insights and enhance their operational efficiency. Samsara’s AI Dash Cams and driver coaching tools are designed to provide significant benefits, such as reducing accidents, preventing false claims, and lowering operational costs.
“We look forward to providing [Quest] with the insights and real-time data they need to create a real-world impact on safety, for their employees, customers and the community within which they operate,” said Philip van der Wilt, senior vice president and general manager for Europe, Middle East and Africa (EMEA) at Samsara.
Quest reports having tens of thousands of clients throughout North America and Europe in various sectors, including construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. In addition to establishing this new comprehensive fleet safety programme, Quest said it plans to also harness the capabilities of Samsara’s Connected Operations Platform in the future.
Looking to help bolster the media industry’s ability to measure its audience sizes, Veritone, Inc. (NASDAQ: VERI) claims that AI can help. During a webinar titled “An Exclusive Debrief: Using AI to Solve Broadcast Media’s Measurement Issue”, Paul Cramer, Managing Director of Media and Broadcast at Veritone spoke to several media members in the audience, to address how AI can help through content intelligence, and advertising intelligence.
“For those of you who aren’t familiar with Veritone, we help you manage and monetize your content using AI, and we work with over 2, 000 media brands in six countries across cultural environments,” said Cramer, noting those brands include CBS News, CNBC, CNN, CNBC, Cox Radio and Television, Hearst Television, iHeartMedia and NBCUniversal.
Veritone recently announced it had enhanced its Advertising and Content Intelligence Suite to support future-proofing of client broadcast revenues. Their Advertising and Content Intelligence Suite offers a robust collection of AI-driven tools that enhance content management, advertising strategies, and audience engagement for media companies, advertisers, and broadcasters. The suite utilizes the aiWARE enterprise AI platform to deliver comprehensive capabilities in media monitoring, content discovery, ad verification, and analytics.
“Veritone’s latest enhancements to our Advertising Content and Intelligence Suite empower our clients to adapt to new AI-powered media management methodologies and lead with sophisticated tools that help them to increase their ad revenue,” said Sean King, General Manager for Veritone Media and Entertainment. “Our new enhancements prioritize data privacy and security and provide broadcasters with nearly instant insights, enabling them to make data-driven connections between ad placement and audience impact.”
Article Source: https://usanewsgroup.com/2024/04/26/the-currency-of-tomorrow-why-investing-in-cutting-edge-ai-recognition-tech-could-mean-big-money/
CONTACT:
USA NEWS [email protected](604) 265-2873
DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. USA News Group is a wholly-owned subsidiary of Market IQ Media Group, Inc. (“MIQ”). MIQ has been paid a fee for Scope AI Corp. advertising and digital media from the company directly. There may be 3rd parties who may have shares Scope AI Corp., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ own shares of Scope AI Corp. which were purchased as a part of a private placement. MIQ reserves the right to buy and sell, and will buy and sell shares of Scope AI Corp. at any time thereafter without any further notice. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material disseminated by MIQ has been approved by the above mentioned company; this is a paid advertisement, and we own shares of the mentioned company that we will sell, and we also reserve the right to buy shares of the company in the open market, or through further private placements and/or investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.
 

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