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Global Programmatic Advertising Market Report 2022-2026 & 2031 – Implementation of Next-generation Technologies Gaining Momentum




The “Programmatic Advertising Global Market Report 2022” report has been added to’s offering.

The global programmatic advertising market is expected to grow from $6.06 billion in 2021 to $7.38 billion in 2022 at a compound annual growth rate (CAGR) of 21.77%. The programmatic advertising market is expected to reach $18.42 billion in 2026 at a compound annual growth rate (CAGR) of 25.67%.

The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads. The audio ads refers to the automated process of buying, selling, and delivery of audio ads. The audio ads include digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop and for SMBS (small and medium-sized businesses) and large enterprises. Programmatic advertising end users are education, media and entertainment, retail and travel.

North America was the largest region in the programmatic advertising market in 2021. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-PacificWestern EuropeEastern EuropeNorth AmericaSouth AmericaMiddle East and Africa.

The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work.

The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost.

For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.

Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation.

Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment.

The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing the manual processes, data silos, and inefficiency.

In October 2021, Grove Inc., a US-based innovator in hemp, health, and wellness acquired Interactive Offers for an undisclosed amount. With this acquisition, Grove gained a strong market entry into the programmatic advertising industry and added a unique in-house advertising platform to leverage and scale its current and future offerings. Interactive Offers is a US-based programmatic advertising company.

Major players in the programmatic advertising market are

  • Adobe
  • AdReady
  • AdRoll
  • Magnite Inc
  • Baidu Inc
  • Basis Technologies
  • Choozle
  • DoubleClick
  • Tencent Holdings Ltd
  • Yahoo
  • Google
  • DataXu
  • AOL
  • Inc
  • Outbrain
  • Microsoft

Key Topics Covered:

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Impact Of COVID-19 On Programmatic Advertising

5. Programmatic Advertising Market Size And Growth
5.1. Global Programmatic Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Programmatic Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market

6. Programmatic Advertising Market Segmentation
6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Audio Ads
  • DOOH
  • Digital Display
  • Social Ads
  • Video Ads

6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Mobile
  • Desktop

6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • SMBs
  • Large Enterprises

6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Education
  • Media And Entertainment
  • Retail
  • Travel

7. Programmatic Advertising Market Regional And Country Analysis
7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

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Artificial Intelligence

Validation Cloud Secures $5.8 Million in Inaugural Funding to Propel Web3 Infrastructure




ZUG, Switzerland, Feb. 28, 2024 /PRNewswire/ — In a significant stride towards revolutionizing Web3 infrastructure, Validation Cloud has proudly announced the successful closure of its first external investment round, amassing $5.8 million. Spearheaded by San Francisco-based Cadenza Ventures, this funding round exceeded expectations with contributions from an impressive roster of international investors, including Blockchain Founders Fund, Bloccelerate, Blockwall, Side Door Ventures, Metamatic, GS Futures, and AP Capital.

Alex Nwaka, Co-Founder of Validation Cloud, expressed enthusiasm about the funding, “This investment marks a pivotal moment for Validation Cloud as we aim to address the urgent demand for scalable and compliant Web3 infrastructure. We’re honored to collaborate with our investors who are instrumental in propelling the global adoption of our platform among cutting-edge networks, developers, and asset managers.”
Validation Cloud is at the forefront of Web3 technology, having developed an innovative system architecture that paves the way for significant advancements in the sector. Known as the “Cloudflare of Web3,” the company offers a robust, scalable, and intelligent platform providing Staking, Node API, and Data services, drawing inspiration from Cloudflare’s transformative impact on Web2 infrastructure.
Founded by veterans in the Proof-of-Stake domain, Validation Cloud boasts a team of highly experienced professionals from renowned organizations such as Uber, Workday, Deloitte, Citadel, Morgan Stanley, Binance,, Figure, R3, and more, emphasizing a talent-first approach with a worldwide workforce.
Kumar Dandapani, Managing Partner at Cadenza Ventures, highlighted the strategic vision behind their investment, “At Cadenza, we do not invest in just any company; we invest in the future of transformative technologies. Validation Cloud’s pioneering role in Proof-of-Stake and their relentless pursuit of next-generation Web3 infrastructure have set them apart as leaders in the Web3 space.”
Aly Madhavji, Managing Partner at Blockchain Founders Fund, shared his thoughts on the investment, “We believe in the transformative power of Web3 and its ability to redefine how businesses operate. Investing in Validation Cloud aligns perfectly with our vision of supporting innovative platforms that are ready to lead the next wave of digital transformation.”
Validation Cloud has earned a reputation for its close partnerships with networks from their nascent stages, supporting a wide array of ecosystems from established ones like Chainlink, Hedera, and Stellar to emerging networks such as Aptos, Eigenlayer, and Berachain. Their platform lays the groundwork for the enterprise adoption of networks, positioning Validation Cloud as a key player in the Web3 infrastructure landscape.
For further details on Validation Cloud and its offerings, please visit
Please contact: Kelly Clark, Director of Communications | [email protected] 
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MWC 2024 | Huawei Multilayer Ransomware Protection (MRP) Solution Becomes the First to Get Tolly-certified




BARCELONA, Spain, Feb. 28, 2024 /PRNewswire/ — At MWC Barcelona 2024, Huawei’s Multilayer Ransomware Protection (MRP) Solution was certified by Tolly Group, an authoritative international testing organization. The test results show that Huawei MRP detected 100% of the ransomware samples through network-storage collaboration. Network devices can perceive information and level of the ransomware, and collaborate with storage devices for blocking and protection, restoring services to the normal state.

Ransomware attacks continue to be a global threat, with the service, IT, and manufacturing industries being the primary targets. Therefore, it is crucial for enterprises to enhance the “immunity” of their data centers to protect against viruses and ransomware attacks, and to ensure the stable operation of their core service systems.
Huawei MRP solution is the first ransomware protection solution in the industry to achieve network-storage collaboration, and provides a two-line defense that includes six-layers of protection. The network is the first line of defense for security defense, providing intrusion prevention at the network border and intranet spread prevention. The storage is the last line of defense for data protection, providing storage protection, secure snapshot, backup protection, and isolation zone protection. The MRP solution builds an in-depth defense system with pre-, in-, and post-event phases, which complies with the Identify, Protect, Detect, Respond and Recover (IPDRR) cyber security framework of the National Institute of Standards and Technology (NIST). It is a systematic solution to defend against ransomware attacks, and it can better meet the requirements of global enterprises to provide high security for data center infrastructure.
The MRP solution test involves 21 test cases. The MRP solution passed all of them. The test covers collaborative detection, collaborative blocking, collaborative protection, and service recovery.
At MWC 2024, Kevin Tolly, founder of the Tolly Group, issued the “Huawei Multilayer Ransomware Protection (MRP) Solution” certificate to Huawei. He said, “This test covered all four aspects of ransomware protection, including virus detection, virus blocking, system protection, and system recovery. It used 21 typical test scenarios and is the most comprehensive and strict test that Tolly has conducted so far on ransomware protection. The test results show that the capability of Huawei MRP solution is industry-leading.”
For more information, please download the test report at: 
For details about Huawei MRP, please visit:
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Artificial Intelligence

Data Center Colocation Market to Reach $46.30 Billion by 2028, More than 5,175.6 MW Power Capacity to be Added in the Next 6 Years – Arizton




CHICAGO, Feb. 28, 2024 /PRNewswire/ — According to Arizton’s latest research report, the data center colocation market is growing at a CAGR of 7.25% from 2022 to 2028.

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Browse In-Depth TOC on the Data Center Colocation Market
932– Pages           238 – Tables           546 – Figures  
The Global Data Center Colocation Market Report Scope
Report Attributes
Market Size (2028)
USD 46.30 Billion
Market Size (2023)
USD 30.42 Billion
CAGR by Investment (2022-2028)
7.25 %
Market Size – Area (2028)
25.97 million Square Feet
Power Capacity (2028)
5,175.6 MW
Colocation Market by Revenue (2028)
USD 84.61 Billion
Base Year
Forecast Year
Market Segmentation
Colocation Service, Infrastructure, Electrical Infrastructure, Mechanical Infrastructure, Cooling Systems, Cooling Techniques, General Construction, and Geography
Geographical Analysis
North America, Latin America, Western Europe, Nordics, Central & Eastern Europe, Middle East, Africa, APAC, and Southeast Asia
The global data center colocation market is experiencing significant growth owing to the expanding use of IoT, cloud computing, and AI/ML technologies. Governments in various countries have launched digitalization initiatives to promote economic development, thereby boosting the operator confidence in managing data centers in the whole region. For example, the UK government implemented a cloud strategy to enhance the country’s adoption of cloud services. This has created a favorable environment for adopting cloud services among the Small and Medium-Sized Enterprises (SMEs) in Europe as businesses increasingly recognize the benefits of digital transformation. The considerable growth in demand for colocation data centers can be attributed to regional organizations continuing to migrate their workloads to the cloud. This has attracted investments from both local and global data center providers.
Growing M&A and Joint Ventures in the Data Center Colocation Market
In the global market, joint ventures and mergers and acquisitions are commonly used strategies for businesses to expand, collaborate, or restructure their operations. The data center industry has witnessed significant joint ventures, mergers, and acquisitions. Additionally, there is an influx of companies from the real estate industry acquiring data center companies to enter the market. These acquisitions and JVs provide opportunities for new players to enter the market, attract customers, and gain a larger market share. Private equity firms are rapidly expanding their investment, considering the increasing demand for data centers and better returns in the short term. New players are entering the market by acquiring existing data center operators or forming joint ventures. Several colocation vendors in the Latin America data center colocation market are actively participating in mergers and acquisitions. For instance, in March 2022, Equinix acquired four data centers of Entel, located in Chile and Peru. In December 2022, Aligned Data Centers agreed to acquire ODATA, marking the company’s entry into the Latin American market.
In Europe, colocation prices vary from country to country. Markets such as the UK, Germany, and France account for the highest colocation pricing in Europe compared to the other markets. The data center colocation market will continue to witness several mergers and acquisitions as large providers or investment trusts continue to propel their market share and presence in the region, thereby driving the colocation market growth. Retail colocation spaces will register a higher demand than wholesale colocation spaces in the region. Conversely, other European markets may offer more competitive pricing due to various factors, including lower operating costs, access to renewable energy sources, and emerging data center hubs. The colocation market in Western Europe is expected to witness several mergers and acquisitions as large providers or investment trusts aim to increase their market share and presence. This consolidation is anticipated to contribute to the continued growth and competitiveness of the European colocation market.
Geographical Overview
Many data center investments are witnessed in the US, driven by the deployment of 5G, technological advances, the adoption of Big data and IoT, digitalization, and the development of smart cities. The Southeastern region, particularly North Virginia, is considered the global data center capital, hosting a high concentration of facilities. Virginia, Texas, California, and Georgia are the top states attracting investments from global operators. In Arizona, businesses in FTZs can receive significant tax reductions. The Northeastern region faces space constraints for data center development, leading to expansions in large-scale colocation facilities. Salt Lake City experiences significant demand from the IT, cloud, entertainment, media, and retail sectors, while Chicago experiences rapid growth and is expected to continue expanding. The US data center colocation market is expected to see the entry of new players. In 2022, notable newcomers, such as AUBix, Edge Centres, Corscale Data Centers, Yondr, and Quantum Loophole, entered the market. However, these newcomers will face competition from both local and established global players in the market. The US data center colocation market is set to continue its revenue growth. This growth will be fueled by providers who construct new facilities and expand their existing capacities. In 2022, the US market experienced notable M&As due to increased industry demand. This led to data center suppliers entering M&A contracts to expand their portfolios. This trend is expected to persist throughout the forecast period. New entrants aiming to expand their revenue will also contribute to the growth of the colocation market in the US.
What’s Included
Comprehensive coverage of the global data center colocation market regarding investments and service revenue generated by operators in offering colocation services worldwide.Market estimations by investment, area, and power capacity globally and across key geographies – 8 regions and 50+ countries covered.The data center market investments are classified into multiple segments (electrical, mechanical, and general construction services) and sub-segments (UPS, generators, cooling systems, and others) with sizing and forecast.Market size and estimation for colocation services, i.e., revenue generated by colocation service providers offering retail and wholesale colocation services across 8 regions and 50+ countries.A detailed study of the existing market landscape, an in-depth industry analysis, and insightful predictions about the growth trajectory of the market and its sub-segmentsA comprehensive analysis of the key market enablers, latest trends, restraints, and growth prospects for the industryBusiness overview and service offerings of colocation service providers in the global market.A transparent research methodology and the analysis of the demand and supply aspects of the industry.The Global Data Center Colocation Market Report Encompasses Crucial Data, including:       
CAGR (Compound Annual Growth Rate) during the forecast period: This metric provides insights into the annual growth rate of the data center colocation market over the specified time frame.       
Detailed information on growth drivers: The report offers in-depth information on the factors that will propel the data center colocation market growth from 2022 to 2028. This includes an analysis of various market influences.       
Precise estimation of market size: Accurate assessments of the data center colocation market size and its contribution and focus on key market segments.       
Predictions about upcoming trends and changes in consumer behavior: The report offers insights into anticipated trends and shifts in consumer behavior that are likely to impact the data center colocation market, helping businesses prepare for future market dynamics.       
Geographical market growth: The report covers the development of the data center colocation market across different regions, including North America, Latin America, Western Europe, Nordics, Central & Eastern Europe, Middle East, Africa, APAC, and Southeast Asia. This provides a comprehensive understanding of the market’s global landscape.       
Competitive landscape analysis: A thorough examination of the market’s competitive landscape is presented, including detailed information about companies operating in the data center colocation market. This includes an overview of key players, their market share, strategies, and key developments.       
Analysis of growth challenges: The report includes a comprehensive analysis of factors that may pose challenges to the growth of companies in the data center colocation market, providing a well-rounded view of the market dynamics.
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Post-Purchase Benefit                        
1hr of free analyst discussion10% off on customizationProminent Data Center Investor
China Mobile InternationalChina TelecomChina UnicomChindata GroupCoreSiteCyrusOneDigital RealtyEdgeConneXEquinixGDS ServicesNTT DataSTACK InfrastructureST Telemedia Global Data CentresVantage Data CentersVNETOther Prominent Vendors
365 Data CentersAdaniConneXAfrica Data CentresAirTrunkAligned Data CentersAmerican TowerAtmanatNorth (Partners Group)AT TOKYOArubaBig Data Exchange (BDx)CDC Data CentresCenter3ChayoraCloudHQCologixColt Data Centre Services (Colt DCS)Compass DatacentersCOPT Data Center SolutionsCtrlS DatacentersCyxtera Technologies (Brookfield Infrastructure Partners)DATA4DataBankDC BLOXDCI IndonesiaEdge CentresePLDTFlexentialGlobal SwitchGreen MountainGulf Data HubH5 Data CentersHostDimeIron MountainInternet ThailandKDDIKeppel Data CentresKhazna Data CentersLG UplusMettaDCNEXTDCOpen Access Data CentresOrange Business ServicesPrinceton Digital GroupQTS Realty TrustRostelecom Data CentersSabey Data CentersSkybox DatacentersStream Data CentersScala Data CentersSify TechnologiesSUNeVison Holdings (iAdvantage)SwitchT5 Data CentersTenglong Holding GroupTierPointTurkcellUrbacon Data Centre SolutionsViettel IDCWinguYondrYotta InfrastructureNew Entrants
AQ ComputeCorscale Data CentersGaw Capital PartnersEDGNEX Data Centres by DAMACESRGatineau Data Hub (GDH)iMCriticalIXAfricaKasi CloudPowerHouse Data CentersQuantum LoopholeQScaleYCO CloudYTL Data CenterMarket Segmentation
Colocation Services
Retail ColocationWholesale ColocationInfrastructure
Electrical InfrastructureMechanical InfrastructureGeneral ConstructionElectrical Infrastructure
UPS SystemsGeneratorsTransfer Switches & SwitchgearPDUsOther Electrical InfrastructureMechanical Infrastructure
Cooling SystemsRacksOther Mechanical InfrastructureCooling Systems
CRAC & CRAH UnitsChiller UnitsCooling Towers, Condensers & Dry CoolersEconomizers & Evaporative CoolersOther Cooling UnitsCooling Techniques
Air-based CoolingLiquid-based CoolingGeneral Construction
Core & Shell DevelopmentInstallation & Commissioning ServicesEngineering & Building DesignFire Detection & SuppressionPhysical SecurityDCIM/BMS SolutionsGeography
North AmericaThe USCanadaLatin AmericaBrazilMexicoChileColombiaThe Rest of Latin AmericaWestern EuropeThe UKGermanyFranceNetherlandsIrelandSwitzerlandItalySpainBelgiumPortugalOther Western European CountriesNordicsDenmarkSwedenNorwayFinland & IcelandCentral & Eastern European CountriesRussiaPolandAustriaThe Czech RepublicOther Central & Eastern European CountriesMiddle EastThe UAESaudi ArabiaIsraelOmanQatarKuwaitJordanBahrainOther Middle Eastern CountriesAfricaSouth AfricaKenyaNigeriaEgyptEthiopiaOther African CountriesAPACChinaHong KongAustraliaNew ZealandIndiaJapanTaiwanSouth KoreaThe Rest of APACSoutheast AsiaSingaporeMalaysiaThailandIndonesiaPhilippinesVietnamThe Other Southeast Asian CountriesCheck Out Detailed TOC @
Key Questions Answered in the Report
How big is the data center colocation market?
What is the growth rate of the global data center colocation market?
What is the estimated market size in terms of area in the global data center colocation market by 2028?
What are the key trends in the data center colocation market?
How many MW of power capacity is expected to reach the global data center colocation market by 2028?
About Our Data Center Capabilities  
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