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LG CEO PRESENTS VISION OF CUSTOMER EXPERIENCES FOR FUTURE MOBILITY AT IAA MOBILITY 2023

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LG Electronics (LG) today held its first-ever press conference at IAA MOBILITY, one of the world’s largest annual mobility sector events. Speaking on the Main Stage (Hall A1) of the Messe München exhibition center, LG CEO William Cho shared the company’s perspective on the future of the mobility industry and presented its vision for driving important changes across the entire mobility ecosystem – a goal referenced by LG’s press conference theme: “Taking Life’s Good on the Road.”

In July this year, LG announced its vision to become a “smart life solution company” with the aim of connecting and expanding the customer experience to all areas of people’s lives. The company followed this up by unveiling ThinQ UP 2.0, a groundbreaking innovation that transforms home appliances into ultra-connected lifestyle solutions. Today, the company introduced its unique and inspiring vision for the future mobility customer experience.

With the automotive industry rapidly shifting toward electrification and autonomous driving, LG has an incredible opportunity to create new customer value in the field of mobility. The car will soon be more than just a means of transportation and, instead, a space offering expanded and differentiated customer experiences.

“LG spent close to 70 years in the consumer-facing business. Throughout this time, we have gained a rich understanding of global customers and their living spaces by endlessly discovering new insights and trends. This eventually turned into various innovations in the customer electronics industry,” said CEO William Cho. “With our extensive knowledge and experience in this area, we are excited to present our new take on mobility.”

The insight and expertise behind LG’s customer experience driven products and services have led to the rapid growth of LG’s Vehicle component Solutions (VS) Company. By continuously investing in the VS Company over the course of the past decade, LG has successfully expanded its business into the automotive component and solutions market.

According to market research firm Strategy Analytics, it is estimated that LG accounted for the largest share of the global vehicle telematics market last year, with 23.3 percent. And, since 2021, the company has held a double-digit share of the audio, video and navigation (AVN) segment. These results can be attributed to the recognition and trust the VS Company has earned from major automakers for its differentiated products and services.

Alpha-able: Future Mobility Experience Theme Centered on Customer Experience

LG recently conducted an experiment where it created an environment designed to simulate the interior of an actual autonomous vehicle. Its findings suggested that most people perceive the autonomous vehicle as an exclusive and private space giving them the complete freedom to do what they want, such as play, work and spend some time alone. In-depth surveys show that drivers today hold similar views of their vehicles and the time they spend in them, with 72 percent agreeing that car travel is primarily a time to relax by oneself, and 43 percent calling the vehicle cabin a meaningful personal space.

Based on these customer insights, LG is redefining the car as a “personalized digital cave” and has developed three customer experience themes – TransformableExplorable and Relaxable – to help it realize its future mobility vision. Collectively, the themes are known as Alpha-able, the company’s interpretation of making anything possible.

Transformable Experience: An Environment that Adjusts to Users’ Needs

LG believes that the space inside a vehicle should be able to physically transform to suit different situations or purposes; turning into a restaurant to dine, an office to work in or even a movie theatre-on-wheels. To deliver the Transformable experience, the in-vehicle space will become more flexible, offering unique experiences that meet and exceed the expectations of passengers. This concept will be brought to life through LG’s innovative display solutions, including transparent, flexible and rollable displays in a variety of form factors, and through its unrivaled home appliance technologies.

Explorable Experience: Reinventing the In-Vehicle Space with Content

LG believes that the car of the future should be able to understand the unique context of each journey, factoring in travel destination, travel duration and other variables to realize a smarter journey complete with tailored content recommendations, and more. LG is confident that the combination of advanced artificial intelligence (AI) and eXtended Reality (XR) technology will help it to unlock Explorable experiences sooner, rather than later.

The company’s sophisticated AI will elevate the mobility experience to new heights, enabling interactive, in-vehicle voice assistants that take trip duration and destination into account when recommending content to passengers – providing relevant options that can be enjoyed within the estimated travel time. What’s more, with augmented reality (AR) technology and windshields incorporating LG’s transparent OLED display, passengers can transport themselves from their current location to an entirely different city, or completely transform the look of the vehicle interior.

Relaxable Experience: Presenting More Comfort

Finally, the Relaxable experience will leverage LG’s advanced technology and connected services to help customers unwind and treat themselves to some ‘me time.’ They can enjoy a beautiful virtual garden and take in fresh air in a busy city, a heated massage in their seat while listening to soothing music or an AI counseling session to help them unpack their day. These soothing mobility experiences are being made possible by LG’s extensive know-how in home appliances, displays, digital health and other customer-related business areas.

The three experience themes that make up ‘Alpha-able’ are the pillars of LG’s future mobility customer experience. Setting LG apart from its competitors, the experiences aligned under each theme will be realized through the company’s innovative customer-centric technologies, services and content.

Three Key Axes of the EV Business in the SDV Era

The mobility industry is currently accelerating toward the era of the software-defined vehicle (SDV). Highly sophisticated electronic devices, SDVs will present new customer experiences in supremely adaptable moving spaces that go far beyond anything that exists now. In preparation for this fast-approaching era, LG is developing customer-specific designs to facilitate differentiated customer experiences in the future mobility environment.

LG’s mobility business centers on three major axes: in-vehicle infotainment systems produced by the VS Company; electric powertrain systems developed by LG Magna e-Powertrain (LG Magna), a joint venture between LG and Magna International; and vehicle lighting systems developed by LG’s subsidiary, ZKW Group. With its various business arms, LG has considerable strength in the core technologies that will define future mobility.

Infotainment simultaneously provides passengers with driving-related information and entertainment options. Utilizing several of its advanced technologies – telematics systems capable of high-speed, high-volume data transmission, digital interfaces such as the Digital Cockpit, and big data and cloud solutions that can analyze vehicle-generated data points – LG will provide comprehensive mobility solutions to meet the evolving needs of the SDV era and allow customers to enjoy optimized mobility experiences.

To enhance the performance of its e-Powertrain for electric vehicles (EVs) and expand product availability, LG Magna is planning to build a new production facility in Miskolac, Hungary. Covering 26,400 square meters, the facility will be LG Magna’s first manufacturing operation in Europe, and is expected to help increase LG’s presence in the European automobile market.

Expanding Vision for Mobility Through EV Charging Solutions

The EV charging solution business is expected to strengthen LG’s future mobility ecosystem. As part of its strategy to deliver optimal mobility experiences encompassing both vehicle and non-vehicle areas, LG last year acquired HiEV Charger, which possesses core EV charger technology. Synergy is also expected with the battery business within the LG Group, which is projected to grow rapidly in the years ahead.

To meet increasing demand in the future mobility sector, HiEV Charger has unveiled four types of EV chargers that address the weaknesses of existing solutions, reflecting customers’ feedback and emerging needs. The new products boast enhanced convenience through the application of LED displays that offer status notifications and intuitive touch control. The new chargers are also equipped with a wide range of safety-boosting features, such as water- and dust-resistance and electrical and thermal protection during the charging process, and provide easy management via connector lock detection and remote updates.

LG aims to expand its EV charging business, harnessing its capabilities in manufacturing, quality control, after-sales service and supply chain management to enhance customers’ charging experience.

“We strongly believe future mobility should focus on the mission to deliver another level of customer experience. LG, with innovative mobility solutions, is more than committed to this important mission,” concluded CEO Cho. “As we are endeavoring to unlock the future of mobility, we invite all industry leaders to join us in this exciting and important journey.”

The press conference video can be viewed on the LG Global YouTube channel (www.youtube.com/GlobalLG).

Artificial Intelligence

IBM Expands Qiskit, World’s Most Performant Quantum Software

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Qiskit now refined as a comprehensive quantum software stack, focused on performance and stability to fully harness the power of utility-scale quantum hardware, and enable users to run increasingly more complex quantum circuits in the search for quantum advantage. YORKTOWN HEIGHTS, N.Y., May 15, 2024 /PRNewswire/ — IBM (NYSE: IBM) today announced the evolution and expansion of Qiskit, its globally adopted quantum software. Launched in 2017, Qiskit, as a software development kit (SDK) is an open-source tool that has allowed over 550,000 users to build and run quantum circuits on IBM’s quantum hardware systems, resulting in the execution of over 3 trillion quantum circuits to date.

The latest version of Qiskit has been expanded to a comprehensive software stack to deliver even more performance. It has evolved from its beginnings as a popular quantum software development kit used to explore and run quantum computing experiments and into a stable SDK and portfolio of services, built to enable users to extract improved performance while running complex quantum circuits on 100+ qubit IBM quantum computers.
This expansion will equip members of the IBM Quantum Network with the most performant Qiskit capabilities available to discover the next generation of quantum algorithms in their respective domains: which will play an important role in their discovery of quantum advantage.
To reach quantum advantage, users need a toolset which can map their problems in a way which leverages both advanced classical and quantum computation; optimizes the problem for efficient execution with quantum; and then effectively executes the quantum circuits on real quantum hardware. IBM has spent the last seven years developing these tools, which are now coming together to comprise the Qiskit software stack.
This expansion of Qiskit includes over 100 releases from its origins as a pioneering research tool built to study the inner workings of quantum computers. Today, Qiskit has matured as a software stack on which enterprises, government organizations, research institutions, and universities are running large-scale quantum experiments.
The expanded software stack of Qiskit includes:
The stable release of Qiskit SDK v1.x for building, optimizing, and visualizing quantum circuits.AI-powered optimization of quantum circuits for quantum hardware, embedded in the Qiskit Transpiler Service. Simplified execution modes for the Qiskit Runtime Service which can be tailored for performant execution of quantum circuits on quantum hardware.The Qiskit Code Assistant, powered by watsonx-based generative AI models, to automate the development of quantum codeThe Qiskit Serverless open-source tool to run quantum-centric supercomputing workloads across quantum hardware and classical clusters.The deployment of new capabilities and improvements within Qiskit SDK are enabling users to optimize circuits for quantum hardware at a rate 39 times faster than Qiskit 0.331. Qiskit also is engineered to reduce the overhead and shrink the footprint of circuits, demonstrating an average of 3 times reduction in memory usage compared to Qiskit 0.43.2
And using the Qiskit Transpiler Service, users can reduce circuit depth by combining AI and heuristic passes, compared to using the Qiskit SDK without AI optimization.
“The global adoption of quantum computing — and the discovery of quantum advantage — will require a combination of leading quantum hardware alongside a robust and performant software stack to run workloads,” said Jay Gambetta, IBM Fellow and Vice President, IBM Quantum. “These two pillars are fundamental to the algorithm discovery that has begun on utility-scale quantum hardware. As a growing quantum ecosystem maps their most difficult problems to quantum circuits, the Qiskit stack will be the cornerstone to exploring the computational spaces in which quantum computing excels.”
IBM first demonstrated the utility-scale capabilities of its quantum hardware in 2023. This signaled the start of an era in which quantum hardware can run quantum circuits faster and more accurately than a classical computer simulating a quantum computer can. Now built to maximize the performance of advanced quantum hardware, the Qiskit software stack aims to help a global ecosystem of users discover new quantum algorithms that explore where quantum computers could be the best way to solve challenges over any classical method.
“Qiskit provides an important collection of tools for E.ON as we explore how quantum computing could help us navigate the financial and operational complexities of the energy industry,” said Giorgio Cortiana, Head of Data and AI – Energy Intelligence, E.ON. “As a performant foundation to build and discover quantum algorithms that can be applied to business use cases, Qiskit enables our team to advance utility-scale prototypes, with the goal of finding new solutions to challenges in the European energy sector.”
“We started using Qiskit for our quantum computing efforts several years ago as part of an effort to help develop a quantum-ready workforce,” said Stephan Eidenbenz, senior scientist at Los Alamos National Laboratory. “Laboratory researchers use Qiskit daily to interact with IBM’s quantum hardware backends and to test new algorithmic ideas. The open nature of Qiskit also offers our team the ability to add compiler optimization passes and allows pulse-level access.”
“At Brookhaven, we have used Qiskit to execute circuits on IBM’s quantum hardware, which has resulted in almost 20 published papers to date, including exploring the frontiers of physics, dynamic systems, condensed matter systems, and more. Qiskit has also enabled our teams to develop extensions that push forward our exploration of bosonic and hybrid qubit-bosonic circuits, and how they could advance fundamental quantum algorithm development and error correction,” said James Misewich, Associate Laboratory Director for Energy and Photon Sciences, Brookhaven National Laboratory. “As we advance the scientific applications of quantum computing, we have incorporated IBM’s Qiskit resources and tutorials into our educational programs through Brookhaven’s Co-design Center for Quantum Advantage, where we partner with academic institutions like Stony Brook University to prepare the quantum workforce of the future.”
“For our Quantum Computing User Program here at Oak Ridge National Laboratory, advances in quantum computing software can help support the innovation and rapid growth of our user community and their developing technologies,” said Travis Humble, director of the Department of Energy’s Quantum Science Center at Oak Ridge National Laboratory. “Improvements in software performance will significantly impact how users test and evaluate the potential of today’s quantum computing systems.”
“The team at Q-CTRL is enthusiastic about building with Qiskit,” said Michael J. Biercuk, CEO and Founder of Q-CTRL. “Its flexible new interfaces and enhanced stability are enabling us to efficiently build simple abstractions on top of our powerful performance-management software at utility scale, so end users can explore their toughest problems with a single command.”
Built for the Era of Quantum Utility and Beyond
Through its support of rapidly advancing quantum hardware, including vendor-agnostic flexibility, the Qiskit software stack is designed to run the breakthrough quantum circuits to progress the era of quantum utility. This is achieved by replacing performance-critical code with the Rust programming language, alongside a full portfolio of tools to enable the efficient execution of quantum circuits.
As IBM continues to build milestones along its IBM Quantum Development and Innovation Roadmap towards error-corrected systems, the company expects that Qiskit will continue to deliver a framework for open, iterative, and collaborative development of new quantum algorithms and applications, done in conjunction with a growing global ecosystem of clients across industries and domain expertise areas.
Additionally, these advancing capabilities will aim to help users weave together classical and quantum computing resources into a new paradigm of high-performance computing defined by quantum-centric supercomputing that integrates QPUs, GPUs, and CPUs. Orchestrated through the performant software layer of Qiskit, this next evolution of high-performance computing aims to open up new, large, and powerful spaces for industries globally.
Disclaimer: IBM’s statements regarding Qiskit’s performance compares the current iteration of the software against its performance from applicable previous version when comparable features were available to users. Qiskit 0.33 total speed time equaled 430.89 seconds at IBM Quantum Summit 2021. Qiskit 1.0 total speed time equaled 10.9 seconds upon release in February, 2024.Disclaimer: IBM’s statements regarding Qiskit’s performance compares the current iteration of the software against its performance from applicable previous version when comparable features were available to users. Qiskit 0.43 memory usage equaled 1,750 MiB in May, 2023. Qiskit 1.0 memory usage equaled 580 MiB upon release in February, 2024.IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. The development, release, and timing of any future features or functionality described for our products remain at our sole discretion.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.
MEDIA CONTACTS
Erin AngeliniIBM [email protected] 
Chris NayIBM [email protected]
 
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Southeast Asia Data Center Construction Market Investment to Reach $5.29 Billion by 2029 – Exclusive Research Report by Arizton

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CHICAGO, May 15, 2024 /PRNewswire/ — According to Arizton’s latest research report, the Southeast Asia data center construction market is growing at a CAGR of 11.69% during 2023-2029.

To Know More, Click: https://www.arizton.com/market-reports/southeast-asia-data-center-construction-market
Browse in-depth TOC on the Southeast Asia Data Center Construction Market 
 36 – Tables          116 – Figures          352 – Pages      
Southeast Asia Data Center Construction Market Report Scope
Report Attributes
Details
Market Size – Investment (2029)
USD 5.29 Billion
Market Size – Investment (2023)
USD 2.80 Billion
CAGR – Investment (2023-2029)
11.18 %
Market Size – Area (2029)
3,079 Thousand Square Feet
Power Capacity (2029)
578 MW
Historic Year
2020-2022
Base Year
2023
Forecast Year
2024-2029
Regional Analysis
Southeast Asia (Singapore, Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Other Southeast Asia Countries)
The Southeast Asia data center construction market is one of the fastest-developing markets globally, driven by the increase in cloud adoption, the advent of 5G services, and the adoption of AI, Big data, and IoT technology. Singapore, Malaysia, Indonesia, and Thailand have robust connectivity and are among the most connected countries in Southeast Asia. Singapore is the gateway and an integral interconnection point to several APAC countries, including Japan, South Korea, Vietnam, and Pakistan. The adoption of cloud-based services will likely be a significant driver of the data center market over the next few years.
Moreover, Singapore boasts the largest existing capacity in the region, and countries such as Malaysia, Indonesia, and the Philippines are outpacing it in terms of new investments, collectively capturing over 50% of the market share for new investments. This trend can be attributed to several factors, including lower energy costs, increased renewable energy sources, and inexpensive labor and land availability. These factors are influencing companies’ decisions to invest in these emerging markets.
Watch Out for How Advancing in Adoption of AI Boosting the Market Growth
In June 2023, Run ai, a company that manages computing resources for AI tasks, announced a strategic partnership with AI Singapore. AI Singapore, a national R&D initiative led by the National Research Foundation, Singapore, aims to establish strong AI capabilities in the country. This collaboration aims to provide scalable infrastructure solutions for various AI projects and assist AI Singapore in its mission to expedite AI adoption across industries.AI Singapore, as the country’s AI initiative, holds a pivotal position in aiding organizations in adopting AI solutions. It has made significant strides through its notable 100 Experiments Programme (100E) and the acclaimed AI Apprenticeship Programme (AIAP). Collaborating with over 60 companies, they’ve trained over 200 Singaporean AI engineers to create, assess, and implement numerous AI models that tackle real-world challenges.While AI investments primarily focus on Singapore, nine out of the top 10 deals involved start-ups based in Singapore that cater to various businesses and use cases throughout the region. For instance, Biofourmis, a health analytics platform analyzing physiological data from clinical-grade wearables, operates in both Singapore and Indonesia. Similarly, Tookitaki, a sophisticated decision-support system for compliance programs in the financial services sector, extends its operations across the six major Southeast Asian countries.The Southeast Asia Colocation Data Center Market by Investment to Reach $4 Billion by 2029
In Southeast Asia, colocation investments in Singapore declined significantly over the last few years owing to the lack of space for new builds. This has led to the spill over demand toward Indonesia and Malaysia. The upcoming capacity of under-construction announced and planned data center campuses across these two countries will overtake Singapore’s existing colocation capacity. In the same year, BDx Indonesia, Chindata Group, EdgeConneX, Equinix, Keppel Data Centres, GDS Services, Princeton Digital Group, and others invested in developing colocation data center facilities in the region.
The Southeast Asia Data Center Construction Market Report Encompasses Crucial Data, Including:            CAGR (Compound Annual Growth Rate) during the forecast period: This metric provides insights into the annual growth rate of the Southeast Asia data center construction market over the specified time frame.            Detailed information on growth drivers: The report offers in-depth information on the factors that will propel the Southeast Asia data center construction market growth from 2023 to 2029. This includes an analysis of various market influences.            Precise estimation of market size: Accurate assessments of the Southeast Asia data center construction market size and its contribution and focusing on key market segments.            Predictions about upcoming trends and changes in consumer behavior: The report offers insights into anticipated trends and shifts in consumer behavior that are likely to impact the Southeast Asia data center construction market helping businesses prepare for future market dynamics.            Geographical market growth: The report covers the development of the data center construction market across Southeast Asia.Competitive landscape analysis: A thorough examination of the market’s competitive landscape is presented, including detailed information about companies operating in the Southeast Asia data center construction market. This includes an overview of key players, their market share, strategies, and key developments.            Analysis of growth challenges: The report includes a comprehensive analysis of factors that may pose challenges to the growth of companies in the Southeast Asia data center construction market, providing a well-rounded view of the market dynamics.     
Buy this Research @ https://www.arizton.com/market-reports/southeast-asia-data-center-construction-market
Post-Purchase Benefit                          
1hr of free analyst discussion10% off on customizationThe Report Includes the Investment in the Following Areas: 
Facility Type
Colocation Data CentersHyperscale Data CentersEnterprise Data CentersInfrastructure
Electrical InfrastructureMechanical InfrastructureGeneral ConstructionElectrical Infrastructure
UPS SystemsGeneratorsTransfer Switches & SwitchgearPDUsOther Electrical InfrastructureMechanical Infrastructure
Cooling SystemsRacksOther Mechanical InfrastructureCooling Systems
CRAC & CRAH UnitsChiller UnitsCooling Towers, Condensers & Dry CoolersOther Cooling UnitsCooling Techniques
Air-based CoolingLiquid-based CoolingGeneral Construction
Core & Shell DevelopmentInstallation & Commissioning ServicesEngineering & Building DesignFire Detection & SuppressionPhysical SecurityDCIM/BMS SolutionsTier Standard
Tier I & IITier IIITier IVGeography
Southeast Asia
SingaporeIndonesiaMalaysiaThailandPhilippinesVietnamOther Southeast Asia CountriesVendors
Key Construction Contractors
ArupAurecon GroupCSF GroupDSCO GroupGammon ConstructionNTT FacilitiesPM GroupStudio One DesignOther Prominent Construction Contractors
AtkinsRéalisAWP ArchitectsCorganDPR ConstructionFirst BalfourFortis ConstructionISGKienta Engineering ConstructionLinesightLSK EngineeringM+W GroupNakano CorporationObayashi CorporationPowerware SystemsSato KogyoRed EngineeringProminent Support Infrastructure Vendors
ABBCaterpillarCisco SystemsCumminsDell TechnologiesEatonRittalSchneider ElectricSTULZVertivOther Prominent Support Infrastructure Vendors
AiredaleAlfa LavalCanovateCyber Power SystemsDelta ElectronicsEAEFuji ElectricFujitsuGreen Revolution CoolingHewlett Packard EnterpriseHITEC Power ProtectionHuawei TechnologiesKOHLER PowerLegrandLenovoMitsubishi ElectricNaradaNortek Air SolutionsPiller Power SystemsRolls-RoyceShenzhen Envicool TechnologySiemensSocomecTraneProminent Data Center Investors
Amazon Web ServicesChindata Group (Bridge Data Centres)DCI IndonesiaDigital RealtyePLDTEquinixGDS ServicesKeppel Data CentresNTT DATAST Telemedia Global Data CentresTelkom IndonesiaVADS (Telekom Malaysia)Viettel IDCOther Prominent Data Center Investors
AirTrunkBeeinfotechBig Data Exchange (BDx)Converge ICT SolutionsDigital Edge DCMeta (Facebook)FPT TelecomGoogleMettaDCMicrosoftOneAsia NetworkOpen DCPrinceton Digital GroupSingtelVantage Data CentersNew Entrants
CtrlS DatacentersDigital HaloEdgeConneXEvolution Data CentresFlow Digital InfrastructureFutureData (Cyclect Group + TSG Group)Gaw CapitalI-BerhadInfinaxis Data CentreInfracrowd CapitalK2 Data CentresMinoro Energi IndonesiaNautilus Data TechnologiesPure Data Centres GroupYCO CloudYTL Data CenterYondrKey Questions Answered in the Report:
How big is the Southeast Asia data center construction market?What is the estimated market size in terms of area in the Southeast Asia data center construction market by 2029?What is the growth rate of the Southeast Asia data center construction market?What are the key trends in the Southeast Asia data center construction market?How many MW of power capacity is expected to reach the Southeast Asia data center construction market by 2029?
Get Detailed TOC @ https://www.arizton.com/market-reports/southeast-asia-data-center-construction-market
Check Out Some of the Top Selling Research Reports:
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https://www.arizton.com/market-reports/united-states-data-center-construction-market-2024
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https://www.arizton.com/market-reports/latin-america-data-center-construction-market-size-and-analysis-2024
Southeast Asia Data Center Market Landscape 2023-2028
https://www.arizton.com/market-reports/southeast-asia-data-center-market
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Doceree Launches HIEP to Unveil the Untapped Potential of Healthcare Digital Platforms

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LONDON, May 15, 2024 /PRNewswire/ — Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing, today announced the launch of its highly anticipated HIEP (High Interaction & Engagement Platforms) UK and Europe edition. Presented in collaboration with WPP’s healthcare specialist agency CMI Media Group, the groundbreaking report profiles endemic, point-of-care, and physician networking platforms in a digital engagement context, shedding light on their potential to power interactions and drive communications in the healthcare industry.

In the current landscape, the healthcare sector exhibits preference for an omnichannel marketing approach that effectively combines digital and traditional channels. This shift underscores the critical importance for pharmaceutical marketers to excel in digital strategies. Yet, challenges persist within the pharmaceutical and life sciences industries regarding the optimal selection of digital platforms to engage healthcare professionals (HCPs), as marketers often lack a comprehensive understanding of the available digital tools to formulate precise strategies for digital budget allocation.
To bridge this knowledge gap, and empower marketers with better engagement and decision-making, Doceree introduced HIEP as a medium that could help brands forge neatly choreographed digital strategies, thereby bringing efficiency to operations at scale and improve business outcomes. The report focuses on how the digital medium can be harnessed to create a win-win situation for all the stakeholders—marketers, in terms of efficiency; publishers, in terms of revenue; HCPs, for knowledge exchange and for better treatment outcomes.
Commenting on the report launch, Harshit Jain MD, Founder & Global CEO, Doceree, said, ” We are thrilled to introduce the HIEP report (UK/EU edition) as it marks a significant step forward in advancing healthcare marketing strategies in the UK and Europe and leveraging the power of digital platforms to engage HCPs effectively in the region. What’s particularly exciting is how marketers can effortlessly map and track HCPs’ digital interactions and engagement, and fine-tune omnichannel marketing campaigns, to ultimately amplifying impact and generate superior returns on investment with HIEP. We anticipate that this report will greatly benefit our pharmaceutical and agency partners in the UK & Europe region, and we are eager to replicate this success in other regions throughout the year”. 
Commenting on the initiative, Joe Warren, EVP, Growth, CMI Media Group, said, “Collaborating with Doceree on the HIEP initiative allows us to shed light on the global impact marketers can make in healthcare. This partnership reaffirms our commitment to enhancing healthcare outcomes in the region and underscores the importance of understanding channels and partners for crafting superior omnichannel strategies. Together, we aim to drive awareness and empower marketers with the insights they need to make a meaningful impact in healthcare marketing.”
Key highlights of the HIEP report include:
In-depth analysis of endemic, point-of-care, and physician networking platformsCase studies showcasing successful integration of digital platforms in healthcare marketingRecommendations for optimizing omnichannel marketing campaigns and maximizing ROIThe report by Doceree has been meticulously crafted in collaboration with research partner Brand Innerworld and is proudly presented in association with CMI Media Group, a distinguished global media agency recognized for its significant contributions to the healthcare sector.
For more information about Doceree and the HIEP report, visit https://doceree.com/in/reports/hiep/
About Doceree: 
Doceree is a leading global platform dedicated to revolutionizing HCP programmatic messaging with cutting-edge, proprietary data tools. By fostering direct messaging between life sciences brands and HCPs, Doceree enables the delivery of personalized communications through an extensive global network of digital endemic and point-of-care platforms. The result is transparent marketing campaign metrics and personalized messaging at scale. To explore how Doceree can transform your healthcare communication. Learn more at www.doceree.com. 
About CMI Media Group:
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. Visit https://cmimediagroup.com/.
About Brand Innerworld:
Brand Innerworld is a leading healthcare brand consultancy and insight mining firm providing specialized solutions with the help of AI technology. The consultancy is dedicated to transforming healthcare brands into market leaders. With meticulous primary and secondary research, the firm captures deep insights into the experiences of healthcare professionals and patients. Specializing in blending these insights with marketing and media acumen, Brand Innerworld equips healthcare brands with actionable strategies that enhance patient outcomes and brand growth. Serving multinational healthcare corporations, medical device companies, and tech platforms, Brand Innerworld is recognized for its innovative approach to medical marketing. Learn more about Brand Innerworld at https://brandinnerworld.com 
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