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MMA Impact Vietnam 2023 returns with a fascinating theme: AI-Powered Business Innovation: Navigating Impact

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“AI-Powered Business Innovation: Navigating Impact.” This return is causing consternation in the marketing industry since this year’s major event on contemporary marketing is expected to bring forward essential subjects in the profession.

HO CHI MINH CITY, VietnamOct. 16, 2023 /PRNewswire/ — MMA Impact, an annual worldwide event held by MMA Global, is regarded as a “monumental event” keenly anticipated by the marketing industry. This event, which is scheduled to take place on October 26, 2023, at the InterContinental Saigon Hotel, will represent a big step forward in MMA Global’s adventure in Vietnam as well as the amazing growth of contemporary marketing in the Vietnamese market.

MMA Impact 2023 is drawing several C-level executives and high-ranking managers from big local and worldwide businesses, building on the success of past seasons. Over 400 people are anticipated to attend, representing big companies such as Abbott, Coca-Cola, Grab, Masan, SABECO, Samsung, Suntory Pepsico, Unilever, and others.

MMA Impact 2023, in particular, is an event where top industry executives come, engage, and discuss the newest ideas and initiatives. In addition to the most in-depth insights in the area, the event offers a stimulating venue for energetic networking and business matchmaking. Attendees will get the opportunity to meet industry executives, managers, and marketing specialists, establish partnerships, and explore collaborative prospects.

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Explore the trending themes at MMA Impact 2023.

The persistent excitement around MMA Impact 2023 is not a coincidence. Top executives and recognized specialists will give profound insights into many sectors from multi-dimensional views. This is the time for marketers to reflect on the industry’s developments over the last year and plan their company for 2024.

The speakers will dig into topical subjects related to contemporary marketing. This year, three in-depth conversation topics will be held concurrently in three different rooms throughout the afternoon. Attendees may choose their preferred room and theme depending on their preferences.

  • Room 1- Commerce & AI Transformation Nexus: Artificial Intelligence, the Future of Commerce, Retail Communication, and Revolution are keywords that will be repeated in room 1, focusing on how technology in this era transforms marketing.
  • Room 2 – Smarties Spotlights & Innovation-Powered AI: Attendees will review and hear expert analyses of the most outstanding advertising campaigns of the year listed in the Smarties nominations, ranging from leading companies to rising startups. Complex challenges and the seamless collaboration between human creativity and technology to find solutions will be shared.
  • Room 3 – Marketing Mastermind & Branding Symposium: Bringing a breath of fresh air along with diversity in content, the keynote and panel discussion will span from Financial Technology and advertising Strategy to Data-Driven Decision-Making. Mainly is the exclusive sharing from Kantar on Brand Rankings.

Aside from these topical themes, MMA Impact 2023 provides a chance to learn the success secrets of award-winning marketing strategies at Smarties Awards Vietnam 2023.

On the same day as the MMA Impact 2023 event, marketers will meet for the SMARTIES Awards Vietnam 2023 to award the year’s top campaigns and to highlight innovation and diversity in the marketing sector in Vietnam.

SMARTIES AWARDS 2023 – VIETNAM SHORTLIST
PURPOSE DRIVEN MARKETING
Brand Purpose / Activism

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  • GENERALI VIETNAM and DENTSU X / DENTSU
    GENERALI – THUONG MINH MOT TI, CHO DOI NHU Y
  • Nestlé Vietnam and Ogilvy & Mather Vietnam
    HOW A VALUE OF SPORT BROKE A TRADITIONAL VIETNAMESE PREJUDICE ABOUT SUCCESS
  • Biti’s and dentsu Redder
    How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds
  • Nestlé and Ogilvy & Mather Vietnam
    How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces
  • Mondelez International and Publicis Worldwide
    KINH DO See Kinh Do Give Tet
  • Kimberly Clark and Mindshare Vietnam / WPP
    Kotex Fights Back Period Stigma – Bloody Awesome Series
  • Cho Tot and Cho Tot
    New Lease of Secondhand

Diversity & Inclusion

  • Grab Vietnam and Grab Vietnam
    GrabConnect – Digitalising Vietnam’s Farm-to-Door Supply Chain
  • Mondelez International and Publicis Worldwide
    KINH DO See Kinh Do Give Tet
  • L’Oreal and Starcom
    L’OREAL Chính Nữ 2.0
  • L’OREAL VIETNAM and XYZ SAIGON
    MAYBELLINE 3.0 – EVERY FLAW IS A 10
  • Nestlé and Publicis Groupe / Publicis Worldwide
    NESCAFÉ CAFÉ VIỆT Strong Coffee for Strong-minded Men
  • Samsung and Leo Burnett
    SAMSUNG QLED Work Cup

Social Impact Marketing

  • ABBOTT/ Ensure Gold and Publicis Worldwide / Publicis Worldwide VietNam
    ENSURE GOLD Go Ahead Stronger, Together
  • Biti’s and dentsu Redder
    How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds
  • Bayer and Carnival Entertainment
    Igniting the Agricultural Revolution Bayer Vietnam Leads the Way!
  • Grab Vietnam and Grab Vietnam
    MYNAME Promocodes – Turning Grab Transport Drivers into GrabFood Affiliate Marketers
  • Samsung and Leo Burnett
    SAMSUNG QLED Work Cup
  • Samsung and ASATSU-DK VIETNAM INC
    Samsung Sustainability Campaign 2023
  • Techcombank and CLICKMEDIA / CLICKMEDIA JSC
    Techcombank Marathon 2022

MARKETING IMPACT
Brand Experience

  • Grab Vietnam and Mindshare Vietnam / WPP
    Grab Weather Rescue – A Novo “Skincare” Solution For This Summer
  • GHTK and dentsu Redder
    How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer
  • Mondelez International and Publicis Worldwide
    LU Mother’s Day
  • Cho Tot and Cho Tot
    New Lease of Secondhand
  • Mondelez International and Publicis Worldwide
    OREO Blackpink in Your Oreo
  • Thread & Needle (Kim Chỉ) Agency and Thread & Needle (Kim Chỉ) Agency
    Panasonic Indoor Air Quality Communication Campaign
  • Samsung and Leo Burnett
    SAMSUNG GALAXY A The Ungaming Gaming Campaign

Instant Impact / Promotion

  • Lotteria and GrabAds / GrabAds Vietnam
    Blending brand and performance marketing, Lotteria differentiate in a competitive market
  • Heineken and Leo Burnett
    HEINEKEN SILVER Cancel Proof
  • Vietnam International Bank and TKL Corporation
    How The Masked Singer VN successfully vocalize VIB’s brand message and enrich its customers experience
  • Nutifood Company and Mindshare Vietnam / WPP
    Nutifood GrowPLUS+ Super Mom
  • Samsung and Starcom
    SAMSUNG GALAXY Z Curate Your Flex Mode
  • Phu Nhuan Jewelry Joint Stock Company (PNJ) and Phu Nhuan Jewelry Joint Stock Company (PNJ) / Phu Nhuan Jewelry Joint Stock Company
    “Choose your own offer, Shine your way forever” Campaign
  • Phu Nhuan Jewelry Joint Stock Company (PNJ) and Phu Nhuan Jewelry Joint Stock Company
    “God of Wealth season, Spread fortune comes prosperity” Campaign

Customer Journey Marketing – Lead Generation / CRM

  • ABBOTT/ Ensure Gold and Spark Foundry
    ENSURE GOLD – Go Ahead Stronger, Together
  • ABBOTT and Hakuhodo SAC
    ENSURE GOLD VU LAN 2022 CAMPAIGN – An emotional journey to regain user recruitment momentum
  • Heineken and Leo Burnett
    HEINEKEN SILVER From Gems to Silver
  • Pernod Ricard and Dentsu Creative
    Pernod Ricard: Raising the bar 11x on Lifetime value
  • TECHCOMBANK and Mindshare Vietnam / WPP
    TECHCOMBANK CASA
  • Vietjet and PMAX
    VIETJET – Personalization with Real-time Data

Product and / or Service Launch

  • Sabeco and Ogilvy Vietnam
    BSG Chill – Turning Around A Beer Brand By Not Acting Like A Beer Brand
  • URC Vietnam and Leo Burnett
    C2 Why Overheat?
  • L’OREAL VIETNAM and XYZ SAIGON
    MAYBELLINE 3.0 – EVERY FLAW IS A 10
  • Perfetti Van Melle and Wavemaker
    Mentos Fanta Limited Edition Launch – The Most Unexpected Collaboration Ever
  • Nestlé and Publicis Groupe / Publicis Worldwide
    NESCAFÉ CAFÉ VIỆT Strong Coffee for Strong-minded Men
  • HEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar / DENTSU REDSTAR
    TIGER SOJU INFUSED LAGER LAUNCH: ASIAN EXPLOSION IN A BOTTLE

Real Time Marketing

  • Grab Vietnam and Mindshare Vietnam / WPP
    Grab Weather Rescue – A Novo “Skincare” Solution For This Summer
  • Grab Vietnam and Grab Vietnam
    Grab x Google Travel Bravely
  • Heineken and Leo Burnett
    HEINEKEN SILVER Cancel Proof
  • Grab and Grab
    Highland Coffee treats after every Grab Ride: CRM cross-selling with a twist
  • L’Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd.
    L’OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHON
  • HEINEKEN VIETNAM BREWERY LIMITED COMPANY and DENTSU REDSTAR
    TIGER CRYSMAS
  • Vietjet and PMAX
    VIETJET – Personalization with Real-time Data

IMPACT MEDIA
Omnichannel Marketing

  • Sabeco and EssenceMediacom Vietnam
    BSG Lager Tet 2023 – 63 is 1
  • Amazon Global Selling and PMAX
    Go Further & Grow Bigger
  • Heineken and Leo Burnett
    HEINEKEN SILVER Cancel Proof
  • Techcombank and dentsu Redder
    How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?
  • VNGGames and VNG
    Kiem The Originnovation: How a Remake Game Rises to Mobile Domination
  • Mondelez International and Publicis Worldwide
    OREO Blackpink in Your Oreo

Cross Digital Media Marketing

  • Nestlé Vietnam and Mindshare Vietnam / WPP
    “QUIET” NATURE REGENERATES YOUR “LOUD” LIFE
  • Sabeco and EssenceMediacom Vietnam
    BSG Lager Tet 2023 – 63 is 1
  • FORD and Mindshare Vietnam / WPP
    DATA – NEXT-GEN ENGINE
  • Anheuser-Busch InBev and dentsu Redder
    How Beck’s Ice achieved a phenomenal growth with a small budget campaign in a media overwhelming beer category in VN?
  • Vietnam International Bank and TKL Corporation
    How The Masked Singer VN successfully vocalize VIB’s brand message and enrich its customers experience
  • L’Oreal and Starcom
    L’OREAL PARIS Building The #1 Serum

Social Media Marketing

  • Nestle and Mindshare Vietnam / WPP
    Connecting with Nature, Regenerating the Youth – LaVie’s success story
  • ABBOTT and Hakuhodo SAC
    ENSURE GOLD 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers’ Action
  • Nestlé and Publicis Worldwide / Publicis Groupe
    NESCAFÉ Đi-tox
  • Mondelez International and Publicis Worldwide
    OREO Blackpink in Your Oreo
  • PNJ and PNJ
    Trao nhau khoanh khac, Ghi dau mot doi

Creator / Influencer / Celebrity Marketing

  • SAIGON BEER-ALCOHOL-BEVERAGE CORPORATION (SABECO) and T&A Ogilvy
    Bia Saigon Chill | The Chill Fest 2023 | An experiential community platform for all chillers united
  • GHTK and dentsu Redder
    How GHTK creates the highest top of mind consideration & emotional appreciation among small medium online merchants community
  • Techcombank and dentsu Redder
    How Techcombank Inspire achieved the highest TOM by truly staying connected and speaking out young consumer mindset: WHY NOT?
  • L’Oreal and STARCOM VIETNAM
    L’OREAL PARIS Skin Lab Show
  • Nestlé and Publicis Worldwide / Publicis Groupe
    NESCAFÉ Đi-tox
  • Samsung and Starcom
    SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
  • Vietnam Airlines and Novaon Digital
    SPACE TO SPEAK YOUNG MIND

Gaming, Gamification & E-Sports

  • Bayer Vietnam and EssenceMediacom Vietnam
    2PM Positive Ride
  • Samsung and CircusDigital
    8KING ĐẠI CHIẾN
  • Google and Dentsu Creative
    Google: Defeating cyber Bad Friends together
  • Techcombank and dentsu Redder
    How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?
  • Samsung and Leo Burnett
    SAMSUNG GALAXY A The Ungaming Gaming Campaign
  • VNGGames and Appier
    VNG’s Remarkable Journey: Transforming Mobile Gaming with Thien Long Bat Bo 2 and Fostering Unparalleled Brand Loyalty

EMERGING TECH MARKETING
Data Insights / Contextual Marketing

  • The Coca-Cola Company and EssenceMediacom Vietnam
    Beating the Heat with Context and Content
  • Nestlé Vietnam and Mindshare Vietnam / WPP
    HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODEL
  • Vietjet Air and AKA DIGITAL VIETNAM
    Leverage Zero & First Party Data to Grow at Scale
  • Pernod Ricard and Dentsu Creative
    Pernod Ricard: Raising the bar 11x on Lifetime value
  • Samsung and Starcom
    SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
  • HEINEKEN VIETNAM BREWERY LIMITED COMPANY and DENTSU REDSTAR
    Strongbow Festive 2023 – THE CULTURAL LEAP OF AN OUT-CIDER
  • VNGGames and INNITY SOFTWARE AND ADVERTISING COMPANY LIMITED
    Vo Lam Truyen Ky MAX – Programmatic Marketing to the MAX

Programmatic

  • Sabeco and EssenceMediaCom Vietnam
    Driving Brewing Credentials for Bia Saigon Through AI Powered Programmatic
  • Grab Vietnam and Grab Vietnam
    Grab x Google Travel Bravely
  • VNGGames and VNG
    Kiem The Originnovation: Programmatic in Action
  • Samsung and Starcom
    SAMSUNG GALAXY Z Curate Your Flex Mode
  • Audi Vietnam and TenMax Ad Tech Lab
    TenMax & Audi – Driving High-End Results with High-Impact Ads. Audi Gains 200% in CTR with 90% Less Cost
  • HEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar / DENTSU REDSTAR
    TIGER SOJU INFUSED LAGER LAUNCH: IGNITE THE ASIAN COLLISION EXPERIENCE

Experimental / Innovation Technology

  • Perfetti Van Melle and Wavemaker
    Alpenliebe Powderfilled campaign
  • AkzoNobel and Carnival Entertainment / Carnival
    Dulux – Enjoy the moment – Painting AI Dreams
  • Larue ( Heineken Vietnam) and Dentsu Redstar Vietnam / Ureka Media
    LarueOKE 2023
  • HOZO and Pencil Group Joint Stock Company
    MICHAU & DAMSAN: PROMOTE FULL ESSENCE OF HOZO INTERNATIONAL MUSIC FESTIVAL
  • Mondelez International and Publicis Worldwide
    OREO Lucky Twist
  • Shell and CLICKMEDIA JSC
    Shell Rimula – Ride on Father, Ride on Children

Spatial / AR / VR / NFT / Metaverse Tech

  • Perfetti Van Melle and Wavemaker
    Alpenliebe Powderfilled campaign
  • The Coca-Cola Company and EssenceMediacom Vietnam
    Beating the Heat with Context and Content
  • HOZO and Pencil Group Joint Stock Company
    MICHAU & DAMSAN: PROMOTE FULL ESSENCE OF HOZO INTERNATIONAL MUSIC FESTIVAL
  • HEINEKEN VIETNAM BREWERY LIMITED COMPANY and Dentsu Redstar
    TIGER CRYSTAL RAVE – THE FIRST-EVER PHYGITAL MUSIC EXPERIENCE TO LEAD & BREAK BEER CONVENTION TO THE YOUNGSTERS

E-COMMERCE MARKETING
Live (Streaming) E-commerce

  • NESTLÉ VIETNAM and AnyMind Group, Vietnam
    How Starbucks At Home – A Premium Instant coffee mix pioneered the full-funnel influencer approach to drive astonishing results
  • L’Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd.
    L’OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHON
  • Amorepacific and meLive
    Laneige entering live commerce in Vietnam
  • Samsung and Starcom
    SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable

Integrated Ecommerce Innovation

  • Grab Vietnam and Grab Vietnam
    GrabConnect – Digitalising Vietnam’s Farm-to-Door Supply Chain
  • Heineken and Leo Burnett
    HEINEKEN SILVER From Gems to Silver
  • Nestlé Vietnam and Mindshare Vietnam / WPP
    HOW LA VIE 19 LITERS TRANSFORMS ITS BUSINESS MODEL
  • L’Oréal Viet Nam and MMS Vietnam / TikTok Pte. Ltd.
    L’OREAL PARIS HYALURONIC ACID (HA) REVITALIFT LIVESTREAM MARATHON
  • Samsung and Starcom
    SAMSUNG GALAXY S23 Make Your Epic Moments More Desirable
  • Shiseido and Wavemaker
    Shiseido 150th Anniversary campaign on Lazada

O2O / New Retail / Innovative & New Tech Sales Channels

  • The Coca-Cola Company and EssenceMediacom Vietnam
    An Epic Promo – An Epic FOMO
  • Viet Thai International and Interspace Vietnam
    COST-PER-PROMOTION Model: Mar-Tech-Com All-in-One Solution
  • Grab Vietnam and Grab Vietnam
    GrabConnect – Digitalising Vietnam’s Farm-to-Door Supply Chain
  • Grab and Grab
    Highland Coffee treats after every Grab Ride: CRM cross-selling with a twist
  • Grab Vietnam and Grab Vietnam
    MYNAME Promocodes – Turning Grab Transport Drivers into GrabFood Affiliate Marketers
  • Rohto and Dentsu Creative
    The Hada Labot: The Retail Robot that Goes to You

CREATIVE
Customer (CX) / User Experience (UX) & Design

  • Perfetti Van Melle and Wavemaker
    Alpenliebe Powderfilled campaign
  • The Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam
    Coca-Cola Promo 2023 | “From PROMO to FOMO”
  • Techcombank and dentsu Redder
    How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?
  • Nestle and Nestle/La Vie
    LA VIE – HOW A BRAND REVITALIZED ITSELF BY REGENERATING THE YOUTH
  • Mondelez International and Publicis Worldwide
    LU Mother’s Day
  • Shell Vietnam and EssenceMediacom Vietnam
    Ride On Father, Ride On Child
  • Heineken and Hakuhodo Vietnam
    Tiger Crysmas – TURNNING PASSION INTO MAGIC

Personalisation

  • Nestlé and Nestlé/ La Vie
    Choose La Vie – Your 30years of Natural Goodness and More
  • Mondelez International and Publicis Worldwide
    KINH DO TRENDitions Swap
  • Grab Vietnam and Grab Vietnam
    MYNAME Promocodes – Turning Grab Transport Drivers into GrabFood Affiliate Marketers
  • Samsung and Samsung Vietnam
    SAMSUNG GALAXY Z FLIP4 | Z FOLD4 – CURATE YOUR FLEX MODE
  • Vietjet and PMAX
    VIETJET – Personalization with Real-time Data

Short or Long Form Video

  • Nestlé Vietnam and Nestle/La Vie
    Choose La Vie – Your 30-years of Natural Goodness and More
  • The Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam
    Coca-Cola – “Potluck 2023” – The power of content to get Gen Z adopt a new ritual
  • ABBOTT and Hakuhodo SAC
    ENSURE GOLD 2022 VU LAN CAMPAIGN – Insight Driven Campaign to Inspire Caregivers’ Action
  • Pepsico Food Vietnam Company and TikTok Pte. Ltd.,
    GEN-Z PHY-GI-VERSE
  • Grab and Grab
    Highland Coffee treats after every Grab Ride: CRM cross-selling with a twist
  • GHTK and dentsu Redder
    How GHTK creates the highest top of mind consideration & emotional appreciation among small medium online merchants community
  • The Coca-Cola Company and WPP Open X, led by T&A Ogilvy Vietnam
    Sprite “Heat Happens, Stay Cool” 2022

Details about MMA Impact Vietnam 2023:

  • Time: 08:30 – 17:30, October 26, 2023
  • Venue: InterContinental Saigon Hotel, Corner of Hai Ba Trung and Le Duan, Ben Nghe Ward, District 1, Ho Chi Minh City
  • Registration link: https://www.mmaglobal.com/impactvietnam2023

Details about Smarties Gala Night Vietnam 2023:

PR Newswire is the official news distribution partner of MMA Impact Vietnam 2023.

CONTACT: Lily Nguyen[email protected]

SOURCE MMA Global Inc.; MMA Vietnam

Artificial Intelligence

Data Center Chip Market Size was Valued at USD 11.7 Billion in 2022 and is Expected to Reach USD 45.3 Billion by 2032 at a CAGR of 14.6% | Valuates Reports

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data-center-chip-market-size-was-valued-at-usd-117-billion-in-2022-and-is-expected-to-reach-usd-453-billion-by-2032-at-a-cagr-of-14.6%-|-valuates-reports

BANGALORE, India, July 26, 2024 /PRNewswire/ — Data Center Chip Market By Chip Type (GPU, ASIC, FPGA, CPU, Others), By Data Center Size (Small and Medium Size, Large Size), By Industry Verticals (BFSI, Manufacturing, Government, IT and Telecom, Retail, Transportation, Energy and Utilities, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032.

The Data Center Chip Market was valued at USD 11.7 Billion in 2022, and is estimated to reach USD 45.3 Billion by 2032, growing at a CAGR of 14.6% from 2023 to 2032.
Get Free Sample @ https://reports.valuates.com/request/sample/ALLI-Auto-2B326/Data_Center_Chip_Market
Major Factors Driving the Growth of Data Center Chip Market
Because of the growing need for data processing and storage solutions brought about by the quick development of cloud computing, artificial intelligence, and big data analytics, the data center chip market is expanding significantly. High-performance chips are necessary for data centers to process massive volumes of data quickly and efficiently. As a result, advances in chip technology, including CPUs, GPUs, and specialist AI processors, have been made. The need for more resilient and scalable data center infrastructure is fueled in part by the expansion of digital services and Internet of Things (IoT) devices. The market is expanding due to key areas including Asia-Pacific, with its investments in technology and fast digital transformation, and North America, with its top tech businesses and vast data center networks.
View Full Report @ https://reports.valuates.com/market-reports/ALLI-Auto-2B326/data-center-chip
TRENDS INFLUENCING THE GROWTH OF THE DATA CENTER CHIP MARKET:
In data centers, Graphics Processing Units (GPUs) are essential for speeding up computing operations and data processing. They are perfect for managing workloads related to artificial intelligence (AI), machine learning, and large-scale data analytics because of their parallel processing capabilities. The need for GPUs in data centers is growing as these technologies become increasingly essential to corporate operations. Businesses are purchasing GPUs in order to increase the effectiveness of their data processing, lower latency, and boost overall performance. The need for data center chips is being driven by the increasing reliance on GPUs for sophisticated computing activities, which is considerably contributing to the market’s rise. This need is further increased by the growing use of AI and machine learning in a variety of sectors, which puts GPUs at the forefront of the data center semiconductor industry.
Compared to general-purpose chips, Application Specific Integrated Circuits (ASICs) provide better performance and efficiency since they are designed specifically for a given application. ASICs are extensively utilized in data centers for specific tasks including networking, data compression, and encryption. ASICs are becoming more and more common as a result of the growth of cloud computing, big data analytics, and blockchain technology, which has increased demand for high-performance, energy-efficient processors. Their capacity to provide tailored performance for certain applications aids data centers in better workload management, power conservation, and operating expense reduction. The market is expanding as a result of the increased preference for ASICs in data centers, which is fueling the need for specialized data center chips.
Large data centers are important users of data center chips; they are run by well-known IT firms and cloud service providers. To manage enormous volumes of data and provide a wide range of services, these facilities need a great deal of processing power and sophisticated computing skills. High-performance data center chips are becoming more and more necessary as a result of the growth of massive data centers and the rising demand for online streaming, cloud services, and digital transactions. These chips are necessary to ensure effective data management, processing, and storage, which helps big data centers fulfill the increasing expectations of its clientele. Large data center proliferation is anticipated to considerably boost the data center chip industry as the digital economy continues to grow.
Data centers are becoming more and more important to the Banking, Financial Services, and Insurance (BFSI) industry as a means of safely and effectively managing high transaction volumes, consumer data, and financial records. The need for sophisticated data center processors is being driven by the sector’s requirement for real-time data processing, high-performance computing, and strong security measures. BFSI organizations may improve their operational efficiency, guarantee data integrity, and deliver superior client services by utilizing data centers fitted with robust chips. The BFSI sector’s need for data center chips is being driven by the increasing use of online banking, digital banking, and financial analytics tools, all of which increase the requirement for sophisticated data center infrastructure.
The market for data center chips is significantly influenced by the cloud computing industry’s explosive growth. There is a growing need for scalable, effective, and high-performance data center infrastructure as more companies move their operations to the cloud. In order to handle enormous volumes of data, facilitate virtualization, and guarantee flawless service delivery, cloud service providers need sophisticated data center chips. Sturdy data center chips are becoming more and more necessary as cloud-based solutions become more and more popular. Benefits like cost savings, flexibility, and scalability are driving this trend. In places like North America and Europe, where cloud adoption rates are high and data center chip demand is rising rapidly, this tendency is especially significant.
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DATA CENTER CHIP MARKET SHARE
In 2022, North America gained a sizable portion of the market.
In 2022, the GPU made up the largest portion of the market share.
Throughout the projection period, large data centers are expected to gain a significant portion.
The BFSI market is anticipated to be one of the most profitable markets.
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Key Companies:
Advanced Micro Devices IncTaiwan Semiconductor Manufacturing Company LimitedBroadcomHuawei Technologies Co LtdIntel CorporationNVidia CorporationSamsung Electronics Co LtdQualcomm Technologies IncGlobalFoundriesARM LIMITED (SOFTBANK GROUP CORP.)Purchase Chapters @ https://reports.valuates.com/request/chaptercost/ALLI-Auto-2B326/Data_Center_Chip_Market
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Artificial Intelligence

Industry 4.0 Market to Surpass USD 513.89 Billion by 2031 with Automation Surge | SkyQuest Technology

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WESTFORD, Mass., July 26, 2024 /PRNewswire/ — According to SkyQuest, the global Industry 4.0 Market size was valued at USD 133.05 billion in 2022 and is poised to grow from USD 154.6 billion in 2023 to USD 513.89 billion by 2031, growing at a CAGR of 16.2% during the forecast period (2024-2031).

Industry 4.0 or the fourth industrial revolution emphasizes the use of automation and interconnectivity. Employment of advanced technologies such as artificial intelligence, machine learning, robotics, and connected devices to improve the productivity and efficiency of industries. Rapid digitization and advancements in technology are forecasted to bolster the Industry 4.0 market growth over the coming years. The global Industry 4.0 market is segmented into technology, industry vertical, and region. 
Download a detailed overview: 
https://www.skyquestt.com/sample-request/industry-4-0-market
Industry 4.0 Market Overview:
Report Coverage
Details
Market Revenue in 2023
$ 154.6 billion
Estimated Value by 2031
$ 513.89 billion
Growth Rate
Poised to grow at a CAGR of 16.2%
Forecast Period
2024–2031
Forecast Units
Value (USD Billion)
Report Coverage
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered
Technology, Industry and Region
Geographies Covered
North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
Report Highlights
Internet of Things (IoT) technology takes centerstage for Industry 4.0 adoption
Key Market Opportunities
Adoption of smart manufacturing and additive manufacturing practices
Key Market Drivers
Rising demand for automation across all industry verticals
Segments covered in Industry 4.0 Market are as follows:
TechnologyRobots (Traditional Industrial Robots {Articulated robots, Cartesian Robots, Selective Compliance Assembly Robot Arm (SCARA), Cylindrical Robots, Others}, Collaborative Robots), Blockchain in Manufacturing, Industrial Sensors (Level Sensors, Temperature Sensors, Flow Sensors, Position Sensors, Pressure Sensors, Force Sensors, Humidity & Moisture Sensors, Gas Sensors), Industrial 3D Printing, Machine Vision (Camera {Digital Camera, Smart Camera}, Frame Grabbers, Optics, and LED Lighting, Processor and Software), HMI (Offering {Hardware [Basic HMI, Advanced Panel-based HMI, Advanced PC-based HMI, Others], Software [On-premises HMI, Cloud-based HMI], Services}), Configuration ({Embedded HMI, Standalone HMI}, Technology {Motion HMI, Bionic HMI, Tactile HMI, Acoustic HMI}, End-user Industry {Process industries [Oil & Gas, Food & beverages, Pharmaceuticals, Chemicals, Energy & power, Metals & mining, Water & wastewater, Others], Discrete industry [Automotive, Aerospace & defense, Packaging, Medical devices, Semiconductor & electronics, Others]}), AI In Manufacturing (Offering {Hardware [Processor MPU, GPU, FPGA, ASIC, Memory, Network], Software [AI solutions- | On-premises, Cloud |, AI platform- | Machine learning framework, Application program interface |], Services [Deployment & integration, Support & maintenance]}, Technology {Machine learning [Deep learning, Supervised learning, Reinforcement learning, Reinforcement learning, Others], Natural language processing [Context-aware computing, Computer vision]}, Application {Predictive maintenance and machinery inspection, Material movement, Production planning, Field services, Quality control, Cybersecurity, Industrial robots, Reclamation}, Digital Twin {Technology [Internet of Things (IOT), Blockchain, Artificial intelligence & machine learning, Artificial intelligence & machine learning, Big data analytics, 5G], Usage Type [Product digital twin, Process digital twin, System digital twin], Application [Product design & development, Performance monitoring, Predictive maintenance, Inventory management, Business optimization, Others]}, Automated Guided Vehicles (AGV) {Type [Tow vehicles, Unit load carriers, Pallet trucks, Assembly line vehicles, Forklift trucks, Others], Navigation Technology [Laser guidance, Magnetic guidance, Inductive guidance, Optical tape guidance, Vision guidance, Others]}, Machine Condition Monitoring {Monitoring Technique [Vibration monitoring, Embedded systems, Vibration analyzers and meters, Thermography, Oil analysis, Corrosion monitoring, Ultrasound emission, Motor current analysis], Offering [Hardware – Vibration sensors, Accelerometers, Tachometers, Infrared sensors, Spectrometers, Ultrasound detectors, Spectrum analyzers, Corrosion probes], Software [Data integration, Diagnostic reporting, Order tracking analysis, Parameter calculation], Deployment Type [On-premises deployment, Cloud deployment], Monitoring Process [Online condition monitoring, Portable condition monitoring]})IndustryManufacturing, Automotive, Energy, Medical, Semiconductor & Electronics, Food & Beverage, Oil & Gas, Aerospace, Metals & Mining, Chemicals, and OthersRequest Free Customization of this report: 
https://www.skyquestt.com/speak-with-analyst/industry-4-0-market
Internet of Things (IoT) Technology to Remain Indispensable for Industry 4.0
Internet of Things (IoT) remains the most crucial technology in global Industry 4.0 market growth owing to its role in interconnectivity and automation across different verticals. Advancements in connectivity technologies and rising use of automation in different industry verticals are also estimated to help this sub-segment gain an impressive market share. Surging demand for predictive maintenance will also boost the adoption of IoT technology in the long run.
Advanced robotic technologies are also slated to gain traction in the Industry 4.0 market. Growing acceptance of robots and high investments in advancements of robotic technologies are also slated to create new opportunities for providers of advanced robotics in the Industry 4.0 market. The low margin of error and the immense scope of automation are key benefits of robotics that help this sub-segment flourish.
Artificial intelligence (AI) will be another popular technology in the Industry 4.0 world going forward. Increasing demand for continuous monitoring, real-time analytics, and predictive maintenance are slated to help the demand for artificial intelligence in the future. The rising use of IoT devices will also boost the demand for cloud computing technology in the long run.
View report summary and Table of Contents (TOC): 
https://www.skyquestt.com/report/industry-4-0-market
Manufacturing Vertical to Spearhead Industry 4.0 Market Development
The manufacturing vertical is estimated to be at the forefront when it comes to Industry 4.0 adoption. The surge in use of robotics, advanced technologies, and smart manufacturing practices sets the tone for Industry 4.0 in this industry vertical. High emphasis on improving manufacturing efficiency, reducing downtime, and maximizing profits are all contributing to the high market share of this sub-segment.
The automotive industry is another vertical where Industry 4.0 market players could invest to get good returns. The high adoption of advanced robotics and other smart manufacturing technologies to maximize production allows this sub-segment to become a crucial one for Industry 4.0 providers. The aerospace and defense industry vertical also shows a lot of promise for Industry 4.0 companies going forward. Growing demand for advanced manufacturing techniques and technologies to create complex aerospace components is helping Industry 4.0 market growth via this segment.
The oil & gas industry is also estimated to embrace Industry 4.0 trend with open hands as they try to improve their operations and promote better resource utilization. High demand for predictive maintenance to reduce downtime and the growing adoption of digital oilfield solutions are estimated to bolster Industry 4.0 market development in the long run.
To sum it up, the application scope for Industry 4.0 is endless as automation and digitization pick up pace around the world. High investments in development of IoT and AI technologies will create better opportunities for Industry 4.0 companies in the future. The manufacturing industry will remain the top revenue generating sub-segment and more opportunities for aerospace, automotive, and oil & gas verticals will be seen over the coming years.
Related Report:
Digital Twin Market
Cyber Security Market
Artificial Intelligence (AI) Market
Internet Of Things (IoT) Market
Machine Learning Market
About Us:
SkyQuest is an IP focused Research and Investment Bank and Accelerator of Technology and assets. We provide access to technologies, markets and finance across sectors viz. Life Sciences, CleanTech, AgriTech, NanoTech and Information & Communication Technology.
We work closely with innovators, inventors, innovation seekers, entrepreneurs, companies and investors alike in leveraging external sources of R&D. Moreover, we help them in optimizing the economic potential of their intellectual assets. Our experiences with innovation management and commercialization has expanded our reach across North America, Europe, ASEAN and Asia Pacific.
Contact: Mr. Jagraj SinghSkyQuest Technology1 Apache Way,Westford,Massachusetts 01886USA (+1) 351-333-4748Email: [email protected] Our Website: https://www.skyquestt.com/
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Artificial Intelligence

Generative AI Cybersecurity Market worth $40.1 billion by 2030 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 26, 2024 /PRNewswire/ — The Generative AI cybersecurity Market is anticipated to experience substantial expansion, ascending from a value of USD 7.1 billion in 2024 to a substantial worth of USD 40.1 billion by the year 2030, according to a new report by MarketsandMarkets™. This growth trajectory reflects a robust compound annual growth rate (CAGR) of 33.4% over the forecast period.

Browse in-depth TOC on “Generative AI cybersecurity Market”
350 – Tables 60 – Figures450 – Pages
Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=164202814
Scope of the Report
Report Metrics
Details
Market size available for years
2019–2030
Base year considered
2023
Forecast period
2024–2030
Forecast units
USD (Million)
Segments Covered
Offering, Generative AI-based Cybersecurity, Cybersecurity for Generative AI, Security Type, End-user, and Region
Geographies covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Companies covered
Microsoft (US), IBM (US), Google (US), SentinelOne (US), AWS (US), NVIDIA (US), Cisco (US), CrowdStrike (US), Fortinet (US), Zscaler (US), Trend Micro (Japan), Palo Alto Networks (US), BlackBerry (Canada), Darktrace (UK), F5 (US), Okta (US), Sangfor (China), SecurityScorecard (US), Sophos (UK), Broadcom (US), Trellix (US), Veracode (US), LexisNexis (US), Abnormal Security (US), Adversa AI (Israel), Aquasec (US), BigID (US), Checkmarx (US), Cohesity (US), Credo AI (US), Cybereason (US), DeepKeep (Israel), Elastic NV (US), Flashpoint (US), Lakera (US), MOSTLY AI (Austria), Recorded Future (US), Secureframe (US), Skyflow (US), SlashNext (US), Snyk (US), Tenable (US), TrojAI (Canada), VirusTotal (Spain), XenonStack (UAE), and Zerofox (US).
This dramatic surge is being fueled by a number of causes. The primary growth driver is the enhancement of existing cybersecurity tools through generative AI algorithms by improving anomaly detection, automating threat hunting and penetration testing, and providing complex simulations for security testing purposes. These techniques enable various cyber-attack scenarios that can be simulated using the Generative Adversarial Networks (GANs), thus enabling the development of better preparedness and response strategies. On the other hand, it requires special cyber security tools to protect generative AI workloads against unique vulnerabilities such as adversarial attacks, model inversions and LLM poisoning. These tools include differential privacy and secure multi-party computation that are integrated into AI systems for training and deployment data protection purposes.
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Generative AI apps security segment will account for largest market share during the forecast period.
The cybersecurity landscape is rapidly changing for generative AI apps, which are already making their way into chatbots, content creation tools like word processors, and personalized recommendation systems. According to McAfee, 55% of these programs have had security breaches. This highlights the dire need for stronger protective measures from unauthorized access. Several generative AI applications that use adversarial techniques to force the desired reaction out of intelligent machines.
Therefore, there is a pressing demand in the number of developers who ensure that such machines are made more robust through techniques like adversarially trained models and resistant architectures. Finally, the usage of secure enclaves plus hardware-based security measures is growing off late, mainly aimed at safeguarding vulnerable AI computations from being tampered with. For instance, OpenAI has very strict security rules meant to protect GPT models thereby ensuring data integrity and user privacy.
By end-user, government & defense sector is poised to account for larger market share in 2024.
Government as well as defense industries are increasingly resorting to generative AI for cyber security purposes due to the urgency of protecting sensitive information and national security. According to a recent CSIS report, AI is being integrated into the cybersecurity framework of 43% of government agencies which resultantly improves their ability to identify and counter threats. As an example, the United States Department of Defense has started using artificial intelligence (AI) based security solutions backed by generative AI that can create fictitious cyber-attacks, thereby providing them with enhanced preparedness against advanced types of threats.
This technology also helps these sectors handle and analyze large volumes of data more effectively, giving valuable insights that will enable them prevent or mitigate cyber threats. This trend demonstrates an increasing reliance on generative AI in fortifying cyber security measures so as to ensure that critical infrastructure and sensitive data remain secure in today’s intricate digital landscape.
By region, North America to hold the largest share by market value in 2024.
In 2024, North America will be the leading region based on market share due to its excellent technology infrastructure, substantial investments in AI-enabled cybersecurity and the presence of key players. Major cyber security research universities and tech companies such as Google, AWS, CrowdStrike, SentinelOne and IBM are present in this area, pushing them on the forefront of potent risk management technologies and generative AI tools for threat detection. For example, IBM’s security platform powered by AI has improved detection rates for threats up by 40%, thus proving the relevance of AI technology to enhancing cybersecurity.
Moreover, legislative instruments such as Cybersecurity Information Sharing Act (CISA) are being put in place to promote advanced cybersecurity technologies. As internet attacks continue getting more complicated, North American enterprises prefer generative artificial intelligence (AI), so as to enhance their safety measures pertaining to personal data and digital infrastructure.
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Top Key Companies in Generative AI cybersecurity Market:
The major players in the generative AI cybersecurity market include Palo Alto Networks (US), AWS (US), CrowdStrike (US), SentinelOne (US), and Google (US), along with SMEs and startups such as MOSTLY AI (Austria), XenonStack (UAE), BigID (US), Abnormal Security (US), and Adversa AI (Israel).
Browse Adjacent Market: Artificial Intelligence (AI) Market Research Reports & Consulting
Browse Other Reports:
AI Model Risk Management Market – Global Forecast to 2029
AI in Chemicals Market – Global Forecast to 2029
Artificial Intelligence in Cybersecurity Market – Global Forecast to 2028
Explainable AI Market – Global Forecast to 2028
Artificial Intelligence (AI) Toolkit Market – Global Forecast to 2028
Get access to the latest updates on Generative AI cybersecurity Companies and Generative AI cybersecurity Industry
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:Mr. Rohan SalgarkarMarketsandMarkets™ INC.630 Dundee RoadSuite 430Northbrook, IL 60062USA: +1-888-600-6441Email: [email protected] Our Website: https://www.marketsandmarkets.com/
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