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Empowering Digital Storytellers: The Evolution of Mobile Photography through vivo’s Lens

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In an era where digital storytelling is integral to our daily lives, global smartphone maker vivo champions the belief that everyone holds the potential to be a creator. The company has been at the forefront of the transformation of smartphones into powerful tools for creativity and professional-grade photography. Making great photography accessible to everyone, to all creators, regardless of their skills or knowledge, to capture high-quality images and videos on their smartphones is a testament to vivo’s commitment to empowering creativity in everyday life.
From the renowned X series flagships to V series portrait-powerhouse smartphones, vivo’s advanced imaging technologies are designed to deliver rich and diverse visual expressions. With each iteration, vivo brings professional-grade imaging capabilities to capture breathtaking landscapes or precious moments with stunning visuals.
A Look into vivo’s Imaging Evolution
vivo’s relentless pursuit to make professional-level photography more accessible can be traced back to its very beginnings. Focusing on night photography, portraits, motion stabilization, zoom, and video capabilities, vivo has consistently pushed boundaries guided by a deep understanding of consumer needs and bolstered by groundbreaking software and hardware technologies.
vivo is the company that introduced the industry-leading Gimbal Camera System, modeled after a full-size professional gimbal, rethinking how smartphones handle image stabilization. This system allowed users to experience shake-free capture without using an external gimbal, setting the stage for powerful night and low-light photography.
Continuing its innovation streak, vivo introduced the V1 chip, its first dedicated ISP chip, further elevating its technological prowess. The chip allowed for noise reduction and smoother visuals using AI, ensuring uncompromised image quality even in low light. Introduced globally with X70 series for the first time, vivo has continued to improve this dedicated chip with every new generation.
vivo and ZEISS: A Partnership Rooted in Innovation
vivo’s mission to empower all creators with professional imaging capabilities took a significant step forward in 2020 when the company entered a strategic partnership with ZEISS, a global leader in optics and optoelectronics.
This collaboration was built with the long-term strategic intention to play to each other’s strengths and further advance mobile photography technology. This includes the establishment of the vivo ZEISS Imaging Lab, a joint R&D program made to innovate mobile imaging technology for vivo’s flagship smartphones.
The partnership began in 2020, and it was clear from the start that this collaboration was not simply a matter of combining two brands or about utilizing a single technology. Instead, it was made to be a deep and comprehensive joint R&D effort that would require long-term commitment on both sides.
The joint R&D efforts have already resulted in several key features that have improved the mobile imaging experience for users. One example is the ZEISS Biotar Style Bokeh. Developed by ZEISS in the mid-1930s, the Biotar lens is known by photographers for its unique swirly bokeh. Thanks to the joint efforts by vivo and ZEISS, this iconic bokeh effect is now also available on vivo smartphones, allowing all photography enthusiasts to work with this popular style.
With the rapid development of multimedia and short videos, vivo recognizes that users’ demand for videography is growing substantially. The joint success of the collaboration between vivo and ZEISS in cinematic lenses have allowed the companies to develop lens features that can recreate the characteristics of iconic ZEISS lenses in software, resulting in stylistic effects that give any video a movie-like feel. With this co-engineering effort with ZEISS, vivo aims to equip users with all the tools they need to capture and edit professional-looking videos right from their smartphones.
With a shared goal of creating premium technology and cutting-edge designs, vivo’s strong understanding of consumer preferences and ZEISS’ optical innovations can push for the high-quality development of mobile imaging technology that is best for consumers. The partnership continues to expand in new directions, such as exploring new lens materials, optical design, and optical simulations to bring more professional photography experiences to everyday life.
The partnership recently expanded to vivo’s V series smartphones for the first time with the launch of the new V30 Pro. Most known for its powerful portrait photography features and innovative Color, Material, and Finish (CMF) designs, the software and hardware innovations of V30 Pro allow creators to experience exceptional professional photography outside its flagship line. By setting a new benchmark in mobile imaging, vivo strengthens its commitment to believing that everyone can be a professional portrait creator.
Setting a New Standard for Mobile Portrait Photography with V30 Pro
The newest upgrades of V30 Pro best showcase the complementary expertise of vivo and ZEISS.
The rear camera module of vivo V30 Pro features the ZEISS Triple Main Camera, which includes a 50 MP Professional Portrait Camera, a 50 MP AF Ultra Wide-Angle Camera, and a 50 MP VCS True Color Main Camera. Each camera meets ZEISS Optics standards, ensuring top-level quality.
V30 Pro is the first smartphone with a 50 MP Professional Portrait Camera. Featuring a focal length of 50 mm, it can deliver portraits that are exceptionally vivid to closely align with the human eye’s natural viewpoint. V30 Pro boasts four times the pixel count of the previous 12 MP portrait camera on V29 and features 2x zoom, ensuring the capturing of excellent portrait quality with exceptional clarity from a distance.
In another V series’ first, the 50 MP AF Ultra Wide-Angle Camera is equipped with Auto Focus that boasts 6.25 times the pixel count of any ordinary 8 MP wide-angle camera. It redefines the wide-angle experience with its 119-degree[1] Ultra Wide-Angle Perspective that is perfect for group photos.
Complete with the 50 MP vivo VCS True Color Main Camera, V30 Pro features a vivo-exclusive Camera-Bionic Spectrum (VCS) that can enhance image clarity and color reproduction to increasingly resemble closer to what the human eye can see. Boasting a 1/1.49″ sensor, the largest in its series, the camera is also supported by Optical Image Stabilization, protecting users from shakiness and low-light conditions at night.
vivo and ZEISS together decided to incorporate selected co-engineered features into V30 Pro, thereby elevating its portrait photography capabilities to a new level. Like in X series, users can now experience the iconic ZEISS Style Portraits for the first time on V series, too. Inspired by the renowned ZEISS lenses, V30 Pro features six distinct portrait bokeh styles: ZEISS Biotar, Sonnar, Planar, Distagon, Cinematic Style Bokeh and ZEISS Cine-flare Portrait. This gives the opportunity for creators to freely express their creativity and deliver vivid portraits best suited for their style.
Creators can also showcase their inner cinephiles with the integration of the ZEISS Cinematic Video Bokeh. The ZEISS Cinematic Video Bokeh includes a unique aspect ratio of 2.39:1 for a more prominent look and feel with AI-based depth calculations for a natural bokeh effect.
In post-production, users can also customize their color profiles using the vivo Color System. One option, the ZEISS Natural color, is designed to restore the colors of the image in their most authentic form — ideal for professional users who prefer flexibility while editing.
In addition to its co-engineering with ZEISS, vivo is also investing into its own R&D to create innovative new features for users. Distinct to V29 series, V30 Pro introduces a smarter lighting solution for studio-like portrait lighting on the go. The upgraded Aura Light Portrait feature, designed to capture high-quality shots in portrait photography, offers softer but more powerful lighting by creating a light-emitting area 19 times larger and 50 times softer compared to the standard flash.[2] With vivo V30 Pro, users can capture clear portraits even at night. What’s more, V30 Pro features supporting software that can intelligently adjust the lighting temperature based on its surroundings. The Smart Color Temperature Adjustment can prevent issues such as color casting and blurring by intelligently adjusting color temperature. Distance-Sensitive Lighting means that V30 Pro can adjust the brightness level of Aura Light based on the subject’s distance in real time with centimeter-level precision. vivo V30 Pro also ensures consistent fill light effect on the face, regardless of the shooting distance.
As a leading technology brand, vivo’s relentless pursuit of imaging excellence and its strategic partnerships are not just setting new standards in mobile photography, but also opening up possibilities for the future. This commitment to innovation ensures that no matter where technology trends take us, vivo will continue to deliver imaging technology that better serves its users.

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EU’s new AI rules: Industry opposed to revealing guarded trade secrets

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New regulations in the European Union (EU) are set to compel companies to increase transparency regarding the data they use to train artificial intelligence (AI) systems, potentially unveiling closely guarded industry practices, reports the Times of India.
Since OpenAI, supported by Microsoft, introduced ChatGPT to the public 18 months ago, there has been a surge in public interest and investment in generative AI. This technology enables rapid generation of text, images, and audio content.
As the AI industry expands, concerns have emerged regarding how companies source data for training their models, particularly whether using content from popular books and movies without creators’ consent constitutes a breach of copyright.
The EU’s new AI Act, phased in over the next two years, mandates stricter regulations while allowing time for businesses to adjust to new requirements. Nevertheless, the practical implementation of these rules remains uncertain, notes the report.
Mandating “detailed summaries”
A contentious provision of the AI Act requires organizations deploying general-purpose AI models like ChatGPT to provide “detailed summaries” of the training data. The newly established AI Office plans to release a template for these summaries by early 2025 after consulting stakeholders. However, AI companies oppose disclosing their training data, arguing it as a trade secret that could unfairly benefit competitors if made public, the report reveals.
In the past year, major tech firms including Google, OpenAI, and Stability AI have faced lawsuits alleging unauthorized use of content for AI training. Despite US President Joe Biden’s executive orders addressing AI security risks, legal challenges regarding copyright remain largely untested, the report adds.
Backlash against OpenAI
Amid heightened scrutiny, tech companies have struck content-licensing deals with media outlets and websites. OpenAI, for instance, has partnered with the Financial Times and The Atlantic, while Google has collaborated with NewsCorp and Reddit.
Despite these efforts, OpenAI drew criticism in March when Chief Technology Officer Mira Murati declined to confirm whether YouTube videos were used to train its video-generating tool, Sora, citing potential violations of company terms and conditions.
Source: business-standard.com
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Picsart teams up with Getty to take on Adobe’s ‘commercially-safe’ AI

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Picsart and Getty Images are joining forces to develop an AI image generator exclusively trained on Getty’s licensed stock content.
According to Picsart, their AI lab is constructing a bespoke model from the ground up to power this tool. It aims to provide the platform’s paying subscribers with the ability to generate images that come with full commercial rights. This initiative seeks to address persistent concerns about potential copyright violations associated with AI-generated content. The Picsart / Getty Images generator is slated for launch later this year and will be accessible through Picsart’s API services.
This collaboration bears similarities to Adobe’s Firefly AI model, initially introduced as a prompt-based image generation tool within Photoshop last year. Adobe has since expanded its integration across various Creative Cloud applications. Adobe’s model also emphasizes commercial safety by training on stock images from Adobe’s own library, along with openly licensed or out-of-copyright content. However, questions remain about the integrity of the training data and user trust in Adobe’s approach.
Getty Images has previously ventured into commercially-focused AI products through partnerships with Bria AI and Runway, and by teaming up with Nvidia to introduce “Generative AI by Getty Images,” leveraging its extensive catalog of licensed images. Adobe’s widespread integration of the Firefly model into popular applications like Photoshop, Illustrator, Lightroom, and Express may pose a challenge for Picsart’s new offering in terms of attracting creatives away from Adobe’s established ecosystem.
Source: theverge.com
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Microsoft to delay release of Recall AI feature on security concerns

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On June 13, Microsoft announced that it will postpone the rollout of its AI-powered feature “Recall” with new computers next week due to privacy concerns. Instead, the tech giant plans to offer Recall for preview to a smaller group later, following feedback and additional testing.
Recall is designed to track various activities from web browsing to voice chats, compiling a searchable history stored on the user’s computer. This allows users to easily retrieve past actions, even months later.
Originally slated for broad availability on June 18 for Copilot+ PC users, Recall will now undergo a preview phase exclusively within Microsoft’s Windows Insider Program (WIP) in the coming weeks. This decision, as stated in a blog post by the Redmond, Washington-based company, underscores their commitment to ensuring a trusted, secure, and reliable experience for all customers.
Copilot+ PCs, introduced in May, feature advanced AI capabilities aimed at enhancing user interactions and productivity. The WIP, a platform for software testing, enables enthusiasts to preview upcoming Windows operating system features.
Microsoft intends to incorporate feedback from the WIP community before extending the Recall preview to all Copilot+ PC users in the near future.
Following the feature’s announcement, concerns over privacy were swiftly voiced on social media, with some users fearing potential surveillance implications. Elon Musk, prominent technologist and billionaire, likened Recall to a scenario from the dystopian series “Black Mirror,” highlighting societal apprehensions about the impact of advanced technologies.
Source: reuters.com

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