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Artificial Intelligence and the Retail Personalisation Revolution

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Retail has already dipped its toes into the waters of generative AI for language-based applications, particularly in customer support, but predictive AI holds even greater promise. Vital functions such as promotion spending, offer permutation, and big-data-driven consumer trend forecasting are now within reach thanks to the retail industry’s wealth of numerical data, particularly through UPCs. While generative AI has its merits, predictive AI stands as a game-changer for an industry built on the backbone of barcodes.
However, the next frontier in retail marketing lies in achieving true one-to-one personalization. This is imperative because acknowledging the individuality of each shopper and providing a tailored retail experience that mirrors their unique preferences and needs is crucial for staying competitive, particularly in the face of escalating competition from eCommerce giants like Amazon. Today’s consumers not only desire personalization; they expect it.
Eagle Eye’s recent eBook, “AI and the Current State of Retail Marketing,” cites research showing that 71% of consumers anticipate personalization, with an even higher percentage (76%) expressing frustration when it is lacking. Consequently, it’s no surprise that AI adoption in retail is projected to surpass 80% within the next three years.
For retailers, several critical points must be considered:
1. Data quantity and quality are paramount: While predictive AI holds promise, it is still in its nascent stages. Just as future customer behavior cannot be predicted from a single data point, effective retail AI outputs (such as measuring a shopper’s brand affinity) require ample data. Moreover, AI models trained on poor-quality data will yield subpar results. Therefore, preprocessing data is crucial for optimal performance.
2. Optimal integration of AI outputs: When deploying an AI model’s outputs, there is a delicate balance between full automation and manual review. While some scenarios may call for automated actions triggered by AI outputs, others necessitate human oversight, especially when predictions are uncertain. Finding the right implementation balance often entails adapting existing tools, establishing common-sense guardrails, and enforcing manual review protocols.
3. An AI-driven virtuous circle: The relevance and accuracy of AI outputs hinge on the ability to assess the correctness of predictions. This feedback loop enables continuous improvement, driving performance enhancements over time. Retailers stand to gain a significant competitive edge by embracing this iterative optimization process.
Personalization is undeniably the next frontier in retail marketing, and AI serves as the catalyst for achieving it. By leveraging AI, retailers can maximize data utilization, transitioning from a mere 5% utilization to nearly 100%. This allows for unprecedented levels of personalization, with the potential for millions of variations tailored to individual customers.
One exemplary case of successful personalization and AI implementation is Carrefour, a global grocery giant, which runs personalized challenges in collaboration with its suppliers. Powered by AI and machine learning algorithms, these challenges set custom thresholds and goals for loyalty program members based on their purchase history and predictive analysis. This gamified shopping experience effectively incentivizes engagement with promotions and loyalty programs.
As retailers navigate this evolving landscape, organizational readiness, strategic planning, and ongoing optimization will be critical to realizing AI’s full potential. With each advancement, retailers inch closer to unlocking new dimensions of customer engagement and profitability, paving the way for a future where AI-driven personalization becomes not just an expectation, but a cornerstone of retail excellence. Explore Eagle Eye’s latest eBook for further insights into AI and the current state of retail marketing.
Source: ecommercenews.com
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Unveiling the Complex Psychological Implications of Artificial Intelligence

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In today’s world, the realm of artificial intelligence (AI) presents us with fascinating possibilities and unsettling dilemmas. From engaging in nuanced conversations with humanoid robots to grappling with the consequences of deepfake technology, the advancements in AI have far-reaching implications that extend into the realm of human psychology, as noted by Joel Pearson, a cognitive neuroscientist at the University of New South Wales.
While AI holds the promise of simplifying our lives, Pearson emphasizes that these developments can also have profound effects on our mental well-being, challenging our perceptions and emotional responses in ways we may not fully comprehend. Despite our fears of killer robots and rogue self-driving cars, Pearson suggests that the psychological impacts of AI are equally if not more significant, albeit less tangible.
One area of concern highlighted by Pearson is the tendency for humans to anthropomorphize AI entities, attributing human-like qualities to non-human agents such as chatbots. This phenomenon can lead to emotional attachments and vulnerabilities, as evidenced by individuals who develop romantic feelings for AI companions like Replika. Pearson underscores the need for further research into the implications of these human-AI relationships, particularly regarding their impact on interpersonal dynamics and emotional health.
Furthermore, Pearson raises alarm about the proliferation of deepfake technology, which has the potential to distort our perception of reality and erode trust in media. Deepfake images and videos, often used for nefarious purposes like non-consensual pornography, can leave lasting impressions on our psyche, even after their falsity is exposed. Pearson warns of the long-term effects of exposure to such content, particularly on vulnerable populations like teenagers whose developing brains may be more susceptible to manipulation.
In response to these challenges, Pearson calls for a nuanced understanding of AI’s psychological impact and advocates for a proactive approach to addressing its potential harms. He stresses the importance of prioritizing human connection and well-being in the face of technological uncertainty, urging individuals to reflect on their values and embrace activities that foster genuine human interaction.
Ultimately, Pearson’s message serves as a reminder that while AI offers immense potential, we must remain vigilant about its unintended consequences and prioritize our mental and emotional resilience in navigating an increasingly AI-driven world. By acknowledging the psychological implications of AI and engaging in thoughtful dialogue, we can work towards harnessing its benefits while mitigating its risks.
Source: abc.net.au

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US official calls on China and Russia to affirm human, not AI, control over nuclear weapons

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Senior U.S. Official Urges China and Russia to Affirm Human Control Over Nuclear Weapons
In a recent online briefing, Paul Dean, an arms control official from the State Department, called on China and Russia to align their declarations with those of the United States and other nations. He stressed the importance of ensuring that only humans, not artificial intelligence, are responsible for decisions regarding the deployment of nuclear weapons.
Dean highlighted Washington’s firm commitment to maintaining human control over nuclear weapons, a commitment echoed by France and Britain. He expressed the hope that China and Russia would issue similar statements, emphasizing the significance of this norm of responsible behavior, especially within the context of the five permanent members of the United Nations Security Council.
These remarks coincide with efforts by the administration of U.S. President Joe Biden to engage in separate discussions with China on nuclear weapons policy and the development of artificial intelligence.
While the Chinese defense ministry has yet to respond to these comments, discussions on artificial intelligence emerged during recent talks between U.S. Secretary of State Antony Blinken and China’s Foreign Minister Wang Yi in Beijing. Both parties agreed to hold their first bilateral talks on artificial intelligence in the coming weeks, aiming to address concerns about the technology’s risks and safety.
Although U.S. and Chinese officials resumed nuclear weapons discussions in January as part of efforts to normalize military communications, formal arms control negotiations are not expected in the near future. Meanwhile, China, amid its expansion of nuclear capabilities, previously suggested that the largest nuclear powers should prioritize negotiating a no-first-use treaty between each other.
Source: reuters.com

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Enterprise AI Faces Looming Energy Crisis

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The widespread adoption of artificial intelligence (AI) has been remarkable, but it has come at a significant cost.
R K Anand, co-founder and chief product officer at Recogni, highlighted the exponential growth in data and compute power required to train modern AI systems. He emphasized that firms must invest substantial resources, both in terms of time and money, to train some of today’s largest foundational models.
Moreover, the expenditure doesn’t end once the models are trained. Meta, for instance, anticipates spending between $35 billion and $40 billion on AI and metaverse development this fiscal year. This substantial investment underscores the ongoing financial commitment necessary for AI development.
Given these challenges, Anand stressed the importance of developing next-generation AI inference solutions that prioritize performance and power efficiency while minimizing total ownership costs. He emphasized that inference is where the scale and demand of AI will be realized, making efficient technology essential from both a power cost and total cost of operations perspective.
AI inference, which follows AI training, is crucial for real-world applications of AI. Anand explained that while training builds the model, inference involves the AI system producing predictions or conclusions based on existing knowledge.
However, inference also represents a significant ongoing cost in terms of power and computing. To mitigate these expenses, Anand suggested methods such as weight pruning and precision reduction through quantization to design more efficient models.
Since a large portion of an AI model’s lifespan is spent in inference mode, optimizing inference efficiency becomes crucial for lowering the overall cost of AI operations.
Anand highlighted the importance of efficient inference for enterprises, noting that it enables higher productivity and returns on investment. However, he cautioned that without favorable unit economics, the AI industry could face challenges, especially considering the increasing volume of data.
Ultimately, Anand emphasized the need for AI solutions that increase productivity without significantly increasing operating costs. He predicted a shift towards allocating a larger portion of computing resources to inference as AI becomes more integrated into day-to-day work.
Source: pymnts.com

 
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