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OpenAI takes steps to boost AI-generated content transparency

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OpenAI Enhances Content Transparency with C2PA Integration
OpenAI has announced its participation in the Coalition for Content Provenance and Authenticity (C2PA) steering committee, aiming to bolster transparency in AI-generated content. The organization intends to incorporate the open standard’s metadata into its generative AI models, enhancing clarity around the origin of generated content.
The C2PA standard enables digital content to be certified with metadata, offering proof of its origins, whether created entirely by AI, edited with AI tools, or captured traditionally. OpenAI has already commenced the addition of C2PA metadata to images generated by its latest DALL-E 3 model output in ChatGPT and the OpenAI API. This metadata will also be integrated into OpenAI’s upcoming video generation model, Sora, upon its broader release.
OpenAI emphasized that while individuals can still produce deceptive content without this information or attempt to alter it, the presence of such metadata serves as a crucial resource for building trust.
The initiative comes amidst rising concerns about AI-generated content potentially misleading voters, particularly ahead of major elections in the US, UK, and other nations this year. Authenticating AI-created media could serve as a deterrent against deepfakes and other manipulated content intended for disinformation campaigns.
Acknowledging that technical measures are essential, OpenAI stressed the necessity for collective action from platforms, creators, and content handlers to ensure the retention of metadata for end consumers, thereby enabling content authenticity in practice.
In addition to C2PA integration, OpenAI is actively developing new provenance methods, including tamper-resistant watermarking for audio and image detection classifiers, aimed at identifying AI-generated visuals more effectively.
OpenAI has also made its DALL-E 3 image detection classifier accessible through its Researcher Access Program, enabling independent research to evaluate the classifier’s effectiveness and real-world application.
While internal testing has demonstrated high accuracy in distinguishing non-AI images from DALL-E 3 visuals, OpenAI acknowledges the challenges in differentiating images produced by DALL-E from those generated by other AI models.
Furthermore, OpenAI has incorporated watermarking into its Voice Engine custom voice model, currently in limited preview.
The organization believes that increased adoption of provenance standards will result in metadata accompanying content throughout its lifecycle, bridging a crucial gap in digital content authenticity practices.
In collaboration with Microsoft, OpenAI has initiated a $2 million societal resilience fund aimed at supporting AI education and understanding, facilitated through organizations such as AARP, International IDEA, and the Partnership on AI.
OpenAI emphasized that while technical solutions are pivotal, effective content authenticity necessitates collective action. The organization commended the broader industry efforts and stressed the importance of collaboration and knowledge-sharing to enhance understanding and promote transparency online.
Source: artificialintelligence-news.com

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Bridgewest Group celebrates grand opening of Global Capability Center, Bridgewest India

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Global private investment firm, Bridgewest Group, recognized for developing innovative companies in life sciences, software, and deep tech, announce the grand opening of new operational Center of Excellence in Hyderabad, India. The Global Capability Center (GCC), Bridgewest India will bring vast operational resources and economies of scale to the growing suite of portfolio companies for worldwide private equity firm Bridgewest Group.
Laxman Settipalli, General Manager and Head of Bridgewest India is the driving force behind the new Center. “The celebrations today are just the tip of the excitement and energy we have. In just a few months, we have structured our offering, put systems in place, hired our initial team, and moved into our new office in Gowra Palladium in Hyderabad. We’re seeing lots of engagement from companies and lots of interest from great local talent,” said Laxman. “Hyderabad India is recognized as India’s premier pharma, IT and innovation hub,” added Laxman.
Bridgewest India is recruiting top-level talent, spanning a multitude of expertise across technology, operations, and corporate functions. “HR, legal, R & D, marketing, sales, program management, engineering, finance, and local governance teams are customized to the business needs at hand. Performance, agility and value gives us the edge in high-growth technology and pharma sectors,” added Laxman.
Australia-based sterile injectable drug manufacturing company and Bridgewest Group life sciences company, NovaCina, is already seeing the value in partnering with Bridgewest India. “The sales and marketing talent has the right experience and mindset for NovaCina. The high-productivity is enabling NovaCina to reach more customers and achieve top-line growth at a speed and scale that otherwise would be difficult and costly,” said Tommy Broudy, Operating Partner, Bridgewest Group, life sciences portfolio.
“This is a significant milestone for our group. We are thrilled to be in Hyderabad today to inaugurate our new GCC. The demand for operational resources continues to rise across our portfolio. Bridgewest India’s suite of talent and services will be a powerful growth enabler for all of Bridgewest Group’s global portfolio companies,” said Adam Gickling, COO, Bridgewest Group.
Bridgewest Group has long been recognized for creating and growing businesses across the globe. “Our ability to empower good ideas and good people to bring forth solutions that improve our work, our health and our world, is our life’s work. The expertise, flexibility and cost efficiencies provided by Bridgewest India enable the founders and their teams to focus on their life’s passion – to transform their remarkable ideas into business success,” says Dr. Massih Tayebi, Founding Partner and Chairman of Bridgewest Group.
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Sainsbury’s aims to be an ‘AI-enabled grocer’ with Microsoft AI technology

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Sainsbury’s, a prominent UK supermarket chain, is set to leverage Microsoft’s artificial intelligence and machine learning tools to elevate its store operations and provide customers with a more engaging and convenient shopping experience.
As part of its strategic initiative, the ‘Next Level Sainsbury’s strategy’, the supermarket will integrate generative AI, powered by Microsoft Azure, to enhance its online shopping platform and optimize customers’ search experience. By harnessing AI capabilities, Sainsbury’s aims to offer a more interactive and personalized online shopping journey for its millions of customers across the UK.
In addition to enhancing the online shopping experience, Sainsbury’s plans to equip its store colleagues with real-time data and insights to streamline in-store processes such as shelf replenishment. Leveraging multiple data inputs, including shelf-edge cameras, AI technology will guide colleagues on prioritizing restocking activities, thereby improving efficiency and productivity.
Over the next five years, Sainsbury’s will deploy Microsoft Azure to implement these initiatives, integrating data assets with Microsoft 365 collaboration tools to drive innovation and operational excellence.
Clodagh Moriarty, Chief Retail and Technology Officer at Sainsbury’s, expressed confidence in the collaboration with Microsoft, emphasizing its role in accelerating the supermarket’s ambition to become the UK’s leading AI-enabled grocer. Moriarty highlighted the strategic investment in transformative capabilities, aimed at enhancing efficiency, productivity, and customer service while delivering value to shareholders.
Clare Barclay, CEO of Microsoft UK, commended Sainsbury’s visionary approach, noting its commitment to placing AI at the forefront of its business strategy. Barclay expressed enthusiasm for the collaboration, emphasizing its potential to revolutionize the retail experience for both customers and store colleagues.
The partnership between Sainsbury’s and Microsoft signifies a significant step towards ushering in the next generation of retail, powered by innovative AI-driven solutions.
Source: technologyrecord.com
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Researchers build AI-driven sarcasm detector

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Artificial intelligence has made remarkable strides, from passing bar exams to reading bedtime stories with emotion. Yet, despite these feats, it still falls short of matching the intricate nuances of human communication—particularly, the art of sarcasm.
However, researchers in the Netherlands are determined to change that narrative. They have developed an AI-driven sarcasm detector that can discern when sarcasm is being used, a feat previously thought to be exclusive to human cognition.
Matt Coler, from the University of Groningen’s speech technology lab, expresses excitement about the project’s progress. He emphasizes the importance of understanding sarcasm, a pervasive aspect of human discourse, to facilitate seamless communication between humans and machines.
Recognizing sarcasm poses challenges due to its subtlety, especially in text-based interactions where cues like tone and facial expressions are absent. To overcome this, researchers trained their AI using a combination of text, audio, and emotional content from popular sitcoms like Friends and The Big Bang Theory.
The AI, trained on annotated data from these shows, demonstrated an impressive ability to detect sarcasm in unlabelled exchanges from the sitcoms, achieving an accuracy rate of nearly 75%. Further enhancements are underway, including incorporating visual cues like eyebrow movements and smirks, to improve accuracy even more.
Beyond enhancing interactions with AI assistants, this technology holds potential for detecting negative language and identifying instances of abuse or hate speech. However, as AI becomes more adept at understanding sarcasm, questions arise about its potential to wield sarcasm itself.
Coler muses about the implications of machines responding with sarcasm, raising concerns about clarity in communication. Nonetheless, advancements in AI-driven sarcasm detection offer promising prospects for improving human-machine interactions and bridging the gap between artificial and human intelligence.
Source: theguardian.com

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