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Coca-Cola: The future is ‘AI meets human ingenuity’

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At Advertising Week Europe on May 16, Coca-Cola’s president of marketing and Europe CMO, Javier Meza, emphasized the symbiosis of artificial intelligence (AI) and human creativity as vital for brand expansion in 2024 and beyond.
Meza highlighted the potential of AI to drive business growth and urged marketers to familiarize themselves with its workings. “At Coca-Cola, we emphasize the fusion of AI and HI—artificial intelligence and human intelligence and ingenuity,” Meza explained. “Our opportunity lies in leveraging creativity and values while utilizing AI to amplify ideas.”
Drawing from personal experience, Meza stressed the importance of digital literacy, having completed a one-year program at the Kellogg School of Management focusing on digital and analytics. He emphasized the significance of understanding emerging technologies amidst the unfolding “Gen AI revolution.”
Meza envisioned a transformative shift akin to the emergence of the internet in the 1990s, where AI reshapes traditional systems. He noted Coca-Cola’s utilization of AI to gain consumer insights, optimize market strategies, and enhance consumer experiences. Notable applications include AI-generated point-of-sale materials and a Gen AI-designed Christmas card featured in the 2023 festive campaign.
From a product innovation standpoint, Coca-Cola explores futuristic concepts, such as imagining the taste of Coca-Cola in the year 3000, utilizing AI. Meza also highlighted a brand video created by his team using Gen AI, showcasing tangible productivity gains derived from AI integration.
In summary, Coca-Cola advocates for a forward-looking approach where AI and human ingenuity converge to unlock new opportunities and drive sustained growth.
Source: marketingweek.com
The post Coca-Cola: The future is ‘AI meets human ingenuity’ appeared first on HIPTHER Alerts.

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Foundry for AI by Rackspace (FAIR) Marks First Anniversary with Human-Centered AI Solutions Deployed Across 40+ Companies

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Rackspace Technology® (NASDAQ: RXT), a leading hybrid, multicloud, and AI technology services company, today celebrates the first anniversary of the launch of Foundry for AI by Rackspace (FAIR), marking a year of groundbreaking achievements and innovation in implementing Responsible AI solutions. FAIR has completed over 40 successful global AI implementations across several industries in its first year, including financial services, real estate, education, and government services. In addition, FAIR achieved a high level of technical excellence by securing several AI, Generative AI Applications, Data, and Infrastructure certifications on Microsoft Azure, Amazon Web Services (AWS), and Google Cloud.
“Rackspace is catching the next wave of market growth with AI. Over the past year, we have transformed into an AI-ready organization. AI is rapidly becoming a critical workload, and our unparalleled experience in both private and multicloud environments uniquely position us to help customers on their AI journey,” said Amar Maletira, Chief Executive Officer of Rackspace Technology. “We are proud of our achievements through FAIR in our first year, especially the strong reception from customers across various industries seeking a partner with the expertise to develop and deploy responsible AI in their organizations.”
FAIR has achieved several key milestones over the last year, including:

FAIR Learn: An innovative AI literacy program designed to heighten Rackspace employees’ comprehension of the basic principles of AI, its potential use cases, and its limitations to harness AI’s power creatively, responsibly, and sustainably. Over 95% of Rackers have achieved the AI-Ready Certification provided by this program.
FAIR AI Diagnostic: A free AI diagnostic tool that allows organizations to baseline their AI readiness and receive tailored recommendations on the next steps in minutes.
Rackspace ICE (Intelligent Co-worker for the Enterprise): is a Responsible AI co-worker who is a subject matter expert on corporate policies, procedures, and standards. Augmented by a large language model, ICE provides employees with accurate, context-aware information, enhancing decision-making, compliance, and productivity within specified domains. ICE is rolled out to 150+ Rackers across the globe.
RITA (Rackspace Intelligent Technology Agent): is an AI agent designed to boost user productivity by helping with daily tasks. RITA can help answer questions and perform actions related to various IT services, such as setting up RSA tokens, managing timesheets, and checking ticket statuses. Ask her a question and let her help you streamline your workday. RITA is rolled out to 600+ users and will be available to all Rackers by the end of the year.
Rackspace Private Cloud AI: is an AI-optimized platform for fine-tuning and inferencing AI workloads. Private Cloud AI, powered by NVIDIA, helps harness the power of AI in a private, secure environment, leveraging a full AI software stack and the latest AI-optimized hardware.

“At Rackspace, we’re not just excited about being at the vanguard of the AI revolution; we’re driven by a deep sense of purpose to empower organizations to unlock the full potential of AI and reshape the future of their industries,” said Srini Koushik, President of AI, Technology, and Sustainability Rackspace Technology. “Our relentless focus on customer success, combined with our cutting-edge technological expertise, has positioned us as a trusted partner for businesses across sectors, helping them ideate, incubate, and industrialize their AI initiatives to achieve transformative business outcomes. As we build upon the knowledge, accelerators, and assets we’ve developed over the past year, we’re poised to continue pushing the boundaries of AI innovation, delivering groundbreaking solutions that redefine the landscape of AI-driven business transformation for years to come.”
Notable FAIR Client AI Deployments 

GLP Capital Partners: An interactive conversational AI solution that helps fund managers answer business questions based on information from an Enterprise Data Lake (EDL), allowing them to analyze and develop various performance metrics and expected outcomes quickly.
Straits Interactive: An AI Data Protection Officer Co-Pilot that established guardrails for conversations with users, providing optimal, high-quality responses designed to guide organizations in global data governance and compliance.

“As we embark on the next chapter of AI adoption, FAIR is poised to lead the charge in helping organizations seamlessly integrate AI as a trusted employee and co-worker,” added Koushik. “Our focus on establishing robust AI governance and operating models will empower businesses to achieve unprecedented agility while mitigating risks and ensuring the sustainability of their AI solutions. With an unwavering commitment to innovation, we will continue to accelerate and expand our AI portfolio, strengthen hyperscaler partnerships, drive the adoption of FAIR Private AI, and champion responsible AI practices. The future is bright, and FAIR is dedicated to shaping a more sustainable and transformative AI-powered world.”
The post Foundry for AI by Rackspace (FAIR) Marks First Anniversary with Human-Centered AI Solutions Deployed Across 40+ Companies appeared first on HIPTHER Alerts.

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30 Million Bybit Users: Cryptocurrency Exchange Platform Achieves Staggering Growth

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Bybit, one of the world’s top three crypto exchanges by trading volume,  today celebrates a monumental milestone: surpassing 30 million registered users globally. This remarkable achievement comes alongside a period of exceptional growth, solidifying Bybit as a frontrunner in the blockchain industry.
Market Share Soars, User Trust Flourishes
Bybit’s market share in spot trading has skyrocketed from 2% in 2023 to a staggering 9.3% in 2024, a nearly 400% surge according to the latest Kaiko Research quarterly report. This significant leap from the previous year’s 7.3% firmly establishes Bybit as a leader in cryptocurrency exchange.
Bybit attributes this growth to its unwavering commitment to user security and trust. The company prioritizes asset safety through the regular publication of proof-of-reserve audits, ensuring transparency and accountability with user funds. Additionally, Bybit boasts an impeccable security record, with no major breakdowns or hacking incidents since its inception in 2018.
This dedication to security and transparency is further validated by industry recognition. Bybit has received a perfect 10/10 Trust Score from CoinGecko and an ‘AA’ rating in the recent CCData Crypto Exchange Benchmark Report.
“Reaching 30 million registered users is a humbling achievement, and it wouldn’t be possible without the unwavering support of our vibrant global crypto community,” said Ben Zhou, Co-founder and CEO of Bybit. “We are incredibly grateful for their trust and remain committed to providing best-in-class, reliable services tailored to local needs. Bybit actively collaborates with regulators worldwide to ensure compliance and responsible innovation.”
Looking Forward: Bridging the Gap to Web3
Bybit has consistently been at the forefront of Web3 innovation, reshaping how users interact with the blockchain ecosystem through user-centric and engaging platforms. In 2024, we have expanded our suite of offerings with breakthrough solutions like the Airdrop Arcade, NFT Pro, and Inscription Marketplaces.
These platforms are meticulously designed not only to lower entry barriers and simplify the user experience but also to enrich it by curating opportunities to invest in and support a diverse range of promising, trending, and blue-chip tokens and projects. Our most recent Solana Fiesta and Bitcoin economy livestream introduced many Web3-curious individuals to the fast-growing ecosystems and their opportunities.
This curation consistently ensures that our users have access to the most rewarding and reliable opportunities in the Web3 space, making participation not only easier but also more enjoyable through gamification and advanced data intelligence. This commitment extends to the upcoming launch of Bybit Web3 DEX Pro, a cutting-edge decentralized exchange platform powered by revolutionary i-SMART data intelligence technology. This represents Bybit’s commitment to innovation that empowers, providing tools that not only meet but exceed the needs of modern traders and investors.
“Today’s milestone signifies more than just numbers; it’s a testament to our ongoing dedication to revolutionizing the crypto landscape,” emphasized Zhou. “Bybit remains committed to shaping the future of crypto. We will continue to uphold the values of listening, caring, and improving, to serve our 30 million users with the most professional products. Protecting the interests of our clients will be ingrained in all product designs. We envision a world where Web3 empowers every individual, where financial inclusivity is not just a goal but a reality.”
The post 30 Million Bybit Users: Cryptocurrency Exchange Platform Achieves Staggering Growth appeared first on HIPTHER Alerts.

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Resecurity Launches Advanced Digital Identity Protection Solution in Singapore

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Resecurity (USA), a global leader in cybersecurity solutions serving major Fortune 500 companies and government agencies, is excited to announce the rollout of its innovative Digital Identity Protection (IDP) solution in Singapore. Being one of the major financial and trade hubs in the Asia-Pacific (APAC) region, Singapore remains an attractive target for cybercriminals, nation-state actors, and cyber espionage groups. In response to the rising tide of data breaches and identity theft, Resecurity’s IDP is designed to help individuals and organizations in Singapore defend their digital identities against new and evolving cyber threats.
The urgency for enhanced digital identity protection has intensified due to recent data leaks and money laundering incidents involving compromised Singpass accounts available for sale on the Dark Web (trusted digital identity for easy and secure access to over 2,000 government and private sector services online in Singapore) impacting both consumers and businesses, underscoring the necessity of robust cybersecurity measures to thwart unauthorized access to sensitive data.
Resecurity has been a pioneer in aiding organizations to identify and combat cybersecurity threats targeting digital identity. Its latest update of IDP solution is set to transform the digital identity protection landscape in Singapore. By utilizing cutting-edge technology and real-time threat intelligence, Resecurity’s IDP solution offers a comprehensive defense mechanism to monitor, detect, and counteract risks related to identity theft and unauthorized access to personal information.
Key features of Resecurity’s IDP solution include:

Advanced Monitoring Capabilities: Persistent monitoring of digital footprints across online and social media platforms to detect unauthorized access or suspicious activities involving individual identities. This feature harnesses the power of Artificial Intelligence (AI) and sophisticated data science, enabling the detection and identification of user impersonation, as well as the flagging of malicious content such as phishing emails and spam. Additionally, the monitoring solution employs AI and data science to perform risk scoring, providing a thorough assessment of identity risks, including credit risk, identity risk, and other potential threats.
Real-Time Threat Intelligence: Integration with Resecurity’s proprietary threat intelligence platform to deliver users timely alerts and actionable insights into emerging cyber threats targeting personal information. Threat intelligence encompasses monitoring of Dark Web activities, which identify potential threats to user identity. This also includes indicators of new data breaches, such as stolen credit card numbers or exposed passwords, as well as threat actor chatter and fake social media profiles targeting user identity.
Proactive Risk Mitigation: Application of machine learning algorithms and behavioral analysis techniques to pinpoint potential threats and prevent unauthorized access to sensitive data before any damage occurs. The solution supports seamless integration with Single Sign-On (SSO), Active Directory (AD), Office 365, and other essential systems managing user identities, such as LDAP directories or cloud-based identity management platforms.
User-Friendly Interface: An intuitive dashboard for individuals and businesses to manage and monitor their digital identities effectively, featuring customizable alerts and notifications for added convenience. The solution is also available as a mobile application on the Apple Store and Google Play Marketplace.

Ben Ouano, Chief Operating Officer (COO) APAC of Resecurity, emphasized the company’s dedication to providing cutting-edge cybersecurity solutions to its clients in Singapore. He stated, “At Resecurity, we understand the critical importance of protecting digital identities in today’s interconnected world. By introducing our IDP solution in Singapore, we aim to enable individuals and organizations to proactively safeguard their personal information and mitigate the risks of identity theft and cyber fraud.”
For more information about Resecurity’s Digital Identity Protection solution and other cybersecurity offerings, please visit Resecurity.
The post Resecurity Launches Advanced Digital Identity Protection Solution in Singapore appeared first on HIPTHER Alerts.

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