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Ethical, trust and skill barriers hold back generative AI progress in EMEA

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Alteryx, a leading enterprise analytics AI firm, recently conducted research shedding light on the varied perceptions surrounding artificial intelligence (AI) in the EMEA region. While a substantial 76% of consumers anticipate significant AI impacts over the next five years, nearly half express skepticism regarding its value, and 41% harbor concerns about its applications.
Since the launch of ChatGPT by OpenAI in November 2022, generative AI has captured significant attention, touted as one of the most revolutionary technologies of our era. Despite this, a substantial 79% of organizations acknowledge the positive contribution of generative AI to business. However, Alteryx’s ‘Market Research: Attitudes and Adoption of Generative AI’ report underscores the pressing need to bridge the gap in demonstrating AI’s value to consumers across personal and professional spheres.
Challenges in Trust and Ethical Use
Misinformation, inaccuracies, and AI-generated hallucinations pose significant challenges. Both business leaders and consumers grapple with trusting AI outputs, with concerns ranging from the propagation of fake news to potential misuse by hackers. Moreover, doubts persist regarding the reliability of information provided by generative AI, with issues such as copyright infringement and unexpected outputs plaguing businesses.
Ethical concerns also loom large, with over half of the public opposing the use of generative AI in ethical decision-making. Notably, consumers express reservations about its use in politics, while businesses are cautious about deploying it in healthcare settings. Yet, organizational practices often fall short in addressing these concerns, with insufficient emphasis on data integrity, ethical guidelines, and data privacy policies.
Urgency in Skill Development and Data Literacy
As generative AI gains prominence, the need for relevant skill sets and enhanced data literacy becomes paramount. Consumers increasingly utilize generative AI in various scenarios, while businesses leverage it for data analysis, cybersecurity, and customer support. However, challenges persist, including security issues, data privacy concerns, and output reliability.
Trevor Schulze, Alteryx’s CIO, stresses the importance of addressing trust issues, ethical concerns, and skills shortages. He emphasizes the need for robust governance frameworks and enhanced data literacy initiatives to foster confidence and address privacy and bias concerns effectively.
Navigating the Future of Generative AI
As enterprises and the public navigate the early stages of generative AI adoption, a comprehensive approach encompassing trust-building measures, ethical guidelines, and skill development initiatives is imperative. By prioritizing data integrity, ethical use, and skill enhancement, organizations can truly harness the transformative potential of generative AI while mitigating associated risks.
Source: artificialintelligence-news.com
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EU’s new AI rules: Industry opposed to revealing guarded trade secrets

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New regulations in the European Union (EU) are set to compel companies to increase transparency regarding the data they use to train artificial intelligence (AI) systems, potentially unveiling closely guarded industry practices, reports the Times of India.
Since OpenAI, supported by Microsoft, introduced ChatGPT to the public 18 months ago, there has been a surge in public interest and investment in generative AI. This technology enables rapid generation of text, images, and audio content.
As the AI industry expands, concerns have emerged regarding how companies source data for training their models, particularly whether using content from popular books and movies without creators’ consent constitutes a breach of copyright.
The EU’s new AI Act, phased in over the next two years, mandates stricter regulations while allowing time for businesses to adjust to new requirements. Nevertheless, the practical implementation of these rules remains uncertain, notes the report.
Mandating “detailed summaries”
A contentious provision of the AI Act requires organizations deploying general-purpose AI models like ChatGPT to provide “detailed summaries” of the training data. The newly established AI Office plans to release a template for these summaries by early 2025 after consulting stakeholders. However, AI companies oppose disclosing their training data, arguing it as a trade secret that could unfairly benefit competitors if made public, the report reveals.
In the past year, major tech firms including Google, OpenAI, and Stability AI have faced lawsuits alleging unauthorized use of content for AI training. Despite US President Joe Biden’s executive orders addressing AI security risks, legal challenges regarding copyright remain largely untested, the report adds.
Backlash against OpenAI
Amid heightened scrutiny, tech companies have struck content-licensing deals with media outlets and websites. OpenAI, for instance, has partnered with the Financial Times and The Atlantic, while Google has collaborated with NewsCorp and Reddit.
Despite these efforts, OpenAI drew criticism in March when Chief Technology Officer Mira Murati declined to confirm whether YouTube videos were used to train its video-generating tool, Sora, citing potential violations of company terms and conditions.
Source: business-standard.com
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Picsart teams up with Getty to take on Adobe’s ‘commercially-safe’ AI

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Picsart and Getty Images are joining forces to develop an AI image generator exclusively trained on Getty’s licensed stock content.
According to Picsart, their AI lab is constructing a bespoke model from the ground up to power this tool. It aims to provide the platform’s paying subscribers with the ability to generate images that come with full commercial rights. This initiative seeks to address persistent concerns about potential copyright violations associated with AI-generated content. The Picsart / Getty Images generator is slated for launch later this year and will be accessible through Picsart’s API services.
This collaboration bears similarities to Adobe’s Firefly AI model, initially introduced as a prompt-based image generation tool within Photoshop last year. Adobe has since expanded its integration across various Creative Cloud applications. Adobe’s model also emphasizes commercial safety by training on stock images from Adobe’s own library, along with openly licensed or out-of-copyright content. However, questions remain about the integrity of the training data and user trust in Adobe’s approach.
Getty Images has previously ventured into commercially-focused AI products through partnerships with Bria AI and Runway, and by teaming up with Nvidia to introduce “Generative AI by Getty Images,” leveraging its extensive catalog of licensed images. Adobe’s widespread integration of the Firefly model into popular applications like Photoshop, Illustrator, Lightroom, and Express may pose a challenge for Picsart’s new offering in terms of attracting creatives away from Adobe’s established ecosystem.
Source: theverge.com
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Microsoft to delay release of Recall AI feature on security concerns

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On June 13, Microsoft announced that it will postpone the rollout of its AI-powered feature “Recall” with new computers next week due to privacy concerns. Instead, the tech giant plans to offer Recall for preview to a smaller group later, following feedback and additional testing.
Recall is designed to track various activities from web browsing to voice chats, compiling a searchable history stored on the user’s computer. This allows users to easily retrieve past actions, even months later.
Originally slated for broad availability on June 18 for Copilot+ PC users, Recall will now undergo a preview phase exclusively within Microsoft’s Windows Insider Program (WIP) in the coming weeks. This decision, as stated in a blog post by the Redmond, Washington-based company, underscores their commitment to ensuring a trusted, secure, and reliable experience for all customers.
Copilot+ PCs, introduced in May, feature advanced AI capabilities aimed at enhancing user interactions and productivity. The WIP, a platform for software testing, enables enthusiasts to preview upcoming Windows operating system features.
Microsoft intends to incorporate feedback from the WIP community before extending the Recall preview to all Copilot+ PC users in the near future.
Following the feature’s announcement, concerns over privacy were swiftly voiced on social media, with some users fearing potential surveillance implications. Elon Musk, prominent technologist and billionaire, likened Recall to a scenario from the dystopian series “Black Mirror,” highlighting societal apprehensions about the impact of advanced technologies.
Source: reuters.com

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