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Gallagher Updates Regulation for Artificial Intelligence

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Gallagher’s Cyber practice maintains a sharp focus on emerging technologies and the associated risks as organizations adopt them. In 2024, our attention is centered on evolving compliance requirements related to artificial intelligence (AI). Recent proposals for AI-specific regulations at the state, federal, and international levels are of particular interest. This summary serves as an update to our Q1 summary, “The Latest Regulation for Artificial Intelligence,” highlighting important developments.
State Regulation:
Currently, 17 states have introduced legislation aimed at regulating AI: California, Colorado, Connecticut, Delaware, Illinois, Indiana, Iowa, Louisiana, Maryland, Montana, New York, Oregon, Tennessee, Texas, Vermont, Virginia, and Washington.

Four states emphasize interdisciplinary collaboration: Illinois, New York, Texas, and Vermont.
Four states prioritize protection from unsafe or ineffective systems: California, Connecticut, Louisiana, and Vermont.
Eleven states focus on safeguarding against abusive data practices: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, and Virginia.
Three states — California, Illinois, Maryland — and New York City focus on transparency.
Three states concentrate on protection from discrimination: California, Colorado, and Illinois.
Twelve states emphasize accountability: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Virginia, and Washington.

Federal and Industry Sector Regulation:
On March 27, 2024, the US Department of Treasury published a report titled “Managing Artificial Intelligence-Specific Cybersecurity Risks in the Financial Services Sector.” This report offers recommendations to financial institutions for utilizing AI technologies securely and effectively while mitigating operational risks, cybersecurity threats, and fraud challenges. Key recommendations include addressing capability gaps, regulatory coordination, and enhancing the National Institute of Standards and Technology (NIST) AI risk management framework.
On March 28, 2024, the US Office of Management and Budget issued a memorandum mandating government agencies to appoint chief AI officers (CAIOs). These officers will be responsible for promoting AI innovation, coordinating agency AI usage, managing associated risks, and expanding reporting on AI use cases.
Global Regulation:
On March 13, 2024, the European Union passed the Artificial Intelligence (AI) Act, aiming to establish a comprehensive legal framework for AI use worldwide. The act aims to foster trustworthy AI by ensuring adherence to fundamental rights, safety, and ethical principles while addressing risks associated with impactful AI models.
The key points from the AI Act include the following.
Risk Classification:
The AI Act classifies AI systems based on risk:

Unacceptable risk: Certain AI systems (e.g., social scoring systems and manipulative AI) are prohibited.
High-risk AI systems: These systems are regulated and subject to extensive obligations. Providers (i.e., developers) of high-risk AI systems must comply with requirements related to transparency, safety, and accountability.
Limited risk AI systems: These systems — including chatbots and deepfakes — are subject to lighter transparency obligations, as long as users are aware the content is AI generated.
Minimal risk AI systems: Systems such as AI-enabled video games and spam filters remain unregulated.

Most obligations fall on providers of high-risk AI systems intending to use the systems within the EU or use their output within the EU.
General-Purpose AI:

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All general-purpose AI (GPAI) model providers are required comply with the terms of the Directive on Copyright in the Digital Single Market (also called the Copyright Directive). They’re also required to educate users with instructions to use the platform with written documentation on technical terms.
Any GPAI models that present a systemic risk have a mandate to conduct model evaluations and adversarial testing, document and report incidents considered serious, and take steps to implement cybersecurity controls.

Prohibited AI Systems:
The AI Act prohibits certain types of AI systems:

Those deploying subliminal, manipulative, or deceptive techniques to distort behavior and impair informed decision-making, causing significant harm.
Those exploiting vulnerabilities related to age, disability, or socio-economic circumstances to distort behavior, causing significant harm.
Biometric categorization systems inferring sensitive attributes (e.g., race, political opinions, sexual orientation), except for specific lawful purposes.

Deployers of AI systems:
Deployers of high-risk AI systems have obligations, though less than providers. This applies to deployers located in the EU and third-country deployers where the AI system’s output is used in the EU.
Risk Management Strategies:
Organizations affected by these new AI compliance requirements should communicate them to key stakeholders and consider leveraging Cyber insurance policies that offer regulatory compliance guidance. It’s essential to embed a formal risk management plan for AI usage into overall enterprise risk management programs and coordinate efforts between various stakeholders.
In summary, today’s regulation around AI is cutting across multiple industry sectors and jurisdictions — including financial services, healthcare, technology, education, real estate, and municipalities — and will undoubtedly spread to others in short order. Any organization considering embracing generative AI tools should consider embedding a formal risk management plan for AI usage into their overall enterprise risk management program. A cross-divisional effort between several key stakeholders will be required. Risk managers should look to coordinate efforts between legal, compliance, human resources, operations, IT, marketing, and others while closely monitoring emerging risks as AI systems become more widely used.
Source: insurancejournal.com
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EU’s new AI rules: Industry opposed to revealing guarded trade secrets

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New regulations in the European Union (EU) are set to compel companies to increase transparency regarding the data they use to train artificial intelligence (AI) systems, potentially unveiling closely guarded industry practices, reports the Times of India.
Since OpenAI, supported by Microsoft, introduced ChatGPT to the public 18 months ago, there has been a surge in public interest and investment in generative AI. This technology enables rapid generation of text, images, and audio content.
As the AI industry expands, concerns have emerged regarding how companies source data for training their models, particularly whether using content from popular books and movies without creators’ consent constitutes a breach of copyright.
The EU’s new AI Act, phased in over the next two years, mandates stricter regulations while allowing time for businesses to adjust to new requirements. Nevertheless, the practical implementation of these rules remains uncertain, notes the report.
Mandating “detailed summaries”
A contentious provision of the AI Act requires organizations deploying general-purpose AI models like ChatGPT to provide “detailed summaries” of the training data. The newly established AI Office plans to release a template for these summaries by early 2025 after consulting stakeholders. However, AI companies oppose disclosing their training data, arguing it as a trade secret that could unfairly benefit competitors if made public, the report reveals.
In the past year, major tech firms including Google, OpenAI, and Stability AI have faced lawsuits alleging unauthorized use of content for AI training. Despite US President Joe Biden’s executive orders addressing AI security risks, legal challenges regarding copyright remain largely untested, the report adds.
Backlash against OpenAI
Amid heightened scrutiny, tech companies have struck content-licensing deals with media outlets and websites. OpenAI, for instance, has partnered with the Financial Times and The Atlantic, while Google has collaborated with NewsCorp and Reddit.
Despite these efforts, OpenAI drew criticism in March when Chief Technology Officer Mira Murati declined to confirm whether YouTube videos were used to train its video-generating tool, Sora, citing potential violations of company terms and conditions.
Source: business-standard.com
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Picsart teams up with Getty to take on Adobe’s ‘commercially-safe’ AI

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Picsart and Getty Images are joining forces to develop an AI image generator exclusively trained on Getty’s licensed stock content.
According to Picsart, their AI lab is constructing a bespoke model from the ground up to power this tool. It aims to provide the platform’s paying subscribers with the ability to generate images that come with full commercial rights. This initiative seeks to address persistent concerns about potential copyright violations associated with AI-generated content. The Picsart / Getty Images generator is slated for launch later this year and will be accessible through Picsart’s API services.
This collaboration bears similarities to Adobe’s Firefly AI model, initially introduced as a prompt-based image generation tool within Photoshop last year. Adobe has since expanded its integration across various Creative Cloud applications. Adobe’s model also emphasizes commercial safety by training on stock images from Adobe’s own library, along with openly licensed or out-of-copyright content. However, questions remain about the integrity of the training data and user trust in Adobe’s approach.
Getty Images has previously ventured into commercially-focused AI products through partnerships with Bria AI and Runway, and by teaming up with Nvidia to introduce “Generative AI by Getty Images,” leveraging its extensive catalog of licensed images. Adobe’s widespread integration of the Firefly model into popular applications like Photoshop, Illustrator, Lightroom, and Express may pose a challenge for Picsart’s new offering in terms of attracting creatives away from Adobe’s established ecosystem.
Source: theverge.com
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Microsoft to delay release of Recall AI feature on security concerns

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On June 13, Microsoft announced that it will postpone the rollout of its AI-powered feature “Recall” with new computers next week due to privacy concerns. Instead, the tech giant plans to offer Recall for preview to a smaller group later, following feedback and additional testing.
Recall is designed to track various activities from web browsing to voice chats, compiling a searchable history stored on the user’s computer. This allows users to easily retrieve past actions, even months later.
Originally slated for broad availability on June 18 for Copilot+ PC users, Recall will now undergo a preview phase exclusively within Microsoft’s Windows Insider Program (WIP) in the coming weeks. This decision, as stated in a blog post by the Redmond, Washington-based company, underscores their commitment to ensuring a trusted, secure, and reliable experience for all customers.
Copilot+ PCs, introduced in May, feature advanced AI capabilities aimed at enhancing user interactions and productivity. The WIP, a platform for software testing, enables enthusiasts to preview upcoming Windows operating system features.
Microsoft intends to incorporate feedback from the WIP community before extending the Recall preview to all Copilot+ PC users in the near future.
Following the feature’s announcement, concerns over privacy were swiftly voiced on social media, with some users fearing potential surveillance implications. Elon Musk, prominent technologist and billionaire, likened Recall to a scenario from the dystopian series “Black Mirror,” highlighting societal apprehensions about the impact of advanced technologies.
Source: reuters.com

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