Apple’s artificial intelligence is firmly rooted in reality

 
Apple’s Latest AI Innovations Revealed
Apple’s unveiling of new generative AI features marks a notable departure from the grandiose claims and corporate intrigue that have characterized recent AI developments. Dubbed Apple Intelligence (AI for short in Cupertino), the new tools set to debut on Mac, iPhone, and iPad promise practical enhancements. They include drafting documents, searching for photos, summarizing lengthy email threads, and enabling a more sophisticated Siri capable of handling complex commands like sending photos or tracking flight details.
Rather than heralding a radical transformation, Apple positions AI as a pragmatic tool and playful addition to texting, allowing users to create custom emoji and whimsical images to spice up communications. The emphasis remains on making everyday tasks faster and more engaging, without disrupting established routines.
In line with Apple’s commitment to privacy and security, most processing will occur on users’ devices, with additional tasks handled in Apple’s secure private cloud. This approach not only incentivizes customers to upgrade to newer devices but also assuages concerns about AI accessing sensitive data like texts, photos, and emails.
Meanwhile, Adobe Faces TOS Backlash
In contrast, Adobe faced backlash following a mandatory terms-of-service update for Photoshop and Creative Cloud, which raised fears about user content rights and AI training capabilities, notably with Firefly. The update prompted Adobe to clarify swiftly that it does not train AI on customer content or claim ownership of users’ work, attributing the broad legal permissions to mitigate unintended liabilities arising from features like search and sharing.
Despite these clarifications, the incident highlighted lingering distrust among Adobe’s user base, compounded by concerns over AI’s potential to copy and compete with creative works. The episode underscores the challenges tech companies face in updating terms amid heightened scrutiny over data usage and AI model training.
AWS and the Drive for AI Skills
Meanwhile, Amazon Web Services (AWS) announced new certifications aimed at bolstering AI proficiency among businesses. The “AWS Certified AI Practitioner” and “AWS Certified Machine Learning Engineer-Associate” exams, slated for release in August, reflect a growing demand for trained professionals adept at harnessing AI’s potential. Recognizing the scarcity of formal AI education, AWS, along with Microsoft and Google, seeks to equip candidates with relevant skills through tailored courses and certifications.
Beyond cloud providers, educational institutions are also stepping up to meet this demand, offering AI courses and programs tailored for diverse disciplines, from computer science to business and law. Arizona State University’s Sandra Day O’Connor College of Law, for instance, is now offering AI certificates to law students, recognizing AI’s evolving role in the legal profession.
These initiatives not only address the industry’s skills gap but also position AI certifications as valuable assets for professionals seeking to navigate a tech-driven job market.
Source: fastcompany.com
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